Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

Good morning to everyone who says "Got a sec?" without saying why or what they want to discuss in the same message. 

Y'all can step on a LEGO and choke for causing folks panic attacks.

“He’s the Joan Rivers of Marketing” ✨ Fractional CMO for Companies 😎 Personal CMO for the Ambitious🏆 Egregiously Unique, Audaciously Effective, Feral Specificity

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

Journal Technologies

* Manage complex SaaS implementation projects for State and County Court systems in USA and Canada, and USA Federal Agency Administrative Court systems using Agile Scrum and Waterfall methodologies.
* Manage a cross-functional team of 12 members and dozens of client stakeholders. 
* Collaborate with other project managers and program managers in the company wide PMO.
* Utilize Sharepoint, JIRA Premium, Confluence, and other tools for project tracking, documentation, and reporting.
* Oversee 4 client accounts and project budgets between $150,000 and $5,000,000.

Senior Implementation Project Manager

BlueModus

* Assisted with Project Scoping and Discovery
* Facilitated Agile Scrum ceremonies including Client Status Calls, Backlog Grooming, Sprint Planning, Daily Stand-ups, Client Sprint Reviews, and Retrospectives for multiple projects
* Worked closely with various Clients and Vendor Stakeholders on day-to-day requests
* Worked closely with Strategic Directors to schedule tasks aligned with project priorities and budgets.
* Worked closely with Solution Leads to manage tasks and resource allocations.
* Updated senior management regularly about project status and progress in terms of colleague performance, client temperature, and project budgets
* Advised and implemented process improvements
* Managed projects using JIRA (including Premium Timeline, Dependency Map, and Resource features), Confluence, and other tools
* Managed 8 client accounts and 20 concurrent time and material contract-based build and maintenance project budgets between $150,000 and $500,000

Senior Project Manager

SingleMind

* Assisted with Project Scoping and Discovery
* Facilitated Agile Scrum ceremonies including Backlog Grooming, Sprint Planning, Daily Stand-ups, Client Sprint Reviews, and Retrospectives for multiple projects
* Worked closely with Product Owners of various mobile apps and web apps to identify priorities during each Sprint
* Worked closely with the Director of Engineering to identify resource allocations for various projects
* Updated senior management regularly about project status and progress in terms of velocity and budget
* Advised and implemented process improvements
* Managed projects using JIRA, Confluence, Notion, and other tools
* Managed 4 client accounts with 6 project budgets between $100,000 and $1,000,000

Senior Technical Project Manager

Merkle

* Scoped projects with multi-disciplinary teams
* Sourced teams for various web design, web development, digital transformation, and digital experience projects
* Managed scope, budget, schedule, risk, change, and improvements of concurrent multiple projects
* Tracked project burn rates and reported them to clients and internal management teams
* Worked with account directors to maintain appropriate communication cadence with other service lines and partner vendors
* Worked with multi-disciplinary design and development teams to address project milestones promptly and within budget
* Employed a variety of project management frameworks, methodologies, and principles, including Agile Scrum, Waterfall, and Extreme Programming
* Managed 3 client accounts and 10 project budgets between $100,000 and $2,000,000

Colorado Digital Denver Web Design & SEO

* Scoped projects with the sales team
* Managed complex website development and digital marketing projects using Agile Scrum framework including facilitating ceremonial meetings (Sprint Planning, Sprint Pre-Planning, Client Bi-weekly Status, Daily Dev Standups, and Retrospectives) and other duties including backlog grooming and managing tasks
* Managed client expectations via frequent communications about project budget, progress, and change requests
* Evaluated budgets and sprint reports weekly 
* Provided budget and sprint reports to senior management weekly
* Conducted quality assurance testing of tasks
* Administered Project Management Software (JIRA)
* Managed 8 client accounts and 12 project budgets between $15,000 and $150,000

Web Project Manager

Beyond Campus Innovations

* Managed a team of contract web designers and interns who loaded courses for academic, corporate,  and nonprofit clients via several Learning Management Systems, including Blackboard, Canvas, Litmos, Schoology, and TalentLMS 
* Hired Multimedia Design contractors 
* Mentored and trained junior Multimedia Designers 
* Advised and improved project management processes
* Established partnerships with client tech groups
* Conducted quality assurance reviews of team projects
* Managed project budgets via processing expense and resource capacity reports
* Managed web-based systems including Web and Database servers
* Maintained company and other resource Websites using WordPress, PHP, CSS, and Javascript

Team Lead of Multimedia Design and Development

Anthro TECH, LLC

* Provided web-based technological cost effective solutions for nonprofit organizations, small businesses, government agencies, and medium businesses
* Analyzed needs of clients and their customers via focus groups, interviews, and direct observation of people using technologies
* Programmed custom databases and applications
* Designed graphical user interfaces from wire frames to full blown graphics
* Provided technical support for a myriad of computer problems from hardware to software
* Managed contracts and SLA with multiple clients and projects
* Managed project budgets
* Invoiced clients 
* Managed Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities for various clients
* Coded websites and applications using various PHP MVC Frameworks including Laravel, Codeigniter, and ExpressionEngine. 
* Used various PHP CMS Platforms to develop web sites, including Drupal and Wordpress
* Managed project budgets between $10,000 and $100,000

Chief Executive Officer

Blizzard Internet Marketing

* Managed Maintenance Requests via Zendesk and Genius Project
* Managed Web Dev projects via Podio, Genius Project, and Microsoft Suite Applications
* Managed schedules via Outlook and Podio
* Managed budgets via Genius Project
* Client consultations ranged from technical support to guidance on the web development process to negotiations of scope creep
* Recommended improvements for project management processes amongst internal departments and clients
* Assisted with bug fixes and enhancements using ManageWP, WordPress, and custom PHP programming
* Managed 6 client accounts and 8 project budgets between $25,000 and $100,000

Web Development Project Manager

Betastream

* Worked with small e-commerce product subscription businesses and start-up companies with marketing strategies, improved purchase flow, and improved administrative processes via Agile Scrum framework
* Worked with the sales account manager to maintain project budgets
* Worked with clients to collect requirements and organize them into functional roadmap planning documents that include clearly defined milestones and goals
* Worked with developers to organize Sprints via estimating tasks and evaluating available resource hours
* Facilitated daily scrum stand-up meetings with developers to gauge progress and weekly touch base meetings to review current Sprint progress, blockers, and future Sprints
* Coordinated quality assurance testing for all deployments
* Wrote project reports including retrospective and client updates weekly
* Advised contract organization on improving software development life cycle and processes
* Managed 6 client accounts and 10 project budgets between $25,000 and $1,000,000

Technical Product/Project Manager

Delivery Biz PRO

* Enhanced features and fixed bugs in many websites using custom PHP, Smarty, MySQL, HTML, CSS, Javascript, Vagrant using LEMP stack, Mercurial via Bitbucket, and AWS in a SaaS environment
* Managed data via custom PHP Scripts
* Interacted with customers via the online portal and addressed customer's requests and technical problems

Senior Developer

𝗔𝗕𝗢𝗨𝗧 𝗠𝗘

💼 I’m a Senior Technical Project Manager

🏡 I thrive in work environments that provide life-work balance, investment in employees, and ample room for growth and professional development opportunities.

💰I thrive in remote work environments.

🤝 I always support and encourage Job Seekers no matter my employment status.

🌎 I live in Anaconda, MT.

𝗪𝗛𝗔𝗧 𝗜 𝗕𝗥𝗜𝗡𝗚 𝗧𝗢 𝗧𝗛𝗘 𝗧𝗔𝗕𝗟𝗘

💻 Extensive technical experience in website and web app development, software customization and implementation of SaaS products, software engineering, E-commerce development, user experience, design, digital marketing, digital transformations, and DevOps support.

🗣 Extensive project management experience with strengths in agile scrum, kanban, and waterfall methodologies. I excel at risk management, resource capacity planning, managing tasks, stakeholder relationships, and budget management.

➕ Extensive experience with workflow and process improvements. I firmly believe in continuous improvement that includes experimentation and identifying new opportunities. 

📖 Willingness to learn new technologies and enhance my project management skills. I am pursuing CSM and PMP certifications, and taking AI courses.

👨‍💼 Work hard, play hard mentality. I will work my butt off for any company that hires me. I believe in self-care and rejuvenating.

𝗖𝗔𝗥𝗘𝗘𝗥 𝗚𝗢𝗔𝗟𝗦

+ Short-term goal is to be a Team Lead or Manager of a Project Management Organization (PMO) within the next 2-3 years. 

+ My medium-term goal is to be Director of a medium-sized PMO within the next 4-5 years. 

+ My long-term goal is to be VP of Delivery for a medium-sized company (up to 1,000 employees) within the next 10 years.

Eliot Lee

Senior Technical Project Manager | Agile Scrum Kanban Waterfall | Web E-commerce Legal Tech SaaS Development | Process improvements, Budget Management, Risk Management, and Stakeholder Management | PMP & CSM Candidate

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