I’m a growth-focused CMO and systems-builder who helps founders turn early traction into predictable revenue.

I specialize in building go-to-market systems that connect ad spend to retention — not just clicks to leads.

I’ve built, scaled, and exited multiple ventures across SaaS, eCommerce, and services — from founding Caffeine Marketing (acquired in 2025) to co-founding Homegrown, an online farmers-market SaaS, and leading growth for portfolio companies through Tactos.

My edge is combining hands-on execution with system design — copy, funnels, and attribution that make marketing measurable and scalable.

What I Do Best

- GTM & Positioning: Turn messy offers into clear, high-converting messaging and funnels.
- Acquisition & Lifecycle: Paid social, onboarding, and retention systems that shorten CAC payback.
- Attribution & Forecasting: HubSpot + GA4 + Stripe integration to track spend → activation → ARR.
- Team & System Design: Hire, mentor, and build processes that scale beyond the founder.

Proof Points
- Co-founded Homegrown — acquired 600+ vendors in six weeks at $6.70 CAC.
- Fractional CMO for early-stage SaaS — drove +$2M ARR and 3–5× CAC efficiency.
- Grew eCommerce ROAS from 1.9× → 4.8× and reduced churn 27% through lifecycle automation.
- Sold Caffeine Marketing after helping 100+ clients and building a repeatable, client-growth operating system.

How I Work
- I move fast, measure everything, and focus on leverage — the few systems that drive compounding results.
- If it can’t be repeated or measured, it’s not a strategy.
- Leadership to me means teaching teams to see problems as systems — not fires.

Now
I partner with early and growth-stage SaaS or marketplace teams as a CMO, VP Growth, or Co-Founder to design the GTM engine that scales them from traction to predictable growth.

⚡️ Evan Knox

Fraction.work is the only hiring platform designed for senior developers, growth marketing experts, and product and project managers looking for part-time, fractional employment, and for growing companies looking to hire top-level US talent.  

Fraction.work taps into individuals' spare capacity, creating a cost-effective alternative to traditional hiring.

Fraction.work is fully remote and based in Atlanta. To learn more visit hirefraction.com

Jeffrey Baker

Anyone have any recommendations for outbound agencies? Looking for help with cold-calling in particular - but a one two punch of cold-call + email would be ideal.

Building the First Liquid Market for Software Output

Break a leg Praveen Ghanta - and here is to hoping DevHawk doesn't crash on stage!

Founder. 9 and 7 figure bootstrapped exits. Elite US Fractional engineers + AI Project Management = my current jam

Heading to  ProductWorld + DeveloperWeek in San Jose, demoing DevHawk.ai onstage Friday.

Product Management is getting to be such an expansive do-everything role... PMs need tools to match!

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⚡️ Evan Knox

Jeffrey Baker

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The Battle

⚡️ Evan Knox

Jeffrey Baker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jeffrey Baker's LinkedIn Performance

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Performance ScoreJeffrey Baker's LinkedIn Performance