APEK.AI

Leading innovative tech company. APEK is a Virginia-based AI engineering and automation firm, specializing in the design, development, and deployment of advanced AI agents and enterprise automation solutions. With over 20 years of expertise, APEK empowers organizations and government agencies to transform operations, streamline workflows, and achieve measurable impact through custom AI systems and strategic advisory services.

CEO, Managing Partner

Voice2Me.ai

Voice2Me - owned by APEK.AI. Leading enterprise-grade AI voice technology innovation to transform customer experiences at scale. Pioneering multi-model AI architecture that delivers human-like conversations while handling thousands of concurrent interactions. Helping organizations reduce operational costs while enhancing customer satisfaction through voice intelligence solutions that bridge technology and humanity.

CEO, Chief AI Officer

Vector7.ai

As a founding council member of Vector7, I help shape an elite executive network uniting global leaders in AI, business, and policy. Vector7 provides a private, trusted arena where decision-makers exchange foresight, build influence, and remain relevant in the AI era.

Founding Council (Board Member)

The One 23 Group

Led post-M&A transformation and restructuring of government services platform company. Orchestrated migration to new ERP system in under 5 months while establishing GAAP and DCAA compliant business practices. Directed M&A due diligence activities and financial operations oversight.

Executive Vice President

Virtana Corp.

Driving operational transformation and strategic growth initiatives that resulted in 30% OPEX and 120% EBITDA improvement. Leading cross-functional teams to streamline business processes, establish corporate KPIs, and implement go-to-market strategies that improved ARR by 20%.

Executive Vice President of Operations

Siemens Government Technologies

Oversaw operational health of $500M+ federal IT portfolio serving USAF, DOD & DOE. Led execution excellence and compliance while building high-performing teams and establishing strategic partnerships.

Executive Director of Operations

General Dynamics Information Technology

Managed performance of $400M+ international portfolio across 50+ countries for USCIS. Built effective customer relationships while ensuring operational excellence and compliance in complex global environments.

Senior Director of Revenue Operations

Global Linguist Solutions, LLC

Led business account managers and program analysts overseeing $4.9 billion INSCOM international projects portfolio in the Middle East. Managed CONUS and OCONUS program functions and reporting.

Senior Operations & Strategy Advisor

Deltek

Led global SaaS software sales operations, driving team performance and quarterly target achievement through effective coaching and mentoring while growing company reputation through industry events.

Director of Sales Operations

Managed financial planning, compliance, and operational oversight for government contracting programs. Ensured contract compliance with federal regulations while optimizing program financial performance. Developed standardized reporting processes and implemented financial controls that improved program visibility and accountability across international operations.

International Program Coordinator

At 19, I left home and moved to another country with no money, no safety net, and no plan - just the belief that I was meant for more.

Since then, I’ve walked through fire more than once: divorces, parenting alone, financial struggles, personal losses, and making bold moves of leaving a successful corporate career, to rebuild my life totally from scratch…

Each chapter of this journey was not easy and sometimes terrifying, yet it became important stepping stones of who I am today.

It is what allows me to do what I do best - 
help leaders and organizations evolve through change with clarity, courage, and connection.

⭐️ Who I Am

I help organizations bridge human intelligence and artificial intelligence through agentic voice technologies, leadership enablement, and transformation strategy.

My mission: make AI adoption feel human, effortless, and profitable.

I’m CEO of APEK.ai, leading teams that build secure Agentic AI & Voice Solutions for Enterprise - helping organizations modernize operations and humanize their communication through intelligent automation.

With over 20 years in enterprise transformation, leadership strategy, and reinvention, I blend AI innovation with human insight to help people and businesses grow from the inside out.


⁉️Who I Help

	•	Enterprises ready to evolve beyond legacy systems and embrace secure, human-centric AI.
	•	Executives and founders navigating reinvention, burnout, or uncertainty about their next chapter.
	•	Leaders in transition who look successful on paper but quietly ask, “What’s next for me?”

When People Come to Me (and my team)

They come when success feels heavy, change feels impossible, or they’ve outgrown the version of themselves they used to be.
They come when transformation stops being a concept - and becomes personal.

💡 My Belief

True reinvention happens when technology and humanity evolve together.

That’s why my mission is to help people and organizations:
	•	Adopt AI intelligently.
	•	Reinvent fearlessly.
	•	Lead with voice, not noise.


Eva Karnaukh

Saywhat

Software and a community to help people build their personal brands and businesses faster on LinkedIn.

Start your 7-day free trial here: https://saywhat[dot]ai/

Co-Founder

WMM Holdings

Owner

Level Up Newsletter

Join 14,800+ members of the Level Up Community - who get a weekly email from me on how to grow their businesses on LinkedIn.

Writer

Web3 Analytic

Marketing Analytics Platform.
Helped Web3 Companies Find and Understand Customers.
Grew to 6 figures annualized revenue in 4 months after launch.
Raised >$1m from a16z Crypto Startup School, Foundation Capital, NFX and Alchemy Ventures.

Built and tested 5 software products in the journey.

Co-Founder, Head of Strategy

Various DeFi Projects

Built and open-sourced two blockchain-based financial derivatives products.
Pivoted to solve a bigger problem.

Structured Products: https://github.com/pareto-xyz/pareto-theta-vault-whitepaper/blob/main/whitepaper.pdf
Options Exchange: https://github.com/pareto-xyz/pareto-order-book-whitepaper/blob/main/how_to_orderbook.pdf

Builder

Tutela.xyz

Helped Crypto users remain private.
Think haveibeenpwned.com for Ethereum users.

White Paper: https://arxiv.org/abs/2201.06811

Featured by...
crypto@stanford: https://www.stanfordcrypto.io/chats/tutela 
Golem foundation: https://golem.foundation/2022/02/07/interview-Tutela.html

Co-Creator

Stanford University Graduate School of Business

MBA Candidate

Botha-Chan Fellow

Bessemer Venture Partners

Founded in 1999, the InSITE Fellowship is a graduate leadership development program for aspiring leaders in the venture capital, entrepreneurship and technology spaces. Currently focusing on the SMB SaaS landscape on behalf of Bessemer Venture Partners.

InSITE Fellow

Vitruvian Partners

Top-ranked associate in my class.
Received post-MBA return offer.

Worked on a couple of investments in...

TransferWise (Apr ’19)
https://transferwise.com/

Sykes Holiday Cottages (Oct '19)
https://www.sykescottages.co.uk/

Associate

Goldman Sachs

Technology, Media & Telecoms Coverage

Led many small teams (>10 at times) to help companies buy other companies.

Learnt a lot about business strategy and how to be a leader - getting the best out of the team and helping them grow.

Investment Banking Associate

Consumer, Retail, Healthcare & Real Estate Coverage

Investment Banking Analyst

Create Authentic Content With AI (👇) | Helped >600 Entrepreneurs Build Personal Brands

Struggling to turn LinkedIn into real business growth? You’re not alone - most entrepreneurs are. 

In 18 months, I went from 3k to 395k followers, generated 320M+ views, and built a mid-6-figures bootstrapped business with zero CAC.

Now I help committed entrepreneurs & CXOs grow their businesses on LinkedIn.

Before posting on LinkedIn, I thought social media was a total waste of time. 

My journey: 

- 2015–2020: Investment Banking & Private Equity (Goldman Sachs, Vitruvian Partners) 
- 2020–2022: Business school - still convinced social media was all fluff 
- 2023: Built a VC-backed crypto startup and watched competitors skyrocket using social media 
- 2024: Started posting myself → grew from 3k to 395k followers (fastest-growing new LinkedIn account in the world), generated 300M+ views, built a 7-figure bootstrapped business with zero CAC (Saywhat[dot]ai) 

Since then, I’ve worked with 600+ entrepreneurs to grow their brands and businesses on LinkedIn. 

How I can help you: 

1️⃣ For solopreneurs, coaches, and consultants 

Check out Saywhat[dot]ai - our software platform & community helping 600+ entrepreneurs. 

Median user posting 5x/week sees +130% views in 90 days. 
Average user sees 800% more views in 90 days. 

For more case studies, check out the website.

2️⃣ For Founders/CXOs 

I’ll run and grow your LinkedIn end-to-end: strategy, content creation, and audience building to grow your business. 

I work exclusively with Series A+ startups or $10M+ ARR who are: 
- Committed to LinkedIn as a serious, long-term growth channel 
- Willing to invest significantly in brand building (not “testing the waters”) 

If that’s you, send me a DM to learn more.

3️⃣ For free weekly tips Subscribe to my Level Up Newsletter for LinkedIn growth tactics.

And get 120 free LinkedIn post ideas + my AI writing prompts here: https://levelupnewsletter.beehiiv.com/subscribe

4️⃣ For a bit of motivation and some tactical business building advice - just give me a follow!

Excited to support you on your journey however I can!

Will McTighe

Me at work wearing all the hats…
Relatable?

Sales? 100% ✅
Marketing? yep ✅
Tech support? for sure ✅
Team Therapist? always ✅

But here's the thing about wearing all the hats:
Sometimes it is required. 
You can do it for a while.

But it's not sustainable. 
Or smart.

Why?
→ You're always firefighting
→ Important things get missed
→ You become everyone's bottleneck

The secret isn't wearing all the hats forever.
It's knowing when to take them off.

Easier said than done, I know.

But you can start here:
1. Write down all your "hats"
2. Mark the ones only YOU can wear
3. Write down how much they're worth
4. Plan to outsource or delegate the rest

What's the most challenging hat you're wearing right now? ⤵️

--

♻ Repost if this resonated with you.

📌 Want a way to need less hats?
Start building your personal brand: https://saywhat.ai/course/

➕ Follow me (Will McTighe) for more like this.

--

Video Credit: Dr. Heather Maietta

Helping Founders Grow Their Businesses on LinkedIn (👇) | Helped ​>600 Entrepreneurs Build Personal Brands

I just turned 33. Here are 19 career truths I wish I knew at the start of my career:


1/ Career paths are completely made up.
•  There is no right or wrong path, just your path.

2/ Most people spend years living someone else’s dream.
•  Define your success and work hard to achieve it.

3/ Get good at something, don’t follow your passion.
•  You don’t randomly ‘find’ your passion - you explore and improve.

4/ Trust isn’t about sharing your entire personal life.
•  It's about being consistently reliable, day after day.

5/ At the start you’re paid for your potential. But it expires fast.
•  Later, only your track record talks.

6/ Treat every job as an experiment.
•  The cost of experiment now is months, later it’s years.

7/ Taking a “stepping stone” job rarely works.
•  It just increases the chances you don't make the leap.

8/ You will feel like an imposter (sometimes).
•  It’s not a bad thing. It means you’re growing.

9/ If you don't communicate, people assume the worst. 
•  Silence gets filled with fears, not hopes.

10/ Everything takes longer than you think.
•  Double your timeline, then add six months.

11/ Being exceptional, requires doing exceptional things.
•  You can’t be different by doing the same thing as everyone else.

12/ You need a sponsor, not just a mentor.
•  Mentors guide you, sponsors fight for your promotions.

13/ Most “career emergencies” aren’t.
•  Take a breath before reacting, 99% can wait until tomorrow.

14/ Always network before you need it.
•  The best time to build relationships was yesterday.

15/ Your reputation starts on Day 1.
•  People remember how you handle small tasks.

16/ Good feedback hurts because it’s true.
•  Pay extra attention to the feedback that stings.

17/ If you hate the work, you’ll never master it.
•  Passion follows mastery, but you need baseline interest.

18/ Double down on strengths.
•  Find your natural strengths and lean into them.

19/ Don’t ignore your gut instinct.
•  Your gut feeling about a job is hardly ever wrong.

The most expensive career lessons are learned through experience. 
But the smartest people learn from others' experiences.

P.S. One thing I wish I started earlier?
Building my personal brand. 
It makes everything else 10x easier.

To help you do that, Chris Donnelly and I are hosting the Q3 State of LinkedIn™ webinar.

It's tomorrow Wednesday, October 15th at 5 pm UK time.

During the webinar, Chris and I will give you: 

- A full ~50-page data report (for free) 
- An in-depth analysis of what's changing
- Strategies you can take based on real data 
- A live Q&A to answer all your questions 

You can learn more and sign up here: 
https://lnkd.in/egj7TZRy

♻️ Repost to help your network avoid common career mistakes!

➕ Follow me (Will McTighe) for more like this.

19 career truths I wish I knew before I started work

Most people have big ideas.
Almost nobody executes.

Why?
• they’re afraid to fail
• they’re scared of rejection
• they’re worried about looking stupid

So they overthink, overprepare and then look back with regret.

Embarrassment is part of all of our lives.
The more we’re willing to take, the bigger the reward.

Every big win in my life started with something embarrassing.

Goldman-Sachs started with 12-hour days in the library.
LinkedIn started with 45 posts that fell flat.
Saywhat started with hundreds of cold DMs.

The truth is that we all get scared, but how you respond to it defines who you are.

Oprah was fired from her first TV job…
…until she built a media empire.

Walt Disney was told he “lacked imagination”…
…until he built a $200B brand.

Stephen King was rejected 30 times…
…until Carrie became a bestseller.

They all felt embarrassed before they felt proud.

People will judge you no matter what, so it’s better to try and fail than not try at all.

Every version before the right one looks stupid.
That’s how progress works.

And the haters will laugh until it works.
Then they’ll ask how you did it.

My first 45 posts on LinkedIn? Completely cringe.
📌 But I pushed on. Here’s my playbook: https://saywhat.ai/course/

-

♻️ Repost to help your network overcome the fear of embarrassment.

➕ Follow me (Will McTighe) for more like this.

LinkedIn & B2B Marketing Whisperer | Helped 600+ Founders & Execs Build Influence

They'll Laugh Until It Works

Seven words from a teacher changed his entire future.

Big achievements rarely start with big plans.

They start with small moments that change how you see yourself.

Not a roadmap. 
Not a milestone.

Just someone who believed in you before you did.

A teacher once told a student, "You have a gift. Don't waste it."

She said it in passing, then moved on. For her, it was just another school day.

But for him - it wasn't.
He held onto those words for years. 

Through a messy early career he never forgot that sentence.
Every time he thought of settling, he'd remember her voice: 

"You have a gift. Don't waste it."

Years later, he started writing online. 
Small lessons he'd learned on his journey.

First a few people read them. 
Then ten turned into thousands.
Thousands turned into millions.

That student was me.
And the teacher was Daniele Harford-Fox.

That's the butterfly effect - a small action in one place creates massive change somewhere else.

You never know which conversation will stick. 
Which compliment someone will replay in their head for years. 
Which piece of encouragement becomes their North Star.

The words you say matter more than you know.

Once I started writing online, I went from 3,000 to >410,000 followers in 19 months.

📌 Here's the playbook I followed: https://lnkd.in/gKzZUq-b 

♻️ Repost to change someone's life. 

➕ Follow me (Will McTighe) for more like this.

the butterfly effect by Will McTighe

Show me your friends, and I'll show you your future.

Most people think hard work is enough.

But it’s incredibly hard to outgrow an environment that caps your ceiling.

You can be doing everything right - working hard, learning, improving - yet still find yourself stuck.

Why? Because your environment shapes your ceiling.

You absorb the standards of the people around you without even realizing it.

Their pace becomes your pace. 
Their doubts become your doubts. 
And suddenly, “good enough” feels like progress.

I’ve been there.

And the shift didn’t happen because I worked harder.
It happened when I worked around smarter people.

In August, I spent a few weeks in London.
Working from Chris Donnelly’s office, with him and Nader Alnajjar.
Those few weeks pushed me way harder.

When you’re surrounded by top performers, your weaknesses become obvious and you start seeing how much more is possible.

Here’s how I did it:

1/ Find someone 2–3 steps ahead.
• Not ten - they should still remember your stage.
• Learn what they’re doing differently and why it works.

2/ Get in their physical space.
• Zoom doesn’t count. Help them as much as possible.
• Shadow them. Join their brainstorming sessions. Pay for proximity.

3/ Spot your biggest gaps.
• Don’t try to fix everything.
• Choose one or two areas that move the needle most.

4/ Execute within 24 hours.
• Don’t sit on learnings.
• Take one idea and turn it into action immediately.

5/ Share your progress publicly.
• Talk about what you’re learning and trying.
• It keeps you accountable and attracts better rooms.

Here’s the thing about changing your environment:
You don’t realize how much it’s holding you back until you completely change it.

If you want to grow faster, change your circle.
📌 One way to find a better circle? Start posting online.
Here’s free 8-day email course to get you started: https://lnkd.in/ga7QpS8v

-

♻️ Repost to help your network upgrade their circle.

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LinkedIn & B2B Social Media Whisperer | Helped 600+ Founders & Execs Build Influence

Your Circle Decides Your Ceiling

We taught machines to think.
Then stopped thinking ourselves.

AI was meant to extend our thinking.
But for many people, it has replaced it.

• Marketers use it to fill space, not add meaning.
• Leaders ask it to think for them, not with them.
• Writers ask AI to decide, not to explore.

We call it “working smart.”
But often, it is thinking less.

The truth is - AI can process, summarize, and generate.

But it doesn’t have enough context to have your judgement.
That part’s still on you.

What separates day-to-day users from 10x users is they use AI to test assumptions.
• To spot their biases.
• To flip perspectives.
• To find the gaps in their logic.

They don’t just ask, “What should I write?”
They ask, “What am I missing?”

Here are a few ways I use AI to clarify my thinking:

1/ Invert My Thinking
Prompt: “If I wanted to guarantee failure at [this problem], what would I do?”

2/ An Accountability Partner
Prompt: “Here’s my goal: [goal]. Ask me 5 questions that make me uncomfortable but get me to take action.”

3/ The Reasoning Audit
Prompt: “Here’s my reasoning: [your reasoning]. Identify any weak logic, mistakes, or missing steps in my argument.”

Use these prompts to clean up your writing and thinking.

Right now, the real edge isn’t in the tool.
It’s in how you think with it.

I used AI to scale my personal brand.

And I went from 3,000 to >410k followers in 20 months.

📌 Here’s the exact playbook I followed: https://saywhat.ai/course/

♻️ Repost to help your network think critically with AI.

➕ Follow me (Will McTighe) for more like this.

8 AI Prompts To Think More Critically by Will McTighe

We analysed 318,842 LinkedIn posts in Q3 2025.

And LinkedIn has changed...

Here's what Chris Donnelly and I found:
Organic reach is down 65% from peak.
For years, it was easy to grow on LinkedIn. 

But in 2025, things are changing.

Companies have realized posting on LinkedIn is valuable.
Brands are spending more money on ads here.

It has harder than ever to grow.

Follower growth is down 20% since Q2 2025 for the average creator.
But the Top 1% are growing 157x faster.

Here’s what is actually working in Q3 2025:

1/ Carousels… but different.
❌ Purely educational carousels only 
✅ Storytelling carousels are outperforming

2/ Metrics that matter
❌ Obsessing over likes and comments.
✅ Also focus on saves and shares.

3/ Motivational Quotes
❌ Generic billboards.
✅ Quotes on brand-aligned backgrounds.

4/ Hooks
❌ Weak contrarian hooks.
✅ Personal story hooks perform best.

5/ Using Video
❌ Videos go viral. 
✅ Videos for building trust, showing humor and converting.

6/ Commenting
❌ "Comment on as many posts as possible" 
✅ Top 5% creators leave picture and personal story comments.

7/ Links
❌ "Avoid links in posts at all costs" 
✅ Posts with 3+ links get 236% better reach.

The key is to test everything. 
Then double down on what works for YOU.

The Q3 2025 algorithm is different. 
Time to adapt or get left behind.

And this is just scratching the surface... 
Chris and I have shared everything we've learned.

- A full ~54-page data report (for free) 
- An in-depth analysis of what's changing
- Strategies you can take based on real data 

📌 You can get the full report here: https://lnkd.in/gXiUSNr5

♻️ Repost to help others win on LinkedIn.

➕ Follow me (Will McTighe) for more like this.

Note: Not affiliated with LinkedIn

Steal my free LinkedIn growth playbook: 
(120 post frameworks that always go viral) 🤯

Most people spend 3 hours writing the perfect post. 
It gets 3 likes. Reaches 500 people.

I've gotten >320M views on my content in 20 months. 
But I'm not a celebrity or anyone special.

So what's the difference?
The truth is most content puts people to sleep. 

The algorithm isn't working against you. 
It's protecting people from BORING content.

Nobody follows a creator when they're falling asleep. 
They follow because they're constantly surprised and helped.

I'm helping 600+ creators break this cycle. 
And today, I'm giving away my entire playbook for free ⬇️

The best part? It works for ANY industry:

✅ My personal AI writing prompts 
✅ Video guide: How I write viral posts with AI
✅ 120 Top of Funnel LinkedIn post templates for any industry 

(Follow the instructions at the bottom)

Here's a sneak peek of what you'll get:

1/ "X Brutal Truths About [Industry]" 
•  Challenge common wisdom 
•  Share what others won't say

2/ "X Harsh Realities Every [Ideal Customer] Needs" 
•  Focus on mindset shifts 
•  Add personal failure stories

3/ "What I Wish I Knew About [Industry] 10 Years Ago" 
•  Write to your younger self 
•  Share emotional turning points

📌 Want all 120 topics + AI prompts?
Get them here: https://lnkd.in/gKzZUq-b

♻️ Repost this to help others make better content!

120 linkedin post templates

Most people think building AI agents takes hours.

I set one up in 20 minutes - no coding required.

It now saves me an hour a week - using Zapier!

Here’s the step-by-step playbook 👇

Step 1: Go to Zapier(.)com/agents
Scroll to “Explore All Templates,” and pick one like Reddit Trend Content Generator, or click “New Agent”.

Step 2: Choose a Template
Click “Use Template” and follow the setup steps inside Zapier.

Step 3: Connect Your Apps
• Where it finds data (Reddit, Google)
• Where it stores output (Notion, Airtable, Sheets)
• How it tells you results (Slack, email)

I personally use Notion for all storage.

Step 4: Choose When It Runs
Set it to run on a schedule or on demand.

Step 5: Add Storage + Actions
Link Notion or Airtable, and tell it what to do - e.g., “Add Content to Page.”

Step 6: Preview and Test
Click Agent Preview → Test Agent to see your AI in action.

Step 7: Go Live
Once it looks good, switch to Activity → Run and let it handle the rest.

Now it will just run on autopilot!

What’s even better is that Zapier has task-based pricing, so anyone can set up workflows without having to worry about the cost.

Start using agents so you can focus on the important stuff.

♻️ Repost to help others use AI agents

➕ Follow me (Will McTighe) for more like this

#ZapierPartner

how to create an AI agent in minutes

We analysed 318,842 LinkedIn posts in Q3 2025.

And LinkedIn has changed…

Here's what Chris Donnelly and I found:

Most people are still playing by the old rules. They’re:
• Posting purely educational carousels.
• Hoping their “7 top tips” will get reach.
• Using the same “It’s not X, it’s Y” hooks.

For years, growing on LinkedIn was simple, consistency was enough.

But now, more people are catching on.
They’re posting more.

Brands are pouring ad budgets into the platform.
And the feed is more competitive than ever.

Here’s what’s actually winning in Q3 2025:

1/ Carousels… but different.
❌ Purely educational carousels only
✅ Storytelling carousels are outperforming

2/ Metrics that matter
❌ Obsessing over likes and comments.
✅ Also focus on saves and shares.

3/ Motivational Quotes
❌ Generic billboards.
✅ Quotes on brand-aligned backgrounds.

4/ Hooks
❌ Weak contrarian hooks.
✅ Personal story and authority hooks perform best.

5/ Using Video
❌ Videos go viral.
✅ Videos for building trust, showing humor, and converting.

6/ Commenting
❌ “Comment on as many posts as possible.”
✅ Top 5% creators leave picture and personal story comments.

7/ Links
❌ “Avoid links in posts at all costs.”
✅ Posts with 3+ links get 236% better reach.

The key is to test everything.
Then double down on what actually works for you.

The algorithm isn’t punishing you.
It’s protecting your audience from boring content.

So don’t fight the change.
Use it.
Start by fixing one thing this week.

Chris and I have shared everything we've learned.
• A full ~54-page data report (for free)
• An in-depth analysis of what's changing
• Strategies you can take based on real data

📌 You can get the full report here: https://lnkd.in/gXiUSNr5

♻️ Repost to help others win on LinkedIn.

➕ Follow me (Will McTighe) for more like this.

Note: Not affiliated with LinkedIn

Old vs. New LinkedIn By Will McTighe

In the last 3 months, I’ve been coaching CEOs who’ve raised over $2B - and they all share one trait:

They move at lightning speed.

Want to schedule a call?
They'll send the invite right now.

Need to make a decision?
They decide now, not "let's circle back."

If a normal person takes a week to decide and act, they'll do it in an hour.
This gives them an unbelievable opportunity to get more wins.

Why?
Because building anything is a series of failures with the occasional success.
The faster you move, the faster you can find your successes.

And fortunately, you only need to be successful once to succeed.

Most people getting started do the same thing:
• Rewrite their homepage 47 times
• Wait until they have a beautiful logo
• Convince themselves they need to learn to code first (I made this mistake)

Winners don’t do that.
They (mostly) build first. And learn from data.

One thing you can do to get started - get your website launched.

Here's how it can set you apart:

1/ Shows you're serious
• You shipped, not just pitched
• Customers can see the product instead of imagine it

2/ Brings early users
• Create a waitlist - grab emails and feedback on day one
• Test if people actually want this

3/ Adds social proof fast
• One link for investors, customers, and other stakeholders
• Looks legit even when you're small

The best part is you can build them without writing a single line of code.

That's where Framer comes in:
→ Drag and drop builder anyone can use
→ Professional templates that actually look good
→ Works on mobile

Ready to stop blending in?
Launch your website: framer.com

♻️ Repost to help your network stand out from the crowd.

➕ Follow me (Will McTighe) for more like this.

#FramerPartner

How to launch your business this week using AI

One of my favorite moments this quarter just happened.

>3,500 people signed up.
1,200 showed up live and most of them stuck around for 90 mins!

The Q3 State of LinkedIn webinar with Chris was such great fun.

What makes this special?
Chris and I got to know each other properly through LinkedIn.

We built a real friendship through this platform.

That's the power of LinkedIn right there.

We analyzed 318,842 posts and in 90 mins we unpacked...
• The latest trends (with data)
• What's actually working for creators in Q3
• Specific tactics you can implement today
• The mistakes most people make on LinkedIn

The energy was great.
1,200 creators asking great questions.
This is exactly why we do this work.

LinkedIn doesn't have to feel like a black box.
The platform wants you to succeed.
(It's just protecting people from boring content).

Huge thanks to Chris for being a great co-host.
And thank you to everyone who showed up live.

Your questions made the session even better.

📌 If you want the full 54-page report, grab it here: https://lnkd.in/gXiUSNr5

♻️ Repost to help other creators crack the LinkedIn code

🚨 Organic reach on LinkedIn is down 65%…

But Top 1% creators grow 157x faster than average.

BREAKING Q3 State of LinkedIn™ update

Chris Donnelly and I have analyzed 318,842 LinkedIn™ posts in Q3 2025.

And the data shocked us both...

Organic reach hit its lowest point ever.
Down 65% from peak. 

And the gap between top performers and everyone else? Massive.

The change in the last 90 days is striking.

Here's what we found:

The Platform Reality

1. Median impressions dropped 18% year over year
2. Average creators are growing 20% slower since Q2
3. Suggested content is creating more space
4. Virality caps are creating space for niche content

What the Top 1% do differently

1. They comment more thoughtfully (150-165 meaningful conversations weekly)
2. They embrace format diversity - they have more winners
3. They're more consistent with quality (90% of views come from top 20% of posts)

Winning Post Formats (Reach Multiple)

1. Carousels (4.0x) - Story-driven education wins
2. Infographics (3.0x) - Use to drive newsletter subscribers
3. Motivational quotes (2.5x) - keep the visuals on brand. Billboards are out
4. Personal Stories (2.3x) - BTS pictures beats selfies
5. Video (1.9x) - Face-to-camera content builds trust
6. Text Only (1.0x) - But only with 14+ paragraphs

Tactics to boost performance

1. Write conversationally: Posts with simpler words (4-5 letters) perform 35% better
2. Structure matters: Less than 7 paragraphs = 74% drop in performance
3. Length is your friend: 1.3k-3k character posts get 38% more reach. No rambling
4. Weekend posting works: Sunday posts see highest reach
5. Links don't kill reach: Posts with 3+ useful links get 236% better performance

This is just scratching the surface.
Want the complete picture?

📌 Want the complete State of LinkedIn Report? 

Here's how:
1. Like this post
2. Share with your network
3. Join the Saywhat & Creator Accelerator Webinar (October 15th 12pm EST): 

https://lnkd.in/gXiUSNr5

You'll get:
• The full ~50-page data report
• Our complete analysis of what's changing
• Actionable strategies based on real data
• Live Q&A for your specific questions

♻️ Share this to help others stay ahead of the algorithm

➕ Follow me (Will McTighe) for more like this.

taplio

The Battle

Eva Karnaukh

Will McTighe

Followers

Posts

Engagements

Likes

Performance ScoreWill McTighe's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Eva Karnaukh

Will McTighe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will McTighe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreWill McTighe's LinkedIn Performance