Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

Good morning to everyone who says "Got a sec?" without saying why or what they want to discuss in the same message. 

Y'all can step on a LEGO and choke for causing folks panic attacks.

“He’s the Joan Rivers of Marketing” ✨ Fractional CMO for Companies 😎 Personal CMO for the Ambitious🏆 Egregiously Unique, Audaciously Effective, Feral Specificity

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

Ford Huntington Media

Digital Advertising & Marketing Solutions That Drive Results. Transform your brand with our engagement-driven social media management services and targeted paid social advertising.

Paid Social | Digital Marketing | Organic Social | Content Curator

With over a decade of experience in digital advertising, paid media, and strategic marketing, I launched Ford Huntington Media to deliver cutting-edge solutions to businesses seeking measurable growth and impactful brand presence.

Drawing from a career that spans senior leadership roles and hands-on execution, I specialize in designing comprehensive strategies across platforms such as Meta, LinkedIn, TikTok, X, Pinterest, and more. My expertise extends to industries like automotive, legal, technology, healthcare, DTC, B2B, CPG, financial services, and non-profits. Notable achievements include spearheading a groundbreaking campaign for Meta Connect, which set records for reach and event registrations, and driving a 450% profit increase through innovative media strategies in my previous role as Associate Director of Paid Media.

At Ford Huntington Media, I combine this proven experience with a passion for innovation to offer services such as:

Paid Social & Programmatic Media: Highly targeted, data-driven campaigns across all major platforms.
Content Creation & Strategy: Authentic, engaging, and scalable content tailored to each brand.
SAAS: Leveraging smart software to optimize engagement, streamline processes, and maximize ROI.
Full-Funnel Marketing Solutions: From paid search to programmatic display, we integrate every tactic to achieve your business objectives.

I’m deeply committed to empowering businesses with strategies that align with their unique goals, whether it’s increasing brand awareness, driving leads, or fostering long-term customer loyalty.

Let’s connect! If you’re a business owner ready to scale your advertising efforts, I’d love to discuss how Ford Huntington Media can help you achieve success.

Founder

Moore

Senior Digital Strategist, Media

Campbell Ewald

As Associate Director of Paid Social, I spearheaded innovative strategies to optimize campaign performance, drive measurable results, and build a high-performing Paid Social department, achieving a 450% profit increase. My leadership encompassed managing end-to-end paid media campaigns across diverse platforms, including Meta, LinkedIn, TikTok, X, Pin, Reddit, SnapChat, NextDoor and Twitch, for a wide range of verticals such as technology, healthcare, DTC, B2B, CPG, and non-profits.

One of my most notable successes was media planning & buying for the Meta Connect event promotion campaign. This groundbreaking initiative focused on driving awareness and event registrations, targeting developers, content creators, and tech-forward consumers. The campaign set historical records for reach, significantly exceeded registration optimization goals, and established a new benchmark for virtual event attendance.

Throughout my tenure, I collaborated with clients across industries—including financial services, healthcare, tourism, health insurance, CPG and higher education—implementing tailored solutions to align with their business goals. My ability to analyze performance, innovate with creative optimizations, and foster collaborative relationships consistently delivered results and strengthened client partnerships.

Associate Director, Paid Media

American Heart Association

Digital Advertiser

Children's Hospital of Philadelphia

Burns & Wilcox

TIAA Bank

Empire State Development

Allspring Global Investments

Full-Stack Social Media Specialist | Meta Blueprint Certified Media Planner/Buyer & Community Manager | Content Curator | Digital Marketer

🦄 Paid Social | Digital Marketing | Innovation

🪄 Meta Blueprint Certified Media Planner, Buyer & Community Manager
🛸 Certified PPC Analyst in Google Ads / GA4 Analyst
👾 Experience Leading Paid Social, Search and Programmatic Buyers
🤖 Performance Marketing Innovator

Ford Huntington Media

-Previous Role-
Campbell Ewald
Associate Director, Paid Social

Malone Media Group
Director of Paid Social
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Paid Social | R&D | PPC 

Certified Facebook Media Buyer/Planner and PPC Analyst in Google Ads, Management of a Team of Digital Media Buyers and Instrumental in the Development of Proprietary Software for Facebook Catalog Inventory Ads and Dynamic Display Ads for Google Ads. Commended for Excellent Account Services within Google Ads by Delivering Converting Clicks at very Reasonable Costs, Leading a Team to Successful Results for Clients and Continually Researching Innovating Ideas & Putting Plans of Action in Place for Development.
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WeldFit Energy Group
Inside Sales Representative Assistant & Marketing Coordinator 
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Inside Sales & Marketing | On-Page & Off-Page SEO | Sales Collateral Design & Copy | Digital Marketing | Project Coordinating | Proofing & Editing | Conference Coordinator 
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Wright's Printing & Marketing
Marketing Copywriter
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Marketing & Direct Response Copywriting | Website Audits/Site Map Creation/Meta Data/Web Copy | On-Page & Off-Page SEO | Sales Collateral Design & Copy | Content Marketing | Project Coordinating | Proofing & Editing |
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Zeke Digital Media
Digital Media Specialist
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Social Media Management | SEO/Local SEO | Email Marketing | Client Analytics |
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Moscarelli Media
Director of Media Operations
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Campaign Manager | National/Local Media Buying | Assistant Producer | 
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Cohn Moscarelli formerly C&M Marketing
Senior Creative Coordinator
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Client - Creative Liaison | Editor | Copywriter | Media Buying | Market Analyst |
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taplio

The Battle

Evan Patterson

Veda Ford

Followers

Posts

Engagements

Likes

Performance ScoreEvan Patterson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Evan Patterson

Veda Ford

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Patterson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEvan Patterson's LinkedIn Performance