Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

Good morning to everyone who says "Got a sec?" without saying why or what they want to discuss in the same message. 

Y'all can step on a LEGO and choke for causing folks panic attacks.

“He’s the Joan Rivers of Marketing” ✨ Fractional CMO for Companies 😎 Personal CMO for the Ambitious🏆 Egregiously Unique, Audaciously Effective, Feral Specificity

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

JJELLYFISH

Founding teams are fantastic at proving the feasibility of their solution. Where they struggle is bringing repeatability to the processes and business units that touch the customer, such as sales, marketing, implementation, customer support, and customer success.

I lead Client Engagements for JJellyfish, which helps Startups & SMBs achieve repeatability in these areas so they have a company built to scale optimally.

Client Engagement Lead

MKG Marketing

Leading the growth efforts to find B2B companies who are looking for data-driven strategies for Paid Digital Advertising & SEO for measurable, predictable growth!

What sets MKG Marketing apart is its agile, iterative approach to marketing—focused on delivering actionable insights, optimizing strategies for revenue impact, and aligning closely with client goals. With a team of experienced professionals (average 10 years of experience) based in North America (except for me...), MKG combines technical expertise with personalized service to drive sustainable, predictable outcomes for its clients.

Head of Growth

Other Side of Sales Consulting

**This is my personal company for consulting & coaching programs**

I specialize in building and rebuilding programs for long-term stability and consistent performance. From overhauling onboarding to decreasing ramp times to building playbooks to troubleshooting systems, I have done it before, made the mistakes, and am ready to share my experience. If you're not sure if consulting is the right fit for your team book time below - regardless of the outcome, I am always happy to give quick pointers and introduce you to any resources that may help! 

Additionally, I maintain an active book of coaching clients for SDRs, AEs and SDR managers who are looking to improve their skills and navigate their careers with confidence and a reputation for success. If you're interested in coaching services book time --> https://calendly.com/ashleigh-appts/15mincoaching


Projects include: Fractional Sales Leadership (<5 sales pros), Outreach/Salesloft Content Audit - Sequence Creation - Stylebook for a online education company. sequence generation for a translation service, Fractional Sales leadership for HR Technology, SDR management and consulting for a medical billing application, Inside Sales Program Design for a Medical Device company, Inside Sales Leadership and Program Development for a Shipping Management Application.

Chief Executive Officer

RevOptics

After years of seeing companies struggle to ensure they're getting actionable insights from their Sales Engagement tools - RevOptics has a proprietary service (and tool) to show you what you've never seen before.

ACTUAL DATA around how your team is using your Sales Engagement tool - what's working, what isn't, and prescriptive advice & content generation to fill the gaps.

As the Director of Revenue Optimization, my team and I conduct Audit and Content Generation/ Optimization projects to support your sales team and ensure their sales efforts, from prospecting to closing to cross-sell to referrals, not only WORKS but are held to the highest standards.

Director, Revenue Optimization

Sunnylabs AI

Taking the 6-factor formula for cloud cost savings to companies! Building the revenue motion from the ground up - stay tuned and make sure to follow @Sunnylabs.ai !

Across the Pond & Over the Rainbow - ANOTHER Sales & Marketing Show!

APOR (Across the Pond & Over the Rainbow) is the sales and marketing live show that no one asked for yet everyone needed. Hosted by Ashleigh Early and Evan Patterson.

In each episode, Ashleigh and Evan talk about life lessons we've gained along the way (some more painful than others), the unique experiences we share as friends separated by an entire f*cking ocean, sales and marketing tips, career advice so you don't mess sh!t up, and of course...plenty of unhinged hilarity as Ashleigh and Evan navigate lives as the professional weirdos that they are.

ABOUT THE HOSTS

Ashleigh Early (she/her) is an American expat living in The Netherlands with her talented husband and two adorable dogs. Ashleigh is a #LinkedInTopVoice in sales sharing tips and strategies to help sales professionals and leaders do better at what they do. She has a love for all-things diversity, equity, and inclusion and demonstrates this passion by uplifting the voices of underrepresented identities in sales with her leadership, services, content, and allyship.

Evan Patterson (he/him) lives in Chicago, Illinois but is originally from the suburbs of Detroit, Michigan. He's an openly gay, polyamorous man with four loving partners. Evan is an award-winning B2B SaaS marketer providing freelance and full-time marketing and consulting services to innovative companies around the world. He is a proud college dropout who dedicates time to helping marginalized groups, especially LGBTQ+ folks, break into SaaS in order to help boost their lives for themselves and their families.

Both Ashleigh and Evan are strong supporters of injecting humor into work as being professional doesn't mean you have to boring. They don't believe in gatekeeping knowledge and love to tell the stories that need to be told. Their mission is to have fun, learn, teach, and uplift others in the sales and marketing communities who don't have enough representation.

Winning by Design

At Winning by Design we help B2B SaaS companies to design scalable go-to-market plans and execute with a customer-centric approach to sales and customer success. With an engineering background and approach, we use our experience in working with 200+ SaaS companies to build and improve sales process and training methodologies. 

Winning By Design is trusted by clients including: Adobe, AdRoll, CultureAmp, FreshDesk, LiftOff, SalesLoft, SendGrid, Omaze, Outreach, Gainsight, and Zenefits.

Certified Trainer

The Other Side of Sales

As of June 2023 - The Other Side of Sales is no longer creating or publishing any new work. It's been a wild ride and please keep talking!

The Other Side of Sales is a podcast devoted to the vision of a truly inclusive sales culture created through hard conversations and the amplification of underrepresented voices. Our team utilizes weekly podcasts, webinar series, sponsored media, and the annual "State of Sales Survey" to move the profession forward. 

In 2019, I joined forces with Kasey Jones and created The Other Side of Sales in 2019 after looking at one too many lists of "influencers" and "sales podcasts to listen to" that failed to represent the voices of the diverse sales people they knew were dominating their fields. 

In 2021, the podcast re-launched after a hiatus where Kasey decided to step away - and 5 new co-hosts were included to broaden the range of perspectives and help spread the word about our mission. We know diversity makes us stronger and are proud to have such a wide range of experiences, races, gender identities and physical locations represented and sharing their wisdom.

The Other Side of Sales is on a journey to solve the big problems facing our profession through data, constructive discourse and active listening. You can expect honest conversations, guests as diverse as the communities they live in, accountability when we screw up, transparency on our methods and sincere effort to give more than we receive. We believe that is the only way to move this profession we love forward. 

Will you join us?

Check out the blog and sign up for our email list for BIG news at 
 ---> https://www.othersideofsales.com/  <-----


New episodes every Thursday!

Host and CEO

The Duckbill Group

We help companies fix their AWS bill by making it smaller and less horrifying.

Head Of Sales

Vendition

Architect of Vendition's Sales Development Apprenticeship Program. Responsible for curriculum, mentorship and advocacy to deliver the best SDRs to top technology firms. Coached over 300 apprentices at over 100 companies to permanent sales positions with a >90% retention rate at one year.

Apprenticeship Program Director

Hi, I'm Ashleigh 👋

I'm not 𝒋𝒖𝒔𝒕 𝒂𝒏𝒐𝒕𝒉𝒆𝒓 𝒔𝒂𝒍𝒆𝒔 𝒄𝒐𝒂𝒄𝒉... but I am 'The Other Sales Coach' 😉 

I'm on a mission to enable companies and sales professionals to achieve sustainable growth by emphasizing empathy and humanity through science.  

I bring over a decade of experience at Silicon Valley icons like Okta, FireEye, Mattermark to early-stage startups.  

I call myself "The Other Sales Coach" because I don't subscribe to any specific methodologies.  Instead, I adapt my coaching to the individual, and focus my consulting on the unique intersection of product, people, and industry.  My style works- or maybe it's just my spectacular wit and rigorous attention to detail- but almost 90% of my clients have extended or renewed their contracts after initial engagement. 

I allow my clients a "safe place" to get creative, be honest and GROW their sales skills.  Let's be honest, there are some things you can't tell the person who signs your paycheck.  I ensure you have a balanced combination of accountability, healthy-habit formation, personality-tailored feedback and unconditional support.  

I'm here to push you to your 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥, not just your quota. (This applies to founders/leaders and individual reps!

Also, be sure to check out "Across the Pond and Over the Rainbow"- ANOTHER Sales & Marketing live show that no one asked for yet everyone needed. We talk about life lessons we've gained along the way (some more painful than others), the unique experiences we share as friends separated by an entire f*cking ocean, sales and marketing tips, career advice so you don't mess sh!t up, and of course...plenty of unhinged hilarity as Ashleigh and Evan navigate lives as the professional weirdos that they are.

👋Ashleigh Early

#HotTake - I'm no longer taking fractional roles with companies that don't have SOLID marketing support.


I'll own this as a mistake I made too many times. Saw all the ways I could help. All the "quick wins".


But without marketing support to validate and shape those ICP/Persona discussions... without marketing to help generate content to build trust... without marketing to grow awareness alongside my work...


It'd doomed to fail.


Now I'm not saying you can't have limited success...but that's the thing. It's LIMITED.


That's not good for companies that need to grow.
That's not good for my reputation and building my skills.



So without marketing - you're not ready for fractional sales leadership...and probably not for a full time sales person (unless that person is coming with a network they can sell to for at least 6 months).


Use us in defined projects. Build the systems, start testing outbound plays, educate founders in sales basics so they can hold their future teams accountable and be better sellers themselves.


But I really wish I'd drawn this line two years ago. #LessonLearned

Ashleigh Early

Sales Leader, Cheerleader and Champion | Helping Sales teams connect with their clients utilizing empathy and science #LinkedinTopVoices in Sales

I'm getting real sick of seeing tools dressing up automation as “AI.”


Call it what you want, but if your shiny new AI feature is just counting words, setting timers, or assigning tasks based on a rule, it’s not intelligence. It’s an if/then statement with a PR team.

What’s frustrating is how often this gets passed off as smart decision-making. What most teams really need is either (a) good automation, or (b) actual AI that can make sense of messy context, surface insights, and suggest a next step that isn’t time-triggered.

Here’s the part most tools miss: prioritization. It’s easy to say “send a follow-up after 3 days.” It’s harder to say, “this deal matters more because of what the buyer said in the last call, how fast they’ve been moving, and which stakeholders are active.”

That’s what made BackEngine stand out. It didn’t just execute logic — it thought like a seller. Gave recommended actions, writing emails, designing proposals, and helping with all the details that distract us from real thought and human connection.

You don’t need AI for everything. But you should know where it’s worth it. 

(And if you're looking for orchestration so your team is confident they're always doing the right things, and nothing slips through the cracks on mid-market or enterprise deals…I think you'll be pleasantly surprised by Backengine)



#sponsored

AI or Automation_ Know the Difference (2)

Nothing says "Monday" like waking up with a migraine.


Yes, I'm fine.

For anyone else who gets them...he's the only thing that helps me.


Triptans.


Ask your Doctor. For me they turn off the pain and make me groggy but at least I'm surviving if not fully functional, and they cut the duration SIGNIFICANTLY. It's magic compared to the no noise, no light, no movement, or I vomit that comes without the triptans.

Thankfully it's never been regular enough I need ongoing medication or botox for them (but I know people who have benefitted from both)




If you don't get migraines, be thankful.


If you do...sending you a calm house and good drugs that make them bearable.

So...working on a bit of a rebrand....OMG why has no one explained color pallet theory to me before now?!? It's like I get why my 10 years of giving feedback always resulted in drafts that looked worse. (Also hire Evan Patterson)

taplio

The Battle

Evan Patterson

👋Ashleigh Early

Followers

Posts

Engagements

Likes

Performance ScoreEvan Patterson's LinkedIn Performance

Performance Score👋Ashleigh Early's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Evan Patterson

👋Ashleigh Early

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Patterson's LinkedIn Performance

Performance Score👋Ashleigh Early's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEvan Patterson's LinkedIn Performance