Evan Nierman

Founder & CEO, Red Banyan PR | Author of Top-Rated Newsletter on Communications Best Practices

I'm the Founder and CEO of Red Banyan, an international public relations and crisis management firm that exists to press the truth and deliver results. My team and I specialize in high-stakes PR, cancel culture response, litigation communications, and complex reputational challenges that require creative thinking, strategic clarity, and unshakable judgment.

For more than two decades, I’ve helped CEOs, public figures, law firms, and global brands navigate their most difficult moments. Whether it’s a viral controversy, a legal dispute, or a reputational crisis, I bring deep media experience and a relentless commitment to exceeding expectations.

I’m also the author of The Cancel Culture Curse and Crisis Averted, and I frequently appear on major news outlets like Fox News, CNN, BBC, and Newsmax to share insights on cancel culture, media strategy, and crisis communications.

🔹 Founder & CEO of Red Banyan
🔹 Author of The Cancel Culture Curse and Crisis Averted
🔹 Regular media commentator on PR and reputation issues
🔹 Trusted advisor to executives, attorneys, and public figures
🔹 Featured in Newsweek, PRWeek, The Washington Post, and Forbes

My mission is simple: help people and organizations tell their stories truthfully, strategically, and powerfully—especially when the stakes are highest.

📩 Learn more at www.redbanyan.com

Founder and CEO

Red Banyan Group is a strategic communications firm specializing in public relations, crisis management and marketing.  Red Banyan Group combines creative thinking, steady judgment shaped by experience and a relentless commitment to achieving results for its clients.  Red Banyan offers a wide array of services, including: media relations, crisis management, marketing, corporate communications, litigation support, social and digital media, copywriting and editing and media training.

Reputations don’t fall apart during press conferences. They fall apart in private conversations with your team.

Before the statement. 

Before the lawyers finalize language. 

Before the media calls.

Crisis exposure starts internally.

When pressure rises, executives often shift into control mode. 

Tighter messaging. Fewer voices. More distance.

It feels strategic.

But inside the organization, people are listening for something else.

Ownership. Clarity. Steadiness.

The leaders who protect reputation long term don’t default to defensiveness.

They say:

“I was wrong.” “What’s your take?” 

“I trust you.” “We’ll figure this out.”

Those words do more than motivate.

They lower internal panic. 

They align legal and communications before tension escalates. 

They prevent small issues from turning into cultural fractures.

External reputation is a reflection of internal leadership.

If your language fractures trust behind closed doors, no press strategy will repair it.

Leadership under pressure is measured in tone, not talking points.

Every leader faces a defining moment. Preparation starts here.

Follow for weekly insights on crisis PR and reputation management.

Kindness isn’t soft leadership.
It’s reputation management.

Many leaders assume reputation is built through visibility.

Press coverage. Big announcements. Strong quarterly results.

But reputation inside an organization forms somewhere much quieter.

In daily interactions.

How a leader speaks to people when things go wrong. 

Who gets credit when things go right. 

Who gets defended when they’re not in the room.

Employees remember these moments.

And when pressure arrives, those memories matter.

Because in a crisis, reputation is rarely protected by messaging alone.

It’s protected by people.

People who trust your leadership. 

People who believe you treated them fairly. 

People who are willing to stand behind you when scrutiny begins.

That loyalty isn’t built during the crisis.

It’s built long before it.

Follow for weekly insights on crisis PR & reputation management.

Jeffrey Epstein is dead. The reputational risk tied to his name isn’t. In most crises, I advise clients to engage and push back. This is one of the rare exceptions. 

Watch for my take on why. #cisisPR #reputationmanagement #mediastrategy #epstein

The Prince Andrew arrest, tied to the Epstein scandal, is another blow to the already fragile reputation of the British monarchy. 

This ongoing controversy is a prime example of how reputations can unravel with each new revelation. 

Watch my take on why this situation requires a strategic shift in crisis communication.

#PrinceAndrew #Epstein #BritishMonarchy #CrisisPR #ReputationManagement #CrisisCommunication

Sydney Sweeney shared a makeup-free photo and faced immediate online criticism. It’s a sad reminder of how far some people will go to bring others down for showing authenticity.

The real strength lies in staying true to yourself, regardless of the noise.

#SydneySweeney #OnlineTrolling #Authenticity #SocialMedia

It was an honor to speak at the Chief Outsiders National Meeting yesterday on “The PR Imperative in an AI World.”

As AI reshapes industries, PR plays a critical role in driving growth and powering reputation. 

We explored how AI-driven communications can align sales, marketing, and leadership teams for sustained success.

Thanks to everyone who joined the session! 

Excited to see how AI continues to reshape PR and leadership strategies.

#PR #AI #Leadership #BrandReputation #StrategicCommunications

A live broadcast is never truly “live.” 
There are safeguards for a reason.

The BAFTA controversy raises a bigger question about responsibility, judgment, and where education ends and avoidable harm begins. 

Watch the video for my take.

#BAFTAAwards #CrisisPR #MediaStrategy #ReputationManagement #PublicPerception

Building a company is hard. Doing it alongside someone you trust completely is a gift.

Grateful today for Robbin Lubbehusen, MBA and the steady hand she’s been in building Red Banyan from the early days to where we are now. 

Trust is earned and she’s earned it every step of the way.

#Leadership #Teamwork #Gratitude #RedBanyan

A leader’s reputation is defined in the moments
when everyone else is losing control.

In a crisis, people rarely remember the smartest analysis.

They remember composure.

Panic spreads quickly inside organizations. So does calm.

The leaders who protect their reputations during difficult moments usually do three things well:

-They slow the room down. 
-They focus attention on facts instead of emotion. 
-They communicate clearly while everyone else reacts.

This isn’t about personality.

It’s about discipline.

Because when pressure rises, people look for signals.

If the leader appears controlled, the organization stabilizes.

If the leader appears uncertain, the chaos multiplies.

Crisis leadership isn’t about having all the answers.

It’s about becoming the calm others can follow.

Every leader faces a defining moment.

Preparation starts long before the chaos begins.

Follow for weekly insights on crisis PR & reputation management.

Crisis doesn't just test your strategy.
It tests your character.

And the leaders who rise aren't the ones with all the answers.

They're the ones who show up with clarity, courage, and composure when everything's falling apart.

Here's what the best leaders do differently under pressure:

1. They act quickly, even without all the answers.

Waiting for perfect information leads to paralysis.

The best leaders move fast, acknowledge what they don't know, and take decisive action anyway.

They adjust as they learn more. But they don't freeze.

Speed builds trust. Hesitation breeds doubt.

2. They stay visible.

Disappearing isn't an option.

The best leaders stay front and center—offering updates, answering questions, showing they're engaged.

Visibility signals commitment. Silence signals abandonment.

3. They lead with empathy, not just authority.

Decisions still need to be made. But people need to know you care.

The best leaders acknowledge the impact, show humanity, and connect before they command.

Empathy doesn't weaken authority. It strengthens trust.

4. They keep the message clear and consistent.

Mixed messages fuel confusion and distrust.

The best leaders repeat the same core message—simply, clearly, relentlessly.
Consistency creates clarity. And clarity calms chaos.

5. They take responsibility.

When things go wrong, they don't deflect. They don't blame. They don't hide.

They own it. They fix it. They lead through it.

Accountability isn't weakness. It's the foundation of trust.

Crisis leadership isn't about having all the answers.

It's about how you carry yourself when no one does.

The best leaders rise by staying composed, staying present, and staying human.

Because when everything's uncertain, people aren't looking for perfection.

They're looking for someone steady enough to follow.

Great content doesn’t just build authority.
It drives growth.

Many brands focus heavily on expert, authority-driven content. 

It’s smart. 

It builds credibility and signals depth.

But authority alone doesn’t expand reach.

Growth-oriented content plays a different role. 

It connects expertise to broader conversations and pulls new audiences in—without watering down the message.

The strongest brands balance both. 

Here’s how the most effective brands approach it:

1. Lead with insight, not jargon. Expertise lands better when it’s accessible.

2. Tie experience to real-world moments. Growth happens when people recognize themselves in the message.

3. Vary the packaging, not the principle. The message stays the same. The delivery adapts.

4. Meet people where they are. Authority earns trust. Reach earns attention. You need both.

Authority-driven content proves you know what you’re doing.

Growth-driven content ensures people actually see it.

When those two work together, credibility scales.

Visibility increases.

Reputation strengthens.

This isn’t about changing your message.

It’s about making sure it travels far enough to matter.

Had a great time connecting with Adriana Lynch from Chief Outsiders at their National Meeting in Dallas. Always valuable to share insights with leaders who are focused on helping CEOs scale quickly and strategically. Looking forward to what’s ahead with Chief Outsiders and CEO Coaching International!
#Leadership #CEO #GrowthStrategy

Great to see strong partners together in Dallas last week.

Evan Nierman of Red Banyan and Adriana Lynch of Chief Outsiders connected at our National Meeting while leaders across our network gathered to share ideas and sharpen strategies for the CEOs we serve.

Appreciate the partnership with CEO Coaching International and the shared focus on helping leadership teams move faster and grow with clarity.

The brands people love? They're not the loudest. They're the most consistent.


In my latest article for Entrepreneurs'​ Organization, I break down why brand consistency isn't just a marketing tactic, but the foundation of long-term trust and recognition.

Read the full piece here: https://lnkd.in/eJ3eTj9c
#BrandBuilding #Consistency #ReputationManagement

Open article: The Role of Consistency in Building a Recognizable Brand by eonetwork.org

A woman listens to a speaker at a learning event.

The Role of Consistency in Building a Recognizable Brand

Success brings attention—and scrutiny. One dismissive comment can create controversy that distracts from everything you’re doing right.

Here’s a take on Timothée Chalamet’s remarks about opera and ballet and the reputation lesson behind them.

#TimothéeChalamet #ReputationManagement #CrisisPR #MediaStrategy

Honored to appear as a speaker at this event!  Thank you to Jeffrey Bast, Brett M. Amron and the outstanding team at BAST AMRON LLP.

📣 BAST AMRON LLP‘s 8th Annual Business Advantage Forum is coming up on April 22, 2026!

Our SPEAKER SPOTLIGHT today is on Evan Nierman, Founder & CEO of Red Banyan. Evan is a crisis PR expert and best-selling author who leads Red Banyan, an award-winning strategic communications firm. With 25 years of experience in crisis and reputation management, Evan has guided top executives, public figures, global brands, and political leaders through complex, high-stakes challenges.

His expertise spans reputational risk, public scrutiny, and crisis response, and his insights are regularly sought by major media outlets covering today’s most pressing communications issues. Evan’s work focuses on helping leaders navigate difficult moments with clarity, strategy, and confidence.

For more information and to register and get your tickets, please visit https://lnkd.in/eUEFQRDe

FLORIDA BAR CLE CREDITS PENDING APPROVAL

You do not want to miss out on this great event!

#BastAmron
#BAForum2026
#BAInTheCommunity

ICE-related issues don’t just impact operations, they can shift public perception quickly. Leaders need to stay composed and act swiftly to control the narrative. Read our latest blog to learn how to prepare before the situation intensifies. #CrisisPR #ReputationManagement #ImmigrationEnforcement #RedBanyan

Immigration enforcement can put businesses in a tough spot fast.

If ICE-related activity touches a workplace, a deal, or sparks employee concern, leaders need to stay calm and coordinated: align with legal, communicate clearly internally, and stick to what is verified.

Our latest blog lays out a practical way to prepare ahead of time and respond responsibly if things escalate:
https://lnkd.in/e4B-nGk4

Open article: How Businesses Should Handle ICE-Related PR Risk by redbanyan.com

How Businesses Should Handle ICE-Related PR Risk

Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

I help brands make more money with email marketing.

I’m a Co-Founder of Structured, an ecommerce email marketing agency. Since launching in 2018, our team has helped brands send billions of emails and generate over $200M in email-attributable revenue.

We’re a top agency partner for platforms like Omnisend and Klaviyo.

Shopify featured me as a top email marketing influencer. I’ve also received LinkedIn’s Top Voice Award for Email Marketing, and Favikon has ranked me as the top email marketer across social media.

Some of the brands we’ve worked with include:

Poo~Pourri
Eight Sleep
Health-Ade
Mixtiles
Vessi

If you’re looking to hire an experienced email marketing agency, you can reach me here:

chase@chasedimond.com

——

Outside my agency, I run a number of other fast-growing businesses. I’m fortunate to have over 750,000+ followers and subscribers across my social channels and email newsletter.

I’ve worked with companies including:

LinkedIn
Amazon
TikTok
Gamma
Alibaba
Zapier
ClickUp

I work with a small number of paid sponsors and partners each year.

If you’re interested in exploring a potential fit, please email me with details:

chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Leadership isn't climbing the ladder. 

It's pulling others up with you.

But here's what most managers get backwards:

They serve upward, not downward. 
They protect their own reputation, not their team's. 
They take credit for wins and deflect blame for losses.

The best leaders flip this entirely.

Here's how to lead from beside, not above:

1️⃣ Share the risk, not just the reward 
↳ Put your reputation on the line for their ideas 
↳ Take accountability when experiments fail

2️⃣ Learn in public alongside your team 
↳ Admit when you don't know something 
↳ Show growth happens at every level

3️⃣ Fight battles together, not for them 
↳ Teach them to advocate for themselves 
↳ Stand shoulder-to-shoulder in tough conversations

4️⃣ Celebrate their wins as team victories 
↳ Amplify their voices in leadership meetings 
↳ Make their success the team's success

5️⃣ Build their confidence, not dependence 
↳ Ask "What do you think?" before giving answers 
↳ Help them trust their own judgment

Great leaders don't just reach the top.

They clear the path for their team to get there too.

Defend your people. Develop your legacy.

♻️ Repost to inspire someone 

Сredit: Carmen Morin ( go follow her )

Top Ecommerce Email Marketer | $200M+ Generated via Email

Take the risk.

Because here’s the math:

If it works → Happiness.
If it fails → Wisdom.

If you do nothing → Stagnation.

Why smart founders take bets:

• Action produces data
• Data reduces fear
• Experience builds judgment
• Judgment compounds

Example:

Apply for the stretch role.
Pitch the bigger client.
Ship the imperfect version.

Worst case?
You gain feedback most people never see.

Best case?
You change your trajectory.

Risk is a teacher.

Silence is not.

Next time you hesitate, ask:

What do I gain if I try?

Credit: TheArtidote on Twitter/X

Most people quit right before it works.

Because effort and reward do not move at the same speed.

Years 1 to 2:

You are bad.
You know it.
Everyone else knows it.

Good.

You are building muscle.

Year 3:

You are decent.
Still invisible.
Doubt gets louder.

This is the danger zone.
Most people exit here.

Year 4:

Your skill is real.
Your voice is clear.
Your network trusts you.

Now one catalyst matters.

A post.
A partnership.
A product launch.

And it looks sudden.

But here’s what really happened:

You compressed 4 years of learning into 30 days of output.

Example:

Builder ships 50 small tools over 4 years.
None break 1k users.

Tool #51 solves the right pain at the right time.
Hits 100k users in 2 months.

People call it overnight.

They did not see the first 50.

The playbook:

1. Treat early years as paid training.
2. Ship in public.
3. Build assets, not moments.
4. Stay until the math flips.

The lag is the price.

Pay it.

If you are in year 2 or 3, this is your sign to keep going.

Great leaders don’t need fans. 
They need challengers.
Fans protect ego. Challengers protect future.

(Credit: Mike Leber)
(Image credit: Eric Partaker)

Early in my leadership journey,
I mistook quiet rooms for strong alignment.

No pushback.
No friction.
Nodding heads.

I thought I was leading well.
I wasn’t.

People weren’t aligned.
They were careful.

And careful teams don’t build bold companies.

If no one challenges you,
you might not be respected.
You might be avoided.

That’s not leadership.
That’s authority on paper.

The higher you rise,
the less truth you automatically hear.

People filter.
They soften.
They protect ego instead of mission.

And slowly ...
you start believing your own narrative.

That’s how smart leaders become stagnant.
And confident leaders become fragile.

Strong leaders design for challenge 👇

1. Seek truth, not comfort
→ Surround yourself with thinkers, not echo chambers.

2. Ask open questions
→ “What am I missing?” is a power move.

3. Stay curious, not defensive
→ Curiosity signals strength. Ego signals fear.

4. Reward dissent
→ Publicly thank the person who challenges you.

5. Model vulnerability
→ Admit mistakes. It opens the door for honesty.

6. Celebrate better ideas
→ Especially when they replace yours.

7. Promote the brave, not the agreeable
→ Advance the voice that risks friction for progress.

8. Hire for courage
→ Skills matter. So does backbone.

9. Put data above hierarchy
→ Let evidence outrank seniority.

Policies shape culture.
But your reaction reveals it.

Here’s the real test:

When someone challenges you,
does your body tense ...
or does your curiosity rise?

Great leadership isn’t about agreement.

It’s about being brave enough to be wrong.
And smart enough to grow from it.

If no one challenges you, 
you’re not leading. 
you’re just managing an echo.

Be the leader who can handle the truth.
And build teams brave enough to offer it.

Perfection is just fear in a nice outfit.

Make it exist first.
Make it better later.

Image credit: itsme_urstruly on Twitter/X

Most of what you fear will never happen.

And what does happen is survivable.

Break fear down:

Fear of death
Out of your control.

Fear of shame
People forget fast. They move on to their own lives.

Fear of losing everything
You rebuild. Humans are wired to adapt.

Here is the 3 Step Fear Audit:

1. Define the worst case clearly
Not vaguely. Specifically.

2. Ask, can I recover?
In most business and career decisions, yes.

3. Calculate the cost of inaction
Regret compounds. Avoidance compounds.

Example:

Launch the idea.

Worst case
Low traction. Public flop.

Reality
You gain feedback. Improve. Try again.

Fear says permanent damage.

Reality says temporary discomfort.

Keep climbing.

Most ceilings are mental.

Image credit: iamfearlesssoul on Twitter/X

A fake caring culture is worse than a toxic one.
At least with toxicity, you know where you stand.

Fake caring hides behind smiles.
It says "we care", but means "please don’t make this uncomfortable".
It praises your work in meetings...then ignores your feedback after.

It’s leadership with empathy in words,
and apathy in action.

Here’s how fake caring shows up at work:

1️⃣ "We hear you" → but nothing changes.
2️⃣ "We’re like a family" → until KPIs drop.
3️⃣ "We value feedback" → unless it’s critical.

The result?
Distrust. Burnout. Quiet quitting.

Because pretending to care kills trust faster than open conflict ever could.

Real care isn’t a slogan.
It’s honesty, follow-through, and doing the right thing even when it’s inconvenient.

What’s one small action leaders can take this week to show they genuinely care? 👇


Image credit: Lorenzo D.

Sometimes we underestimate the quiet power within us.

We look at challenges and think
this might be too much.
Too difficult.
Too far beyond what we can handle.

But often the real limit is not the challenge.

It is the story we tell ourselves about what we are capable of.

(Credit: Christian Kampf)

Courage rarely arrives as a loud moment of strength.

More often it is something quieter.
A small inner voice that says
try one more time.
take one more step.
keep going.

And step by step we discover something remarkable.

We are far more resilient.
Far more capable.
Far stronger than we ever believed.

Sometimes courage is simply the decision to believe in that possibility.

Can I share something uncomfortable?

Doubt is louder than effort.

I’ve seen talented people stall
because they kept second-guessing every move.

And I’ve seen average ideas succeed
because the person behind them believed hard enough to execute fully.

Belief doesn’t guarantee results.

But hesitation guarantees small ones.

Here’s the shift:

Stop asking, “What if it fails?”
Start asking, “How would I move if it succeeds?”

Because you make different choices from belief:

• You follow up.
• You raise your rates.
• You apply anyway.
• You speak up in the room.

Momentum favors the committed.

Not the cautious.

You don’t need blind faith.

You need aligned action.

Are you building from belief…
or protecting yourself from disappointment?

Quote Credit: Leadersonlyco

The most influential leaders aren’t the loudest in the room.

They’re the ones who make others feel seen and respected.

Your communication style, empathy, and respect for others don't just shape your reputation.

They build bridges, foster collaboration, and create a positive work environment for everyone.

Active listening makes others feel valued.
Constructive feedback shows you care about growth.
Kindness and respect build trust and rapport.

It’s in the words you choose and the way you treat people.

That’s where real influence starts.

Quick thought:

The dream isn’t the hard part.

The discipline is.

Anyone can imagine the outcome.

Few commit to the inputs.

Big results are built quietly.

Early mornings.
Tight standards.
Consistent reps.

And humility?

That’s the anchor.

It keeps you learning.
It keeps you improving.
It keeps you coachable.

Ego stalls growth.

Humility accelerates it.

Dream big.

But work in silence.

Image credit: Daily__wisdom_ on Twitter/X

Most ads fail for one simple reason:

They focus on the product instead of the person.

Great copywriting flips that.

It’s not about sounding clever.
It’s about making people feel understood.

Here are a few timeless copywriting principles that still drive results today:

1️⃣ Sell what people want. Deliver what they need.
People buy the promise first.
But they stay for the real value.

2️⃣ Features tell. Stories sell. Emotion closes.
Listing features informs people.
Stories help them see themselves using it.

3️⃣ Every word should connect to the customer’s problem.
Your product isn’t the hero.
Your customer is.

4️⃣ Good copy pulls, it doesn’t push.
Curiosity is one of the most powerful marketing tools.
Make people want to keep reading.

5️⃣ Your CTA should feel like a reward.
Instead of: “Submit form.”
Try: “Get your free strategy.”

6️⃣ People don’t read ads.
They read what interests them.
Your job is to make the message about them.

There are also proven frameworks that simplify writing:

• AIDA – Attention → Interest → Desire → Action
• PAS – Problem → Agitate → Solution
• FAB – Features → Advantages → Benefits
• 4Cs – Clear, Concise, Compelling, Credible

You don’t need to reinvent marketing.

You just need to understand how people think and decide.

Because the best copy doesn’t feel like marketing.

It feels like someone finally understood your problem.

👉 Which copywriting framework do you use most often?

Most people treat Claude like a writing partner.

I’ve started treating it like a proposal team.

Once Gamma is connected, you can build full presentations without leaving the conversation.

Here’s the flow I’m running:
• connect Gamma
• connect Gmail
• connect Notion

Then prompt:

“Pull the discovery call. Grab the project brief. Create a campaign proposal.”

Claude finds the context.

Gamma outputs the deck.

Budget, milestones, deliverables. All there.

If I refine the strategy in chat, the slides will evolve as well.

No copy-pasting.
No version chaos.
No losing momentum between idea and output.

One more thing that makes a big difference:

Set up your brand style in Gamma and tell Claude to use it.

Now, everything generated is already client-ready.

This is what AI should feel like.
You think, it builds.

Give Gamma a spin inside Claude. 

https://lnkd.in/eUJ-Skh3

Brand partnership • Top Ecommerce Email Marketer | $200M+ Generated via Email

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The Battle

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Chase Dimond

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