Evan Patterson 💅🏻

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

👋🏻 You should really click the "...see more" button over there. 👉🏻

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I’m Evan Patterson.

Fractional CMO. Personal CMO.
LGBTQ+. AuDHD. Two cats who have main-character energy and paperwork opinions.
Metro Detroit-raised, Chicago-thriving, seeking a EU-husband for dual citizenship (kind of not joking...)

A small but vocal group of humans — plus my mother — call me the Joan Rivers of Marketing. I didn’t ask for that title, but I also didn’t give it back.

My work focuses on helping founders, CEOs, and operators stop sounding like they were assembled by committee. When people understand you quickly, everything gets easier: sales, hiring, partnerships, even that awkward moment when someone pretends they’ve heard of your company before.

My entire approach runs on feral specificity.
Egregiously unique. Audaciously effective.
Ideas with teeth. Narratives with posture. Writing that doesn’t need a spotlight to command attention.

I work in two lanes.

Evan Patterson Consulting
The Fractional CMO lane.

This is where companies finally get a marketing function that isn’t held together by vibes, hope, and a Google Doc last updated during the pandemic. I rebuild the structure, the sequencing, and the decisions that keep revenue steady instead of seasonal.

The second lane
The executive identity work.

Voice extraction. Narrative architecture. Brand presence that doesn’t wobble when the market does. There’s more coming in this lane; something I’m building quietly; and it’s shaping the way I help leaders show up with clarity and actual gravitational pull.

I build systems with staying power.
I build brands people remember without squinting.
I build marketing that earns attention because it deserves attention.

People who work well with me tend to appreciate speed, accuracy, and a sense of humor about the chaos they built before I arrived. People who want a polite museum tour of marketing usually exit early.

My goal is consistent: make you unmistakable.

Fractional Content & Community Marketing Leader

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

The Storm Guys - Auto Hail Repair Solutions

Chief Revenue Officer (CRO)

Business Propulsion Partners

Business Propulsion Partners is a fractional & interim officer & go-to-market strategy execution & Chief Executive Officer advisory service that enables growth-oriented businesses to assess current state, war game transformations, & enact plans to do so. We deliver pro-formas & roadmaps as well as execute, ensuring continuity of thought & action, while delivering value. We love being tapped for commercial, revenue, & operating leader roles, raising capital, & delivering what's envisioned.  

Engagements:
• AI-enabled SaaS platform - Chief Executive Officer advisory
• Automotive Repair - Chief Revenue Officer 
• EaaS & Energy: capital raise advisory incl. a $35M pre-revenue Series B
• Law Firm - Strategy & Human Resources advisory
• AdTech/MarTech Automotive SaaS Firm (Mountain West): Business plan, pro-forma, & go-to-market strategy development for investment capital raise & sale/exit
• Headcount (New York, NY): Setting up an employer financial services firm's revenue operations approach & staffing & training a sales team of 6 in 12 weeks
• TheCRM Corporation (Los Angeles, CA & Houston, TX): Setting up a new SaaS CRM RV division by staffing & training a team of 12 in 8 weeks, building curriculum & processes, & delivering over 35 webinars, & training & launching 50 RV dealers in <4  months
• Packaging Firm (Nashville, TN): Expansion strategy development to move into eCommerce
• Edgenet (Nashville, TN): Go-to-market & segmentation strategy services in product information management
• Click-to-brick business development services in retail
• Sales team definition & growth plans
• Brand, team, & business digital transformation & scaling for automotive, financial services, & SaaS companies
• Business strategy transformation for automotive digital agencies

If you'd like to discuss your need, please schedule us at https://www.calendly.com/bizpropulsion.

The Owner's Right Hand: Business Development, Growth, Marketing, Product, Revenue, Sales, & Strategy

University of North Georgia - Mike Cottrell College of Business

I teach MGMT3661, Fundamentals of Management, which familiarizes students with the functions of the management process. Major emphasis is devoted to planning, organizing, leading, and controlling processes with the organization to improve performance. Attention is given to methods of building cooperation between functional areas within an organization and to building and operating cooperative alliances at an industry, national or international level.

Adjunct Professor of Business

AssessmentXQ

With my father and uncle Marine Corps Officers and manufacturing human resources leaders, I became interested in people ages ago, jumping into Ford Motor Company Human Resources in Corporate Salaried Recruiting, serving as Personnel Development Committee Chair for Marketing, Sales, and Service, and then also as a Field Operations interviewer, mentor, and assessor.  Later,  I returned to the arena in Employee Relations at Pull-A-Part.

In 2012, I met a lead investor angel in big data, who interviewed me as a Board Chair.  Having 6 successful exits, and mentoring entrepreneurs for 20 years, he began developing an algorithm to assess entrepreneurial capability.   We decided to partner on bringing our dream solution to market, in 2024, and are finalizing the LOIs that will justify building it.

Our breakthrough product XQAssess has an unparalleled ability to help (1) founders perfect their team to gain funding and succeed, (2) professional investors derisk their investments, particularly when there's little data (such as in the Pre-Seed and Seed rounds), & (3) HR/Recruiting/Talent verify if they have transformers or the opposite. Our 20+ years of research, now AI-enabled, have resulted in a breakthrough. A better way to assess entrepreneurial capability - The Excellence Quotient. Learn more at https://www.xqassess.com.

Co-Founder

Car Capital Technologies, Inc.

Recruited to lead sales, marketing, & product at a Series A SaaS FinTech start-up, successfully delivered 203% origination volume growth & 171% growth in monthly origination dollars & set the 2023 foundation by:
• Attaining 97% of business plan while implementing a large-scale process & structural transformation
• Supporting the Series B equity raise by introducing & presenting to investors
• Bringing partner deals forward forecast to grow monthly origination volumes 5x
• Launching a field sales transformation - secured approval to increase FTEs 440% to ensure brand accretive dealer partner touches were in place to scale; attained 50% of total FTE objective in 1st 3 months
• Transforming Onboarding Dept adding Dealer Support, Agency Ops, & Customer & Dealer Success
• Conducting the first-ever dealer partner NPS survey, leading to mission-critical course corrections
• Launching & expanding the first-ever training initiatives for new hire Revenue Team members
• Testing approaches to grow the business & exceed business plan, including modeling business case financials for expansion beyond core business to help clients & the company grow
• Instituting recruitment & hiring processes to add broader financial services acumen
• Managing prospective & existing partner relations to ensure improved value, ROC, & mutual wins
• Cultivating productive relationships, instituting the first-ever agent/partner origination volume commitment forecasts
• Expanding Customer & Dealer Success to be bilingual
• Instituting communications to agents, dealer partners, & employees to ensure alignment 
• Approving & spearheading product changes improving efficiency, CX, & EX
• Instilling ethics & process standards
• Implementing the 1st Revenue Team performance objective setting & review, MBTI, & gift policy

Key Learnings:
• Collections, collateral, & risk management are make or break in financial services
• Hire fast, fire faster
• Peer ego maintenance is critical 
• Trust your gut first

Led global sales effort for SaaS owned media custom content platform company that delivers improved brand awareness, opportunity volume, and dramatically improved return on marketing spend for enterprise brands with multiple brick-and-mortar or channel locations and/or rich product catalogs.
• Generated network leads and new contracts responsible for growing company brand logos 15% and recurring revenue 8% within six months of hire, attaining 165% of contract revenue value objective.
• Attained 96.2% of contracted revenue objective in 2nd six months, and added pipeline for 2nd Half 2021 forecast over objective.
• Contributions enabled the organization to replace lost revenue and attain 20% revenue growth, secure ZoomInfo for prospecting efficiency, add an SDR team to accelerate growth, and add account staff, content, & renewal roles to aid retention and upsell.

Key Learnings:
• A small nimble team with the right caliber of personnel, the appropriate processes, and a great product can work wonders for itself and clients
• Selling a killer product that is not in an existing budget line item in any business (e.g. creating a new market without material marketing spend) is doable but is very, very hard work
• Having an entire company go and operate remotely is terrific - because there is no office people are going into, there is no debate, there is no distraction, and the communication playing field is equal
• When you are fully remote all the time, folks crave connection - the in-person outdoor lunches and phone calls become sacred items of great importance that are cherished

Vice President (VP) Enterprise Sales

Rush Enterprises, Inc

Led corporate digital and eCommerce team for a $5.8B commercial transportation business conglomerate supporting truck sales, parts, service, finance, insurance, rental, shareholder services, corporate recruiting, alternative fuels, upfit and custom solutions across all business areas and over 120 locations.
• Grew and scaled the team (+4 headcount) based on first-ever C-suite approved 4-pillar digital business case, improving acquisition, consideration, awareness, retention, revenue, profit, customer experience, and loyalty.
• Implemented new offline marketing campaigns, direct response marketing, email, SEM, SEO (organic search), paid social media advertising, analytics & optimization, and campaign brief processes, resulting in measurement of CPA stats, 86% improvement in Google page 1 keywords for rushtruckcenters.com, and optimized email open and click-thru rates, exceeding objectives.
• Launched RushCare Parts Connect B2B eCommerce solution in partnership with IT and Parts Operations, leading to thousands of new enrollment requests and attaining material monthly revenue of $1M+ in Q4 2019 less than one year after March 2019 launch.

Key Learnings:
. When a direct report doesn't take advantage of your overtures to have a work lunch to build a relationship, recognize there may be unforeseen motivations at work that could undermine maximizing team success
. Recognize evaporating  promises to colleagues can lead to suboptimal interdepartmental collaboration
. In all things be servant-hearted, collaborative, & empathetic while result delivery focused
. Take care to nurture senior leader relationship opportunities that present themselves

Director eCommerce, Customer & Employee Technology Solutions, & Digital Marketing

DCI-Artform

Led sale, scoping, and delivery of parts, accessories, and merchandise content data platform development project supporting key automotive client.  Assumed ownership of over-budget and under-scope analytics and reporting project, transformed staffing from outsourced to in-sourced model, upgraded team caliber, and strengthened delivery practices.  Expanded scope to include software developers in Milwaukee HQ, further growing product information management (PIM) team to encompass not only parts and accessories data but also vehicle content data.    
•	Successfully and profitably in-sourced analytics and reporting offering development, successfully launched and evolved client reports, turned around project financials, grew margin, and established new company business competencies.
•	Established and refined department processes, developed and directed winning RFP response, and secured high quality team members for national brand/multi-rooftop ecommerce project.
•	Grew revenue over 1,000% YOY and team size from three (3) to fifteen (15), with new-hire turnover lower than company average.
•	Developed innovation strategy, competitive market maps, and multi-year business and product plans for new analytics, data management, and transactional web ecommerce business practices.
•	Initiated contract and intellectual property (IP) review in support of practice strategic objectives.
•	Created a business practice budgeting / forecasting process shared by HQ executive team as a  benchmark for other General Managers.
•	Received company sponsorship to study Internet of Things at Massachusetts Institute of Technology’s Sloan School of Management. 
•	Served as subject matter expert in merger and acquisition (M&A) due diligence and partnership evaluation efforts.

Key Learnings:
. When presented with the chance to fix a problem, electing to engage can bring innumerable benefits not originally foreseen
. Cultivate your supervisor relationship as you become a division leader's Mr Fix It

Director Analytics, Data Management, & eCommerce Businesses

Drove team efforts to amend Master Service Agreements with client Purchasing and Information Technology Departments, specifically around Data Safeguarding.  Researched, scoped, and quoted multiple lines of new business. Provided business oversight of company data safeguarding and cyber security upgrades, including serving as liaison to both Marmon and other Berkshire Hathaway companies, focused on risk management.  Led the business relationship with Microsoft related to the DCI cloud deployment strategy.  Commended by client Information Technology Senior Management for exemplary approach to data safeguarding and cyber security.

Digital Sales, Account Management, & Data Management Software Engineering Development Manager

Pull-A-Part

Directed all marketing activities, corporate communications, public affairs, & media relations for a 25+ location auto parts retailer and metal recycler, including digital marketing, media, marketing communications, and agency/supplier management improving average retail ticket, web and store traffic and building customer advocacy. Attained the best retail month in corporate history and positive performance vs. business plan. Numerous employee accolades have been received for the new Employee Recognition & Thanksgiving Family Meal Programs that were developed, launched, and maintained. Initiated Marketing supplier consolidation, project pilots improving Online Review results and employee engagement in soliciting them.  Implemented new regional / store budget reporting and marketing requirement / sprints processes, corporate marketing calendar, automotive repair “blogger” relationships, and content curation and co-creation processes. Developed and launched Corporate Office – Store / Field Team quarterly mid-point “Pull-A-Part Business Briefing” communications process, which was acknowledged for building alignment in the post-meeting employee survey. Developed, secured approval for, and initiated use of 6 retail parts customer personas to guide marketing. Negotiated and filmed 1st TV ad for vehicle acquisition in corporate history, and re-contracted at 50% of the cost, accomplishing a media cost per vehicle acquired for TV that attained only 2.6x that of search engine marketing. Identified brand messaging consistency opportunities across all channels including Call Center & Web Customer Experience and developed and implemented plan to close gaps, including Agent segmentation and Call Center restructuring. Conducted a social media employment brand reputation analysis, established baseline NPS, and developed, secured approval for, and began implementation of a 12 point plan for reducing attrition rate.  Managed signage and corporate branded apparel programs.

Director Marketing, Communications, & Employee Relations

Khoros

Led global media and franchisor-franchisee practices, including automotive and travel hospitality verticals. Led strategic consulting for key media, automotive OEM and dealer group, hotel, cruise line, and pet health vertical clients and their agencies. Provided product strategy input and served as company lead on ROI modeling, training the global sales team. ROI modeling and collaboration with sales resulted in a 1 year contract converting to a multi-year contract at a multiple of the prior value - the largest in company history.  As VP, served as senior relationship lead on key client acquisition and retention initiatives within assigned verticals.

Vice President & Principal Strategist, Shoutlet Industry Vertical Practice Solutions

I Help Owners Scale & The Venturesome Derisk | Commerce, Growth, Marketing, Product, Revenue, Sales, Strategy

Experience:
➜ Leader of high-growth transformations: @13.25% CMGR & ARR from $0 to $350M
➜ 3X building businesses (e.g. from 1 FTE to 30+, $40K Rev to $MMs) & driving results (+10K vehicle sales, +$50M ARP) from budgets ($100K-$100M) for companies like Car Capital, Ford, Nissan, Chrysler, DCI [Marmon / Berkshire Hathaway], & Rush
➜ US eCommerce & global digital & software product leader
➜ HQ & retailer network alignment & integration in service of a unified, well-informed, & consistent brand experience

Successes:
➜ Achieved Outstanding & Top Performer ratings as well as consistent Top 10% salesman rank at Ford by gaining ½ PP car share in 1st market, +14% sales while region was flat in 2nd, & building eMarketing for racing parts
➜ Led vertical strategy for auto, travel/hospitality, & media at social media SaaS firm growing a key contract's sales 10X & receiving CRO commendation
➜ Delivered 13% CMG by instilling governance, restructuring field, & transforming Onboarding into Customer Success delivering training & campaigns to increase MOAT
➜ Moved $6B transportation conglomerate forward in digital & eCommerce in 2 yrs, generating $1M in monthly eCommerce sales by evolving a point-of-sale system & transforming email, search engine marketing (SEM), websites & launching ongoing search engine optimization (SEO) & a social media pilot
➜ Built new company product, business, & revenue streams, generating over 1000% in YoY revenue increase by growing a parts data project into a multi-yr multi-rooftop eCommerce program for 2  automotive OEM brands & turning around digital analytics projects, in-sourcing them profitably
➜ Successfully launched automotive OEM lead management program with 10+ 3rd party sources, 20+ certified CRMs, 3 training curricula, & 7 field consultants within 6 months of hire on time & budget & then grew budget & staff 3-fold, & results & scope, hitting $0 net expense in 5 yrs

Expertise:
Profit/Loss (P&L) | Sales | Go-to-Market Strategy | Account & Program Management | Marketing Strategy | Product Management | Contracts | Digital Marketing | eCommerce | Customer Experience | Field Operations | Analytics | SEO/SEM | CRM | Finance | Branding | Social Media | Content | Direct Mail | Email | Print | SDLC | Agile | Waterfall | SaaS | IoT

Comfortable in trenches & leadership ranks, I boost sales, profit, & brand opinion by developing, building, scaling, & nurturing world-class B2B, B2C, & B2B2C accounts, programs, products, & teams.

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The Battle

Evan Patterson

Cory R. Cox, MBA

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