Evan J.

Over $1 Billion in Amazon sales

My Why: Helping Good People Grow Good Online Businesses

I have always had a strong preference for working with the most reputable firms that offer the best services or products in their market.  The desire to help my clients grow by increasing their new business development efficiencies and find venture capital to fuel their growth is what drives me.

Learn more about us at StraightUpGrowth.com

CEO and Co-Founder

Over $500 Million in Amazon Sales and $25 Million on Amazon Ads Spent
Straight Up Growth will empower you to execute a strategy to meet your tough sales targets

I am not affiliated with any agency or marketing company.  

For inquiries regarding working with Leon, please message llewis0814@gmail.com

Leon has more than 25 years of experience in digital, ecommerce, and brand leadership across premium lifestyle verticals including natural foods, publishing, media, music, musical instruments, consumer packaged goods, and premium fashion.  

Here's his story:

Leon's been building businesses online since childhood as a young entrepreneur in the gaming and publishing industries -- designing and selling products online beginning in 1997.  Following his life-long passion for music, at age 16 Leon founded a record label/publisher and online mailorder that was his passion project through high school and college -- helping to ignite the careers of artists future major recording artists and acting as a publisher/distributor for thousands of zines, records, and other media through his online webstore. 

At 22 Leon made the transition to lead the sales team and ecommerce efforts at the legendary Hohner company overseeing a family of over a dozen premium musical instrument brands and helping to launch and lead the brands in retailers like Amazon, Musician's Friend, Guitar Center, Best Buy, Costco and others.   Following those efforts and their resulting record breaking sales for Hohner's >150 year history, Leon was tapped to lead the company's international ukulele business unit - overseeing every aspect of the world's leading ukulele brand, Lanikai including building a multi-million dollar D2C and category leading Amazon business at age 25.

Following Hohner's successful exit to KHS, Leon was an early team member at natural foods startup Health Warrior where he drove Amazon and D2C from $0 to the company's top accounts by the time of Pepsi's acquisition in 2018.  From there, Leon was tapped to lead Digital & Ecommerce at the mission-driven REBBL leading the company's topline growth through the introduction of a robust ecommerce platform and digital media strategies.

In 2019 Leon founded Daybreak Growth Partners -- an "un-agency" looking to turn upside down the oversaturated and under-performing world of Amazon and D2C growth agencies through a hands-on, scrappy approach to building, launching, and sometimes rebuilding brands small and large across the space.   The agency operates with a small team of close collaborators all based in Richmond, VA. and operating on a referral only basis.

Leon remains committed to regenerative agriculture, justice and equality for native and at-risk populations, and organic and Non-GMO foods.

Leon Lewis

Lots of 2016 posts lately so I'll throw my name in the hat...

In 2016 I had exited more than a decade in the music industry after the acquisition of Lanikai Ukuleles and started a job at what was basically our only local food brand here in Richmond, VA at the time -- Health Warrior Superfoods

In the ten years since, I led the growth that facilitated selling that company to PepsiCo, launched and scaled Daybreak Growth Partners through acquisition and have been on many journeys before, during, and in between.

All in, I've helped something like ~150 brands launch, improve, or turn around their ecommerce businesses.  I've taken over poor work from Agency A to Agency... well, V, and improved on the results while cutting costs, improving communication, and genuinely trying to be the best service provider I can be... despite having absolutely no prior experience with this kind of work and still generally disliking most agencies. (some things never change) 

I counted past CPG clients alone off the top of my head and got to 93, wow:

AGAINST THE GRAIN GOURMET
Absurd Snacks
Beerenberg Pty Ltd
BeMe
Beyond Microgreens
Blue Sky Family Farms
Boarderie
Brodo Broth Company
Brooklyn Delhi
Cairnspring Mills
Chef's Cut Real Jerky
Chefs Life
Cosmic Bliss
Crafted Energy
Dandylion
Defy Foods
Double Rainbow Gourmet Ice Cream
DRY Soda Co.
Eat the Change // Just Ice Tea
Eclipse Foods
El Palmar
Elavi
Ellenos
Equii
Forest Remedies
Fluid Cold Brew
Golde
good culture
Grace’s Goodness
Gratisfied
Harvest Fresh Cube
Healthy Hippo
Hekate
Hen of the Woods
Helpful Hens
Hoboken Farms
Hoist
Hot Tamales
JUNKLESS® Foods LLC
Kokomio
Krave Jerky
Lil Gourmets
Living Intentions
Machu Picchu Energy
Magic Dates
Mankai
McBride Sisters
Medtrition
Mi Nina Tortilla
Mike & Ike
Milk Bar
Milky Way
Miyoko’s
MTN WTR
Nature’s Heart
Neuro Gum
NuHerbs
Otto’s
Pablo’s Quinoa Revolucion
Peckish
Peeps
Quantum Energy
Qula
R&M NZ
Rae’s Roots
Red Boat Fish Cause
Rethink Water
Riff
Rise Brewing
Rowdy Bar
Salt Sisters
Sanzo
Scout Canning
Skittles
Smari Kaffi
Smashmallow
Smash Foods
Snow Days
Solari Brands
Sparkling Botanicals
Snickers
St. Claire’s Organics
Sweet Logic
Take Two Foods
The Worthy Company
Tosi
Toodaloo
Twix
Upcycled Grain Project
Vegify
Vitaminis
Voyage Foods
Wake Up Water
Warheads

Looking at this list... I can't help but get excited for the next ten years.  

Let's go!! 

#amazon #dtc #cpg #holyshiiiiiii

18yrs on Amazon | 28 yrs in eCommerce | ​>$1B sold in CPG and lifestyle independents | Exited agency owner, ecomm director | Freelance ecommerce for independent brands making a difference

taplio

The Battle

Evan J.

Leon Lewis

Followers

Posts

Engagements

Likes

Performance ScoreLeon Lewis's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Evan J.

Leon Lewis

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Leon Lewis's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLeon Lewis's LinkedIn Performance