Evan Nierman

Red Banyan

Red Banyan is a strategic communications firm specializing in public relations, crisis management and marketing.  Red Banyan Group combines creative thinking, steady judgment shaped by experience and a relentless commitment to achieving results for its clients.  Red Banyan offers a wide array of services, including: media relations, crisis management, marketing, corporate communications, litigation support, social and digital media, copywriting and editing and media training.

Founder and CEO

Entrepreneurs'​ Organization

Entrepreneurs Organization (EO) Member 

Green Bullion Financial Services

Director of Public Relations

Saylor Company

Principal

AIPAC

Editorial Director and Executive Editor of Near East Report

Communications Associate and Managing Editor of Near East Report

Communications Assistant

Founder & CEO, Red Banyan PR | Author of Top-Rated Newsletter on Communications Best Practices

My team and I are focusing on STRATEGY and RESULTS. I lead an international PR and crisis management firm that exists to press the truth.  We empower clients to achieve business goals using strategic communications. We specialize in crisis management, high-stakes PR, and complex assignments requiring creative thinking, steady judgment shaped by experience and a relentless commitment to exceeding expectations.

Red Banyan Group is a strategic communications firm specializing in public relations, crisis management and marketing.  Red Banyan Group combines creative thinking, steady judgment shaped by experience and a relentless commitment to achieving results for its clients.  Red Banyan offers a wide array of services, including: media relations, crisis management, marketing, corporate communications, litigation support, social and digital media, copywriting and editing and media training.

Titles change. Companies reorganize. Projects end.
But your mission is what stays.

I see this every day in crisis PR.

People who attach themselves to roles, personalities, or status lose direction the moment pressure rises.

People who attach themselves to a mission stay steady even when the narrative falls apart.

In high-pressure situations the difference is striking:

a.) Leaders who cling to titles look for protection.
b.) Leaders who cling to purpose create solutions.

When a leader centers their compass on a goal instead of ego, the team immediately knows how to respond under pressure.

This shapes reputation from the inside long before the outside world sees it.

If you want stability in difficult moments, start here:

Anchor yourself to values, not positions.

Positions shift. Integrity remains.

Focus on mission, not personalities.

Preferences crack under pressure. 

Mission keeps direction.

Build a culture where purpose leads and titles follow.

This creates a team that holds together even when the silence gets uncomfortable.

In crisis PR, purpose is the most reliable navigation tool.

Reputation begins at the point where you choose to attach yourself.

Follow Evan Nierman for insights on crisis PR, leadership under pressure, and reputation management.

A reality check for any leader: 
Your crisis plan is only as strong as the person who goes first.

Most teams assume a crisis will activate responsibility automatically.

They think the plan will guide everyone.

They expect people to step in at the right moment.

But crises do not work that way.

The real breakdown happens when every person waits for a signal that never comes.

Hesitation does more damage than the crisis itself.

A crisis-ready team runs on four behaviors:

1. Awareness → People notice early signs instead of assuming “it will pass.”
Awareness stops problems before they spread.

2. Initiative → Someone steps forward even if it is not part of their role.
Initiative prevents escalation.

3. Communication → Information moves quickly and clearly.
No gaps, no guessing, no confusion.

4. Follow-through → What starts gets finished.
No loose ends for the public to fill with their own narrative.

Without these behaviors, plans stay on paper and the crisis gains control.

With them, the team acts with clarity and the situation stabilizes before it spirals.

Follow for weekly insights on crisis leadership and responsible communication.

In every crisis, the same problem appears:
everyone waits for someone else.

Most crises don’t escalate because of external pressure.

They escalate because of internal silence.

In organizations without a clear chain of responsibility, the same pattern emerges: everyone assumes it’s “someone else’s job.”

And while that pause drags on, the internet becomes the spokesperson.

A vacuum in a crisis never stays empty.

If you don’t fill it, the narrative will.

Leadership in a crisis isn’t delegation.

Leadership means the first sentence, the first move, and the first signal come from you not from the chaos around you.

The most dangerous phrase in crisis PR is: “I assumed.”

When a crisis hits, it must be unmistakably clear who speaks, who leads, and who owns the response because while the team hesitates, the reputation burns.

Follow for weekly insights on crisis PR and reputation management.

Reputation is what people believe about you. 
Character is who you are when no one is watching.

You can shape reputation.

You choose your message, control the narrative, and manage how you appear in public.

Character is different.

It is built in the unseen moments.

In choices that cost you something.

In how you treat people who cannot offer you anything in return.

Here is the truth many leaders learn late:

Reputation without character looks strong until pressure hits. 

Then it collapses.

Reputation is external. 

Character is internal.

When they do not align, that gap becomes the crisis.

You can polish reputation.

You cannot fake character.

People may believe the image for a while.

But character shows itself over time in patterns and consistency.

Character is what survives the crisis.

If it is real, you rebuild.

If it is not, everything falls apart.

Leaders who last are not the ones with the best PR.

They are the ones whose private behavior matches their public words.

Reputation may open the door.

Character is what keeps you in the room.

Follow Evan Nierman for weekly insights on leadership, integrity and what endures.

The way you treat people when no one’s watching
says more about your leadership than any title ever could.

I’ve seen this in boardrooms, startups, and crisis situations.

The leaders who earn trust under pressure are the ones who lead with respect, not authority.

Reputation doesn’t begin with public perception.

It begins in private moments how you speak to assistants, interns, or colleagues when stress peaks.

Those quiet interactions shape culture. 

And culture shapes how your organization responds when challenges appear.

If you want lasting trust, start here:

1.) Respect without hierarchy.
People notice how you treat those who can’t advance your career. Respect creates loyalty that outlasts titles.

2.) Listen before reacting.
When pressure rises, the instinct is to speak first. Listening shows discipline — and builds confidence in your judgment.

3.)Treat every role as essential.
No crisis is solved alone. When people feel valued, they take ownership — and that’s where real resilience begins.

Leading with title earns compliance.

Leading with respect earns commitment.

Reputation is built on how people feel in your presence, not on your résumé.

Follow for weekly insights on leadership, crisis PR, and reputation management.

A client once told me: "I don't want to apologize. I want to win."
That's when I knew we had a problem.

He was furious.

The media was running a story he believed was unfair.

The facts, in his view, were being twisted.

And his instinct was to fight back. Publicly. Loudly.

To "set the record straight."

To win.

I understood the impulse.

When you're being criticized—fairly or not—the natural reaction is to defend yourself.

To prove you're right.

To make everyone see your side.

But here's what I told him:
"You can win the argument and lose everything else."

Because in a crisis, winning isn't about being right.

It's about being trusted.

And trust doesn't come from fighting.

It comes from how you show up when things go wrong.

Here's what happens when ego drives crisis response:

You focus on being right instead of being heard. 

People don't care about your ten-point rebuttal. 

They care whether you understand their concern.

You turn critics into enemies. 

When you fight back, you escalate. 

And escalation rarely ends in your favor.

You lose the people in the middle. 

The ones who were willing to listen? 

They stop listening when you start swinging.

The conversation I had with that client wasn't easy.

But eventually, he understood:

The goal isn't to win.
It's to resolve.

To move through the crisis with your reputation intact.

To show humility when humility is called for—and strength when strength is needed.

We didn't issue a combative statement.

We acknowledged the concern. 

Clarified the facts calmly. 

Focused on what we were doing moving forward.

No victory lap. No "gotcha" moment.

Just accountability and action.

The story faded.

The relationship with his stakeholders held.

And he learned something more valuable than winning an argument:
In crisis, ego is a liability.

Strategy is what saves you.

Follow for weekly insights on strategy and leadership under pressure.

The verdict doesn't matter if you've already lost in the court of public opinion. Litigation PR has changed.

It used to be simple: Don't comment on pending litigation. 

Let the lawyers handle it. 

Stay quiet until the judge rules.

That strategy doesn't work anymore.

Because while your legal team is preparing motions, the other side is shaping the narrative on social media, cable news, and in the press.

And by the time the case settles or goes to trial, public perception is already locked in.

Here's what's different now:

The court of public opinion moves faster than the courtroom.

A lawsuit gets filed. 

Within hours, it's trending.

You can't wait 18 months for discovery to tell your side of the story.

The damage is happening now.

Silence reads as guilt.

"No comment" used to be safe.

Now it looks like evasion.

If you're not telling your story, someone else will and their version will stick.

Juries Google.

Even when judges instruct them not to, jurors search for information.

What they find online influences how they interpret the evidence in court.
Settlements don't erase headlines.

You can settle the case. 

You can't settle the reputation damage.

If the narrative is "they did something wrong and paid to make it go away," that story lives forever.

What effective litigation PR looks like today:

1. Legal and PR working together from day one. Not as adversaries. As partners with a shared goal: protect the client.

2. Proactive messaging that tells your side without compromising the case. You can communicate strategically while respecting legal boundaries.

3. Stakeholder management beyond the courtroom. Employees. Investors. Customers. They're making decisions now based on what they see—not waiting for a verdict.

4. Digital reputation management. Ensuring your narrative isn't buried by the opposition's spin.

The goal isn't to win the PR battle and lose the legal one.

It's to protect your reputation while you fight the case—so when it's over, you still have a business to run.

Litigation PR isn't optional anymore.

It's essential.

Because even if you win in court, losing in public can cost you everything.

Follow for weekly insights on litigation communications and reputation protection.

If you're delivering bad news over email, you've already lost the relationship.
I see it all the time.

The termination notice sent at 5 PM on a Friday.

The policy change buried in a mass email.

The apology that reads like it was drafted by legal and approved by no one with a pulse.

Leaders hide behind screens when things get hard.

And it always backfires.

Because bad news delivered without presence feels like cowardice.

And cowardice destroys trust faster than the bad news itself.

Here's why email fails in crisis:

1.) It removes accountability. You can't see the person's reaction. 

You can't answer their questions. 

You can't adjust based on how they're receiving it.

You just send it—and hope it lands okay.

2.) It feels transactional. Email says: "This is a task I needed to complete."

A conversation says: "This matters enough for me to show up."

3.) Tone gets lost. What you meant as direct reads as cold. 

What you meant as professional reads as detached.

And in a crisis, tone is everything.

4.) It invites misinterpretation. People fill in the gaps. 

They read between the lines. They assume the worst.

Because when you're not there to clarify, they're left to imagine your intent.

The hard conversations—the ones that matter most—deserve your presence.

Not your inbox.

That means:

→ A phone call when you can't be there in person.
→ A video meeting when you need to see their face.
→ A real conversation—not a one-way broadcast.

Yes, it's uncomfortable.

Yes, it takes more time.

Yes, it's harder than hitting "send."

But leadership isn't about efficiency.

It's about integrity.

And integrity shows up.

Even when—especially when—the news is bad.

Follow for weekly insights on communication, presence, and leadership.

Five words that never work in a crisis:
"It was just a joke."

I’ve heard this defense after an offensive tweet, a tone-deaf comment, or a video that “wasn’t meant seriously.”

Every time, it makes things worse.

Intent doesn't matter. Impact does.

You may have meant it as humor, but if it landed as hurtful or dismissive, that is what counts.

Explaining your intent doesn't erase the impact. 

It only sounds like avoiding accountability.

Humor doesn't land the same for everyone.

What is funny to you may be insulting to someone else.

Sarcasm gets lost. Tone gets misread.

And you do not get to control how people receive it.

"Just joking" sounds like minimizing.

People hear:

"You're overreacting."
"You're too sensitive."
"I'm not responsible."

That never ends well.

The internet doesn't care about your intentions.

A joke that fails in a room is awkward.

A joke that fails online is permanent.

Screenshots keep the words, not the tone.

What to do instead:

Own the impact.

"I meant it as humor, but I see how it landed, and I'm sorry."

Skip the justification.

Don't explain why they shouldn't be offended. 

Acknowledge that they are.

Know your audience.

Not every joke fits every context.

The best communicators understand this:

You don’t decide how your words are received.

You only decide whether you'll stand by them or own the mistake.

Follow for weekly insights on communication, accountability, and reputation.

Microsoft just bought a 27% stake in OpenAI.
On paper, it's a business deal. In reality,

it's a power shift that changes everything about who controls the future of AI.

And most people aren't paying attention.

Here's what just happened:

OpenAI—the company that gave us ChatGPT—was structured as a nonprofit with a mission: develop AI that benefits humanity, not shareholders.

Now it's becoming a public benefit corporation.

With Microsoft holding significant equity.

Translation: the guardrails just got weaker.

And the profit motive just got stronger.

This isn't just a tech story.

It's a reputation and accountability story.

Because when innovation moves faster than regulation, trust becomes the only thing holding the system together.

And trust is fragile.

Here's what this deal reveals:

Power and accountability are diverging.

Microsoft gains influence. OpenAI gains capital.

But who's accountable when something goes wrong?

When AI makes a harmful decision, who answers for it—the nonprofit mission or the corporate investor?

The structure just got more complicated. And complexity is where accountability dies.

The narrative is shifting before the public realizes it.

Most people still think of OpenAI as the "good guys" in AI development.

Independent. Mission-driven. Different from Big Tech.

But this deal quietly erodes that distinction.

And once the public catches on, the backlash will be swift.

Innovation is outpacing oversight.

AI development is moving at a pace regulators can't match.

New models. New capabilities. New risks.

And the companies building it are writing their own rules—because no one else can keep up.

That's a reputation time bomb.

Three lessons for communicators navigating the AI era:

1.) Transparency isn't optional anymore.
The days of "move fast and explain later" are over.

If your company is pushing boundaries in AI, you need to communicate what you're doing, why, and who's accountable—before someone else defines it for you.

2.) Mission statements won't protect you.

Saying you're committed to safety and ethics doesn't mean anything if your structure prioritizes profit.

The public is learning to look past the messaging and examine the incentives.

3.) One misstep reshapes trust overnight.

AI mistakes don't just hurt your brand. They reshape public perception of the entire industry.

When trust is the only thing preventing regulation or backlash, you can't afford to get it wrong.

This deal is a signal.

The AI race is accelerating.

And the companies that win won't just be the most innovative.

They'll be the ones who figured out how to build trust while everyone else was just building technology.

Follow for weekly insights on crisis management in the age of rapid innovation.

The video went viral within hours.



Erratic driving. Swerving across lanes. 

Tailgating. Confused explanations.

Britney Spears is struggling and the people who should be protecting her brand either can't reach her, or aren't there.

This is what happens when crisis management fails before the cameras start rolling.

Her family, once accused of micromanaging under conservatorship, is now reportedly uninvolved. She's entirely on her own.

That absence is a brand liability playing out in real time.

For public figures, a functioning support system is essential reputation management. Without close advisors and a competent crisis team, minor incidents escalate into viral PR disasters.

What every crisis team should learn:

1. Act before the cameras roll.

Warning signs were there—erratic posts, fractured relationships, behavioral shifts insiders likely noticed months ago.

Waiting until damage goes viral is a fatal mistake.

2. Build a network, not an audience.

Fans aren't advisors. Real stability comes from legal, emotional, and strategic professionals who can say "no."

If no one in the inner circle has that role, the inner circle is the problem.

3. Control the narrative—or be controlled by it.

Her Instagram follow-up was confusing, rambling, unsupervised. It made things worse.

Messaging needs to be intentional. Not every thought belongs online.

4. Understand the cost of visibility.

Britney Spears is a brand with cultural equity, legacy value, and commercial interest.

When celebrities become unstable in public, they jeopardize the long-term viability of their brand.

5. Have a comeback plan before the crisis hits.

Image rehabilitation must begin in calm moments, not after public collapse.

The Reality:

Once the video goes viral, you're not managing a crisis.

You're managing the aftermath of one that's been building for months.

When public figures lack a clear PR strategy, one misstep becomes an irreversible spiral.

Public life offers rewards, but also risk.

When the spotlight turns toxic, survival depends on having the right people, the right plan, and the ability to act fast.

Because if you don't manage your reputation, someone else will.

Follow for weekly insights on crisis intervention and reputation protection.

The House passing the Epstein files bill 427 to 1 is not the headline.
The real headline is what happens next.

Many people assume the release will simply reveal names and fuel public outrage.

They think the narrative will unfold on its own, driven by the documents alone.

It won’t.

The truth is that the decisive moments will unfold in the first 24 to 48 hours.
 
That is when teams move, stories shift and reputations are either protected or permanently damaged.

Here is the pattern that crisis professionals recognize immediately:

• rapid distancing from implicated networks
• controlled statements designed to anchor early perception
• coordinated messaging to shape how the public interprets new information
• quiet legal positioning before narratives harden

With preparation, reputations can be stabilized.
 
Without it, the public forms conclusions that become nearly impossible to reverse.

For a fuller breakdown of what the next phase will look like, see my crisis communications analysis on CBS LA:

https://lnkd.in/eNcjD88i

Excited to be a guest speaker at Broward College today. Sponsored by Kappa Delta Pi, the international honor society in education, this event highlights the importance of kindness in our lives and the impact each of us can make. #guestspeaker #browardcollege #education #kindnessmatters #leadership

Red Banyan has once again been named an Inc. Magazine Power Partner—recognized back-to-back as one of the top B2B firms in public relations. PROUD of the work we do, the IMPACT we create, and the TEAM that makes it happen. Grateful to the leaders who count on us when the stakes are highest. Recognition like this is earned by showing up, staying sharp, and delivering when it matters most.
#IncPowerPartners #RedBanyan #Leadership #CrisisPR #ReputationMatters

Open article: Red Banyan Named 2025 Inc. Power Partner | Red Banyan by redbanyan.com

Red Banyan Named 2025 Inc. Power Partner | Red Banyan

Even the most successful entrepreneurs have blind spots. 
I wrote this piece for Entrepreneurs'​ Organization's Inc. Magazine channel after seeing how often leaders overlook issues that quietly grow beneath the surface—especially when things are going well. Big takeaway? Success doesn’t erase your weaknesses. It often hides them. Staying aware is what separates leaders who grow from leaders who stall. 
Read the full article here:
https://lnkd.in/ei3ysW-x
#Leadership #Entrepreneurship #Growth #ReputationMatters

Open article: 5 Blind Spots That Sneak Up on Successful Entrepreneurs by inc.com

5 Blind Spots That Sneak Up on Successful Entrepreneurs

It’s not every day your work helps put a client in the dictionary. 
But that’s exactly what Red Banyan did.

Through focused media relations and strategic advocacy, our client’s insights were quoted by Merriam-Webster and cemented into the official definition of “radicalism.” A defining voice on a defining issue—with national impact.
This kind of influence doesn’t happen by chance. It’s the result of precision, consistency, and the right message delivered at the right time.

This is the power of strategic communications.
This is the power of Red Banyan.

See the dictionary citation: https://lnkd.in/eFzcmDE7
#StrategicComms #MediaRelations #ThoughtLeadership #CrisisPR #ReputationMatters #Authority

Glen Powell understands that reputation is the most valuable asset. He is smart and strategic about his every move, and it's paving the way to new levels of superstardom. My take in the Us Weekly cover story.#celebrity #publicrelatons #strategy

Open article: How Glen Powell Balances His Career, Dating and Life in Texas (Excl) by usmagazine.com

How Glen Powell Balances His Career, Dating and Life in Texas (Excl)

When a crisis occurs, customers shouldn’t be left to solve it themselves. 
As I shared with Business Insider, hospitality companies earn goodwill by removing the burden, not adding to it. Relocation, refunds, and clear guidance aren’t perks. They’re the basics. Read the full story:

Open article: Hilton's CEO says problem-solving keeps guests coming back by businessinsider.com

Hilton's CEO says problem-solving keeps guests coming back

Leadership means staying grounded when everything around you is uncertain.

I recently contributed this piece to EO on how today’s leaders can build resilience that actually lasts. Especially when times are turbulent, the habits you form before the crisis often define how you lead through it.
Grateful for the chance to share these ideas with the EO community—and would love to hear what’s worked for you. Read the full article here:
https://lnkd.in/eU_n8UCG
#Leadership #Resilience #Entrepreneurs #CrisisPR #StrategicComms

Open article: Developing Resilient Leadership Habits for Uncertain Times by eonetwork.org

Developing Resilient Leadership Habits for Uncertain Times

Learning about diplomacy, debate and ideally compromise, collaboration and problem-solving. Critically important business and life skills. Proud of my daughter Noa Nierman for participating in Model U.N. as a diplomat from Jordan!

Student at Marjory Stoneman Douglas | Teen Leader |

The past two days, I’ve been honored to participate in BULLSMUN 2025 as a delegate for the Hashemite Kingdom of Jordan. This is a Model UN conference for high school students where we use parliamentary procedure, give speeches, and collaborate to solve current global diplomatic issues. I participated in the FAO (Food and Agriculture Organization) committee, where the bloc I led developed a logistical and fair economic and legal framework addressing climate change and managing the effects of global hunger. I was honored to be named Outstanding Delegate by the committee chair, as well as my school being named best large delegate with the most amount of wins! Grateful for this opportunity to collaborate with other students, practice my public speaking, and craft detailed resolutions to real life issues. I am also excited to announce that I have officially joined the MSD Model Un club officer team as the social media manager. Looking forward to the next conference already!

Transform Your Business with Cutting-Edge Computer Vision and Edge AI Solutions | AI Specialist & Innovator

Experienced AI/ML Expert | Product Innovator | Strategic Leader

With over 9 years of expertise in Artificial Intelligence and Machine Learning, I have a proven track record of building impactful products and driving effective strategies that deliver tangible results. My work focuses on leveraging AI and ML to develop groundbreaking solutions, integrating coding in C#, Python, and other languages to meet diverse business needs.

► Driving Results: My success is rooted in my ability to collaborate with C-level leaders and stakeholders, assessing the suitability of AI to achieve their objectives, with a keen focus on ROI. I have consistently demonstrated my capacity to align AI initiatives with business goals, ensuring strategic value and practical implementation.

► Thought Leadership: As a thought leader and subject matter expert, I actively share my knowledge through informational sessions, blog posts, and webinars. I recently led an informational webinar that attracted a global audience of 150 attendees, where I explored the principles and applications of AI, highlighting its transformative potential across industries.

► Technical Excellence: My technical proficiency spans a wide range of tools and technologies, including Azure, TensorFlow, and Nvidia Jetson platforms. I specialize in developing and deploying AI models on edge devices, automating processes, and delivering multimodal solutions that incorporate image, video, and sensor data for comprehensive and efficient outcomes.

Whether leading teams, advising clients, or developing innovative AI-driven products, I bring a passion for technology and a commitment to excellence in everything I do.

Timothy Goebel

Brand control or speed why not both?

Most teams live with that trade-off. Keep brand tight. Ship fast. Today, there’s a smoother path.

Ryza Content now lets you lock brand or custom colors into your infographic prompts. Go to the Dashboard. Bottom-left, before you Submit Selections, choose Brand or Custom. Enter your hex codes, or use the color-picker to find what fits. Submit, make sure your theme or topic is clear, then hit Generate Output. Edit as you like. Generate the Infographic Prompt. Paste it into CoPilot, ChatGPT, or DALL·E. Your images render with your colors. You still keep creative control.

Second, your voice. Add up to five writing samples that you wrote. Ryza uses them to shape tone and phrasing. Every output, every edit, keeps training your voice. Retrain every 30 days so your voice doesn’t drift.

What changes when color and voice line up? Less back-and-forth. More brand trust. Faster cycles without sloppy content.

• Mechanism: Pre-set color parameters guide generators, reducing off-brand starts.
• Ops: Define theme/topic up front; it anchors structure and saves edits.
• Governance: 30-day re-training guards against voice drift across contributors.
• Scale: One prompt flows across tools where handoffs usually break consistency.

P.S.: Where do tighter color and voice save your team the most time? 

DM Timothy Goebel or Dr. Kruti Lehenbauer to setup a Demo!

#ContentStrategy, #BrandIdentity, #MarketingOps, #AI, #DigitalMarketing

AI Solutions Architect | Computer Vision & Edge AI Visionary | Building Next-Gen Tech with GENAI | Strategic Leader | Public Speaker

What if approvals fueled velocity?
Approvals often slow teams. Many reviewers, many opinions, many loops. That costs momentum when campaigns repeat.

Ryza Content flips the script. Approvals become reusable intelligence. The “why” behind a change trains the system. Next time, first drafts land closer to done. Review cycles shrink without losing standards.

This is how you move faster with governance, not around it.

• Build approvals into the flow. No side-channel edits or lost context.  
• Turn guidance into rules. What you approve becomes the baseline for future work.  
• Reduce variance across freelancers. Your voice grid guides them from line one.  
• Free leaders to edit for nuance, not basics.

Speed that respects the brand is the actual win.

Created By Ryza Content

DM Timothy Goebel or Dr. Kruti Lehenbauer to setup a Demo!

P.S.: When you approve work, what does the system learn?

#ContentOps, #BrandIntelligence, #MarketingOps, #AI, #Governance

Where does brand live in AI?

If brand lives only in people, AI breaks it. If brand lives only in AI, trust breaks it. The answer is a Brand Intelligence Layer that holds your voice, visuals, and approvals and makes them usable at speed.

Ryza Content is that practical layer. It turns hard-won human judgment into systemized guidance. Every team, every market, same voice. Faster work, safer work. You get speed with governance, not speed versus governance.

That shows up in pipeline. Intent captured earlier. Offers shipped on time. Consistency that converts.

• Centralize tone, visuals, and approvals as re-usable content intelligence.
• Use a content grid to align campaigns to segments and stages.
• Calibrate what AI drafts; keep humans for high-judgment calls.
• Track GTM cycle time; link improvements to pipeline created.

P.S.: Book a demo with Timothy Goebel or Dr. Kruti Lehenbauer.

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

If ideas aren’t scarce, what’s slowing content?

Decision fatigue kills speed. You’re picking topics, formats, hooks, and tone every single time. By evening, there’s no energy left for the post. So visibility slips. Then pipeline slips.

A repeatable system changes the math. You decide once, then execute fast with your voice intact. Strategy becomes a grid, not a guess.

• Lock a weekly rhythm: two insights, one proof, one offer. Predictable cadence builds audience trust and sales momentum.
• Use a format library: list, story, teardown, FAQ. Choose, then fill the blanks. No reinventing structure.
• Centralize approvals: pre-approve angles and phrases. Final review becomes “yes/no,” not a rewrite marathon.
• Tie posts to pipeline: each piece earns a next step DM, call, or demo link so content drives conversations.

Less friction. More output. Better pipeline. That’s the trade.

P.S.: See how Ryza Content turns ideas into posts in minutes. Book a demo: https://lnkd.in/gnhnd6Dk or Timothy Goebel, Dr. Kruti Lehenbauer

#ContentStrategy, #B2BMarketing, #FounderLedMarketing, #Pipeline, #RyzaContent

2-3x speed without brand risk?

That’s the promise when humans and AI share a layer. Teams that blend human insight with AI systems see 2-3x faster go-to-market without sacrificing brand integrity. The mechanism matters: reusable intelligence.

Ryza Content captures tone, visuals, and approvals so work doesn’t start from zero. The brand speaks once; the system scales it. Approvals shift from bottlenecks to lightweight checkpoints. The grid turns plans into shipped content.

That’s how speed and governance can work together and why pipeline grows.

• Reuse approved language blocks to cut drafting time.
• Automate low-risk approvals; reserve human focus for high stakes.
• Keep a living content grid to see gaps and move fast.
• Quantify cycle-time wins; forecast pipeline impact by launch timing.

P.S.: Contact Ryza Content or Timothy Goebel or Dr. Kruti Lehenbauer.:

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

A week of posts from one PDF?

Every marketer’s week starts the same:
Too many tabs. Too little clarity.
Speed wins the sprint voice loses the race.
Approvals drag. The grid gets messy.

Here’s the simple play I ran with Ryza Content

Go to the Dashboard.
Pick your platform, target persona, funnel stage, KPI, and brand voice.
Switch to PDF mode and upload a HubSpot Marketing Report.
Type the questions you want your posts to answer.
Hit Submit.

Five days of posts appear aligned to your persona and stage.
Each keeps your brand tone intact.
You edit, save, and download.
Then generate infographic prompts, download them, and schedule the week.

1) Mechanism: Question-driven extraction ties content to goals, not noise.
2) Control: Brand voice settings keep tone steady across every post.
3) Ops: Edit, Save, and Download keep approvals tight and visible.
4) Efficiency: One report fuels a week, cutting context switching and chaos.

One file powers a focused narrative.
One workflow respects approvals and speed.
No generic filler every post earns its place on the grid.

Teams using Ryza save 6+ hours per week while keeping full brand alignment.

Try it now upload your first PDF at https://ryzacontent.com

Stop wasting time on scattered drafts.
Build your first week of content in minutes, not meetings.

P.S. If your week’s content took 15 minutes instead of 5 hours, what would you re-invest that time in?

Reach out to Timothy Goebel or Dr. Kruti Lehenbauer for a demo or schedule a demo online

#ContentStrategy, #SocialMediaMarketing, #MarketingOps, #BrandVoice, #MarTech

Faster GTM without brand drift?

Speed usually taxes brand. Or brand slows speed. It doesn’t have to. Teams that blend human insight with AI systems see 2-3x faster go-to-market without sacrificing brand integrity. That’s the point of a Brand Intelligence Layer.

Ryza Content makes this practical. Your tone, visuals, and approvals get captured as reusable intelligence. Not lost in drafts. Not scattered across decks. The system remembers, so every team can work faster, on-brand, every time.

You get a clear plan. A content grid. One voice. Less swivel-chair.

Pipeline impact? Faster GTM means more timely campaigns, more qualified conversations, more dollars created. You gain speed and guardrails in the same move.

• Capture voice, visuals, and approvals once; reuse in every brief.
• Encode approvals as checkpoints; cut rework and review cycles.
• Build a content grid by audience, offer, and channel for speed.
• Measure cycle time to launch; tie gains to pipeline created.

P.S.: Book a demo of Ryza Content or with Timothy Goebel, Dr. Kruti Lehenbauer

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

Where does your content memory live?
If it lives in people, you lose it. If it lives in files, you forget it. Memory belongs in the system that makes the work.

Ryza Content captures what works as you work. Drafts, edits, approvals. It learns the patterns you approve, and carries them into the next piece. That is how repeatable campaigns stop wasting cycles.

It’s the difference between making content and building an engine.

• Every edit is signal. The system records why a line stayed or changed.  
• Approvals set the bar. Future drafts start above that bar, not below it.  
• Your plan updates itself. The voice grid tightens with every shipped asset.  
• Knowledge survives turnover. Teams scale without re-explaining the same tone.

When memory compounds, quality and speed move together.

Created By Ryza Content

DM Timothy Goebel or Dr. Kruti Lehenbauer to setup a Demo!

P.S.: If your lead writer left, would your voice stay?

#ContentOps, #BrandIntelligence, #MarketingOps, #AI, #Governance

Serving clients or staying visible what costs more?

Client work pays today. Visibility pays tomorrow. Most teams choose today, then wonder why pipeline feels light next quarter. The problem isn’t ideas. It’s the time and approvals needed to turn those ideas into publish-ready content at speed.

When every post starts from zero, momentum dies. You rebuild your voice, your angle, your format every time. That’s costly context switching. And your brand suffers.

The fix is structure, not inspiration. A simple, repeatable system that reduces decisions, protects your voice, and converts raw thoughts into a week of posts—fast.

• Build a voice grid: tone, stance, phrases, and “never say” lines that keep content on-brand without heavy approvals.
• Set three content pillars tied to pipeline stages: problem, proof, and product. Each post maps to one, clearly.
• Bank pre-approved angles and snippets. Reuse what works. Edit once, deploy everywhere.
• Batch ideas to outputs in one workflow: capture, select format, draft, quick approval, schedule.

Action beats intention. Ryza Content gives you the system so consistency becomes automatic. Pipeline follows consistency.

P.S.: Book a demo to see the workflow: https://lnkd.in/gnhnd6Dk Or Timothy Goebel, Dr. Kruti Lehenbauer
#ContentStrategy, #B2BMarketing, #FounderLedMarketing, #Pipeline, #RyzaContent

Losing tone between drafts and delivery?

That gap burns time and trust. Drafts drift. Reviews balloon. Deadlines slip. Teams need a system that carries the voice from first line to final asset.

Ryza Content captures your voice, visuals, and approvals as reusable intelligence. Every draft starts with the right tone and visual cues. Approvals are not ad hoc; they’re remembered and applied. The handoff from strategy to content to sign-off tightens.

Less rework. More consistency. Faster speed to market. That’s pipeline math.

• Create a shared tone library that informs every brief and draft.
• Lock visual decisions into templates; avoid last-mile deviations.
• Define approval checkpoints that match risk, not rank.
• Measure rework rate; reinvest hours into programs that drive pipeline.

P.S.: Book a demo: Ryzacontent.com

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

When drafts become brand intelligence?
A draft is more than words. It’s a record of decisions. What stayed. What changed. Why it mattered for your audience and your plan.

Ryza Content turns that record into brand intelligence. It captures tone, structure, and message DNA automatically. So each new draft starts informed by every approved one.

Over time, your voice sharpens. Your team moves with clarity. Your grid holds the line.

• Drafts feed the model of your brand. Learning builds inside the workflow.  
• Edits are not waste. They become reusable guidance for future pieces.  
• Campaign assets circulate as patterns, not just files. Reuse becomes reliable.  
• Consistency scales across markets and formats without heavy lift.

This is how operations create advantage, not just output.

Created By Ryza Content

DM Timothy Goebel or Dr. Kruti Lehenbauer to setup a Demo!

P.S.: Where in your process does learning actually stick?

#ContentOps, #BrandIntelligence, #MarketingOps, #AI, #Governance

Are your approvals reusable intelligence?

Most teams "approve" and forget. That wastes speed and judgment. Approvals should compound. When your brand calls, edits, and sign-offs get captured, the system learns. The next draft starts right. The review shrinks.

This is the Brand Intelligence Layer in action. Humans set the voice. AI scales it. Ryza Content turns approvals into a living asset teams can pull on-demand. Governance moves from gatekeeping to guidance that accelerates work.

Result: fewer back-and-forths, more on-brand content, faster market moves. And a cleaner path from plan to pipeline.

• Turn past approvals into ready-to-use patterns for new content.
• Standardize tone and visuals; reduce variance across teams.
• Use a shared content grid to align every brief with goals.
• Track time saved per asset; attribute to pipeline velocity.

P.S.: Book a demo with Ryzacontent.com or reach to Timothy Goebel

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

This artist built their entire reflection post inside Ryza Content .
They used our question-driven extraction and voice refinement loop to shape a story that connects art, strategy, and emotion.

It’s a great example of what happens when human creativity meets structured AI guidance.


#RyzaContent #BrandVoice #AIforCreatives #MarketingTools

Oil Paint Artist | Owner at Lynn's Art Shop

Chase reach—or build red-balloon recall?
An artist note on marketing:

Two girls on the Riverwalk. One in yellow, clutching a red balloon. A circular bridge, a bold red sculpture, reflections that turn the ordinary into a small spell.

 As I was painting this, I realized something vital given my own background in marketing from eons ago. This is not just a painting. It’s a blueprint for marketing that lasts.

Tension: Most teams optimize for speed and volume. But memory—the kind that makes people come back, forms around a few distinct cues repeated with care. In the scene, the eye anchors to red, travels through the bridge’s opening, lingers in the shimmer. That’s attention architecture and the girls. Not more elements but fewer, placed intentionally.

Insight: Build creative like this walkway. Pair emotion with navigation. Give people one anchor (your “red balloon”), one path (your “bridge”), and room for wonder (your “sky”). When your brand assets walk hand-in-hand, useful and human you turn impressions into shared journeys.

 Action:
 - Pick a living asset (color, shape, object) and commit. Apply it in thumbnails, headers, packaging, onsite micro-interactions.
 - Design a focal hierarchy: primary subject, secondary anchor, space to breathe. Say more by showing less.
 - Map the journey as scenes: arrival (anchor), crossing (bridge), resonance (reflection). Align creative and UX to the same beats.
 - Treat community content as “reflections”—remixes that mirror your anchor, not random posts.

 • Distinctive Asset System: Name 1–2 cues (e.g., one color + one form). Lock usage rules and variant boundaries to prevent drift.
 • Focal Hierarchy: For every creative, declare a single subject, a single anchor, and negative space. Remove competing highlights.
 • Journey Beats: Storyboard scroll → click → dwell as three scenes. Ensure the same asset threads through all three.
 • Ops Ritual: Build a lightweight asset library with tags for anchor/bridge/reflection; add pre-flight checks for consistency.

 P.S.: If your brand had to walk the Riverwalk tonight, what’s the one cue people would still remember tomorrow?

This post was created using Timothy Goebel's Ryza Content App 

 #BrandStrategy, #CreativeOperations, #ExperienceDesign, #PlaceBranding, #NarrativeIntelligence

Rebuilding your voice daily worth the pipeline hit?

Inconsistent voice confuses buyers. They hesitate. Confusion delays deals. Your brand should sound the same on Monday and Friday, in email and on LinkedIn. That requires guardrails you can trust, not gut feel.

Protect the voice. Protect the pipeline.

• Create a voice grid: values, cadence, sentence length, and phrasing do/don’ts. Your team writes “as brand,” not “as themselves.”
• Maintain a proof library: case lines, client objections, and outcomes. Plug proof into posts without hunting.
• Standardize calls-to-action by intent: educate, engage, convert. Readers know what happens next.
• Run a lightweight approval step: owner signs off on voice and claim accuracy. Edits shrink. Speed rises.

Ryza Content keeps your voice intact while scaling output. Clear voice. Clean pipeline. Less risk.

P.S.: Want the voice grid template and workflow? Book a demo: https://lnkd.in/gnhnd6Dk Timothy Goebel or Dr. Kruti Lehenbauer
#ContentStrategy, #B2BMarketing, #FounderLedMarketing, #Pipeline, #RyzaContent

Creating lean websites and apps with data precision | Data Scientist, Economist | AI Startup Advisor & App Creator

Do you build fun elements into your User Interface? 

Contrary to what one might think, fun elements inserted as conscious design can actually improve User Experience (UX) without compromising professionalism of your website or application. 

Take LinkedIn Games as an example. When they launched these games, many (including yours truly) were skeptical of the value they brought to a platform primarily designed for B2B interactions. However, I have learned that many professionals not only play these games but interact with others who are playing these games, too. It creates trust and a friendly spirit of competition.

Behavioral Economics & Psychology demonstrate that people respond positively to incentives, goal setting, and perceived rewards. This improves their productivity and performance over time. 

Friendly and fun elements, therefore, can give an immediate boost to users, especially if their strategy requires them to hit certain goals and track them. 

However, if the fun elements don't serve a purpose, they can create more noise and distraction than necessary. These were the considerations that went in to designing the Creator bottle content meter for Ryza Content. 

It is a little fun element that allows users to track content generated alongside small notes to motivate and encourage. The goal is 30 posts per month for the average user on the platform. If that was the Key Performance Indicator (KPI) that you wanted to track for your marketing or content creation team, which do you think they would prefer?

An email or note saying "You have created 5 posts this month" or a fun animated bottle that continues to encourage them to create more?  

Fun is not fluff. It’s a nudge system. It clarifies the mental model, reduces friction, and keeps people creating without flooding their UX/UI with low-quality fillers. It becomes a guardrail against content inflation and a quiet protest against AI slop that makes every output or web page resemble another!

Actionable Insights for UX/UI design:

1. Constraint as clarity:
- build guardrails around what can and cannot be done.
- keep key focus points at a less distracting location.
- fun elements should invite but not disrupt the flow. 

2. Microcopy that moves: 
- short, friendly, personal, and encouraging notes matter. 
- nudge towards completion rates without nagging.

3. Trust with guardrails: 
- founder trusted me to build something playful but nondisruptive.
- together we were able to protect focus without distraction. 

4. You can't improve what you can't see: 
- track what matters and is within user control. 
- users can self-pace at a glance and self-correct before chaos sets in.

The trade-off between fun and focus doesn't need to be made if the design choice is deliberate. 

- Dr. Kruti Lehenbauer
#Economics #webdesign, #UXUI #marketing

P.S.: BIG thanks to Timothy Goebel who encourages me to have creative liberty while applying core behavioral design principles towards building his app.

So many have asked who Ryza is built for.

Here are the 10 ICP profiles that get the biggest lift from Ryza:
	1.	Solopreneur consultants
	2.	Business owners
	3.	B2B founders and startup teams
	4.	Marketing managers
	5.	Content creators & influencers
	6.	Agencies handling multiple clients
	7.	Sales & RevOps teams
	8.	HR/talent/employer branding
	9.	Legal/compliance-heavy teams
	10.	IT/data/engineering teams translating complex documents

Big updates are coming, prices will adjust, and anyone on a full-year subscription is locked into today’s rate.

If Ryza Content  is on your radar, now’s the moment to secure current pricing before the rollout.

Busy or visible what’s fueling your pipeline?

Small teams don’t lack ideas. They lack capacity. Delivery eats the day. Invoicing eats the night. Content slips. Visibility fades. Pipeline stalls.

The pattern is familiar. You post in bursts. Then silence. Each restart burns time and voice. You start from scratch instead of from a system.

This isn’t a creativity problem. It’s a systems problem.

The unlock is a macro content operating system. One that reduces decisions, stabilizes voice, and turns rough thoughts into publish‑ready posts at speed. Every week. Without draining the team.

Think less “daily grind,” more “repeatable pipeline.” Capture raw ideas once. Route through a voice-safe grid. Approvals gate. Publish on cadence. The brand shows up. The market remembers. Your pipeline fills.

• Build a weekly grid: topics, formats, owners, deadlines. Decisions made once, reused every cycle.
• Store a voice library: tone, phrases, do/don’t rules. Cuts revisions and protects brand.
• Separate capture from polish: leaders drop notes; the system turns them into content.
• Add an approvals gate: one decision-maker, clear SLAs, no last‑minute rewrites.

P.S.: Book a demo to see the content operating system in action: https://lnkd.in/g78xUQNv Timothy Goebel or Dr. Kruti Lehenbauer
#ContentOperations, #BrandVoice, #SMBMarketing, #B2BGrowth, #Pipeline

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Nierman's LinkedIn Performance

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