Dedicado Agency

Founder

Selzy | Email Marketing

Mentor

Responsibilities:

SMM Strategy on LinkedIn, IG, FB, Twitter.
Paid Social activities on LinkedIn, Meta, TikTok.
Cold Outreach

Head of Social Media

Spreading the word about the best email marketing platform Selzy

Business Development Specialist

UniOne Email API

Development Manager

FirstPour

An invaluable experience as a one-person digital marketing team 🦑

Together with a wonderful international content team, I managed and executed the social media strategy for over 20 wine brands, including renowned names like Vinexpo Paris, California Wines Institute, Diageo, D.O. Cava, Protos, and many more.

I was responsible for all digital marketing activities:

↳ Paid Ads on Meta, LinkedIn, Google Ads for brand awareness and lead generation/sales
↳ Email marketing automation and Messenger marketing
↳ Web analytics and reporting
↳ Creation of landing pages

Having worked in large companies and agencies, where each specialist is narrowly specialised in their channel, working at FirstPour allowed me to expand my expertise and gain experience as a web analyst, email marketer, SEM, and Paid Social specialist, as well as a website creator.

About the Project: FirstPour is a social media marketing agency uniquely positioned to understand the inner workings of the wine market.

Paid Social Media Specialist 

Kotewine

My wine tasting club: A practice ground for digital marketing skills 🍷

What started as an Instagram account about wine quickly turned into a wine club and then an online wine course. Here are some of the results from this project:

↳ Approximately 100 students
↳ 10 Offline wine tastings
↳ 10 partnerships with wine stores and influencers
↳ 300 subscribers for the Telegram bot "Online Sommelier"
↳ 5,000 followers on Instagram through organic content with an average engagement rate of 8%

This experience taught me how to:

↳ Create a community-driven wine portal
↳ Develop digital assets: images, videos, texts, landing pages
↳ Organize wine events and tastings both offline and online
↳ Build an audience organically in a highly restrictive market
↳ Construct a multi-touch point digital ecosystem

JTI (Japan Tobacco International)

JTI is a leading FMCG company in Russia. My function — management of various digital channels of communication. 

🟢 Responsibilities
• Creation and implementation of holistic strategy in IG, FB, VK with respect to social media rules of a highly restricted industry to increase corporate brand awareness
• Anti-illicit trade portal promotion via digital channels: VK, Telegram, Yandex Zen, Yandex Direct, Google Ads 

🚀 Achievements
• Social media subscribers +30% organic post reach +40%
• Generation of 10% additional year traffic to the corporate portal due to SMM seeding campaign optimization which saved >20k $ in 6 months period

Digital Communications Manager

Simple Wine News

Simple Wine News is the leading print and online magazine about the Wine & Spirits industry in Russia. It is one of the oldest media outlets about wine in Russia that belongs to the leading premium wine importing company Simple. 

🟢 Responsibilities 
• Contribution to the English section of the website
• Research of the topics interesting to the English speaking audience

🚀Achievements 
• Initiation of the Weekly Wine Digest project that summarizes the wine news of the Russian wine market 
• Writing 14 issues of Weekly Wine Digest 
• Translation of 12 regular issues of Simple Wine News from Russian to English

Author

HSAd

HS Ad Russia is a full-service in-house advertising agency serving the LG Electronics network on a global level. I was responsible for LG Russia Social Media strategy, implementation and day-to-day activities.

🟢 Responsibilities:
• SMM strategy development and implementation in IG, FB, YT, VK, OK, TikTok
• Tendering, briefing, and working with outside vendors to execute paid social campaigns, video/photo production, content moderation, influencer marketing

🚀 Achievements
• Successful internalised all SMM management and production that resulted in company year savings of >65k $
• Increase +300% of total subscribers in IG, FB, TikTok, YT, VK, OK, organic traffic from social media to the company website +30%, organizing contests driving ER increase up to 10x times
• Integration of social selling tools: catalogs in Fb, IG, and VK

Senior Social Media Marketing Manager

Social Media Marketing Manager

iMVINO app

IMVINO is a start-up of a new wine app on the Russian market.

🟢Responsibilities
• Development of marketing strategy
• Leading all SMM activities from the start in IG, VK, FB, TG
• Supervision of all photo, video and text production for website and social media
• Active participation in the app development together with the vendor

🚀 Achievements
• Total number of subscribers in SMM 10k by the end of 2018 (1,5 years of project execution)
• Partnership with >10 wine importers and retailers, including leaders of the industry: Beluga Group, Metro Expo, Moscow Retail Forum, St. Petersburg Retail Forum, Association of Rostov winemakers
• Organization of >10 promotional events for the app among professional audiences and various stakeholders

Marketing manager

MBG Impex

MBG is among the leaders of wine and spirits imports in Russia. I was responsible for both marketing and education activities.

🟢 Responsibilities
• Copy-writing for the company’s website and social media
• Development of marketing, POS materials, and selling brochures for sales managers
• Organization of wine tastings for company managers, professionals of the wine industry, private clients
• Organization and management of foreign suppliers’ visits to Russia

🚀 Achievements
• Launch of the regular newsletter for the company’s sales managers’ support
• Creation of a wine tasting club at the company’s restaurant and realization of >20 events, with >300 participants
• Organization and realization of >500 workshops in 11 cities of Russia for professionals of the industry and clients

Training Manager

Junior Training Manager

growth @ Selzy // paid social @ FirstPour

👋 Hi! My name is Evgeny.

After 5 years in the wine industry 🍷, I switched to digital marketing.

In 2022, I became a digital nomad and moved to Armenia. Since then, LinkedIn has become my primary social network, and I have met many great people from all over the world here. ✨

Currently, I use LinkedIn to share professional insights and some personal stuff. I'm always happy to connect with like-minded people.

Professionally, I'm focused on:

↳ B2B SaaS Products Marketing
↳ SMM and Content Marketing
↳ Paid Social on Meta and LinkedIn
↳ Email Marketing
↳ Cold Emails

Always happy to share what I learned. 

If this resonates with you, feel free to send me a connection request or simply follow 😊.

Evgeny Kotelevskiy

•	Assessing the student's English language proficiency level and identifying areas of improvement.
•	Creating customized lesson plans and study materials based on the student's language goals and learning style.
•	Preparing students for job interviews or conferences by providing specialized language and communication training.
•	Incorporating authentic materials such as news articles, podcasts, and videos into the lessons to enhance the student's language skills and cultural awareness.
•	Delivering engaging and interactive lessons that encourage active participation and facilitate learning.
•	Providing feedback on the student's progress and suggesting ways to improve their language skills.
•	Helping students to develop their speaking, listening, reading, and writing skills.
•	Encouraging students to practice their English outside of the classroom and providing suggestions for language learning resources.
•	Building a rapport with the student and creating a comfortable and safe learning environment.

Key achievements:
•	Improved students' English language proficiency and confidence in speaking, reading, writing, and listening
•	Helped students achieve their language goals, such as getting accepted into a university, obtaining a job promotion, or communicating more effectively in English in their personal or professional lives
•	Received positive feedback from students and their parents/employers, indicating satisfaction with the quality of teaching and progress made
•	Built long-term relationships with students and successfully motivated them to continue learning English
•	Developed and implemented effective lesson plans and materials that tailored to the individual needs and learning styles of each student
•	Maintained a high level of professionalism, punctuality, and reliability in tutoring sessions
•	Continued professional development through attending workshops, conferences, or pursuing additional qualifications in ESL teaching.

English Second Language Tutor

Meridian Development

•	Developing and maintaining relationships with banks and mortgage departments to secure financing for customers.
•	Collaborating with real estate agencies to market and sell residential properties.
•	Conducting market research and analyzing sales trends to develop pricing strategies.
•	Negotiating contract terms and conditions with clients, real estate agencies, and other parties involved in the transaction.
•	Maintaining a customer relationship management (CRM) system to manage leads and sales.
•	Writing reports on sales and marketing activities, including sales forecasting and budgeting.
•	Coordinating with other departments within the company, such as the construction and legal departments, to ensure that projects are completed on time and within budget.
•	Maintaining accurate records of all transactions and communications with clients and other stakeholders.
•	Ensuring compliance with all legal and regulatory requirements related to real estate sales and marketing.
•	Using 1C or other software tools to manage financial and accounting tasks related to real estate transactions.

Commercial Department Specialist

IKEA

LLC "IKEA MOS (Retail and Property)" 
•	Greeted customers/visitors/tenants, provided information and/or refer as appropriate; directed, reviewed, screened and processed telephone communications and mail; acted on routine requests and/or refer
•	Scheduled and maintained calendar of appointments, meetings and travel itineraries; and scheduled classrooms or conference rooms
•	Gathered information from office records to draft e-mails, memos, and other documents
•	Established and maintained work unit files and databases
•	Performed data entry; gathered, assembled and formated data to create simple reports
•	Monitored and maintained budget, track expenditures, processed budget revisions, and assisted with budget preparation and projections
•	Prepared documents, meeting materials, and correspondence
•	Coordinated travel arrangements, made reservations, and processed reimbursements
•	Maintained confidential and/or sensitive information and materials
•	Attended meetings; recorded, transcribed and distributed meeting minutes
•	Served as resource to others on a variety of subjects including office equipment, software application usage, and information processing procedures
•	Tracked and monitored budget, gatherd information and process expenditures for payment, and prepared fiscal reports as needed 
•	Maintained inventory and order/purchase office supplies; arranged for equipment maintenance; processed work orders for facilities repairs/needs
•	Assisted in arranging special events
•	Generated, prepared, and maintained financial reports and spreadsheets, and authorized processing of payments

Projects:
•	Reception area design renovation
•	Badge review – checking the list of cards (>5K) and access zones ( including all tenants, services, employees)

Administrative Support Group Assistant

ibis, ibis Styles, ibis budget

• Ensured a smooth check in/out process for all guests at all times, in line with brand standards
• Was fully conversant with the facilities, services and special promotions offered by the hotel
• Ensured that your Supervisors are kept fully aware of any relevant feedback from guests and other departments
• Maximized room occupancy and use up-selling techniques to promote hotel services and facilities
• Complied with hotel security, fire regulations and all health and safety legislation
• Took initiative to add a personalized experience
• Ensured professionalism and accuracy with information and billing during arrival and departure
• Followed procedures for cash and security on front desk
• Ensured reservations have correct tariffs and up-sells
• Positively responded to all queries (both internal and external), redirect to departments as required
• Maintain a positive selling approach to maximise yield in both occupancy and rates
• Ensured messages are accurate and passed on promptly

Front Office Clerk

Omsk Philharmonic 

Interpreter https://yankelevitch.com/historysecond
Participation in the International Violin Competition ΙΙ named after YI Yankelevich (3-12 March 2011):
- Meeting, accompanying foreign guests,
- Consecutive interpreting from English, French of Elisabetta Garetti

Invited interpreter:
- Meeting, accompaniment, consecutive interpreting for Mr. Johann Vexo (French organist)
- Meeting, accompaniment, consecutive interpreting for Mr. Jean Pierre League (French organist)

Interpreter

I am a committed, articulate and conscientious professional with a passion for teaching English and helping students to develop a lifelong enthusiasm for learning. I have a lot of expertise enhancing students' knowledge, abilities, and attitudes in order to significantly and substantively raise their English language proficiency. As a superb communicator I can establish rapport with students to achieve set goals and targets. 

I can offer outstanding support in strengthening both linguistic and psychological confidence while getting ready for HR interviews and business meetings because of my history in the commercial field and the wide range of specialists I have worked with during my tutoring career.

Right now I am focused on job interview preparation. I work with those who are searching for a new job or getting ready for the upcoming interview. The basic preparation consists of the following steps:
- checking, reviewing and correcting a CV
- discussing relevant experience depending on the job requirement 
- working on cases and highlighting competences and achievements

Mind that depending on the situation, language level and timeframe the whole course of action can vary.

I also conduct mock interview with feedback on language usage and communication.

taplio

The Battle

Evgeny Kotelevskiy

Anna Ardani

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