Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

Jeremy Boissinot

Favikon

Find, analyze, and contact top influencers from a 10M+ creator database on Instagram, Linkedin, Youtube, Tiktok, and X to grow your business.

Whether you’re a small business or a global brand, Favikon is here to help you build meaningful partnerships and make your marketing campaigns truly impactful.

www.favikon.com

Co-founder & CEO

ECLYPSIA

Chief Executive Officer

GenerationLibre

Growth Manager

Your Lovebox

Advisor

Keymetrics

Keymetrics is the next-generation monitoring and management platform for all server-side languages. 

As the COO, I managed to grow the startup from a side school project to a fully operational company. I was in charge of all non-technical matters. 

• Managed a team of 7 people;
• Raised more than 350K in total;
• Incorporated the company in the US;
• Managed the business development of the company;

Keymetrics came out of BETA in February. More than 1000 companies have integrated Keymetrics and are relying on our API. Several larger companies are currently integrating.

Cofounder & COO

Picorist

I cofounded Picorist, the first French snack subscription service: a selection of healthy snacks, thoughtfully chosen for their nutrition values and their taste, and sent at the office or home.

Within months, we managed to reach a solid amount of base customers. 

• Created and developed the website;
• Laid down the marketing strategy (SEO, content marketing)
• Negotiated partnerships with  major brands

Natixis

Natixis is a French corporate and investment bank created in November 2006. I was working in the office in Frankfurt, Germany, in order to help French companies develop their business in Germany. 

• Provided strategic, marketing and legal assistance to French companies willing to enter the German market
• Helped in the analysis of financial statements for the aforementioned firms
• Took part in the process in the acquisition of a German firm by a French firm (financial statements, due diligence)

Junior Consultant

Council of the European Union

Following the Lisbon Treaty, the EU Delegation to the UN has progressively assumed the role of the former rotating presidency, representing the EU in most areas of UN activity, when consensus has been reached among all EU member states

• Managed macro-economic studies on Africa-related missions
• Attended high-level EU members meetings
• Wrote reports for the office in Brussels

European Community Adviser at the United Nations

French Ministry of Economy and Finance

A small structure within the French Ministry, the CODICE has been created in order to improve the knowledge of "economics" of French citizens. 

• Laid down the new structure within the French Ministry;
• Managed the website and the communication strategy of the CODICE
• Redacted various contents for the new website

Project Manager

French-American Foundation United States

The French-American Foundation is the main non-governmental organization linking France and the United States at leadership levels and across the full range of the relationship between the two countries.

• Took part in redefining and repositioning the Strategy of the Foundation from scratch
• Launched a successful E-Campaign (website visitors: + 150%)
• Organized the “Young Leaders” annual seminar

Intern

↳ Find the best creators for your brand with AI-powered precision

Today, brands face a challenge: how to find the right voices that truly resonate with their audience, from 1000s of influencers to choose from.

That’s where Favikon comes in.

I’ve created an AI-powered platform that cuts through the noise, helping brands identify creators who align with their values and goals.

With access to 10+ million influencers across platforms like LinkedIn, Instagram, Youtube or TikTok, we don’t just rank creators - we give brands the tools to make data-driven decisions.

The content economy thrives on trust and connection, and our mission is to help brands and influencers build partnerships that deliver real, meaningful impact.

I'll be honest: we expected creators to like our Rewind.

But there's something we didn't expect:

They absolutely LOVE it. And even find it useful.

Posts pouring in about discovering top fans, understanding what content worked, finding patterns they'd missed all year.

That changed things for us.

We originally planned to gate it. Even though it was free, you still required an account and an extension.

We scrapped all of it.

As of today, Creator Rewind is 100% free. 

✅ No account. 
✅ No extension. 
✅ No catch.

Just go to our website, paste your URL, and get your full report in seconds.

This is our way of saying thank you to the creator community. You've supported us all year. This one's on us.

Link in comments. Go see your year.

Co-founder & CEO Favikon | Setting new standards in the creator economy

Creator Rewind 2025 just dropped.

Spotify Wrapped tells you your music taste. This tells you if you're winning the creator game.

22 slides. Your stats, your wins, your flops, your vibe.

Some stats about yourself will literally blow you away.

We tried not to make it too serious. But if you're thinking about brand partnerships, it'll also show you how much revenue you're leaving on the table.

Free with the Favikon Creator free trial. Takes literally 2 seconds to download.

Share your wins in the comments!

Creator Rewind 2025

Like it or not, LinkedIn is where the money is.

Dickie Bush 🚢 Bush just dropped some wild numbers. LinkedIn drives 70% of his leads and 70% of his revenue. 

With HALF the impressions he gets on X and Instagram combined.

Look at the conversion rates. LinkedIn crushes it at 0.17% lead per impression. X and Instagram? Both at 0.01%. That's 17x better.

Yes, LinkedIn gets fewer eyeballs. But those eyeballs actually convert. They're decision makers with budgets, not just scrollers.

X and Instagram might give you vanity metrics. LinkedIn gives you revenue.

The data's pretty clear. If you're in B2B and not prioritizing LinkedIn, you're leaving serious money on the table.

Hot take: there is no such thing as "LinkedIn influencers".

Sure, they are:

- B2B SaaS experts sharing their expertise
- CEOs doing storytelling
- Startup founders chronicling their journey in real-time
- Growth marketers breaking down their experiments
- Sales leaders sharing their frameworks
- VCs analyzing market trends and investment theses
- Engineers explaining complex technical concepts
- Product managers documenting their roadmap decisions
...and the list goes on, and on.

But they're creators and experts.

Not influencers.

"Influencer" is a result, not a job description.

It's what happens when you consistently share valuable expertise. It's not the expertise itself.

The irony is, anyone calling themselves a "LinkedIn influencer" is probably the one NOT influencing.

Real influence comes from doing the work, then sharing what you learned. Not from optimizing engagement tactics or personal branding strategies.

The B2B space would benefit from ditching "influencer" entirely. It cheapens what these people have built and conflates real expertise with engagement farming.

Influence is the outcome. Expertise is the asset.

Let's stop confusing the two.

"Influencers are dead with the rise of AI"

This is the dumbest take of 2025 and I'm watching it spread like wildfire

Sorry if I'm blunt but whoever says this has zero understanding of what makes influencer marketing work in the first place

plot twist: it's not the content

it's the personality. the storytelling. the human behind the screen.

so it's LITERALLY the opposite: with AI slop flooding every feed, influencers become MORE valuable

because here's what you can't fake: a face people trust. a voice they recognize. a story they've followed for years.

AI can generate 10,000 posts per second

but it can't make someone care

sorry not sorry, this needed to be said

French LinkedIn is losing its mind over a Top Voice with 500 followers.

But here's what everyone's missing about the Top Voice program: 

❌ It was never about you.
❌ It was never a creator program.
❌ It's not a reward for consistency, engagement, or building an audience on the platform. 

It never was.

LinkedIn editors pick people who have influence outside LinkedIn. That's the entire point.

Journalists. CEOs. Authors. Experts in their industry. People who already have a platform elsewhere.

Look at any Top Voice list. You'll rarely find someone who built their reputation solely on LinkedIn. They brought their authority to the platform, not from it.

Is it fair? Debatable.
Does it suck for creators who've spent years building on LinkedIn? Absolutely.

But getting angry at the algorithm or at LinkedIn is missing the actual issue.

The real question is whether LinkedIn should have separate recognition for people who actually build their influence on the platform versus those who import it?

Because right now, they're treating both as the same thing. And that's where the frustration comes from.

The badge isn't broken. The expectations around it are.

If only there was a company that ranked and rewarded creators based on pure merit and data... 👀

Most startups take 4 weeks to revamp their website.

We revamped ours, relaunched an entire platform, dropped a Creator Rewind that broke LinkedIn again, and put together Europe's biggest creator awards ceremony (next week at Paris Creator Week).

15 people. 28 days.

It was far from perfect. Our platform launch was rocky, to say the least.

But here's the thing: we're competing against teams 10x our size, with 10x our resources. And we're not just keeping up, we're setting the pace.

This is my vision of entrepreneurship. Stay flexible. Ship fast. Learn along the way. Repeat.

I've always told my team: the one thing I can promise you at Favikon is that you will never get bored for a second.

Safe to say I kept my word.

taplio

The Battle

Evan Patterson

Jeremy Boissinot

Followers

Posts

Engagements

Likes

Performance ScoreEvan Patterson's LinkedIn Performance

Performance ScoreJeremy Boissinot's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Evan Patterson

Jeremy Boissinot

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Patterson's LinkedIn Performance

Performance ScoreJeremy Boissinot's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEvan Patterson's LinkedIn Performance