I left home at 19 and moved to another country with no money, no safety net, and no plan.
What I had was an inner certainty that I was meant to build something meaningful.

Since then, I have navigated reinvention many times, across leadership roles, entrepreneurship, personal loss, burnout, and rebuilding from scratch. Those experiences shaped how I lead, how I listen, and how I guide others through change.

Today, I work at the intersection of leadership, human dynamics, and artificial intelligence.

I help leaders and organizations navigate transformation without losing trust, clarity, or their humanity.

I am the CEO of APEK.ai, where we build secure, enterprise-grade Agentic AI and voice solutions that modernize operations while humanizing communication. My work focuses on helping organizations adopt AI in ways that feel intelligent, responsible, and deeply human.

With over 20 years in enterprise transformation, leadership strategy, and reinvention, I bring a perspective that blends technology, psychology, and real-world leadership experience.

⸻

Who I Work With

• Executives and boards navigating AI-driven change
• Leaders in transition who look successful on paper but feel misaligned inside
• Organizations ready to evolve beyond legacy thinking and systems
• Founders and senior leaders preparing for their next chapter of impact

People usually come to me when change stops being theoretical and becomes personal.

⸻

What I Believe

AI will not replace leadership.
But it will expose it.

The future belongs to leaders who can combine intelligence with clarity, technology with trust, and innovation with humanity.

If my work resonates, explore my writing, talks, and leadership resources.
Or reach out if you are looking for a trusted advisor, speaker, or strategic partner during moments of transformation.

Eva Karnaukh

Hannah Parvaz

Award-winning growth expert, international keynote speaker, and founder of Aperture - the Most Innovative Growth Agency of the Year.

I've spent over a decade in house building and scaling. I create products people want to use and grow brands that people want to engage with. 

Led growth through many successful fundraises and taken companies from pre-launch to millions of users.

🏆 App Marketer of the Year
🏆 2x Business Strategy Consultant of the Year
🏆 Acquisition Campaign of the Year (Quit social media)
🏆 Advertising Campaign of the Year (Become the most interesting person in the room)
🏆 Most Innovative Growth Agency 2024

❤️‍🔥 Launched and scaled 3 products to 1M+ users
❤️‍🔥 Increased conversion rate for an app by 250%
❤️‍🔥 Increased YoY KPIs of conversions, installs, and registrations by over 500% for an app
❤️‍🔥 Coached for Google
❤️‍🔥 4x Head of Growth
❤️‍🔥 Advisor to top startups

I can help you:
🌞 Run ads across all main channels, inc Meta, Google, TikTok
👀 Find your big growth levers
❤️‍🔥 Product-led growth
🤝 Analyse behaviour and performance
💼 Founder & C-suite coaching 
📈 Prioritisation and experimentation
🧪 Build in-house growth systems
👩🏽‍🔬 Turn advertising into a science
💰 Optimise pricing and monetisation
🤓 Understand your customers 
🔎 Test messaging
💪 Teach you to do it all yourself with workshops and coaching

Founder

Working with purpose-driven companies to help them grow. 

Spoken at: 

App Growth Summit Austin - Gaining Growth: Acquisition Channels Which Work Best in the New Privacy Landscape
App Growth Summit Los Angeles - How to grow by understanding your customers
App Growth Summit San Francisco - Keep 'em Coming Back! Onboarding & Engagement Strategies to Limit Churn
App Masters Podcast - The ULTIMATE Mobile App Sales Funnel
Branch - Mobile Industry Leaders Summit
Indie Heroes - Virtual Bootcamp and teardown
The Mobile User Acquisition Show - How to talk to your customers in order to make winning ads
Subscription League - Tips for creating the right mindset for business growth

I hit 20k followers in September.
And I stopped posting almost immediately...

Not because I ran out of things to say.
But because growth stopped being the point for a bit.

And the algorithm definitely noticed... Reach dropped. Growth slowed. Momentum dipped.

And honestly? That was fine.

Because behind the scenes, some of the best work of my life was happening.

Since September:

We built out our in-house creative team properly.
Not just “more output”, but real creative systems and velocity.

The team grew to 14 people.
Thoughtful hires. No rush. No ego. Just people who care deeply about the work.

We started working with some genuinely exciting clients.
Luma AI. Birda. Snow-Forecast.com. V&Me. Stepler. Weather on the Way. Mob. Otsuka Precision Health (OPH). (And more I'm excited to announce.)

Different categories. Different problems. Same obsession with doing things properly.

We ran 5 more Aperture Sessions events, full of real conversations across different continents, and went to even more conferences.

I took the entire team to Berlin for our third birthday.
Which still feels a bit surreal to type out.

I got a new profile pic. I went on holiday. I had the best dish of my life (in Frankfurt of all places).

It’s been a whirlwind.
Chaotic. Energising. Definitely exhausting. Deeply rewarding.

This is probably the part LinkedIn doesn’t love:
There are seasons where building quietly matters more than broadcasting loudly.

Growth isn’t always visible.
And it’s definitely not always linear.

Posting again now doesn’t feel like “getting back on the treadmill”.
It feels like resurfacing with more clarity, better stories, and sharper opinions.

If you’re in a phase where things look quieter from the outside,
but heavier, richer, and more intentional on the inside…

You’re probably doing something right.

♻️ Share if this resonated, especially if you're someone building quietly right now.
👍 Follow Hannah Parvaz and Aperture to grow.

❤️‍🔥 Growing products | Founder @ Aperture

🚨 Call for speakers 🚨

Hey everyone, I'm helping programme some events in: 
👉 London
👉 Vegas
👉 Seoul
👉 Berlin
👉 New York
👉 and more

And looking for top speakers in mobile, growth, paid, product, and more. 

If you're interested in speaking at any of these FILL THIS IN: https://lnkd.in/dQrSreWx

Did HARRY STYLES steal your identity?????
Because… I think he's stealing mine...

Harry Styles has just released a new song called Aperture.
That's my baby's name since 2022.

And then I find out he has my birthday too.
Same day, one year later.

Coincidence, much??

This year we've already: 
✨ Audited and managed multiple attribution migrations and set-ups
✨ Scaled accounts into the hundreds of thousands of spend
✨ Produced and launched hundreds of ads 
✨ Signed deals with exciting companies
✨ Ran 2026's first Aperture Sessions
✨ Completed a huge CRM migration
✨ Had 100s of App Store features
✨ Driven millions in revenue

And the team are just getting started.

If you want to grow with the real Aperture, you know where we are.

taplio

The Battle

Eva Karnaukh

Hannah Parvaz

Followers

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Performance ScoreHannah Parvaz's LinkedIn Performance

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taplio

The Battle

Eva Karnaukh

Hannah Parvaz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hannah Parvaz's LinkedIn Performance

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Performance ScoreHannah Parvaz's LinkedIn Performance