I help small business owners 2X their profits in 12 months without feeling overwhelmed and lost.

Founder | Investor | Managing/Operating Partner | Fractional COO for low and mid-market SMBs. I have bought, sold, and invested in the growth of 160+ businesses. I now help service-business owners streamline operations, grow profits, integrate AI-powered solutions, and build real value - so they can create scalable businesses, create real wealth, and empower others. Want me to help you grow your business? Click the link in my bio or shoot me a DM to get started.

Evan Gove

If you prepare right on Sunday evening…

You set yourself up for success for the entire week.

Showing your team you appreciate their efforts is one of the most under rated ways to unlock more potential.

The hardest lessons to learn are the ones you don't want to be wrong about. 

So many business owners fight the same battles over and over because they don't want to accept the reality of their situation. 

Whether it is an employee who is a bad fit, a failing department, or a collapsing business... 

Failure only means something if you learn from it and change your actions moving forward.

The growth mindset asks for permission later. 

Commit. Figure it out. Repeat. 

All that’s required is trying and iterating until you find success. 

Try. Fail. Try again. 

There are no secrets. 

There are no shortcuts. 

Only relentless determination to implement learnings from failure fast enough and long enough to (hopefully) find success.

Understanding the real cost of your lead gen is crucial for growth. 

CPL is vanity. Conversion is cash.

We build social platforms that generate a clients using your social platforms in 90 days

Your cost per lead is the last thing you should be looking at.

I see business owners getting hyped up about a cheap cost per lead all the time.

I've been speaking to a lot of business owners, and I spoke to one just this weekend. They were getting hundreds of leads but barely any qualified conversations.

A cheap CPL looks great on a report for the first month, but it gets exhausting very fast once you actually dial all of them and try to convert them.

You soon realize the quality isn't what you paid for, and your team is wasting hours on the phone with people who have zero intent to buy.

Let me give you a quick math lesson on this.

If you're generating 200 leads a month for $2,000, but only having 5 good conversations, you're not paying $10 per lead.

You're paying $400 per qualified conversation.

That's the real number. That should wake you up.

Here are two questions you need to ask your marketing agency tomorrow:

1. How are we actually qualifying these leads? We need 3-4 real qualifying questions. If they answer wrong, they get disqualified. Period. Yes, your CPL will go up, but your cost per qualified conversation will go down.

2. Why are we still using image ads? Videos attract higher-intent people. If your image ads are outperforming your video ads, it just means your videos aren't good enough. And by videos, I mean actual videos with you talking, testing hooks, and providing real value, not just graphics turned into a slideshow. Test more videos.

Stop optimizing for a fake number. Start optimizing for actual, qualified conversations that turn into cash.

P.S. Do you know your cost per qualified conversation? Not your CPL.

Whatever you accept in the small things becomes the big thing your company is known for.

A great life starts with gratitude. 

Gratitude for what you have and an understanding of how you can use what you have to improve the world for others. 

Without a true purpose in life, you will always lose drive. 

You will never deeply connect with your work. 

And most importantly, you will never feel gratified by the work you do…

And no one should live in that torturous cycle.

Is running a marathon or being an entrepreneur harder?

The best systems run so smoothly you forget they are there.

People will be the number one factor that will make or break your business. 

Great people. Great success. 

No great people. No great success. 

Hire accordingly.

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The #1 reason businesses stagnate is not what you think. 

Most business owners I talk to say their business is stagnating for a number of reasons. 

"The economy is bad". 

"I can't find good employees". 

"I just had a slow year". 

"Folks aren't buying the way they used to". 

Everything except for the real problem. 

So what is the real problem? 

A personal willingness to dig into the business to identify the true constraint holding their business back. 

This is 70% of the work on its own. 

Then, you need to be willing to do everything you can to solve the problem. 

Some wait weeks, others months, years, and even decades. 

Once you reach this point, it is better to simply sell the business. 

A quick exit for less than what you would ideally want is better than a decade long slow death. 

Do you agree?

Marketing or sales…

Which one is more important to drive business growth?

The best plan for success in business? 

Never stop trying to succeed…

You will eventually.

Fit > function

It doesn’t matter how good someone is at something. 

If they don’t embody your company’s ideals. 

They create friction in your company culture. 

Or generally lack an understanding of what it is that makes your company great. 

You don’t need to invest another dime in them. 

There are better fits out there to explore.

The greatest leverage you have over your competitors is your brand.

If more people, know you, trust you, and want to buy from you… 

You become a category of your own. 

And that’s hard to compete with.

Get your wildest ideas out of your head and into the world. 

Cooler things happen when you do.

What is the best way to determine “fit” for a person in a role in a business?

Business is hard enough, you don’t need to listen to a bunch of critics. 

If you wouldn’t bring them on as investors, don’t listen to their critiques.

Inspiration is the worst motivator. 

Prove me wrong (or right)!

Failure means something different the better you get at learning from it.

Camp Desoto

Facilities Manager

TRAILR, LLC 

Founder of TRAILR, the Birmingham based trailer rental platform. Building the Airbnb of the cargo trailer rental world!

Founder

X-tra Living Vacation Rentals

We help create a X-tra experience for guests and owners through the management of vacation rentals in different areas. We want to create a remarkable experience on both sides to continue creating the X-tra Living Brand!

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I am building a platform (TRAILR) that will help a very niche community of people who rent cargo trailers. We have specifically designed an all in one platform for these individuals to help manage their business efficiently and effectively. The vision for building this kind of platform was to help my dad and other trailer business owners streamline their business without them having the headache of managing multiple platforms.

Outside of work, I love travel and adventure. There truly is nothing like a 10,000 mile road trip. After I graduated from Auburn University (War Eagle), I spent a month and a half on the road touring the US. In the past 3 years, I have knocked off 41/50 states and met some amazing people along the way. I will continue my goal of knocking off all 50 states, meeting new people, and seeing new opportunities along the way.

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Evan Gove

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