Evan Nierman

Red Banyan

Red Banyan is a strategic communications firm specializing in public relations, crisis management and marketing.  Red Banyan Group combines creative thinking, steady judgment shaped by experience and a relentless commitment to achieving results for its clients.  Red Banyan offers a wide array of services, including: media relations, crisis management, marketing, corporate communications, litigation support, social and digital media, copywriting and editing and media training.

Founder and CEO

Entrepreneurs'​ Organization

Entrepreneurs Organization (EO) Member 

Green Bullion Financial Services

Director of Public Relations

Saylor Company

Principal

AIPAC

Editorial Director and Executive Editor of Near East Report

Communications Associate and Managing Editor of Near East Report

Communications Assistant

Founder & CEO, Red Banyan PR | Author of Top-Rated Newsletter on Communications Best Practices

My team and I are focusing on STRATEGY and RESULTS. I lead an international PR and crisis management firm that exists to press the truth.  We empower clients to achieve business goals using strategic communications. We specialize in crisis management, high-stakes PR, and complex assignments requiring creative thinking, steady judgment shaped by experience and a relentless commitment to exceeding expectations.

Red Banyan Group is a strategic communications firm specializing in public relations, crisis management and marketing.  Red Banyan Group combines creative thinking, steady judgment shaped by experience and a relentless commitment to achieving results for its clients.  Red Banyan offers a wide array of services, including: media relations, crisis management, marketing, corporate communications, litigation support, social and digital media, copywriting and editing and media training.

Titles change. Companies reorganize. Projects end.
But your mission is what stays.

I see this every day in crisis PR.

People who attach themselves to roles, personalities, or status lose direction the moment pressure rises.

People who attach themselves to a mission stay steady even when the narrative falls apart.

In high-pressure situations the difference is striking:

a.) Leaders who cling to titles look for protection.
b.) Leaders who cling to purpose create solutions.

When a leader centers their compass on a goal instead of ego, the team immediately knows how to respond under pressure.

This shapes reputation from the inside long before the outside world sees it.

If you want stability in difficult moments, start here:

Anchor yourself to values, not positions.

Positions shift. Integrity remains.

Focus on mission, not personalities.

Preferences crack under pressure. 

Mission keeps direction.

Build a culture where purpose leads and titles follow.

This creates a team that holds together even when the silence gets uncomfortable.

In crisis PR, purpose is the most reliable navigation tool.

Reputation begins at the point where you choose to attach yourself.

Follow Evan Nierman for insights on crisis PR, leadership under pressure, and reputation management.

A reality check for any leader: 
Your crisis plan is only as strong as the person who goes first.

Most teams assume a crisis will activate responsibility automatically.

They think the plan will guide everyone.

They expect people to step in at the right moment.

But crises do not work that way.

The real breakdown happens when every person waits for a signal that never comes.

Hesitation does more damage than the crisis itself.

A crisis-ready team runs on four behaviors:

1. Awareness → People notice early signs instead of assuming “it will pass.”
Awareness stops problems before they spread.

2. Initiative → Someone steps forward even if it is not part of their role.
Initiative prevents escalation.

3. Communication → Information moves quickly and clearly.
No gaps, no guessing, no confusion.

4. Follow-through → What starts gets finished.
No loose ends for the public to fill with their own narrative.

Without these behaviors, plans stay on paper and the crisis gains control.

With them, the team acts with clarity and the situation stabilizes before it spirals.

Follow for weekly insights on crisis leadership and responsible communication.

In every crisis, the same problem appears:
everyone waits for someone else.

Most crises don’t escalate because of external pressure.

They escalate because of internal silence.

In organizations without a clear chain of responsibility, the same pattern emerges: everyone assumes it’s “someone else’s job.”

And while that pause drags on, the internet becomes the spokesperson.

A vacuum in a crisis never stays empty.

If you don’t fill it, the narrative will.

Leadership in a crisis isn’t delegation.

Leadership means the first sentence, the first move, and the first signal come from you not from the chaos around you.

The most dangerous phrase in crisis PR is: “I assumed.”

When a crisis hits, it must be unmistakably clear who speaks, who leads, and who owns the response because while the team hesitates, the reputation burns.

Follow for weekly insights on crisis PR and reputation management.

Reputation is what people believe about you. 
Character is who you are when no one is watching.

You can shape reputation.

You choose your message, control the narrative, and manage how you appear in public.

Character is different.

It is built in the unseen moments.

In choices that cost you something.

In how you treat people who cannot offer you anything in return.

Here is the truth many leaders learn late:

Reputation without character looks strong until pressure hits. 

Then it collapses.

Reputation is external. 

Character is internal.

When they do not align, that gap becomes the crisis.

You can polish reputation.

You cannot fake character.

People may believe the image for a while.

But character shows itself over time in patterns and consistency.

Character is what survives the crisis.

If it is real, you rebuild.

If it is not, everything falls apart.

Leaders who last are not the ones with the best PR.

They are the ones whose private behavior matches their public words.

Reputation may open the door.

Character is what keeps you in the room.

Follow Evan Nierman for weekly insights on leadership, integrity and what endures.

The way you treat people when no one’s watching
says more about your leadership than any title ever could.

I’ve seen this in boardrooms, startups, and crisis situations.

The leaders who earn trust under pressure are the ones who lead with respect, not authority.

Reputation doesn’t begin with public perception.

It begins in private moments how you speak to assistants, interns, or colleagues when stress peaks.

Those quiet interactions shape culture. 

And culture shapes how your organization responds when challenges appear.

If you want lasting trust, start here:

1.) Respect without hierarchy.
People notice how you treat those who can’t advance your career. Respect creates loyalty that outlasts titles.

2.) Listen before reacting.
When pressure rises, the instinct is to speak first. Listening shows discipline — and builds confidence in your judgment.

3.)Treat every role as essential.
No crisis is solved alone. When people feel valued, they take ownership — and that’s where real resilience begins.

Leading with title earns compliance.

Leading with respect earns commitment.

Reputation is built on how people feel in your presence, not on your résumé.

Follow for weekly insights on leadership, crisis PR, and reputation management.

A client once told me: "I don't want to apologize. I want to win."
That's when I knew we had a problem.

He was furious.

The media was running a story he believed was unfair.

The facts, in his view, were being twisted.

And his instinct was to fight back. Publicly. Loudly.

To "set the record straight."

To win.

I understood the impulse.

When you're being criticized—fairly or not—the natural reaction is to defend yourself.

To prove you're right.

To make everyone see your side.

But here's what I told him:
"You can win the argument and lose everything else."

Because in a crisis, winning isn't about being right.

It's about being trusted.

And trust doesn't come from fighting.

It comes from how you show up when things go wrong.

Here's what happens when ego drives crisis response:

You focus on being right instead of being heard. 

People don't care about your ten-point rebuttal. 

They care whether you understand their concern.

You turn critics into enemies. 

When you fight back, you escalate. 

And escalation rarely ends in your favor.

You lose the people in the middle. 

The ones who were willing to listen? 

They stop listening when you start swinging.

The conversation I had with that client wasn't easy.

But eventually, he understood:

The goal isn't to win.
It's to resolve.

To move through the crisis with your reputation intact.

To show humility when humility is called for—and strength when strength is needed.

We didn't issue a combative statement.

We acknowledged the concern. 

Clarified the facts calmly. 

Focused on what we were doing moving forward.

No victory lap. No "gotcha" moment.

Just accountability and action.

The story faded.

The relationship with his stakeholders held.

And he learned something more valuable than winning an argument:
In crisis, ego is a liability.

Strategy is what saves you.

Follow for weekly insights on strategy and leadership under pressure.

The verdict doesn't matter if you've already lost in the court of public opinion. Litigation PR has changed.

It used to be simple: Don't comment on pending litigation. 

Let the lawyers handle it. 

Stay quiet until the judge rules.

That strategy doesn't work anymore.

Because while your legal team is preparing motions, the other side is shaping the narrative on social media, cable news, and in the press.

And by the time the case settles or goes to trial, public perception is already locked in.

Here's what's different now:

The court of public opinion moves faster than the courtroom.

A lawsuit gets filed. 

Within hours, it's trending.

You can't wait 18 months for discovery to tell your side of the story.

The damage is happening now.

Silence reads as guilt.

"No comment" used to be safe.

Now it looks like evasion.

If you're not telling your story, someone else will and their version will stick.

Juries Google.

Even when judges instruct them not to, jurors search for information.

What they find online influences how they interpret the evidence in court.
Settlements don't erase headlines.

You can settle the case. 

You can't settle the reputation damage.

If the narrative is "they did something wrong and paid to make it go away," that story lives forever.

What effective litigation PR looks like today:

1. Legal and PR working together from day one. Not as adversaries. As partners with a shared goal: protect the client.

2. Proactive messaging that tells your side without compromising the case. You can communicate strategically while respecting legal boundaries.

3. Stakeholder management beyond the courtroom. Employees. Investors. Customers. They're making decisions now based on what they see—not waiting for a verdict.

4. Digital reputation management. Ensuring your narrative isn't buried by the opposition's spin.

The goal isn't to win the PR battle and lose the legal one.

It's to protect your reputation while you fight the case—so when it's over, you still have a business to run.

Litigation PR isn't optional anymore.

It's essential.

Because even if you win in court, losing in public can cost you everything.

Follow for weekly insights on litigation communications and reputation protection.

If you're delivering bad news over email, you've already lost the relationship.
I see it all the time.

The termination notice sent at 5 PM on a Friday.

The policy change buried in a mass email.

The apology that reads like it was drafted by legal and approved by no one with a pulse.

Leaders hide behind screens when things get hard.

And it always backfires.

Because bad news delivered without presence feels like cowardice.

And cowardice destroys trust faster than the bad news itself.

Here's why email fails in crisis:

1.) It removes accountability. You can't see the person's reaction. 

You can't answer their questions. 

You can't adjust based on how they're receiving it.

You just send it—and hope it lands okay.

2.) It feels transactional. Email says: "This is a task I needed to complete."

A conversation says: "This matters enough for me to show up."

3.) Tone gets lost. What you meant as direct reads as cold. 

What you meant as professional reads as detached.

And in a crisis, tone is everything.

4.) It invites misinterpretation. People fill in the gaps. 

They read between the lines. They assume the worst.

Because when you're not there to clarify, they're left to imagine your intent.

The hard conversations—the ones that matter most—deserve your presence.

Not your inbox.

That means:

→ A phone call when you can't be there in person.
→ A video meeting when you need to see their face.
→ A real conversation—not a one-way broadcast.

Yes, it's uncomfortable.

Yes, it takes more time.

Yes, it's harder than hitting "send."

But leadership isn't about efficiency.

It's about integrity.

And integrity shows up.

Even when—especially when—the news is bad.

Follow for weekly insights on communication, presence, and leadership.

Five words that never work in a crisis:
"It was just a joke."

I’ve heard this defense after an offensive tweet, a tone-deaf comment, or a video that “wasn’t meant seriously.”

Every time, it makes things worse.

Intent doesn't matter. Impact does.

You may have meant it as humor, but if it landed as hurtful or dismissive, that is what counts.

Explaining your intent doesn't erase the impact. 

It only sounds like avoiding accountability.

Humor doesn't land the same for everyone.

What is funny to you may be insulting to someone else.

Sarcasm gets lost. Tone gets misread.

And you do not get to control how people receive it.

"Just joking" sounds like minimizing.

People hear:

"You're overreacting."
"You're too sensitive."
"I'm not responsible."

That never ends well.

The internet doesn't care about your intentions.

A joke that fails in a room is awkward.

A joke that fails online is permanent.

Screenshots keep the words, not the tone.

What to do instead:

Own the impact.

"I meant it as humor, but I see how it landed, and I'm sorry."

Skip the justification.

Don't explain why they shouldn't be offended. 

Acknowledge that they are.

Know your audience.

Not every joke fits every context.

The best communicators understand this:

You don’t decide how your words are received.

You only decide whether you'll stand by them or own the mistake.

Follow for weekly insights on communication, accountability, and reputation.

Microsoft just bought a 27% stake in OpenAI.
On paper, it's a business deal. In reality,

it's a power shift that changes everything about who controls the future of AI.

And most people aren't paying attention.

Here's what just happened:

OpenAI—the company that gave us ChatGPT—was structured as a nonprofit with a mission: develop AI that benefits humanity, not shareholders.

Now it's becoming a public benefit corporation.

With Microsoft holding significant equity.

Translation: the guardrails just got weaker.

And the profit motive just got stronger.

This isn't just a tech story.

It's a reputation and accountability story.

Because when innovation moves faster than regulation, trust becomes the only thing holding the system together.

And trust is fragile.

Here's what this deal reveals:

Power and accountability are diverging.

Microsoft gains influence. OpenAI gains capital.

But who's accountable when something goes wrong?

When AI makes a harmful decision, who answers for it—the nonprofit mission or the corporate investor?

The structure just got more complicated. And complexity is where accountability dies.

The narrative is shifting before the public realizes it.

Most people still think of OpenAI as the "good guys" in AI development.

Independent. Mission-driven. Different from Big Tech.

But this deal quietly erodes that distinction.

And once the public catches on, the backlash will be swift.

Innovation is outpacing oversight.

AI development is moving at a pace regulators can't match.

New models. New capabilities. New risks.

And the companies building it are writing their own rules—because no one else can keep up.

That's a reputation time bomb.

Three lessons for communicators navigating the AI era:

1.) Transparency isn't optional anymore.
The days of "move fast and explain later" are over.

If your company is pushing boundaries in AI, you need to communicate what you're doing, why, and who's accountable—before someone else defines it for you.

2.) Mission statements won't protect you.

Saying you're committed to safety and ethics doesn't mean anything if your structure prioritizes profit.

The public is learning to look past the messaging and examine the incentives.

3.) One misstep reshapes trust overnight.

AI mistakes don't just hurt your brand. They reshape public perception of the entire industry.

When trust is the only thing preventing regulation or backlash, you can't afford to get it wrong.

This deal is a signal.

The AI race is accelerating.

And the companies that win won't just be the most innovative.

They'll be the ones who figured out how to build trust while everyone else was just building technology.

Follow for weekly insights on crisis management in the age of rapid innovation.

The video went viral within hours.



Erratic driving. Swerving across lanes. 

Tailgating. Confused explanations.

Britney Spears is struggling and the people who should be protecting her brand either can't reach her, or aren't there.

This is what happens when crisis management fails before the cameras start rolling.

Her family, once accused of micromanaging under conservatorship, is now reportedly uninvolved. She's entirely on her own.

That absence is a brand liability playing out in real time.

For public figures, a functioning support system is essential reputation management. Without close advisors and a competent crisis team, minor incidents escalate into viral PR disasters.

What every crisis team should learn:

1. Act before the cameras roll.

Warning signs were there—erratic posts, fractured relationships, behavioral shifts insiders likely noticed months ago.

Waiting until damage goes viral is a fatal mistake.

2. Build a network, not an audience.

Fans aren't advisors. Real stability comes from legal, emotional, and strategic professionals who can say "no."

If no one in the inner circle has that role, the inner circle is the problem.

3. Control the narrative—or be controlled by it.

Her Instagram follow-up was confusing, rambling, unsupervised. It made things worse.

Messaging needs to be intentional. Not every thought belongs online.

4. Understand the cost of visibility.

Britney Spears is a brand with cultural equity, legacy value, and commercial interest.

When celebrities become unstable in public, they jeopardize the long-term viability of their brand.

5. Have a comeback plan before the crisis hits.

Image rehabilitation must begin in calm moments, not after public collapse.

The Reality:

Once the video goes viral, you're not managing a crisis.

You're managing the aftermath of one that's been building for months.

When public figures lack a clear PR strategy, one misstep becomes an irreversible spiral.

Public life offers rewards, but also risk.

When the spotlight turns toxic, survival depends on having the right people, the right plan, and the ability to act fast.

Because if you don't manage your reputation, someone else will.

Follow for weekly insights on crisis intervention and reputation protection.

The House passing the Epstein files bill 427 to 1 is not the headline.
The real headline is what happens next.

Many people assume the release will simply reveal names and fuel public outrage.

They think the narrative will unfold on its own, driven by the documents alone.

It won’t.

The truth is that the decisive moments will unfold in the first 24 to 48 hours.
 
That is when teams move, stories shift and reputations are either protected or permanently damaged.

Here is the pattern that crisis professionals recognize immediately:

• rapid distancing from implicated networks
• controlled statements designed to anchor early perception
• coordinated messaging to shape how the public interprets new information
• quiet legal positioning before narratives harden

With preparation, reputations can be stabilized.
 
Without it, the public forms conclusions that become nearly impossible to reverse.

For a fuller breakdown of what the next phase will look like, see my crisis communications analysis on CBS LA:

https://lnkd.in/eNcjD88i

Excited to be a guest speaker at Broward College today. Sponsored by Kappa Delta Pi, the international honor society in education, this event highlights the importance of kindness in our lives and the impact each of us can make. #guestspeaker #browardcollege #education #kindnessmatters #leadership

Red Banyan has once again been named an Inc. Magazine Power Partner—recognized back-to-back as one of the top B2B firms in public relations. PROUD of the work we do, the IMPACT we create, and the TEAM that makes it happen. Grateful to the leaders who count on us when the stakes are highest. Recognition like this is earned by showing up, staying sharp, and delivering when it matters most.
#IncPowerPartners #RedBanyan #Leadership #CrisisPR #ReputationMatters

Open article: Red Banyan Named 2025 Inc. Power Partner | Red Banyan by redbanyan.com

Red Banyan Named 2025 Inc. Power Partner | Red Banyan

Even the most successful entrepreneurs have blind spots. 
I wrote this piece for Entrepreneurs'​ Organization's Inc. Magazine channel after seeing how often leaders overlook issues that quietly grow beneath the surface—especially when things are going well. Big takeaway? Success doesn’t erase your weaknesses. It often hides them. Staying aware is what separates leaders who grow from leaders who stall. 
Read the full article here:
https://lnkd.in/ei3ysW-x
#Leadership #Entrepreneurship #Growth #ReputationMatters

Open article: 5 Blind Spots That Sneak Up on Successful Entrepreneurs by inc.com

5 Blind Spots That Sneak Up on Successful Entrepreneurs

It’s not every day your work helps put a client in the dictionary. 
But that’s exactly what Red Banyan did.

Through focused media relations and strategic advocacy, our client’s insights were quoted by Merriam-Webster and cemented into the official definition of “radicalism.” A defining voice on a defining issue—with national impact.
This kind of influence doesn’t happen by chance. It’s the result of precision, consistency, and the right message delivered at the right time.

This is the power of strategic communications.
This is the power of Red Banyan.

See the dictionary citation: https://lnkd.in/eFzcmDE7
#StrategicComms #MediaRelations #ThoughtLeadership #CrisisPR #ReputationMatters #Authority

Glen Powell understands that reputation is the most valuable asset. He is smart and strategic about his every move, and it's paving the way to new levels of superstardom. My take in the Us Weekly cover story.#celebrity #publicrelatons #strategy

Open article: How Glen Powell Balances His Career, Dating and Life in Texas (Excl) by usmagazine.com

How Glen Powell Balances His Career, Dating and Life in Texas (Excl)

When a crisis occurs, customers shouldn’t be left to solve it themselves. 
As I shared with Business Insider, hospitality companies earn goodwill by removing the burden, not adding to it. Relocation, refunds, and clear guidance aren’t perks. They’re the basics. Read the full story:

Open article: Hilton's CEO says problem-solving keeps guests coming back by businessinsider.com

Hilton's CEO says problem-solving keeps guests coming back

Leadership means staying grounded when everything around you is uncertain.

I recently contributed this piece to EO on how today’s leaders can build resilience that actually lasts. Especially when times are turbulent, the habits you form before the crisis often define how you lead through it.
Grateful for the chance to share these ideas with the EO community—and would love to hear what’s worked for you. Read the full article here:
https://lnkd.in/eU_n8UCG
#Leadership #Resilience #Entrepreneurs #CrisisPR #StrategicComms

Open article: Developing Resilient Leadership Habits for Uncertain Times by eonetwork.org

Developing Resilient Leadership Habits for Uncertain Times

Learning about diplomacy, debate and ideally compromise, collaboration and problem-solving. Critically important business and life skills. Proud of my daughter Noa Nierman for participating in Model U.N. as a diplomat from Jordan!

Student at Marjory Stoneman Douglas | Teen Leader |

The past two days, I’ve been honored to participate in BULLSMUN 2025 as a delegate for the Hashemite Kingdom of Jordan. This is a Model UN conference for high school students where we use parliamentary procedure, give speeches, and collaborate to solve current global diplomatic issues. I participated in the FAO (Food and Agriculture Organization) committee, where the bloc I led developed a logistical and fair economic and legal framework addressing climate change and managing the effects of global hunger. I was honored to be named Outstanding Delegate by the committee chair, as well as my school being named best large delegate with the most amount of wins! Grateful for this opportunity to collaborate with other students, practice my public speaking, and craft detailed resolutions to real life issues. I am also excited to announce that I have officially joined the MSD Model Un club officer team as the social media manager. Looking forward to the next conference already!

Seth Yakatan

Raising & Selling 📈 $1B+ Raised 💰 22 Companies Sold 🤝

Are you struggling to communicate your vision to the capital gatekeepers?

Are you exploring selling your business but don’t know anything about:
✘ Due diligence
✘ Term sheets
✘ Earnouts

Friend, you're lucky you found me...

I'm Seth Yakatan.

I have 30-odd years experience as a corporate finance professional.

My specialties are:
💰 Raising money
🤝 Selling companies

And I’m f**king good at it.

I’ve raised over $1B and sold 22 businesses.

My career has mostly been supporting small-cap and major corporations seeking capital to grow, or
to find strategic acquirers.

Most of these companies are in: 
— biotech
— cannabis
— pharmaceuticals
— DTC consumer goods

I’ve been on boards, taken companies public, gone up against multinational corporations, raised from VC and PE funds.

All of it. 
Many times over.
Whatever your problem is, I’ve seen it before.

But let me level with you:

What I REALLY love is helping people to get to the finish line.

Talking to entrepreneurs excites me.

But in my experience, entrepreneurs are mostly s**t at raising capital and selling companies.

** They just don’t understand investors **

And that’s where I come in.

Together, we workshop: 
✔ Your pitch
✔ Your deck
✔ Your strategy 

And help you raise the capital to GROW and SELL your business.

If you need this help—and almost every business does—send me a DM.

Like, now.

Don't lose another potential investor or acquirer with the wrong pitch.

Seth ✌️

Co-Founder

Merchant Bank / Advisory / Family Office

While politicians are arguing about hemp, Kratom is being sold as a “natural wellness supplement.”

But let’s STOP pretending.

This is NOT chamomile tea.

This is NOT “plant-based stress relief.”

This is an unregulated opioid analogue with street-corner quality control.

And it’s ending up in gas stations, smoke shops, and TikTok “self-care” feeds.


>> Whats Happening?

Kratom is being sold everywhere with little to no restrictions.

And, IMO, it is DANGEROUS.

It contains mitragynine and 7-hydroxymitragynine, compounds that we know:

→ Bind to mu-opioid receptors
→ Produce opioid-like euphoria and sedation

And it creates tolerance and withdrawal patterns basically indistinguishable from low-grade opioid dependence.

California’s Department of Public Health just issued a formal advisory (NR25-016) warning that:

Kratom products are ILLEGAL to manufacture and sell in the state.

Claims about pain, anxiety, or withdrawal treatment are unproven.

And that multiple fatal overdoses have already been linked to kratom in Los Angeles County

This is not “maybe dangerous.”…this is DOCUMENTED harm.


>> Why This Matters?

OxyContin addiction didn’t start because people wanted to get high.

It started because people were in pain, desperate & were told something was safe and “less addictive.”

We have seen this movie before and I know exactly how it plays out.

Kratom is unregulated, inconsistently dosed and frequently adulterated.

And marketed using the same language pattern that launched the opioid epidemic:

“Natural”, “Safer than pharmaceuticals”, “Helps with withdrawal”

The result is people self-dosing their way straight into dependency.

Not because they’re reckless.

But because the product is designed to look harmless.

And the supply chain knows exactly what it’s doing....


>> What Am I Watching?

The pattern is repeating: 

Normalization via wellness marketing (“It’s just a plant.”)

Distribution concentrated in deregulated retail (Vape shops, convenience stores, social media DMs.)

Dependence masked as “daily routine" (Users don’t realize they’re sick until they stop.)

Regulators reacting only after deaths accumulate.

If we wait for “more data,” we are doing nothing more than running the Purdue Pharma playbook in slow motion.

This is not a supplement it’s an unregulated opioid with branding.

Kratom should not be sold.
Kratom should not be normalized.
Kratom should not be framed as “self-care.”
Kratom should be STOPPED.

When you want to push the boundary, what do you do?

TRY HARDER.
 
So I am honored to announce my latest collaboration with Fat Nugs Magazine x Seth Yakatan: A New Live Industry Series

>>> WHAT ?
I'm teaming up with Fat Nugs Magazine to launch a brand-new live discussion series spotlighting cannabis products and brands. 
 
And to start we're tackling pre-rolls - a category whose growth cannot be denied.

>>> WHO ?
Andrew Wells
Cesar Angobaldo
Courtney Zalewski
Fernando Bent-Mullings
Mei-Ling Campbell
Timeka Drew
Catherine Sidman
Luna Stower, MAT, CG ✨

>>> WHEN ? 

The series kicks off with its first episode Thursday, November 20th at 11AM EST/ 8AM PST.

FNM Presents: Voices of the Plant w/ Seth Yakatan
Preroll Edition 
Business. Culture. Community.

 
Sign up here: https://lnkd.in/geV4jVmy 

& MARK YOU CALENDARS for Thursday, November 20th at 11AM EST/ 8AM PST.

You want your 15 minutes of fame?

Then find me and my man Lance C. Lambert ✓ in VEGAS....

My friends at Fat Nugs Magazine have made the questionable decision of giving me a camera and a microphone (LOOK OUT!!!)

Fat Nugs Magazine  x PufCreativ event, Light Up Las Vegas, is going to be 🔥 

Me + Lance, badass activations, the food, infused beverages, live art, live music from John Shute's band, Bubala, the Faces of Cannabis, and I GOT A MIC!!!

Fat Nugs Magazine
John Shute, MBA
PufCreativ

Well folks, I have to admit that I was WRONG… I know, SHOCKER 😱

About 3 months ago I put up a post on AYR Wellness.

I said RIP…

But suddenly, AYR has come back from the dead…

Last week AYR Wellness Inc. announced that it was going to initiate CCAA proceedings. 


>> What's Happening?

On November 17, core assets of AYR’s subsidiaries will be transitioned to a newly formed acquisition vehicle (NewCo) owned by certain AYR senior note holders.

Basically this means that the lenders are going to run the company to try to get a recovery.

This is the same thing we’ve seen with several other companies…


>> Why is it Relevant?

1. Note trend
2. See #1

Just another case of investors taking the keys and trying to operate…


>> What Am I Watching?

This is about the fourth version of this flavor, will see if it tastes any different.

This industry has now become an SOP for the ‘equitization of debt and operate’ strategy…

Grabbing popcorn….

Hit the Debt Wall Jokes in the comments please.

Getting pumped for earnings season ???

WELL I AM...

Talking about Q2 a while back with the squad from 

The Dales Report

How do you think that that Q3 is going to look ???

Hit me in the Comments....

and thank you Shadd Dales + Anthony Varrell

BIG SCANDAL in NY this past month…

Omnium Health just found out the hard way that renting your license isn’t the same as running a business.


>> What’s Happening?

NY state says Omnium was renting out warehouse space to unlicensed operators and then moving products through its own distribution channels.

The regulators are moving to yank Omnium Health’s permits and hit them with 7-figure fines, and recall $10M worth of product.


>> Why is This Important?

This is the first major enforcement under the state’s new crackdown.

It signals a shift from “we’re building the market” to “we’re cleaning it up.”

And now the fallout is real:

Multi-million dollar recall.
Permanent ban on participation.
Dozens of brands hurt.


>> What Am I Watching?

I have called out that New York’s cannabis roll out experiment has been chaos from DAY ONE.

Slow licensing, illegal stores on every block, and bureaucrats chasing their tails.

But this move finally shows they’re willing to go after the suits, not just the bodegas.

It’s a warning shot.

Maybe, just maybe New York will clean up its act?

You enjoy your freedom ?

Then thank a VETERAN...

I am honored that members of my family have proudly served to ensure that my butt can. go get a burger fries and a coke...

Lets give it up for a REAL AMERICAN HERO...

Evan Hunt

Evan is a:

— Decorated 20-year veteran and combat aviator
— Community and business leader
— Texas family man
and has NO AGENDA other than his SERVICE !

He's running for U.S. Congress in Texas as a Democrat. 

He's taking on MAGA extremism and wants to recapture the House in 2026.

You can donate to help his cause here: https://lnkd.in/gQana6Wu

Who keeps me bullish?

Wyld & Aaron Morris

In ANY other industry, THAT'S A ROLL-UP PLATFORM.

General Catalyst (CALL ME)

Thanks to the gents From the Weeds to the Clouds - Michael Krefman + Michael Peterson

Do you have a functioning company?

i.e. Are you generating CASH FLOW??

Then consider yourself SUCCESSFUL, because you are in the MINORITY
in c@nnabis.

So what advice do I give you....???

Well with 5 companies over $150M in revenue in receivership...

1. STAY IN IT
2. STAY IN IT
3. STAY IN IT!!!

And thanks to my friend Scott Greiper for moderating a great panel....

The 5 Stages of Grief: Cannabis Edition


Stage 1: Denial

For everyone: The initial shock and disbelief that loss has occurred, acting as a buffer against overwhelming emotions.

For us: The initial shock that prices are NOT going to stay high forever and act as a buffer against the mountain of debt raised.


Stage 2: Anger

For everyone: A natural reaction to loss, where one may feel frustration, resentment, or rage at the situation.

For us: Manifests in yelling at A/R collections, city counsel meetings, boardrooms, or in the comments on LinkedIn.


Stage 3: Bargaining

For everyone: Negotiate with fate or a higher power to undo the loss, often involving phrases like "If only..." or "What if...".

For us: “Well I can just SELL the license, not pay taxes, not pay suppliers, vendors, employees or investors and get my creditors to amend and extend, plus FEDERAL HAS TO come soon, right??”


Stage 4: Depression

For everyone: Feelings of sadness, despair, and hopelessness set in as the reality of the loss becomes clearer.

For us: This market SUCKS, this industry SUCKS, these people SUCK, this government SUCKS. 


Stage 5: Acceptance

For everyone: Reach a point where the loss is acknowledged and understood, and one begins to adapt to the new reality.

For us: Lower prices, market volatility, hope for “catalysts” and a maybe we never get a Federal “save”.

Plus, all this s**t I’m eating is making my stomach stronger!

Did this resonate with anyone??

Hit those comments.

Want to see me in a SUIT???

Well if you are Inside the Beltway today there is a CHANCE...

You'll find me in my clown suit, all dressed up for my crew at IgniteIt Cannabis.

See you today in the District for my photo opp.

Use my link and get in at a discount: https://lnkd.in/e45zHKrW

I Failed As An Odds Maker
And almost got run out of Vegas as a result !!!

What I Thought ??? 
I used to believe I could predict things. 
I thought outcomes were logical: 
Markets mature THEN prices stabilize 
Regulators see tax revenue AND regulation eases 
Consumers migrate to legal markets WHILE illicit fades 
Capital flows to efficiency LETTING good operators win 
None of that happened.

What I Learned ??? 
Regulation became politics: NOT economics 
Taxation became punishment: NOT policy 
Consumers followed availability: NOT governance 
And capital flowed to the loudest or biggest: NOT the best
So, I tried to be an odds maker and failed..

What Did I Learn ??? 
The cannabis and hemp space is not a market it's a game of unlocks: 
Access unlocks: Who can sell where 
Distribution unlocks: Who gets shelf space 
On-Premise unlocks: Who gets to shape consumer behavior 
Regulatory unlocks: Which side of the line you operate on

The people who win are not the ones with the best products
They're the ones with the best positioning when the unlock happens
I wasn’t wrong about the demand…I was wrong about the sequencing

So I failed as an odds maker, and changed my lens 

I stopped predicting when something will change 
I started positioning for what happens when it does 

I don’t need to guess the date Congress wakes up 
I just need to be on the board when they do
You don’t have to be an oddsmaker… 
You just have to be aligned when the unlock hits. 
And that’s a game I like my odds in.

Today I give THANKS...

That I am not a Turkey...although some of you might beg to differ....

Thats it...

Happy Holidays !!!

And make sure you tell someone you love them today....

Here’s the big thing I learned from the hemp ban:

First, NO ONE has been louder than me about the coming “inflection.”

Well…maybe I’m the dumbest guy on the internet…

Let’s break down why:


>> The Good

The Farm Bill allowed for the ubiquitous distribution of these molecules.

Loophole/Grey Area/ Unintended consequence, I don’t care what you think about that.

Putting the MOLECULES on Main Street and in the mail was NOT the intent.

But guess what, the consumer chose….the MOLECULES. 


>> The Bad

Cannabis is demonized, marginalized and constrained.

Produce, manufacture and sell in limited silos in specific areas in selected states.

Want to purchase? Go to the crappiest part of town where they put airports, chop shops and strip clubs.

Banking? Forget it. Normalization? Sure as soon as there is a dispensary on Rodeo Drive.


>> The Ugly

Once the Farm Bill allowed for the democratization of cannabis to occur, the consumer made a clear choice.

THEY CHOSE THE MOLECULES.

In the mail, in grocery stores, in liquor stores, in big box retail.

When you put the MOLECULES in the normal consumer purchase cycle they CHOSE IT.

and then what happened? Retail adopted. 

And that SCARED THE SH$T OUTTA: 
— ALCOHOL
— BEVERAGE
— CPG
— TOBACCO
— PHARMA

End of the day whether its Hemp or THC we are talking about the same MOLECULES.

The public WANTS it. So let’s keep making that case and stay united.

When something that NEEDS to exist but doesn't, what do you do?

YOU CREATE IT.
 
So I am honored to announce my latest collaboration with Fat Nugs Magazine

A new series of LinkedIn Live sessions to educate, spotlight and discuss critical issues around PRODUCTS.

Why? 

Because Instagram is NOT a safe space and LinkedIn seems to have critical mass for OUR INDUSTY.
 
I'm teaming up with Fat Nugs Magazine to launch a brand-new live discussion series spotlighting cannabis products and brands. 

Expect we will amplify voices from every corner, deeply knowledgeable professionals to everyday consumers.

Episodes will stream across multiple platforms, giving an unfiltered look at the products, stories, and people behind them.
 
And to start we're tackling pre-rolls - a category whose growth cannot be denied.

Expect 8 panelists to break down the good, the bad, and the ugly of pre-rolls,

Panelists will also get the chance to sample prerolls LIVE, bringing real-time reactions and insights to the conversation.

This isn’t just another panel, it’s the start of an honest, wide-open dialogue about the products that define our industry.

The series kicks off with its first episode Thursday, November 20th at 11AM EST/ 8AM PST.

FNM Presents: Voices of the Plant w/ Seth Yakatan
Preroll Edition 

Business. Culture. Community.
Welcome to Voices of the Plant - the new Fat Nugs Magazine LinkedIn Live series that brings real conversations from the heart of cannabis.
 
Sign up here: https://bit.ly/3LpTDXd

& MARK YOU CALENDARS for Thursday, November 20th at 11AM EST/ 8AM PST.

You doing anything today??
 
Fat Nugs Magazine x Seth Yakatan present: The Plant Panel

We're hosting a new LinkedIn live with some of the sharpest minds working in cannabis.

Andrew Wells
Cesar Angobaldo
Courtney Zalewski
Fernando Bent-Mullings
Mei-Ling Campbell
Timeka Drew
Catherine Sidman
Luna Stower, MAT, CG ✨

TODAY: November 20th at 11AM EST/ 8AM PST.

FNM Presents: The Plant Panel w/ Seth Yakatan

Episode one is the Preroll Edition 

Business. Culture. Community.

Sign up here: https://lnkd.in/geV4jVmy

Believe it or not, I continue to hear from people that c@nnabis is NOT efficacious.

“Cannabis doesn’t really work for pain, sleep, or anxiety.”

I hear this from people who have:
— Never read a single clinical data table
— Never treated a patient
— Still think weed = teenagers + Bob Marley poster

Meanwhile, the SCIENCE is right there.


>> What’s Happening?

Recent clinical evaluations show consistent, measurable benefits:

Pain: 
→ Patients report statistically significant reductions about 0.5cm on a 10cm scale across populations. 
→ No placebo, that’s real analgesic effect at scale.

Sleep: 
→ Cannabis improves subjective sleep quality. 
→ If you’ve ever actually not slept, you know that you feel in the morning matters more than what your polysomnography printout says.

Anxiety: 
→ At appropriate dose and context, cannabinoids produce reliable anxiolytic effects, especially CBD.
→ THC requires respect and calibration yes. But to pretend it “doesn’t work” is just LAZY.

These effects are real, repeatable, clinically observed, and patient-reported across thousands of data points.

This is evidence!!!


>> Why Does This Matter?

There is a massive cultural blind spot around what counts as “meaningful efficacy.”

We are conditioned to think only in miracle outcomes:

— Erase all pain
— Cure insomnia
— Eliminate all anxiety

That’s not how real medicine works.

Real medicine is incremental improvement that accumulates into quality of life.

And cannabis delivers exactly that.


>> What Am I Watching?

The brands, operators, clinicians, and researchers who will win the next decade are the ones who:

1. Respect the evidence
2. Respect individual response and dosing
3. Position cannabis as a meaningful tool in the therapeutic toolkit
4. Communicate in clinical, human terms

Because here’s the TRUTH:

Cannabis works. It’s medicine. PERIOD.

So when someone dismisses cannabis because it’s not a miracle cure…

They’re telling you they don’t understand patients, medicine, or reality.

(and if you don’t know who is with me in the picture DO YOUR HOMEWORK)

So Ohio just issued a BAN on THC drinks, gummies, other hemp products…

Is this just another domino to fall in the ever changing Hemp landscape?

I’ve seen this movie before, pretty sure I now how it is going to end…

Alcohol lobby keeps making it RAIN!!


>> What’s Happening?

Ohio Gov. DeWine just dropped a 90-day ban on intoxicating hemp products — drinks, gummies, the whole lot.

The justification? Predictably it was to “protect the children…”

The reality is this is just another political move after months of legislative inaction.


>> Why It Matters?

Let’s be clear: This isn’t about safety. It’s about control.

Hemp beverages have been sitting on shelves for years — in gas stations, grocery stores, and yes, maybe even in a few PTA moms’ purses. 

But now they’re suddenly dangerous candy? Please.

What’s really happening is that regulators are scrambling because hemp is moving faster than their tax codes and licensing frameworks.

Meanwhile, the consumer is left wondering why they can buy 1.5L of vodka at Target but not a 5mg seltzer.


>> What Am I Watching?

I’m watching who profits from the pause. Follow the money and, more importantly, the LOBBYING.

Does this becomes a blueprint: ban first, regulate later? (n=2 Ohio and California?)

How do brands now pivot? On-premise and licensed retail just became the only legal outlets for 90 days.

I hate watching growth and innovation get punished for outpacing bureaucracy.

And Ohio just told every hemp company: “Thanks for the R&D, we’ll take it from here.”

So your cannabis company “got international distribution?”

Well….let’s look a little more closely here shall we:


THE REASON PEOPLE ARE RUNNING OVERSEAS

Domestic cannabis margins are garbage right now.

Wholesale prices down 40–70% in key markets in 24 months.

Effective tax rates north of 60% because 280E is the IRS’s medieval torture device.

45%+ of “multi-state operators” are over-levered and drowning in debt like college kids with their student loans.

So everyone says the same thing:

“We’ll just go international. Less competition. More upside. Cleaner markets.”

Yes. But also NO.

International IS an opportunity… it’s just not the one you think it is.


THE ACTUAL RISKS (THESE ARE NOT THEORIES)

Currency risk
— Mexico, Colombia, Israel, Thailand have all experienced 5–35% currency swings in the last 18 months. Your “15% margin” becomes a rounding error.

Political volatility
— Governments change & cannabis policy gets rewritten in the hallway on the way to the vote.

No brand memory
— Your U.S. brand means nothing to a consumer who has never seen THC sold legally… ever.

Supply Chain Reality
— “We have a distributor” ≠ you have distribution. You have a person with a PDF and enthusiasm. Ask anyone who has done cross-border THC/GMP transport.
The paperwork alone can send a grown adult into silent prayer.


SO WHEN DOES INTERNATIONAL WORK?

When you stop trying to export identity and start importing infrastructure.

The winners will be the ones who:

1. Partner with local operators who already own distribution
2. Don’t show up loud but show up boring
3. Aren’t dependent on the U.S. capital mood swings
4. Understand on-premise unlocks will take years, not quarters
5. Oh and you know…have a grown-up strategy!


WHEN DOES IT FAIL?

When you think: “We found a supplier and a buyer… we’re global now.”

No, you’re not.

You just created a customs liability and a future LinkedIn apology tour.

I am bullish on international markets. 

There is real opportunity.

But don’t confuse “different” risk with “less” risk.

International is not your lifeboat.

It’s a rope bridge in a windstorm.

Still walkable.

Just don’t do cartwheels on it….

Big revealing news NO ONE was talking about:

This entrenched strategic jumped form factor and doubled down on the industry.


>> What Happened? 

The Boston Beer Company is expanding its “beyond beer” play.

Its brand Emerald Hour is launching THC gummies in Canada. 

These vegan gummies contain 5 mg THC, and the product is hitting dispensaries in Ontario and Alberta.


>> Why Does This Matter?

This is major because Boston Beer is signaling serious commitment to cannabis AND NOT just beverages (well, after the Hemp ban…pffft).

They are leveraging Bev/Alc cred into a new category, attempting to transfer brand equity from “beer & seltzer” into THC edibles.

The REAL question: Are they poised to win, or is this just a land grab without the operational muscle of a cannabis native?


>> What Am I Watching?

Will Boston Beer ramp distribution quickly (600+ dispensaries for the beverages already) and build meaningful shelf-presence?

How will Boston Beer execute operationally: supply chain, compliance, packaging, vegan/clean-label positioning?

Will this move prompt other major beverage players to accelerate into cannabis edibles, or has Farm Bill repeal made everyone gun-shy??

Success will be visible when margin expands, repeat consumer behavior is high, and the brand becomes credible not just in beer.

If you’re playing the game, EYES WIDE OPEN…this is a flanking move worth tracking. 

If you’re counting on it to drive immediate growth or dominance, chill.

Either way we just moved to DEFCON 2… 

And if you needed any further examples that alcohol was Donald Ducked then here you go.

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The Battle

Evan Nierman

Seth Yakatan

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Nierman's LinkedIn Performance

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