Realytics

Realytics' AI technology provides brands with an instant 360° consumer intelligence and benchmarking solution, empowering them to quickly iterate, align with consumer expectations, and drive revenue growth.

- Go-to-Market Strategy (GTM): Designed and implemented a comprehensive GTM strategy leveraging AI-powered analytics, leading to improved customer acquisition efficiency and business growth.
- AI-Driven Process Optimization: Engineered and launched AI-driven tools to streamline sales and marketing processes, enhancing operational efficiency and contributing to revenue growth.
- Investor Relations & Fundraising: Led investor engagement efforts by crafting data-backed pitch decks and driving strategic communications, resulting in successful fundraising efforts.
- Customer Acquisition and Growth: Developed scalable lead generation strategies, leveraging growth hacking techniques to expand the customer base and enhance market presence.
- Performance Analytics: Deployed A/B testing frameworks and analytics tools to evaluate and refine marketing campaigns, driving higher conversion rates and campaign performance.

Product Marketing & Growth | AI Solutions, Go-to-Market (GTM) Strategy, SaaS

ISPsystem

ISPsystem develops software for managing IT infrastructure, including physical equipment, server virtualization, web servers, and websites.

- Data-Driven Product Management: Established an analytics department and implemented a Business Intelligence (BI) system across all products, improving data-driven decision-making.
- Revenue Growth: Spearheaded the development of a unified ecosystem of enterprise solutions, resulting in a 2x increase in company revenue within two years.
- Strategic Leadership: Developed 3- and 5-year product strategies, positioning ISPsystem for a successful acquisition by Astra Linux in 2022.
- Cross-Functional Collaboration: Led cross-functional teams to enhance product innovation, improve user experience (UX), and ensure alignment with market needs.

Chief Product Officer | Product Strategy, Business Growth, Enterprise Software

Cartbee

Cartbee is a web service that allows users to create an online store in just a few steps and start an online business.

- Product Launch & Growth: Designed, developed, and launched Cartbee from concept to market, achieving 500+ online stores created and 40% user retention in the first year.
- Market Research & Strategy: Conducted in-depth market research, testing 3 monetization models and 5 marketing channels, ultimately identifying a strategy that boosted revenue by 20% quarter-over-quarter.
- User Acquisition: Developed a digital marketing strategy leveraging social media, SEO, and PPC campaigns, resulting in a 70% increase in user sign-ups within six months and reducing customer acquisition cost by 15%.
- Exit: Successfully negotiated and completed the sale of Cartbee in 2021, transferring operations to a strategic buyer.
- Entrepreneurial Development: Gained hands-on experience in startup management, resource allocation, and strategic planning with limited resources.

Founder & Product Manager | E-commerce, Product Development, SMB

Mail.ru Group

Youla is a free, location-based marketplace launched by Mail.Ru Group in 2015.
Led the Product Management and Growth efforts for Youla, a leading location-based marketplace, achieving significant user growth and monetization through product innovation and strategic integrations.

- Web Version Success: Launched and maintained Youla's web version, achieving 12 million MAU and 2.5 million DAU.
- Monetization Strategies: Drove revenue through goods promotion, advertising, and subscription models, hitting a KPI of 1 billion rubles in 2018.
- Feature Implementation: Launched "Safe Deal" and "Delivery" features, increasing conversion rates and product liquidity.
- Integration & Growth: Integrated Youla with Mail.ru Group services, boosting user acquisition and retention to reach 27 million MAU by end of 2019.

Head of Product Management and Web Products | E-commerce, Marketplace, Classified

anywayanyday.com

Anywayanyday is a leading online flight booking service in Russia.

- Conversion Optimization: Doubled conversion rates through UX improvements, A/B testing, and data-driven design adjustments.
- SEO Enhancement: Increased organic traffic by 20% by developing advanced SEO tools and creating targeted promotional landing pages.
- Revenue Growth: Introduced innovative services, such as online ticket exchange and expanded upselling options, boosting ancillary revenue by 15%.
- Cross-Functional Leadership: Led collaboration between development, marketing, and analytics teams to align business goals and deliver high-impact digital solutions.

Senior Product Manager | E-commerce, SEO,  Product Development

VimpelCom, Russia

Beeline is one of Russia's leading mobile operators with over 58 million subscribers.

- Conversion Optimization: Redesigned the "Internet for Everything" promo page, increasing conversion rates by 10x to 6.3% through A/B testing and UX enhancements.
- E-commerce Development: Spearheaded the launch of the Beeline online store, collaborating with cross-functional teams to ensure timely delivery and seamless user experience.
- SEO Improvement: Optimized the B2C website’s SEO strategy, driving a significant increase in organic traffic by improving keyword targeting and site performance.

Product Owner | Product Management, Data-Driven Decision Making, Conversion Optimization

Alpari (RU)

Alpari is an international Forex broker and one of the largest in the CIS.

- Digital Product Development: Led the development and optimization of digital products, including the company website and client service portals.
- Agile Implementation: Introduced Agile methodologies and bi-weekly sprints, improving team efficiency by 20% and reducing project delivery timelines.
- Quality Assurance Optimization: Streamlined QA processes, reducing testing time by 25% while maintaining high-quality standards.
- Cross-Functional Collaboration: Coordinated with cross-functional teams, ensuring alignment between product, marketing, and technical departments to deliver seamless customer experiences.

Project Manager | Agile, Scrum, Digital Transformation

I thrive at the intersection of technology, user experience, and strategy. I have 14+ years of experience in product management. During this time, I built products from scratch and helped scale one to 28 million active users. My work focuses on creating strategies that drive measurable results.

At Realytics, I lead the go-to-market strategy for our AI-powered platform. This solution gives brands insights into consumer behavior, helping them make smarter, data-driven decisions. My role spans product development, business growth, and marketing, ensuring the platform meets market needs and delivers success.

As Chief Product Officer at ISPsystem, I created an analytics department that transformed how we managed products. This shift made our decision-making process more data-driven and efficient. Earlier, I founded Cartbee, an e-commerce platform that enabled over 500 online stores to grow within two years. Watching these businesses thrive was incredibly rewarding.

At Mail.ru Group, I led product management for Youla, a location-based marketplace. Through innovative strategies, we achieved substantial user growth. Each experience has sharpened my skills in leadership, collaboration, and delivering results.

Outside of work, I enjoy attending meetups and conferences to share insights and learn from peers. Exploring new ideas inspires me to find innovative solutions for my projects.

Are you looking for a Chief Product Officer or Growth Leader? I specialize in product management, data analytics, and go-to-market strategies. Let’s connect! Reach me on Telegram: @foxis2.

Evgenii Matveev

Delightful Food Group

Co-Founder & CEO

March Foods Ltd

IBC Simply

Director

General Manager

Head of Marketing and Communications

Barney & Ben (Dinoshakes)

Managing Director

The Kent Theatre Company

Owner

🌟 I’m Ricky, the proud Co-Founder and CEO of the Delightful Food Group, founded in December 2023 as part of a strategic growth initiative.

🚀 Delightful Food Group is at the forefront of the food and drinks industry, bringing together the strengths of two well-established businesses. Our journey includes a pivotal strategic move, with IBC Simply, a renowned player in shaking up the beverage landscape for over 25 years, acquiring March Foods.

☕ IBC Simply (Italian Beverage Company) are manufacturers and suppliers of food and beverage products all around the world. Our range of Simply products are renowned for their quality and taste.

🌐 March Foods stands out as one of the UK’s leading co-packing and co-manufacturing entities, specializing in working with esteemed household names. They uniquely offer co-packing and co-manufacturing services anonymously, providing bespoke tailored bays to meet client's specific requirements.

💡 The synergy between IBC Simply and March Foods has been a driving force in our success, propelling both businesses to new heights. At Delightful Food Group, we pride ourselves on providing end-to-end expertise in innovation, product development, production, and packing.

🤝 Our dedicated teams are here to collaborate with you, leveraging insights and knowledge to bring your products to market successfully. Whether it's identifying the latest trends, presenting innovative ideas, or meticulously co-manufacturing and co-packing your products to exact specifications, we are committed to your success.

Ricky Flax

On Monday, I won Scale-Up Entrepreneur of the Year at the The Allica Bank Great British Entrepreneur Awards, which still feels a little bit surreal.

I’ve never chased awards, and to be honest, it’s not something I ever really expected. But looking back at what we’ve built this year as a group… it truly has been unbelievable.

When I walked into the IBC Simply office 13 years ago, I had zero intention of staying in the industry long-term. I came in to help out for a bit, and somehow that turned into scaling IBC, building the Delightful Food Group, and growing alongside March Foods Ltd

It’s been messy at times and definitely not a straight line, but we’ve learnt an insane amount along the way, and I’ve loved every second of it.

None of it (genuinely none of it) would have been possible without the people inside this group who show up every day, take ownership, and care about what we’re building, along with the people around me in my life who support me through thick and thin.

I can’t thank you all enough. There are far too many of you to tag, but you know exactly who you are. We wouldn’t be anywhere near this point without you.

And thank you as well to Frankie James for an amazing evening and all the work that goes into bringing the awards to life.

Big end to the year ahead for us at Delightful Food Group, and I’m excited to see where this momentum takes us next!

CEO of Delightful Food Group, IBC Simply & March Foods | Creating, Manufacturing, and Supplying “Best in Class” products to the Food and Drink Industry

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The Battle

Evgenii Matveev

Ricky Flax

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The Battle

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Ricky Flax

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ricky Flax's LinkedIn Performance

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