Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

Leanne Dow-Weimer, MBA

During the interim between full-time roles, I'm providing my expertise to organizations on how to implement full-funnel strategies that drive efficient revenue growth

Marketing Advisor, Fractional Marketing Leader

Markigy: The Science of Marketing Strategy Podcast

Over 45 episodes interacting with go to market experts and leaders who have been featured in prominent spotlights, where we are engaging in trendspotting and investigatory conversations resulting in a loyal & engaged following

Ranked in the top 10% Globally by Listen Notes, with listeners in on every continent except Antarctica.

Podcast Host

Luther Burbank Savings

Luther Burbank Savings was acquired by WaFd Bank in 2024

Luther Burbank Savings was a West Coast Regional Bank, with Appx $8.3 Billion in assets (3/31/23) 
The marketing department provides support for Retail Banking, Income Property Lending, and Single Family Residence lending programs.

Senior Marketing Strategic Analyst (Marketing Manager)

Zero Gravity Corporation (ZERO-G)

Sharing the one-of-a-kind Zero-G Experience through social media, SEM & paid social.
"Own" Social Media for Zero-G Start to finish- from Content Calendar to hashtag strategies. 

Twitter: Increased Profile Visits 412% & Impressions 505%
Instagram: Increased Engagement 354% & Post Reach 242%  Maintaining 6-7% engagement rate while follower count has grown 101%
Facebook: Increased engagement 476%
LinkedIn: Increased engagements 178%

•	Demonstrate superior executive ability by creating content supporting sales and brand awareness goals by utilizing graphic design and video editing under a variety of complex circumstances 
•	Utilize a variety of analytical techniques to manage event-based campaigns by identifying key questions answers resulting in optimized targeting
•	Produce highly accurate assessments of targets markets across multiple platforms such as social media and Google Analytics, then analyzed results with monthly reporting
-Provide valuable marketing insights & recommendations

Social Media Director

Markigy 

Providing boutique marketing services & fractional leadership to clients across many industries including Fitness, Wellness, & youth sports
Real Estate & related companies, 
Medical & Science & related industries. 
Financial services & related industries.

Founder/Owner/Fractional CMO

Fitleannedow Coaching

-Displayed an exceptional ability to learn new methods by organically gaining 2k Instagram followers within 60 days
-Strategically approached creating marketing funnels to provide exclusive wellness content with an online presence, content marketing, SEO, paid advertising, and social media was created

Online health coach

Bank of England Mortgage

Sourced Loan clients via referrals, cold calls, networking, and other methods
Worked with clients over varying periods of time to help them connect with the correct finance product to meet their homeownership needs. 
Worked with business partners to find out of the box strategies to help people meet their financial goals.

Transitioning away from origination, I spearheaded marketing and technology initiatives. My work includes creating original material, finding sponsors, getting marketing pieces, and organizing other logistics for events. I led the selection and implementation of Mortgage Planner CRM (a salesforce platform) throughout our office.

Loan Officer/Credit manager/marketing

Wisconsin Athletic Club

Fitness instruction for one on one clients based on their goals & needs
Group exercise to motivate members and instruct them on proper form.
Instructed other trainers via the WAC University program and continuing education units via WAC Mania.

Personal Trainer

Examiner.com

I wrote articles about local events, how-to guides, and other topics. All of the content I created related to diet, exercise and fitness. This role also helped me establish backlinks to my personal training website, and reinforce my online branding.

Diet and exercise examiner

Independent

-Provide fitness services for various goals, including group fitness, after school coaching, one on one training, and lifestyle consultation.
-Developed website and social media marketing strategies to reach larger markets, including Twitter, Tumblr and Facebook.
-maintained budgeting/bookkeeping, analyzed cost/profit centers to ensure optimal business practices
-ensured customer enjoyment and success within the program to maintain client retention
-continually monitor industry standards and new techniques/research/trends

Personal Trainer/group fitness instructor

Growth Marketing | Product Marketing | Marketing Strategy | Financial Services | Luxury Goods and Services | Health & Wellness | B2B & B2C | Podcast Host

I'm not a gardener, but I'm into growing things 
Industry agnostic, customer journey & outcomes obsessed growth driver.

I get results for companies that I work with combining full-funnel, customer-centric strategy with execution. 

It's based on over 8 years of experience in online & offline marketing, involving brand, demand generation, and product marketing, and over 15 more in direct customer service/sales roles. 
Strategically driving growth for B2B and B2C businesses.

Things like over 800% ROAS and CAC reduced by 50%. 

We work through problems by combining a macro-level approach with micro-level execution. I deliver decisiveness and prioritization to create clear roadmaps even facing uncertainty. 

My coworkers note my persistence, diligence, and thorough bias towards action, resulting in energizing collaborations and project management. 

Bi-weekly marketing leaders and I take a deep dive into marketing that works, spotting trends and themes. Helping businesses and marketers grow and thrive by leveraging data, insights, and best practices.

Still reading? Let's chat!

taplio

The Battle

Evan Patterson

Leanne Dow-Weimer, MBA

Followers

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taplio

The Battle

Evan Patterson

Leanne Dow-Weimer, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Patterson's LinkedIn Performance

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Performance ScoreEvan Patterson's LinkedIn Performance