Evan J.

Over $1 Billion in Amazon sales

My Why: Helping Good People Grow Good Online Businesses

I have always had a strong preference for working with the most reputable firms that offer the best services or products in their market.  The desire to help my clients grow by increasing their new business development efficiencies and find venture capital to fuel their growth is what drives me.

Learn more about us at StraightUpGrowth.com

CEO and Co-Founder

Over $500 Million in Amazon Sales and $25 Million on Amazon Ads Spent
Straight Up Growth will empower you to execute a strategy to meet your tough sales targets

DUBBY

Founder

Director of Fun

A focus energy drink you mix at home.

No sugar.
No artifical colors or dyes.
No fillers.

Dubby's product offering features 13 unique flavors ranging from it's focus energy drink to it's caffeine free hydration line

I consulted GLG clients in double blinded, confidential consulting sessions on various topics relating to the current state of e-commerce, paid advertising, and DTC topics.

DTC Consultant

MexiCrate

*Acquired in November 2020.
I took over MexiCrate in early 2016. At the time, MexiCrate was failing and on it's way to closing for good. 

At my time at MexiCrate, I took the brand from shipping only ~200 orders a year to over 80,000 orders a year. 

My love for viral, cultural, and meme based social media campaigns allowed the brand to reach to reach many millions of users for a fraction of the cost compared to other traditional marketing. MexiCrate is regarded as the leader in it's niche.

I oversaw product dev, unconventional marketing & social media strategy, operations & fulfillment of a team of 9.

Chief Executive Officer

Feghali Sales LLC

*Acquired in 2020
I founded Feghali Sales in 2013. Feghali Sales was the owner of brands Feghali Vapor & MexiCrate.

President

Feghali Vapor

*Feghali Vapor was acquired by Adirondack Vapor in 2016.

Feghali Vapor is the creator of the popular Gold Label e-liquid and the Value e-liquid. In my time at Feghali Vapor, I developed and created over 50 different flavors of e-liquid, serving both retail and direct consumers from all over the country.

*Feghali Vapor is now renamed as Trek e-liquids by Adirondack Vapor

I'm an entrepreneur that loves selling products & building brands.

I currently work at DUBBY. We replace your canned energy drinks & their bad ingredients!


In 2013, I founded Feghali Vapor during the rapid growth of the vaping industry . Feghali Vapor would go on to create over 50 recipes of e-liquid, helping cigarette smokers in their efforts to quit. With little to no marketing budget - I was forced to use guerrilla  style marketing tactics to gain brand exposure and build a base of loyal customers. Feghali Vapor was acquired in 2016 by Adirondack Vapor, a competitor we looked up to. The brand is sold under a new name - Trek E-Liquids. 

I was the CEO at MexiCrate from 2016-2020. I took the struggling brand from ~200 orders per year to over 80,000 orders a year. During my time running MexiCrate I personally developed many product offerings and launched our own brand of candy called Diablo.

Some of my core strengths are: 
Growing startups,
Extreme Bootstrapping,
Fast Decision Making, 
Product Dev A-Z,
Paid Digital, Social Media & Influencer Marketing,
Deep understanding of marketing KPIs,
Uniquely managing teams

taplio

The Battle

Evan J.

Anthony Feghali

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