CEO and Founder at Huecco Incubator | Making international growth seamless for E-commerce brands 🚀 | +11,500,000 $ generated for brands all around the world | 🌍 Ecommerce | Growth Hacking | Entrepreneurship

I used to help E-commerce brands manage their social media

But I realized they don't care about likes or impressions

They care about the real numbers: revenue and profits.

So in 2021, I decided to leave everything behind to start Huecco Incubator

An agency that focuses solely on getting real results

After making brands over 20.000.000$ in revenue, testing over 5000 creatives and +1000 landing pages

I had a new discovery.

DTC brands can cut the cost of their marketing campaigns by over 50% simply by expanding internationally.

Since then, we have scaled brands in over 30 countries and are currently operating across 4 continents.

In the upcoming years we aim help more brand realise their true potential through international expansion of their marketing efforts

If you’re a DTC brand looking to scale to 8 figures and want to learn more book in quick call using this link:

https://calendly.com/huecoagency/consultation-call

Eugenio Zabell

I turned Claude into an AI creative strategist with 6 years of my own testing.

Not a copywriter. Not a Canva template generator.

An actual ad creative operator trained on:
• 1200+ ad creatives tested
• $30M+ in paid social spend
• 300+ winning hooks
• Every failed angle that burned budget

Here’s what it does inside a brand’s creative pipeline:

1. Breaks down winning ads into hook / pattern interrupt / payoff structures
2. Detects which creative angles are driving blended MER
3. Predicts creative fatigue based on frequency velocity
4. Generates new hooks based on proven category patterns
5. Identifies when performance drops are creative vs auction related
6. Maps creative types to funnel stages (cold / warm / retargeting)
7. Designs weekly creative testing roadmaps
8. Identifies when offers need to change vs when messaging should
9. Analyzes competitors’ winning ad patterns
10. Prioritizes which concepts should actually be produced
11. Outputs a 30-day creative testing plan

It doesn’t “generate ads.”

It thinks like a performance creative strategist.

Comment "CREATIVE" and I’ll send the prompt behind it.

AI & Creative Strategy // Powering the next generation of E-commerce brands through viral creatives and new client acquisition.

I turned 9 years of marketing wins and mistakes into an AI fractional CMO.

Not a marketing assistant. Not a dashboard generator.

An actual marketing leadership operator trained on:
• $75M+ in managed marketing spend
• 1000+ campaigns analyzed
• 200+ failed scaling attempts
• Every expensive lesson from growth plateaus

Here’s what it does inside a company:

1. Identifies which growth levers will actually move revenue
2. Diagnoses why companies plateau after early traction
3. Maps marketing investments to profit instead of vanity metrics
4. Identifies when scaling breaks operational capacity
5. Prioritizes which marketing channels deserve focus
6. Designs cross-channel growth systems
7. Detects when messaging vs product vs offer is the constraint
8. Maps marketing strategy to company stage (0-1 / 1-10 / 10-100M)
9. Identifies which hires unlock the next stage of growth
10. Builds quarterly marketing roadmaps
11. Outputs a strategic growth plan for the company

It doesn’t “assist marketing.”

It thinks like a CMO.

Comment “CMO” and I’ll send the prompt.

I turned 7 years of DTC media buying losses into an AI performance director.

Not a chatbot. Not a copy generator.

An actual Meta ads operator trained on:
• 8-figure scaling accounts
• 1000+ failed creatives
• 300+ campaign restructures
• Every painful CPA spike I’ve ever paid for

Here’s what it does inside an ad account:

1. Rewrites weak hooks based on scroll-stopping pattern breaks, not “make this better” fluff
2. Detects when ASC is hiding inefficient prospecting spend
3. Calculates when to scale via cost stability, not ego ROAS
4. Identifies which creatives are carrying blended performance
5. Flags when retargeting is inflating attribution
6. Rebuilds campaign structure around contribution margin, not vanity metrics
7. Predicts creative fatigue based on frequency velocity
8. Designs testing matrices based on offer stage (cold / warm / hot)
9. Diagnoses CPM inflation causes (auction vs signal vs creative)
10. Maps budget allocation to inventory depth + cash flow
11. Outputs a full 90-day scaling roadmap

It doesn’t “write ads.”

It thinks like a performance team.

Comment “DIRECTOR” and I’ll send the prompt behind it.

I just fed $2B+ worth of Facebook Ads knowledge into Claude Opus 4.6

And the results are MIND-BLOWING 🤯 

This new Claude Project:

1. Writes high-converting primary text + hooks instantly
2. Identifies scaling bottlenecks inside your campaign structure
3. Recommends budget reallocation automatically
4. Diagnoses CPA volatility in real time
5. Flags audience overlap & budget cannibalization
6. Detects creative fatigue before performance drops
7. Provides scale triggers for profitable ad sets
8. Generates structured creative testing frameworks
9. Audits retargeting allocation logic
10. Identifies pixel + event tracking gaps
11. Builds complete Facebook Ads account blueprints

Comment “OPUS” and I’ll send you access to the system prompt.

I turned Claude into a $500/hour creative director.

(It roasts ads harder than any human I've worked with)

Most DTC brands find out their creative is broken after the money is already gone.

CPA climbs. CTR drops. You brief something new, wait two weeks, and hope the next one works.

There's a faster way to get the answer.

I documented the exact Claude setup - two prompts that tear any ad apart before it ever touches a live audience.

Here's what it breaks down:

→ The hook type being used and whether it's overplayed in your category 
→ The psychological trigger and whether it actually lands
→ What part of the ad is doing the real work 
→ What's going to fatigue first and why 
→ What the average scroller thinks in the first 2 seconds 
→ Five hook rewrites that fix the biggest problem found

The second prompt is for ads that were working and quietly stopped.

Plug in your frequency, CPM, CTR, and CPA trend. It tells you whether the drop is creative fatigue, audience saturation, or a landing page problem

And gives you three new angles to test immediately.

Real results from this setup:

Full ad diagnosis before spending a dollar
Hook rewrites that fix the actual problem, not the symptoms
Specific angles your category hasn't saturated yet

This is the exact setup I use on every ad before it goes live.

Comment "ROAST" and I'll send you both prompts.

(Must be connected for delivery.)

P.S. Ran this on a client's ad last week. It caught three fatigue triggers before the campaign went live.

Mariam Gogidze

Most financial services founders know the game has changed.

Your clients are on LinkedIn.
Decision-makers scroll past you daily.
Less qualified competitors are winning because they figured out how to show up.

And you?

You know this platform matters.
You know authority here = deal flow there.
You know your offline relationships won't scale forever.

You just don't know where to start.

So you do nothing.

Or worse... you post generic "market updates" that sound like everyone else.

Your profile sits there.

While founders with half your expertise are raising, closing partnerships, getting inbound from YOUR ideal clients.

Not because they're better.

Because they cracked the code you haven't.

—

I was the same.

I knew LinkedIn was the game.
I knew I had to translate offline credibility into online authority.
I had no idea how.

So I treated it like a research project.

Studied positioning & messaging.
Studied what makes institutional buyers stop scrolling.

Tested everything on myself first.

75K+ followers & 30M+ reach organically.
Real business. Real partnerships. Real opportunities.

Then I did something most "LinkedIn experts" don't:

I went back into the trenches.

Coached FS founders 1:1.

120+ executives across UK, GCC, Europe, US.

I learned what works in regulated industries.

When compliance is watching.
When clients are sophisticated.
When "going viral" means nothing if the wrong people see it.

Financial services founders don't need more LinkedIn tips.

They need a SYSTEM.

A framework that:

→ Translates offline expertise into online authority
→ Positions you as category-of-one (not "another advisor")
→ Generates inbound from institutional buyers
→ Works within compliance
→ Scales without becoming a full-time content creator

So I built it.

And now I help others do it.

—

Client results:

David raised £20M from family offices who found him on LinkedIn.
Franco generated £6.5M pipeline without a single referral.
Laurent closed €100M in transactions from inbound.
Marc landed a $43B client in ONE conversation.

They didn't get lucky.

They built systems.

—

IF YOU'RE READING THIS THINKING:

"I know I need to be on LinkedIn."
"I know my offline expertise should translate online."
"I know this is my most important marketing channel."
"I just don't know where to start."

Let's talk.

I've built the system.
I've tested it 120+ times.
I know what works for financial services founders in 2026.

And I can show you exactly how to own your category.

DM me "AUTHORITY" and I'll take it from there.


💌 Brand partnerships: mariam@linkedinacademy.com

Creative Director

I've written thousands of LinkedIn posts.

And until last week, I couldn't find a single one when I needed it.

Here's the content creator's nightmare:

You write something brilliant 6 months ago.
It gets 50K impressions.
300+ comments.
17 inbound DMs.

Then it disappears into the LinkedIn void.

You remember the concept.
You remember the engagement.
You can't remember the exact post.

So you either:

- Scroll endlessly through your profile
- Rewrite it from memory (worse version)
- Give up and create something new

Meanwhile, that post is SITTING THERE.
Proven. Validated. Ready to be repurposed.

Total waste.

—

The truth about content that nobody admits:

Your best ideas deserve more than one appearance.

Not copy-paste reposts.
Strategic repurposing.

Same insight.
Different angle.
New audience catches it this time.

But you need a system to make this work.

I just found mine.

—

What I'm testing now:

MagicPost​ has this feature that seems simple but changes everything…

All my previous posts in one place.
Organised by category.
Searchable by topic.
Drag-and-drop into my calendar.

Here's my new workflow:

Monday morning (15 minutes):

1. Filter by "high engagement" posts 
2. Find 3 that performed well
3. Ask: "What angle didn't I cover?"
4. Repurpose with fresh perspective
5. Drag into this week's calendar

Example:

Original post: "Why referrals don't scale in wealth management"
→ 40K impressions

Repurposed angles:

- "The math that proves network dependency is a time bomb"
- "What happens when your best referral source retires"
- "How institutional clients actually find advisors in 2026"

Same core insight.
Three different entry points.
Three different audiences.

—

What I'm finding so far:

The calendar view is clutch.
Seeing 30 days at once = strategic planning vs. daily panic.

The categories let me batch by theme.

The drag-and-drop means I'm not rebuilding my schedule every week.

I can see gaps.
I can see patterns.
I can actually plan like a professional instead of posting reactively.

—

From "What should I post today?"
To "Which proven concept deserves a new angle?"

From scattered ideas in Notes app
To organised content library I actually use

From reinventing the wheel weekly
To leveraging what already worked

—

P.S. Running a 60-day test with MagicPost​. You can get 10% off here: get.magicpost.in/mariam. Will share full results in a few weeks!

Tired of seeing smart people sound like they’re selling a life coaching course on LinkedIn.

You CAN be credible without sounding robotic.

You CAN be strategic without sounding like a copy-paste guru.

You CAN build a personal brand without losing your actual personality.

The personal branding space is loud for one reason:

→ Too much imitation
→ Not enough real positioning

Most people build content.
Few build brands.

BIG difference.

I’ve built strategies for leaders across finance, tech, VC, real estate, and advisory.

The ones winning?

→ They’re not trying to be “creators.”
→ They’re not chasing content calendars.
→ They’re building brands that get them taken seriously by the people who matter.

That’s the kind of brand I build.

Not performative.
Not trendy.

Credible. Memorable. Effective.

—

P.S. If the thought of “showing up more” makes your skin crawl…

We should talk.

I’ll show you how to build presence, without selling your soul.

—

👩🏼‍💻 𝘋𝘔 𝘮𝘦 “𝗪𝗔𝗜𝗧𝗟𝗜𝗦𝗧” 𝘪𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 1:1 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘺𝘰𝘶𝘳 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘵𝘰 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘭𝘦𝘷𝘦𝘭.
♻️ 𝘐𝘧 𝘵𝘩𝘪𝘴 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦𝘥, 𝘧𝘰𝘭𝘭𝘰𝘸 𝘮𝘦, Mariam Gogidze​, 𝘧𝘰𝘳 𝘮𝘰𝘳𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘭𝘪𝘬𝘦 𝘵𝘩𝘪𝘴.

If you’re posting weekly but not seeing results…

It might not be your content.

You could:
👉 Have strong ideas.
👉 Great formatting.
👉 Even decent engagement.

But here’s the thing...

Content without conversion is just noise.

If people are seeing you, but not buying, booking, or inquiring:

You don’t have a visibility issue.
You have a conversion PATH problem.

Ask yourself:

🟫 Is your profile positioned to sell (without sounding salesy)?
🟫 Do your DMs have a clear next step, or just “Thanks for connecting”?
🟫 Can someone land on your page and understand your value in 8 seconds or less?

If not, no amount of content will fix that.

What you have isn’t a content gap.
It’s a growth bottleneck.

And the moment you fix it?

→ Every post builds trust.
→ Every visit turns into interest.
→ Every conversation moves with clarity.

Because when your profile, positioning, and offer are dialed in:

Content becomes a lead magnet, LinkedIn stops being a chore, and starts becoming a system.


P.S. I’m quietly piloting something new that helps fix this. Front to back. Profile → Content → Pipeline.

—

👩🏼‍💻 𝘋𝘔 𝘮𝘦 “𝗪𝗔𝗜𝗧𝗟𝗜𝗦𝗧” 𝘪𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 1:1 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘺𝘰𝘶𝘳 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘵𝘰 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘭𝘦𝘷𝘦𝘭.
♻️ 𝘐𝘧 𝘵𝘩𝘪𝘴 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦𝘥, 𝘧𝘰𝘭𝘭𝘰𝘸 𝘮𝘦, Mariam Gogidze​​, 𝘧𝘰𝘳 𝘮𝘰𝘳𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘭𝘪𝘬𝘦 𝘵𝘩𝘪𝘴.

I used to hate networking events.

The small talk. The business card exchange. The follow-up emails that go nowhere.

Then I went to one event that changed everything.

It was not the event itself.
→ It was what happened AFTER.

I met a family office principal at a conference in London.

We talked for 10 minutes. Exchanged contacts. Said we should stay in touch.

Standard networking event interaction.

Then I got home and posted about something we discussed.

Market conditions. Nothing groundbreaking.

He saw the post. Commented. We started a conversation in the DMs.

Six weeks later? He became a client.

Here is what I learned:
→ Networking events do not generate clients.

The FOLLOW-UP generates clients.

And LinkedIn is the best follow-up tool that exists.

Because instead of sending a generic "nice to meet you" email that gets ignored...

You show up consistently in their feed with valuable insights.

They see you as an expert. Not a person who handed them a business card.

Now here is how I approach networking.

Before the event:
I connect with attendees on LinkedIn
I engage with their content
I make myself visible BEFORE we meet

At the event:
I have real conversations (not pitches)
I learn about their challenges
I find ways to add value

After the event:
I do NOT send follow-up emails
I create content that speaks to what we discussed
I let them see my expertise in action

→ That is how you turn handshakes into clients.

I worked with a wealth manager who was spending 30,000 per year on conferences.

Getting maybe 2 clients annually.

We shifted strategy:
Fewer events. More LinkedIn follow-up.

Same year:
Attended 3 conferences (vs 12 the year before)
Generated 9 clients (vs 2 the year before)
Cut networking budget by 70%

→ Because the follow-up was systematic.

If you are spending tens of thousands on conferences and events...
But not following up strategically on LinkedIn...

You are leaving money on the table.

The event is not where you win.

→ The follow-up is where you win.

If you want help building a post-event LinkedIn strategy that converts handshakes into clients...

DM me "EVENTS" and let's create it.

Heading to Leeds today for something special. 🚄

Later this afternoon, I'm speaking at the Empower Conference 2026: one of the UK's largest student-led women's leadership events, hosted by Leeds Women in Leadership Society​.

200 students. 27 universities across Europe. All gathering to talk about breaking barriers, building careers, and owning their authority.

Here's why I said yes:

I remember being at uni, scrolling LinkedIn, wondering if people like me could actually *make it*. Wondering if I needed a different background and a different network to build something real.

I didn't have a blueprint. I had doubt, a laptop, and an uncomfortable amount of trial and error.

So when students invite me to share what I've learned, the systems that work, the "shortcuts" I wish I'd known, the unglamorous truth about building authority from scratch... I show up.

Because someone believing in you before you believe in yourself changes everything.

Today I'll be talking about:

- How to build a category-of-one personal brand (even if you're "not there yet")
- Why LinkedIn is the single best leverage tool for your career
- The BUILD → ACTIVATE → SCALE framework that's helped 120+ professionals generate real opportunities

If you're a student reading this: you don't need permission. You don't need to wait until you're "ready." You need a system, consistency, and the guts to be visible before it feels comfortable.

That's what I'm there to teach.

Let's GOG-et it! 💪

When you detach your identity from the output, performance changes.

Most professionals tie self-worth to results:

• If the post performs → I’m good.
• If the deal closes → I’m competent.
• If it fails → I’m not.

That attachment is what slows growth.

Because when identity is fused with outcome, failure feels personal.
And when failure feels personal, you avoid risk.

But when you separate the two, something powerful happens:

Failure becomes data.
Rejection becomes feedback.
Silence becomes signal.

Now you’re not reacting emotionally.
You’re iterating strategically.

This is especially true when building a personal brand or business in public.

If you treat every post, launch, pitch or talk as a verdict on who you are, you’ll hesitate.

If you treat it as an experiment, you’ll scale.

The most resilient builders aren’t the most confident.
They’re the most detached from short-term validation.

Output is information.
Identity is internal.

Learn. Adjust. Move.

That’s how you become unstoppable.

You don’t need a funnel. You need a face.

High-trust deals don’t start with ads.

They start with people.

Most of my clients closed their biggest clients through:

→ 1 comment
→ 1 profile visit
→ 1 strategic message

No tripwire.
No webinar.

No $497 “low” offer.

Just positioning + presence + proof.

—

Here’s the 3-step LinkedIn funnel I build for clients:

1. Position your profile to signal authority
2. Post 2-3x times a week (don’t overthink it)
3. Engage with 5–10 target accounts daily

It’s not fancy.

But it compounds super well.

—

One founder I worked with landed 6 figures in new business without a single outbound pitch.

How?

He became visible to the right people, consistently.

That’s it.

—

P.S. Want to build a content-to-DM system for high-value leads? Message me “INBOUND” and I’ll show you my playbook.

—

👩🏼‍💻 𝘋𝘔 𝘮𝘦 “𝗪𝗔𝗜𝗧𝗟𝗜𝗦𝗧” 𝘪𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 1:1 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘺𝘰𝘶𝘳 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘵𝘰 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘭𝘦𝘷𝘦𝘭.
♻️ 𝘐𝘧 𝘵𝘩𝘪𝘴 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦𝘥, 𝘧𝘰𝘭𝘭𝘰𝘸 𝘮𝘦, Mariam Gogidze​, 𝘧𝘰𝘳 𝘮𝘰𝘳𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘭𝘪𝘬𝘦 𝘵𝘩𝘪𝘴.

The biggest risk of social media isn't posting the wrong thing.

It's consuming the wrong things.

You open LinkedIn "just to check."

15 minutes later:
- 3 engagement-bait posts read
- 2 irrelevant videos watched  
- 47 things scrolled past you'll never remember

Zero inspiration.
Zero ideas.
Just time gone.

Then you wonder why your content feels stale.

The truth is "doom scrolling" isn't inherently bad.

It's only destructive when your feed is full of noise.

If you curate correctly: 

Scrolling = research.
Consumption = collection.
Distraction = strategic input.

(I I tell my Hult students this all the time).

---

Even when you follow the right people, you still see everything else mixed in.

Promoted posts.
Random shares.
Algorithm chaos.

You want inspiration.
You get interruption.

---

As you may already know, I've been testing MagicPost​ for the past month. And I keep finding features that actually solve problems.

MagicPost​'s Inspiration feed is filterable.

Not "here's what's trending."

Actually useful filters:

- Type: Actionable/Inspiring/Introspective/Promotional
- Format: Image/Video/Carousel/Text  
- Engagement: Min/Max likes
- Time: 30D/3M/12M
- Word count
- Language

Need carousel inspiration?
Filter: Carousel + 30 days + 1000+ likes.

Need competitor analysis?
Filter: Promotional + 3 months + your niche.

10 minutes.
Strategic research.
Not 45 minutes of mindless scrolling.

---


Your output quality = your input quality.

Garbage in = garbage out.
Curated in = strategic out.

You can't create great content while consuming mediocre content.

Stop hoping inspiration finds you.

Go find it.
With filters.
With purpose.

---

P.S. Running a 60-day test with MagicPost​. You can get 10% off here: get.magicpost.in/mariam. I'll post about full results soon!

---

P.P.S When you open LinkedIn, are you consuming strategically or just consuming?

You’re not just being Googled (or asked about to AI). You’re being scanned.

When your name comes up, they don’t schedule a call.

They open LinkedIn.

And in 7 seconds flat, they’re making silent decisions:

→ Do you get it?
→ Do you seem sharp?
→ Would I trust you in a room with my LPs, my clients, my team?

Your profile isn’t a bio.

It’s a brand asset.
A sales page.

A first impression that happens without you in the room.

—

One investor I worked with landed a co-GP opportunity without a pitch.

His profile did the work for him.

It spoke clearly to:

→ His investment thesis
→ His unique approach post-close
→ Why he’s not just another finance guy

The deal came through a DM.

Because credibility was already established.

—

🧠 Most people’s profiles read like they’re applying to middle management in 2012.

You’re not “seeking new opportunities.”
You’re building authority.

So speak like it.

Position like a founder, not a freelancer.

And if your profile isn’t opening doors, it’s probably closing them.

—

👩🏼‍💻 𝘋𝘔 𝘮𝘦 “𝗪𝗔𝗜𝗧𝗟𝗜𝗦𝗧” 𝘪𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 1:1 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘺𝘰𝘶𝘳 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘵𝘰 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘭𝘦𝘷𝘦𝘭.
♻️ 𝘐𝘧 𝘵𝘩𝘪𝘴 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦𝘥, 𝘧𝘰𝘭𝘭𝘰𝘸 𝘮𝘦, Mariam Gogidze​, 𝘧𝘰𝘳 𝘮𝘰𝘳𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘭𝘪𝘬𝘦 𝘵𝘩𝘪𝘴.

Three years ago I had 800 followers on LinkedIn.

No credibility. 
No case studies. 
No clue what I was doing.

Today I have over 75K followers with 30+ million reach.
Ranking top 1% in sales and marketing in the UK.
And I teach social media influence at an international business school.

Here is what nobody tells you about building authority:

It is NOT about going viral.
It is NOT about posting every single day.
It is NOT about being an extrovert.

I moved to the UK without connections. Without a network. Without the luxury of relying on warm introductions.

I had to figure out how to generate opportunities without knowing anyone.

So I built systems.

Here is what I learned:
→ MOST people trying to build authority are doing three things wrong.

—

FIRST: They think more content equals more results.

Wrong.

I posted daily for six months and got nowhere. 

What changed?
I stopped posting for the algorithm.
I started posting for ONE person.
When you write for THEM, everything shifts.

—

SECOND: They try to sound like everyone else.

Every financial services professional sounds the same.

"We provide personalised wealth management solutions."
"We deliver exceptional client service."

Nobody cares.
Because EVERYONE says that.
I had to find my voice.

The one that says things other people are thinking but will not say out loud:

→ Your Rolodex is dying 
→ Compliance is not the enemy 
→ Being good is not enough anymore

That is when people started paying attention.

—

THIRD: They wait until they feel ready.

I have news for you.
You will NEVER feel ready.

I did not feel ready when I published my first post.
I did not feel ready when I started coaching executives at HSBC and QNB.

I did not feel ready when Entrepreneur Magazine called me the Go To LinkedIn Marketer.

But I did it anyway.

Because waiting for perfect is how you stay invisible.

—

Here is what I want you to understand:

Building authority is not about being the loudest voice in the room.
→ It is about being the CLEAREST voice for the right people.

And it does not take years.
It takes a system.

I have helped financial services founders go from invisible to generating 5 to 15 qualified inbound conversations per month from institutions.

Not by posting more.
By posting STRATEGICALLY.

If you are tired of depending on your network, tired of losing deals to competitors with better positioning...

We should talk.

DM me "BLACK BOOK" and I will show you exactly how this works.

Capital is commoditised.
Your brand is the edge.

And in this market, the GPs who stand out aren’t just raising, they’re remembered.

Not because they’re loud.
But because they’re clear.

Especially if you’re:

→ Raising Fund II or III
→ Attracting founders before the round opens
→ Building long-term leverage, not just getting checks signed

Here’s the shift:

💡 GPs with visibility aren’t seen as chasing capital.
They’re seen as allocating opportunity.

—

One GP I worked with repositioned his presence around:

→ Sector POVs rooted in real signals - not noise
→ Honest reflections from past deals (wins and misses)
→ A clear post-close value narrative founders actually cared about

Within 60 days?

✔ Founders pre-pitched
✔ LPs showed up inbound
✔ His DMs started the right conversations - without a pitch deck

This isn’t about “going viral.”

It’s about becoming a fund people trust before they ever meet you.

—

👩🏼‍💻 DM me “GP BRAND” if you want your content to carry weight in capital circles.
♻️ And follow me, Mariam Gogidze​, for more strategy, less noise.

This women’s day, let me start with everything I’m not.

I’m not the first woman in my family who wanted more professionally. 

My mother did too.

But no one supported her.

Her parents told her she didn’t need to do it. It wasn’t for her. It wasn’t the right time. 

So she didn’t get to.

She had my brother at 23.

My age. Right now.

Then me, at 25.

And she took everything she never got, and quietly put it into us.

She never stopped me.

Never limited me.

Never once said “that’s not for you.”

When I doubted myself, she was the one who said I was strong.

And I’d think… what do you mean, strong?

You’re the one who built it in me.

You raised me on resilience you never got credit for.

You gave me a soul that doesn’t break easily.

And you have no idea how much of what I am is just you, in a different era, with different chances.

So today isn’t about me.

It’s about her.

And every woman like her. The ones who didn’t get their turn, but made sure someone else did.

Here’s to the strongest women we know.

The ones who built us.

💐 Happy International Women’s Day.

❤️

#internationalwomensday #IWD26


P.S. She found her path anyway.

When I was a pre-teen, she started a kids’ studio, songs, dance, all of it. But what she actually built was a community. The mothers who came to drop off their kids ended up staying. That studio became their third space. She just has that effect on people.

Later she found a whole new love… Yorkies. She didn’t just fall for them, she went all in. Trained professionally. Travels worldwide for shows. Her dogs are champions. Obviously! 

That’s her. She doesn’t do anything halfway. 

I’m proud to be her daughter.

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M&A is fast-paced. But in between deals, how are you building your reputation for the next one?

On LinkedIn, it’s simple:

1️⃣ Post monthly about common pain points in the M&A process. For example: “Here’s why post-merger integration often fails, and how to fix it.”

2️⃣ Engage with industry leaders... comment on their insights, add your perspective, and stay visible !!

3️⃣ Update your profile with measurable results. Numbers matter. E.g., “Led acquisition strategies delivering 20% revenue growth across 3 deals.” (If it’s an overall impact).

re point 3️⃣, keep the profile info concise and direct, but, if you want to incorporate measurable results into your content, it needs to be factually accurate based on the actual results of your work. 

Here’s how to assess and refine it: 

“Led acquisition strategies” → Did you personally lead the strategy, or were you part of a team executing it? 

(If it was a leadership role, this is accurate. If you contributed but didn’t lead, you may want to say “Developed and executed acquisition strategies.”)

“Delivering 20% revenue growth” → Are you confident that the deals you worked on directly resulted in a measurable 20% revenue increase? 

(If this is an average, that’s fine. If it’s one standout deal, you might want to specify: “One deal delivered 20% revenue growth, with others achieving similar success.”)

“Across 3 deals” → If you can attribute revenue growth to three specific deals, this works.

(If the impact was on different aspects (e.g., cost synergies, EBITDA growth), then consider specifying.)

M&A isn’t just about closing deals. 

It’s about staying top-of-mind so YOU are the go-to choice when the next opportunity arises.

—

👩🏼‍💻 𝘋𝘔 𝘮𝘦 “𝗪𝗔𝗜𝗧𝗟𝗜𝗦𝗧” 𝘪𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 1:1 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘺𝘰𝘶𝘳 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘵𝘰 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘭𝘦𝘷𝘦𝘭.
♻️ 𝘐𝘧 𝘵𝘩𝘪𝘴 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦𝘥, 𝘧𝘰𝘭𝘭𝘰𝘸 𝘮𝘦, Mariam Gogidze​, 𝘧𝘰𝘳 𝘮𝘰𝘳𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘭𝘪𝘬𝘦 𝘵𝘩𝘪𝘴.

Real Estate Investment capital is moving.

The question is: are you in the room when it does?

4th June 2026. The Langham Hotel, London.

UK-GCC Private Capital Alliance — 2nd Annual Investment Summit.

If you are: 

→ Selling properties, raising capital for a real estate project
→ A GP raising capital 
→ A developer looking for institutional backing 
→ An investor deploying capital into real estate opportunities

You need to be here.

In one room:

Private capital investors. Family offices. Sovereign wealth funds. Real estate Investment funds. Private equity. Institutional investors deploying capital across UK, GCC, US, and Europe.

Not attendees browsing stands.
Capital allocators making decisions.

The deals that close here don't start with a cold email.

They start with a conversation in a room like this.


P.S. There are two ways in:

Attend → Get in front of the LPs, family offices, and institutional investors actively looking at real estate.

Sponsor → Put your brand in front of the most targeted real estate investment audience in the UK-GCC corridor.

DM me "REAL ESTATE" for tickets and sponsorship info.

UK-GCC Private Capital Alliance​ Imtiaz Hussain​

Profound just raised $96M.

Here's why this matters to EVERY person building a personal brand in 2026.

Andrej Karpathy (founding member of OpenAI) said it best: "99.9% of attention is about to be LLM attention, not human attention."

LLMs don't search the way your clients used to.

ChatGPT, Gemini, Perplexity: they're trained on and are continuously pulling from structured, authoritative content across the web.

LinkedIn is one of their primary knowledge sources.

Let that land.

Every post you publish. Every article you write. Every consistent opinion you share on LinkedIn is training data for the AI your future clients are already using to find experts.

Specifically:

LinkedIn articles are ranking inside AI overviews. Consistent posting builds topical authority that LLMs recognise and cite. Your positioning signals E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) the exact framework AI uses to decide WHO to recommend.

So when your ideal client types:

"Who's the best [your niche] expert?"

The AI isn't guessing.

It's pulling from a body of evidence.

YOUR content is either building that case.

Or someone else's is.

This is why I've been saying for years that personal branding on LinkedIn isn't vanity.

It was always infrastructure.

Now there's $1B of proof.

The window to establish authority before AI rankings solidify is open RIGHT NOW.

The people posting consistently, with depth and genuine expertise, are essentially claiming territory.

The people waiting until they "feel ready" are handing that territory to their competitors.

It doesn't matter if you're in finance, consulting, law, tech, or coaching.

If you want to be the expert AI recommends: you need a visible, structured, authoritative body of work.

On LinkedIn.

Starting now.

Profound​ is building the infrastructure that tracks, optimises and scales exactly this kind of AI visibility, and the smartest capital in the world just backed them to lead it.

Lawyers have harvey. 
Engineers have cursor. 
Marketers now have Profound.


🔗 P.S. Learn more → https://lnkd.in/eXVTbC5T

This formula has generated £20M+ in deals for my clients...

All through LinkedIn.

We've come up with an authority-driven LinkedIn strategy that is tailored for high-level investors and deal makers.

WARM Outreach + Authority-Building Content

It might seem simple on the surface.

But behind the scenes, it’s powered by proven systems that drive inbound deal flow.

✅ Build an engaged audience fast.
✅ Optimise your profile for visibility & trust.
✅ Scale your network without being spammy.
✅ Convert connections into real business opportunities.

This playbook is an ultimate relationship-building guide for FS leaders on LinkedIn.

If you want it:

👍 Like this post
💬 Comment “DEALS”
📥 I’ll DM it to you

Know someone who'd find this useful? Tag them!


P.S. Make sure you connect with me so that I can message.

taplio

The Battle

Eugenio Zabell

Mariam Gogidze

Followers

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Performance ScoreEugenio Zabell's LinkedIn Performance

Performance ScoreMariam Gogidze's LinkedIn Performance

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taplio

The Battle

Eugenio Zabell

Mariam Gogidze

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eugenio Zabell's LinkedIn Performance

Performance ScoreMariam Gogidze's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEugenio Zabell's LinkedIn Performance