Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

Good morning to everyone who says "Got a sec?" without saying why or what they want to discuss in the same message. 

Y'all can step on a LEGO and choke for causing folks panic attacks.

“He’s the Joan Rivers of Marketing” ✨ Fractional CMO for Companies 😎 Personal CMO for the Ambitious🏆 Egregiously Unique, Audaciously Effective, Feral Specificity

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

Later

Later is the leading influencer marketing partner for Fortune 5000 brands including Walmart, Procter & Gamble, Mastercard, Walgreens, Kraft Heinz, Reebok, and Mondelez. We combine our award-winning technology with best-in-class white glove service to deliver measurable outcomes, with the radical transparency advertisers demand.

Our team is composed of award-winning creative strategists, talent managers, account directors, and paid media buyers with deep expertise across major verticals.

We also serve the social media management needs of over 8 million users including leading enterprise brands, with Later's post scheduling and Linkin.bio solutions/advanced analytics. Later's AI combines our 1P data from 300M+ posts scheduled/published and 3B+ clicks on Later's Linkin.bio pages, in our unified Platform to drive more informed Creator selection based on historical performance data.

This makes us ***the ONLY solution providing marketers visibility across their Owned, Earned, and Paid social efforts***.

Later was formed with the combination of Mavrck and social media management and Linkin.bio tool, Later. We raised $275M from Summit Partners, Kepha Partners, and GrandBanks Capital.

If you’re looking to uplevel your Creator programs - let’s chat.

Business Development Representative

The Meme-ary (Parody)

Lets see how many poorly researched SDR messages I get now. This is a meme.

Chief Meme Officer

Act-On Software

Out of 8 BDR's I generated 43% of the teams closed won revenue for 2023 and 30% of the total opportunities. I trained new reps on the the sales tech stack, and helped evaluate multiple vendors from Sales Engagement Platforms - Dialers - Sales Intelligence. Aligned closely with my AE to build a solid territory plan that panned out.

Senior Business Development Representative

I made 11K cold calls in my 1st year as an SDR. In the last two quarters I lead the team in pipeline generated and Closed/Won revenue. Helped Improve multiple processes for prospecting, helped implement new tools like a dialer and a contact data platform, Lusha. 

Sales Stats Below.

Q3: 2023 Pipeline Generated: 405K 
Q2: 2023 Pipeline Generated: 320K 
Q1 2023 Pipeline Generated: 385K 
Q4 2022 Pipeline Generated: 150K
Q2 2022 Ramp

BARKLANDIA LLC

I manage a team of 12 to provide excellent and safe dog care option in Beaverton Oregon!

General Manager

Many Paws Kennel

I was able to work on a variety of different skills ranging from customer service, to upselling on a variety of products. We had a small team of ten employees and I quickly became a shift lead which allowed me to work on my ability to foster a positive team environment. Part of my job included the routine cleaning out of kennels to maintain a healthy environment for the dogs (i can withstand the dirtiest of messes)

Kennel Assistant

SurveyMonkey

As a contract employee for SurveyMonkey I  generated and qualified outbound leads for Enterprise Account Executives. As the first point of contact for Enterprise inbound leads I also set meetings for the Account Executives.

Platform Sales Operations Coordinator

diBrokerWest

I built out an automated commission reconciliation system for the sales force.
Created various Excel reports to help with analytics for the Business Manager.

Commissions Reconciliation Analyst

Pacific Pioneer Catering Company

While at Hope International University I did meal preparation, washed dishes, mopped floors, as well as cleaned dishwasher and fryers 

For professional catering events I set up displays, did plate preparation , and served the meals.

Catering Assistant

A firm believer in the productivity of those with a growth mindset. I'm a hard working, fast learner who gets stuff done.

Kyle Payne 🐕

Every day: “How many meetings did you book?”

Never, not even once: “Are you thriving in your Skyrim survival no-combat run?”

This economy is wild.

Feeling really thankful this week. 🎉

In our company all-hands, two full slides was dedicated to highlighting the BDR teams switch from 1 to many to 1-1 prospecting. And guess what!? they used my prospecting and open opp as a case study to why the 1-1 works. As someone on the earlier rung of a sales org, it honestly meant a lot. A culture that lifts up everyone in the sales org, not just the closers, is incredible to be part of.

The win itself came from 3 months of simple, consistent outreach: 5 contacts, 35 one off touches across LinkedIn, emails, and calls. Nothing fancy. Just steady effort and personalization. Eventually I got a reply: “Send me more info.”

From there, Morgan Anderson and I built a tailored deck using our vast amount of first-party social data we had on the brand and their competitors. A week later, the person leading up their influencer team reached out and an opportunity was created.

But honestly, the part that hit me hardest wasn’t finally getting the opportunity (even though that part freaking rocked too). It was seeing my name on that slide. Feeling valued. Feeling seen. Feeling like my work matters here, no matter my title.

I’m proud, energized, and ready to keep showing up for a team that shows up for its people.

Huge shout out to the people here. Some of the best folks I have ever worked for and with.

Happy Friday Linkedin!

My thanksgiving hot take? 

Im done with turkey. Sorry just an inferior bird to chicken in practically every way. Dryer, less flavorful, so much work when I can buy a costco chicken ready to go. 

I've decided to ditch the turkey this year. Going to pick up a costco chicken before going to my parents this thursday.

Am I crazy here?

taplio

The Battle

Evan Patterson

Kyle Payne 🐕

Followers

Posts

Engagements

Likes

Performance ScoreEvan Patterson's LinkedIn Performance

Performance ScoreKyle Payne 🐕's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Evan Patterson

Kyle Payne 🐕

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Patterson's LinkedIn Performance

Performance ScoreKyle Payne 🐕's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEvan Patterson's LinkedIn Performance