Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

Good morning to everyone who says "Got a sec?" without saying why or what they want to discuss in the same message. 

Y'all can step on a LEGO and choke for causing folks panic attacks.

“He’s the Joan Rivers of Marketing” ✨ Fractional CMO for Companies 😎 Personal CMO for the Ambitious🏆 Egregiously Unique, Audaciously Effective, Feral Specificity

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

There App Co

I help event teams manage everything, everywhere -- ALL AT ONCE! There.App is a mobile-first approach to location-based projects that streamlines event teams!  It brings together team chat, live mapping of people and key places, and general project management like assigning tasks, scheduling events and sharing files. Each module is simple to use and well integrated with the others as well as with external applications. There.App proactively presents users with actionable information based on overall project status as well as their current circumstances and priorities.

Business Development Consultant / Event Professionals (Contract)

Tech Field Day

Tech Field Day is a series of invite-only technical meetings between influencers and sponsoring enterprise IT companies. As a delegate I provide on site media coverage, tech writing for AI Field Days and Cloud Field Days.

Tech Writer, On-site Digital Media (Video) & Delegate

Kubernetes Community Day (KCD) New York

Provided comprehensive digital media, event marketing, and sponsorship sales assistance for the Cloud Native Computing Foundation (CNCF)'s first-ever Kubernetes Community Days (KCD) in May. Services included on-site coverage (video and live social media), media sponsorship, and event strategy.

Event Digital Media Marketing Manager (Contract)

OpenUK

Provided marketing and media management services to OpenUk for the State of OpenCon ‘24 event  (pre- and onsite) on February 6 & 7 – this entails event marketing promotions pre- and post event, and on-site management of media/press coverage assisting OpenUK’s media agency.

Included:
- Assist OpenUK team and marketing agency with pre-marketing promos, including social media, press coverage, etc.
- On-site media management assistance with OpenUK event management team and media agency. Includes help with press interviews on site, speaker management.

Event Media Manager (Contract) / Advisory Board Member

The Duckbill Group

Managed sponsorship sales for Last Week in AWS media publications representing creator, Cloud Economist and Cynic-in-Chief Corey Quinn, and working with companies (primarily in the dev tools, cloud/infrastructure and cybersecurity spaces) to build sponsorship packages for LWIA publications (AWS / cloud computing) that help meet their campaign goals.

*Developed innovative on site event sales strategies (e.g. CloudMavens Live!) leading to successful Q3 including implementing sales strategy focused on building sponsor partnerships via in-person events (Saastr, Google Cloud Next, HashiConf, AWS Summits, AWS re:Inforce, KubeCon, Open Source Summits, etc.)

*Played key role in introducing new marketing strategies to build the LWIA brand including increased followers, viewership, downloads on social platforms.

*CloudMavens Live! brings you the inside scoop from the heart of the tech world! Join them as they dive headfirst into the latest trends, innovations, and insights from the cloud-native ecosystem. It's your chance to gain unparalleled access to industry leaders, visionaries, and experts who are shaping the future of technology.  https://www.linkedin.com/company/cloudmavens-live

Account Executive / Marketing Strategist

The New Stack

I plan events from start to finish including trade show booth activations at tech events (i.e. KubeCon, Open Source Summits, HashiConfs, AWS re:Invent, and more). I work with sponsors and our editorial team to plan and co-host digital media publication (podcasts, videos) with The New Stack, including key themes and messaging, audio and video voice overs, guest speakers and co-branding opportunities at events and global tech conferences domestic and international. I also maintain and grow The New Stack’s network of previous and potential guests including influencers, developer advocates, heads of community; and maintain relationships within the cloud native, DevOps, IT and developer communities. The best part of this kick ass gig? I get to co-host livestreams with the best in DevOps! "Livin' the livestream dream."

Global Event Management & Manager of Digital Media Operations | Co-Host | Author | Sponsor Advocate

Professional Content Writing

STONE OF SCONE FARM - I write awesome content and blog for this rustic event venue to promote to the broader public.

LEFT AND INSIDE - I love to write about food AND anything and everything interesting enough to whisk me away from Netflix and chillin'.

Professional Content & Blog Writer

Quantitative Imaging Systems (Qi)

I manage five NIH grant proposal submissions, software launches, social media, content writing & digital marketing, trade show and project management. 

I am publishing Manager for nanoQuill: The Coloring Book of Life project that allows anyone to color for cancer research using 3D graphics and machine learning. 

I am project manager for UX Design (user testing, qualitative and quantitative research) of our nanoQuill coloring book app and QiTissue software designed to help biologists zoom in and study how cells work using 3D graphics and machine learning.

I analyze electron microscope cell images for Oregon Health Sciences University (OHSU) Knight Cancer Institute and Center for Spatial Systems Biomedicine research labs. 

I am project manager of special projects with our partners KDAB and Miltenyi Biotech (Berlin and Cologne) which includes, trade shows, and our QiTissue software and nanoQuill coloring book app.

Brand Manager, Biotech Startup Specializing in Cancer Research Globally

The Villa-1502

I manage a unique four-story luxury mansion located in a private suburban setting for overnight accommodations via Airbnb and special events (e.g. weddings, music videos, housing for celebrity athletes of major golf tournaments -- Rory McIlroy!). This includes marketing, client screening and interviews, property maintenance, and event planning resulting in five-star reviews and Superhost status for over 3 years.
https://vimeo.com/111816673
http://thefrzy.com/home-2/

Property and Events Manager

Catering Business Sales

DISHCRAWL - I helped foodies crawl and dine at the best restaurants in the city! This includes partnering with local restaurateurs to produce distinctive "crawls" and other foodie events in neighborhoods within the city. Also promoted events through social and traditional media, blogs and cultivated relationships with community partners.

MCCORMICK & SCHMICK'S - I booked banquet events and managed regional marketing for two units in the Pittsburgh Market that resulted in annual sales of over $500K.

BUCA DI BEPPO - I booked banquet events that resulted in annual sales of over $300K and managing local media and sponsorships.

Catering Sales Management

"Allow myself to introduce...myself." - Austin Powers

Ever feel like you're juggling flaming torches planning events—trying to keep all the details in the air while something’s always about to catch fire? Yep, I’ve been there. Events have a way of throwing curveballs, and when tech and tools aren’t playing nice, chaos can easily take over.

That’s where I come in. I love turning event madness into magic. Whether it’s on-site event coverage using digital media, live reporting, or behind-the-scenes management, I make sure everything runs like clockwork. I’m also a huge fan of using There.App, which simplifies on-location event management by keeping everyone in sync and streamlining the entire process, so no detail gets lost in the shuffle.

From tech conferences to startup launches, I capture the moments that matter and keep things smooth, whether it's happening live or behind the scenes. And when I’m not on the ground, I’m writing—blogs, articles, and ghostwriting for tech leaders to tell the bigger story behind the event, brand, or mission.

So, let’s make your next event one to remember, with every detail in place and every moment captured. Reach out! I’m always game for a brainstorm or a quick chat about how to make your event shine (without all the stress).

Colleen Coll

[photo dump]

#KubeCon #ATL #CloudNative #TechCommunity #MergeForward #DeepRoots  :-)

I put together a quick highlight reel from last week's KubeCon that’s a little different from the usual hallway track content. This one captures the moments inside the Community Hub with Deep Roots and the Merge Forward gatherings.

In between keynotes and tech sessions, people found their way to a corner of the conference where the focus was not on tools or timelines, but on belonging.

Black, Indigenous, and People of Color sharing stories.

Allies listening, learning, showing up with intention.

Newcomers saying, “I did not even know this space existed, but I am glad I found it.”

Deep Roots and Merge Forward gatherings are where all of those threads meet. You could feel it in the room. Folks exhaling a little. Sharing what they quietly master (mine...shower karaoke). Laughing about childhood snacks (Swedish fish). Building strong cases for how and why tech shaped their place in the cloud native world (storytelling). Realizing they were never the only ones navigating this industry from their unique angle.

Huge thanks to Catherine Paganini and William Rizzo and to all Merge Forward communities (Death and Hard of Hearing, Neurodiversity, Women in Cloud Native, Blind and Visually Impaired, Stuttering and Speech Diversity, and Friends of Dorothee) for the work they put in behind the scenes to keep this movement going and to fight for the physical space at Cloud Native Computing Foundation (CNCF) KubeCon where these conversations can happen. None of this is accidental.

If you were in the room, thank you for showing up.

If you missed it, I hope this reel gives you a glimpse of why these gatherings matter and why we need more of them across cloud native. Join us in the CNCF Slack channel if you want to be a part of something fantastic and 'effin amazing. See you in Amsterdam!

#KubeCon #CloudNativeCon #MergeForward #DeepRoots #BIPOCInTech #DiversityInTech #CommunityBuilding #CloudNativeCommunity #CNCF

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The Battle

Evan Patterson

Colleen Coll

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Performance ScoreEvan Patterson's LinkedIn Performance

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taplio

The Battle

Evan Patterson

Colleen Coll

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Patterson's LinkedIn Performance

Performance ScoreColleen Coll's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEvan Patterson's LinkedIn Performance