I’m a growth-focused CMO and systems-builder who helps founders turn early traction into predictable revenue.

I specialize in building go-to-market systems that connect ad spend to retention — not just clicks to leads.

I’ve built, scaled, and exited multiple ventures across SaaS, eCommerce, and services — from founding Caffeine Marketing (acquired in 2025) to co-founding Homegrown, an online farmers-market SaaS, and leading growth for portfolio companies through Tactos.

My edge is combining hands-on execution with system design — copy, funnels, and attribution that make marketing measurable and scalable.

What I Do Best

- GTM & Positioning: Turn messy offers into clear, high-converting messaging and funnels.
- Acquisition & Lifecycle: Paid social, onboarding, and retention systems that shorten CAC payback.
- Attribution & Forecasting: HubSpot + GA4 + Stripe integration to track spend → activation → ARR.
- Team & System Design: Hire, mentor, and build processes that scale beyond the founder.

Proof Points
- Co-founded Homegrown — acquired 600+ vendors in six weeks at $6.70 CAC.
- Fractional CMO for early-stage SaaS — drove +$2M ARR and 3–5× CAC efficiency.
- Grew eCommerce ROAS from 1.9× → 4.8× and reduced churn 27% through lifecycle automation.
- Sold Caffeine Marketing after helping 100+ clients and building a repeatable, client-growth operating system.

How I Work
- I move fast, measure everything, and focus on leverage — the few systems that drive compounding results.
- If it can’t be repeated or measured, it’s not a strategy.
- Leadership to me means teaching teams to see problems as systems — not fires.

Now
I partner with early and growth-stage SaaS or marketplace teams as a CMO, VP Growth, or Co-Founder to design the GTM engine that scales them from traction to predictable growth.

⚡️ Evan Knox

Klaviyo Simplified 📬 | Follow for Pro Tips & Breakdowns! Decade+ Email Marketing Expertise

Since launching my first Shopify store in 2012, I've navigated the e-commerce world, experiencing the highs of:

→Running multiple Shopify and Amazon stores
→Traveling the world for 5+ years
→Scaling an email marketing agency to over 7 figures
→And working with numerous well-known eCommerce stores

But I've faced challenges along the way as well, including:

→Stores shutting down due to cashflow issues
→Client relationships not always working out
→And other obstacles I still encounter today while leading my agency FlowCandy

It's been a rewarding journey for me and all of these experiences have honed my expertise in e-commerce email & lifecycle marketing from an entrepreneurial point of view.  Follow me if you want to learn over a decade of expert email insights, eCommerce tips and apply them to grow your own store or brand.

Will Evans

Medicube hit $600M+ with no abandoned cart flow.

That’s one of the cleanest retention unlocks I’ve seen.

I broke down Medicube’s full funnel, lifecycle setup, and what’s actually powering demand.

It matters because acquisition this strong can hide a retention gap underneath.

Here are 5 key takeaways:

#1) Demand is doing the heavy lifting

They’re scaling with minimal lifecycle. That only happens when top-of-funnel is elite.

#2) The foundation is already there

They’re on Shopify and Omnisend. This isn’t a tooling problem.
It’s an execution gap.

#3) Amazon is a core acquisition channel

They prioritized Amazon early and rank for competitive skincare keywords.
That channel alone feeds the funnel daily.

#4) Influencers, but with a system

They run a structured micro-influencer and ambassador program.
With occasional mega-influencer moments that expand reach fast.

Most brands add channels when growth slows.

Medicube did the opposite. They picked two, executed hard, and let the funnel do the rest.

Here’s what’s included in the breakdown:
- Funnel + channel map
- Full video breakdown on their strategy

Comment “MEDICUBE” and I’ll send you the entire breakdown ⬇️

(Make sure we’re connected so I can send it)

Klaviyo Simplified 📬 | Follow for Tips, Breakdowns and Resources! 10+ Years Klaviyo & eCommerce Expertise

Coach lost $10 billion in market cap from one mistake.

Here's how they rebuilt with email:

Between 2012 and mid-2014, Coach's market cap fell 58%. The culprit wasn't trends, it was discounting. Once you become the luxury brand that's always on sale, the luxury part stops meaning anything.

So, they went back to the basics. Younger audience, accessible prices, and one clear positioning: affordable luxury. 

Today, their holding company has significantly outperformed LVMH over the last five years.

Here are 4 takeaways from their email strategy:

#1) They don't lead with price, they lead with identity
The copy feels elevated even when a deal is present. That's brand discipline, and most brands can't hold that line.

#2) Their Q4 design system is clean and consistent
No clutter or noise. The visual language matches the repositioned brand, not the discounted version from 2013.

#3) Discounts exist, but they're framed differently
Instead of "40% off," it feels like "access." The offer still converts without cheapening the brand.

#4) Their recovery is the strategy
Every email does two things: drives conversion and reinforces brand story. That's a high bar to hit consistently.

Want the full breakdown?

Comment "COACH" and I'll send you a full email swipe file + video breakdown of their email strategy ⬇️

(Connect with me so I can send it)

Bryan Johnson raised $60M+ to turn his “slow aging” protocol into Blueprint. 

Their email marketing is legit!  Today I'm breaking it down...

There’s a lot going on with this brand:

 • The wild headlines around Bryan.

 • The A-list investors involved.

 • The $999 baseball hat they're selling!

 • And that’s before you even get into the diet, lifestyle and exercise protocol itself.

But beneath all the noise, Blueprint runs a very solid email program. 

Here are some highlights...

 • They're on a modern stack: Shopify, Klaviyo, Attentive, Okendo, etc.

 • Very few promos: I benchmarked it at ~11% of their emails being promotional

 • Some of the best educational emails I’ve seen from any brand

 • When they do promote or launch, they get can advanced: clean DTC creative, nuanced launches, real scarcity

I loved doing this breakdown. If you’re in the health space, work at a founder-led brand, or send education emails... this breakdown is worth studying.

Want the breakdown?
 • Like this post
 • Comment Blueprint

And I’ll send it over ASAP.

bioBare's flow CTR jumped 90.76% in 90 days.

Not from more emails. From building the right flows.

Most teams respond to slow email revenue by sending more.
More campaigns. More promos. More noise.

The real cost is inconsistent results, slower iteration, and fewer learnings to build on.

The fix isn't more volume. It's building the right foundation first.

bioBare wanted a comprehensive email and SMS strategy, plus stronger Klaviyo flows.

Time and internal bandwidth were the constraints.

Here's what our team did:

→ Designed and implemented 6 foundational flows
→ Built a new multi-step opt-in to capture subscribers
→ Created an Email Design System to elevate and maintain visual consistency
→ Delivered a monthly email and SMS strategy to keep the channel running on a plan

The results:

-90.76% increase in CTR across their foundational flows.
-600+ unique new subscribers from the new pop-up forms.
-6 custom flows live and increasing revenue in 90 days.

The brands winning at email aren't sending the most.

They're the ones with the right flows running in the background every day.

Full case study link in the first comment ⬇️

What's the biggest thing holding your brand back from building out your flows?

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⚡️ Evan Knox

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