I’m a growth-focused CMO and systems-builder who helps founders turn early traction into predictable revenue.

I specialize in building go-to-market systems that connect ad spend to retention — not just clicks to leads.

I’ve built, scaled, and exited multiple ventures across SaaS, eCommerce, and services — from founding Caffeine Marketing (acquired in 2025) to co-founding Homegrown, an online farmers-market SaaS, and leading growth for portfolio companies through Tactos.

My edge is combining hands-on execution with system design — copy, funnels, and attribution that make marketing measurable and scalable.

What I Do Best

- GTM & Positioning: Turn messy offers into clear, high-converting messaging and funnels.
- Acquisition & Lifecycle: Paid social, onboarding, and retention systems that shorten CAC payback.
- Attribution & Forecasting: HubSpot + GA4 + Stripe integration to track spend → activation → ARR.
- Team & System Design: Hire, mentor, and build processes that scale beyond the founder.

Proof Points
- Co-founded Homegrown — acquired 600+ vendors in six weeks at $6.70 CAC.
- Fractional CMO for early-stage SaaS — drove +$2M ARR and 3–5× CAC efficiency.
- Grew eCommerce ROAS from 1.9× → 4.8× and reduced churn 27% through lifecycle automation.
- Sold Caffeine Marketing after helping 100+ clients and building a repeatable, client-growth operating system.

How I Work
- I move fast, measure everything, and focus on leverage — the few systems that drive compounding results.
- If it can’t be repeated or measured, it’s not a strategy.
- Leadership to me means teaching teams to see problems as systems — not fires.

Now
I partner with early and growth-stage SaaS or marketplace teams as a CMO, VP Growth, or Co-Founder to design the GTM engine that scales them from traction to predictable growth.

⚡️ Evan Knox

𝐘𝐨𝐮 𝐣𝐮𝐬𝐭 𝐠𝐨𝐭 𝐩𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐭𝐨 𝐂𝐓𝐎. 𝐂𝐨𝐧𝐠𝐫𝐚𝐭𝐬! 𝐍𝐨𝐰 𝐰𝐡𝐚𝐭?

You've finally got what you wanted but now you are in over your head 
and drowning in all the new expectations

Sounds stressful. 

𝐇𝐢, 𝐈'𝐦 𝐌𝐚𝐫𝐤𝐮𝐬 👋 𝐈'𝐦 𝐚 𝐂𝐓𝐎 𝐜𝐨𝐚𝐜𝐡, 𝐚 𝐝𝐚𝐝 𝐭𝐨 𝐭𝐡𝐫𝐞𝐞 𝐚𝐧𝐝 𝐚 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞 𝐟𝐢𝐞𝐥𝐝 𝐡𝐨𝐜𝐤𝐞𝐲 𝐜𝐨𝐚𝐜𝐡🏑 
𝐈 𝐡𝐞𝐥𝐩 𝐂𝐓𝐎𝐬 𝐟𝐫𝐨𝐦 𝐒𝐚𝐚𝐒 𝐬𝐜𝐚𝐥𝐞-𝐮𝐩𝐬 𝐠𝐚𝐢𝐧 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐥𝐞𝐚𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐫𝐨𝐚𝐝𝐦𝐚𝐩 𝐟𝐫𝐨𝐦 𝐝𝐚𝐲 𝟏.  

For 20+ years I've been working as as a developer, architect, CTO, and now a CTO Coach. I've led successful teams across all 3 branches: in 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬, 𝐬𝐜𝐚𝐥𝐞-𝐮𝐩𝐬, 𝐚𝐧𝐝 𝐥𝐚𝐫𝐠𝐞 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬. 

Startups teach you speed. Enterprises show you what structures (and politics) are. 
But 𝐬𝐜𝐚𝐥𝐞-𝐮𝐩𝐬? That's where emerging tech leaders get 𝘣𝘢𝘱𝘵𝘪𝘻𝘦𝘥 𝘣𝘺 𝘧𝘪𝘳𝘦. 🔥 

And that's why I'm passionate about helping new CTOs in scale-ups level up their leadership game. 

𝐌𝐲 𝐇𝐨𝐥𝐢𝐬𝐭𝐢𝐜 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡
Having led 5 full SaaS product cycles, completely from scratch, I am 100% convinced that 𝐚 𝐡𝐨𝐥𝐢𝐬𝐭𝐢𝐜 𝐂𝐓𝐎 is the key to success. 

That means combining: 
• deep technical understanding,
• sharp business thinking, and
• psychology of communicating and leading humans under pressure. 

🔥 At the end of the day, you will become a confident CTO who leads with a clear plan and measurable results.

𝐖𝐡𝐨 𝐈𝐬 𝐈𝐭 𝐅𝐨𝐫?
New CTOs in fast-growing SaaS companies: You have been the most capable techie in the room. Your CEO trusts your technical depth. 

But now, it's not enough. You start to doubt your abilities and are stuck between being a tech lead and a CTO. 

𝐈 𝐰𝐢𝐥𝐥 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮:

🔹 Diagnose where you are stuck
🔹 Build a clear roadmap to overcome your scale-up's challenges
🔹 Shift from reactive to intentional leadership, with confidence
🔹 Conjure influence in the boardroom
🔹 Develop a sustainable playbook to scale yourself as you scale your SaaS.

🎯 𝐖𝐚𝐧𝐭 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐧𝐞𝐰 𝐂𝐓𝐎 𝐫𝐨𝐥𝐞?

DM me for a free diagnostic ⬇️
We’ll map out where you are, where you’re stuck, and what you need to focus on next.

Markus Böge

You would NOT believe the interviews I had last weeks. 🤯 
Serious red flag -> Interview over. 

Ok, let me rewind. 
In every interview, I set out little "baits" to get to know the candidates beyond their CVs. 😈 

Say, introduction. 
I talk about my being a parent, where I live (how quiet it is), that I've been a field hockey coach, and then go into my career paths.....sometimes I throw in a few controversial ideas to see what sticks...

All of these to get the candidates to start interacting with me. 

I want to see what they pick up to connect with. Sometimes it's the weather, sometimes it's the family stuff, and sometimes it's purely just interest in what I do. 

We'd both get a sense of how it is to work with each other every day. 

But last week.... The candidates did NOT bite. 
They simply started reading stuff off from their CVs. 
In 2010 I did this, in 2011 I did that.... 

I believe there are two types of people in interviews: 
1/ the kind of people I want to hire 
2/ the kind of people I don't want to hire. 

It doesn't matter how good you are technically. 
Some may argue ;-) AI can execute faster, better. 

But I want to hire someone who can have dialogues, who can connect with people; someone who can work in a team of non AI-agents (for now). 

Am I "old-school", "asking for too much" or are we as tech professional, not emphasising enough the importance of building relationships? 

#SaaS #JobInterviews #Hiring

I enable CTOs to sync People, Product & Technology - instead of burning 100k/month for 0 new features

Need insights from the SaaS crowd: 

It does feel like the whole SaaS industry is living off lurking customers into overpaying. And people are tired of it. 

Frankly, building solutions have become so cheap, and will become even faster and more cost-effective with AI.  What I used to finish in 3-4 days, now I can build it in 6 hours. 

I can see the lucrative SaaS pricing models (esp. on enterprise level) dwindling this year. 

So, where does that leave us? 
 
How do we thrive when clients prefer building something in-house, rather than subscribing to another SaaS with more features than they actually need? 

What is your take?


#SaaS #Ai #CTO

It's delegation. 

Not just handing stuff off to your team, but also knowing when to let AI handle the grunt work, so you can focus on high-level, leadership thinking. 

As a fractional CTO working with SaaS companies atm, I see a clear divide: 

1/ senior devs who "stay in their lane" and focus on coding
2/ senior devs who think like a leader and concern themselves with setting requirements and scaling with AI. 

When I build and scale tech teams for SaaS companies, I invest heavily in developers who can handle spec-driven development. 

They operate on a different level, and those are the ones I keep when we need to make cuts. Because they see the end game beyond "coding", and they make themselves irreplaceable. 

2026 - Let's stop discussing whether AI will replace developers. 

The question in an unstable tech job market is: how exactly will you use AI to multiply your impact for any company. 

#CTO #Leadership #AI

🤡 This sounds like a joke, but I've witnessed a lot of breakups CEOs and CTOs at the scale-up stage. 

As a CTO, how often are you asked to explain your tech spending? Do you have trust from your CEO (and investors if you're scaling?) 

#CTO #SaaS #CostManagement

Yes, I'm planning holidays and conference trips for 2026. It's never too early. 

I traveled a lot in 2025, both for work and with my family. And I loved it. 

Nothing can replace having face-to-face conversations with fellow tech peers and being immersed in different cultures. 

This year, the only place that I've been begged to visit (thanks to all the K-drama, K-movies and K-pop) is South Korea :-)

But I'm looking for tech conferences/SaaS networking events to attend. 
Any good suggestions? 

#TechConference #TechEvents

If you own/lead a SaaS, tell us what big things you're planning to do in 2006. 

Because I witnessed some SaaS CEOs burn through 500,000 Euro for stuff that can be done in 4 weeks, all because they fall for some "AI" hype. 

Some agentic AI. 
Boat load of optimism and promises.
Absolutely zero clarity where this is all going....

And, I thought... we could do better. 
And I want to share my experience scaling B2B SaaS in the past decade from a tech perspective.

Share your SaaS below and let's mingle! 

#SaaS #AI #Tech #2026

Hiring a SaaS CTO? Here are the things you should be looking for. 

We talk a lot about SaaS health signals (people, product, tech), scaling frameworks, architectures, etc. 

Sure, these things really matter. But if I'm being honest, that's not what made the difference in my career as a SaaS CTO, and now, a SaaS advisor. 

What really made the difference is the ability to: 

- see the whole picture with all of its moving parts
- connect the dots across wishes, capabilities and resources
- seeing patterns (they seem to repeat themselves) and turn all of that into a clear roadmap. 

IMO the most important thing is:
👉 People alignment.

True people alignment looks like this: 

> Shared priorities (CEO,CTO,Product Lead, Stakeholders need the same list) 
> Clarity of roles (everyone knows who owns what) 
> Respect for capacity and scope (Don't ask for "AI features" before Christmas if you are not willing to hire more, reallocate team, or re-prioritze) 

Sounds simple enough. But in reality, there's a lot to juggle, especially for CEOs and CTOs who just graduated from Startup status to join the Scaleup Leagues. 

Find a mentor or network with people who have done it many times before. If one thing I'm sure of, is that, many of my peers love to share their journey and experiences scaling up SaaS. 

Anything else to add to the criteria? 


#CTO #Scaleup 
#SaaS

Do non-tech people (or maybe my kids?!) think that's what I do when I say I use AI to help me code?

Do they think I'm vibe coding 😎 

#vibecoding #AI

AI ban for junior developers, anyone? 
I recently talked to a developer, their company had a policy that only the experienced developers were allowed to use AI assisted coding. 🤓

They see it as a way to help juniors develop their own thinking and hone their craft. 

Would you consider such a policy in your team? 

#AI #Tech #SaaS

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The Battle

⚡️ Evan Knox

Markus Böge

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The Battle

⚡️ Evan Knox

Markus Böge

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Markus Böge's LinkedIn Performance

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