Bullhorn

Enterprise Customer Success Manager

Bullhorn is the global leader in software for the staffing industry. After more than 20 years, more than 10,000 companies rely on Bullhorn’s cloud-based platform to power their staffing processes from start to finish. Led by the original co-founder, partnered with venture capital, and powered by seasoned leaders across a global workforce with an eye toward innovation, Bullhorn has had year over year growth, making it the market leader in the recruitment software space.

•2x Achievers Club - 2023 & 2024

Enterprise Account Specialist

TrainYo 🏳️‍🌈

TrainYo is creating fair opportunities for all in the technology sector.

We’re on a mission to help companies scale their sales orgs quicker, with more predictable revenue by providing them with pre-ramped, ready to go SDR’s who have gone through our Free TrainYo SDR program.

We’re passionate about fair representation & creating fair opportunities for everyone!

SDR Trainer

Venafi

Venafi is a cyber-security technology pioneer that defined the Machine Identity Protection market. Our market-leading innovation is driven by a growing intellectual property portfolio of over 30 patents that keeps the most sensitive networks in the world secure.

Since Venafi’s founding in 2004, Machine Identity Protection has become an exploding sector in the global cybersecurity solutions marketplace. Venafi solutions enable the protection of thousands of encryption keys and digital certificates that provide trustworthy and private communication, both inside and outside of the organization, at some of the worlds most prominent Financial Institutions, Insurance Providers, Retailers, Healthcare enterprises, Technology, Manufacturers, Departments of Federal/State governments, and many more.

Sales Development Representative

Salesloft

Sr. Enterprise Sales Development Representative - Mid Atlantic

Salesloft is the provider of the leading sales engagement platform that helps sellers and sales teams drive more revenue. The Modern Revenue Workspace™ by Salesloft is the one place for sellers to execute all of their digital selling tasks, communicate with buyers, understand what to do next, and get the coaching and insights they need to win. Thousands of the world’s most successful sales teams drive more revenue with Salesloft. For more information visit salesloft.com.

Enterprise Sales Development Representative - Mid Atlantic

Orangetheory Fitness

Responsible for delivering scientifically predesigned workouts for up to 39 members per session
Built OTF class utilization to an avg. of 89% and maintained a first visit membership conversion rate of 84% (65% considered exceptional)
Leveraged consultative approach to understanding member health & fitness goals
Developed a road map with each member that led to rapid results, long term sustainability, and encouraged upgraded service offerings throughout customer lifecycle

Fitness Coach

Led and coordinated initial and ongoing sales drivers (pre-sale events, studio events, community outreach) that grew membership base from 699 to 923 members in 5 months
Organized and participated in special events on a weekly, monthly, and quarterly basis to enhance our member experience, encourage community involvement, and keep member retention rate above 95% every month
Managed, monitored, developed and evaluated all Orangetheory Fitness managers and staff on a weekly, monthly and quarterly basis (6 sales associates, 1 assistant studio manager, 1 head coach, 4 coaches) 
Oversaw scheduling, training, and hiring of all OTF studio staff to ensure compliance and adherence to corporate business policies 
Organized marketing and prospecting events with local businesses to generate qualified leads and cross marketing partnerships
Consistently monitored KPIs and motivated staff to exceed sales goals of 10-15% growth YoY
Developed a high energy culture by finding individual strengths of every employee and encouraging them to utilize them to their utmost potential

Studio Manager

Responsible for providing leadership and daily direction to the sales and group personal training teams
Assisted Studio Manager in managing and exceeding Orangetheory Fitness sales goals and budgets, growing membership base from 769 to 1100 members in 6 months throughout time as an SA and ASM
Aided in the recruiting and onboarding of all employees by monitoring the hiring, training, and scheduling of all Orangetheory Fitness staff
Participated in all community and in-studio events while exceeding sales goals set (average price point and volume)
Delivered on KPIs of 40 calls per day, 20 texts, and 15 emails without fail

Assistant Studio Manager

Provided exceptional customer service to current and potential clients with extensive knowledge of products and services that Orangetheory Fitness provides
Built client confidence by actively listening to their concerns and communicating appropriate feedback to management
Received promotion and assisted in the training and supervision of new employees
Monitored total member count and helped implement strategies to increase or maintain total 
membership
Top performer that produced at least 33% of new memberships sold each month as a part time employee
Delivered on KPIs of 40 calls per day, 20 texts, and 15 emails without fail

Sales Associate

Enterprise Account Specialist @ Bullhorn

Fitness Sales and Operations leader turned Customer Success enthusiast | Self-proclaimed funny guy | Mental health advocate | Michelin Star Chef (but the at-home version)

As someone who is naturally curious, who thrives in a dynamic environment, and loves diving deeper with individuals to fully understand their situations, goals, or challenges, I'm actively fulfilling the prophecy that I've been told from a young age by my entire family - "You'll either be a lawyer or you'll grow up to be a successful salesman" they'd say.

From boutique fitness studios to commercial gyms with over 3,000 members, and more recently as an Account Specialist serving some of Bullhorn’s largest, most complex clients, I've had the opportunity to refine go-to-market strategies that were adopted at a company-wide scale, implement recruiting and onboarding processes that reduced ramp times by up to 50%, and built relationships with both customers and team members that are stronger than ever today.

I'm obsessed with staying up to date on sales and marketing strategies that help companies thrive in a dynamic market that is more competitive than ever before, analyzing and iterating on processes that my team is currently leveraging, working cross-functionally to identify and present solutions to clients, and constantly striving to set outcomes and measurable objectives that help define what a win looks like in all scenarios with prospects, customers, and team members.

Fun facts:
- Passionate about cooking and baking and never shy away from a new recipe
- Have been actively involved in athletic endeavors for my entire life, ranging from football and wrestling to CrossFit and endurance events (half marathons, marathons, triathlons, and trail races)
- My dog and I both love exploring the outdoors. During warmer months we spend a majority of our time on weekends outside, rain or shine.

"Sometimes which choice you make is not as important as making a choice and committing to it" - Matthew McConaughey

Evan Smith

Kellen Casebeer

The Deal Lab

Message-Market-Fit is when you know exactly what to say in your prospects’ own language to book consistent outbound meetings with them.

We’ll help you find it for less than the cost of an SDR.

Then we’ll either keep running our systems and booking calls for you, or we can build & train your in-house team on exactly how we do it.

Chosen as 1 of 25 Smartlead Certified Partners.

Founder

Clay Cafe

I started a Slack community of GTM Operators that has grown into the world's most potent hivemind of GTM excellence.

What began as a way of staying on top of the latest trends has become a breeding ground for innovation. Careers, Agencies and more have been launched out of this free little community.

We do a weekly live call, Friday 10am Pacific (the best time zone). Join us, ask stuff, and walk away with an MBA in GTM. - Kellen

Smartlead

Out of 1000s of applicants, I was chosen as one of 25 Smartlead Certified Partners for The Deal Lab's successes delivering outbound campaigns via Smartlead on behalf of our clients.

Our specialties in Deep Market Segmentation & Analysis, Cold Outbound Copywriting, Sales Automations, and Ai // LLM integration across the GTM stack make us an ideal partner for anyone looking to methodically approach outbound in the pursuit of repeatable success.

Our clients range from early-stage startups to publicly traded companies.

🏆 What is the Certified Partner Program?
It is an exclusive collection of top-tier cold email experts and lead gen agencies dedicated to helping you generate more revenue from your cold email marketing efforts.

Smartlead Certified Partner & Hall Of Fame Member

HeyReach.io

Recognized by HeyReach.io as one of the go-to experts for running high-performance LinkedIn outbound campaigns.

I bring HeyReach into The Deal Lab’s GTM stack to give clients a channel with completely different market and messaging dynamics than email or phone - helping de-risk message-market-fit pilots, go after smaller TAMs, or to pour fuel on proven motions.

Certified Expert Partner

Clay

I have been a paid Clay user since February 2023.

Since then, I have booked thousands of meetings for myself and my clients using methodologies that would be impossible without Clay.

At my company, The Deal Lab, we create some of the most creative and effective GTM plays in the world, including DFY outbound campaigns, inbound enrichment flows, 100% custom one-of-a-kind "intent" signal capture and enrichments, bounced-at-paywall re-engagement automations, and much more.

I have coached users from Y Combinator, Apollo, and other agencies, and have even introduced Clay to some of the other Clay Experts.

Additionally, I run an unofficial "Clay Cafe" community where I share workflows, answer questions, and host weekly Zoom office hours with other Clay creators, agency owners, sales reps, and founders.

Don't hesitate to reach out if there's something that I can do for you; I love meeting new people, working on fun GTM challenges, and making an impact.

Certified Clay Expert 🥇

Apex Revenue

Worked as the 1st Vp of Sales for Apex Revenue, a legendary sales consultancy building outbound sales teams with a 5x ROI guarantee against a $120,000 sale price.

We mapped the market, built out messaging, connected tech stacks, hired reps, and oversaw the operation.

I got to 0 -> 1 30+ sales functions, learned a ton (maybe too much for my own good), and made some lifelong friends along the way.

VP of Sales

LEON Health Science

Joined company pre-product to build the GTM motion as Chief of Staff to our Founder. Responsibilities included:

- Define initial target Ideal Customer Profile(s)
- Crafted initial outbound messaging to test against pre-Product-Market-Fit ICPs
- Worked with Product to align MVP of software to market needs via product-market-feedback-loops
- Created and ran cold outbound messaging // cadences using cold calls, emails, social touches & videos
- Closed first Beta client(s) & paid client(s) prior to product being built using slide decks alone
- Built & ran sales tech stack including CRM, sequencer, data tool, zapier automations, slack alert
- Owned sales & marketing reporting to Founders
- Worked with Customer Success to foster early user relationships & create strong feedback loops with customers
- Drove brand awareness with heavy social presence, blog writing, and podcast appearances

This was one of the most transformative experiences in my life; it's where I learned how to do things from 0-> 1.

Chief Of Staff, Head of GTM (Go-To-Market)

Insperity

HR platform for SMBs & MidMarket companies. 3+ month deal cycle in a complex selling environment selling to business owners & Founders focused on operational excellence & risk mitigation.

Still friends with a lot of my clients :)

Account Executive

Darktrace

Generated $2M+ in closed revenue with CIOs, CISOs, CTOs, and IT / Cyber Security leadership across software, financial services, gaming and government sectors in the United States, Canada and Mexico.

Enterprise SDR

Home Automation Startup

Doubled YoY Revenue 3x in a row running a home automation business while in college. 

Clients included tech executives, NFL & NBA athletes, rock stars, and other cool people looking to do innovative things with consumer technology.

Helping companies find Message-Market-Fit | Founder @ The Deal Lab | Smartlead Certified Partner | Clay Certified Expert

Obsessed with speed to value.

The #1 revenue struggle that most companies face is their inability to consistently & repeatably generate pipeline that converts into stable revenue.

I’ve built a systematic way of dividing a market, identifying where your buyers are within it, and rapidly testing messaging against those segments in the pursuit of Message-Market-Fit.

For less than the cost of an SDR I can run cold outbound campaigns (phone and/or email) on your behalf and establish what works vs what doesn't.

10x the volume, 10x the quality, and 10x the rate of learning vs doing it yourself or hiring a jr sales rep to try.

I do this through my company, The Deal Lab.

We are a proud Smartlead Certified Partner, which means the #1 tool for people building businesses like ours has recognized us for our excellence in the space.

If you’re considering building an outbound program, or have one that isn’t performing like you wish it would - give me 30 minutes to change your perspective & I guarantee you’ll want to find ways we can keep the wins rolling together… people often remark that they're stunned what I'll do for free and confused why I don't paywall my helpfulness.

When I'm not running my business, I also hangout in the free communities that I have built for digital sellers & side hustlers with the goal of being everything I wanted ((and needed)) but didn't have access to earlier in my career.

I'm also really into submission grappling ((BJJ)), holistic health, lifting weights, and taking Lindy walks in the California sunshine with my beautiful family.

If you're a sales rep, sales leader or Founder with questions or looking for support on something - drop me a DM 🤠 I love chopping it up and solving problems with my fellow sellers ❤️

If you need excellent HubSpot RevOps support, Daniel Hill is NOT CHEAP (and won't let you hire him full time 🥲) - but has been an 11/10 partner on a project with The Deal Lab on something that would take me 2x longer

If he ever lowers his rates, I'll make a post like this on a tuesday at 10am pacific or whatever... 

but instead here's 9:47 pm on a sunday ;)

taplio

The Battle

Evan Smith

Kellen Casebeer

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taplio

The Battle

Evan Smith

Kellen Casebeer

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kellen Casebeer's LinkedIn Performance

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