CEO and Founder at Huecco Incubator | Making international growth seamless for E-commerce brands 🚀 | +11,500,000 $ generated for brands all around the world | 🌍 Ecommerce | Growth Hacking | Entrepreneurship

I used to help E-commerce brands manage their social media

But I realized they don't care about likes or impressions

They care about the real numbers: revenue and profits.

So in 2021, I decided to leave everything behind to start Huecco Incubator

An agency that focuses solely on getting real results

After making brands over 20.000.000$ in revenue, testing over 5000 creatives and +1000 landing pages

I had a new discovery.

DTC brands can cut the cost of their marketing campaigns by over 50% simply by expanding internationally.

Since then, we have scaled brands in over 30 countries and are currently operating across 4 continents.

In the upcoming years we aim help more brand realise their true potential through international expansion of their marketing efforts

If you’re a DTC brand looking to scale to 8 figures and want to learn more book in quick call using this link:

https://calendly.com/huecoagency/consultation-call

Eugenio Zabell

I turned Claude into an AI creative strategist with 6 years of my own testing.

Not a copywriter. Not a Canva template generator.

An actual ad creative operator trained on:
• 1200+ ad creatives tested
• $30M+ in paid social spend
• 300+ winning hooks
• Every failed angle that burned budget

Here’s what it does inside a brand’s creative pipeline:

1. Breaks down winning ads into hook / pattern interrupt / payoff structures
2. Detects which creative angles are driving blended MER
3. Predicts creative fatigue based on frequency velocity
4. Generates new hooks based on proven category patterns
5. Identifies when performance drops are creative vs auction related
6. Maps creative types to funnel stages (cold / warm / retargeting)
7. Designs weekly creative testing roadmaps
8. Identifies when offers need to change vs when messaging should
9. Analyzes competitors’ winning ad patterns
10. Prioritizes which concepts should actually be produced
11. Outputs a 30-day creative testing plan

It doesn’t “generate ads.”

It thinks like a performance creative strategist.

Comment "CREATIVE" and I’ll send the prompt behind it.

AI & Creative Strategy // Powering the next generation of E-commerce brands through viral creatives and new client acquisition.

I turned 9 years of marketing wins and mistakes into an AI fractional CMO.

Not a marketing assistant. Not a dashboard generator.

An actual marketing leadership operator trained on:
• $75M+ in managed marketing spend
• 1000+ campaigns analyzed
• 200+ failed scaling attempts
• Every expensive lesson from growth plateaus

Here’s what it does inside a company:

1. Identifies which growth levers will actually move revenue
2. Diagnoses why companies plateau after early traction
3. Maps marketing investments to profit instead of vanity metrics
4. Identifies when scaling breaks operational capacity
5. Prioritizes which marketing channels deserve focus
6. Designs cross-channel growth systems
7. Detects when messaging vs product vs offer is the constraint
8. Maps marketing strategy to company stage (0-1 / 1-10 / 10-100M)
9. Identifies which hires unlock the next stage of growth
10. Builds quarterly marketing roadmaps
11. Outputs a strategic growth plan for the company

It doesn’t “assist marketing.”

It thinks like a CMO.

Comment “CMO” and I’ll send the prompt.

I turned 7 years of DTC media buying losses into an AI performance director.

Not a chatbot. Not a copy generator.

An actual Meta ads operator trained on:
• 8-figure scaling accounts
• 1000+ failed creatives
• 300+ campaign restructures
• Every painful CPA spike I’ve ever paid for

Here’s what it does inside an ad account:

1. Rewrites weak hooks based on scroll-stopping pattern breaks, not “make this better” fluff
2. Detects when ASC is hiding inefficient prospecting spend
3. Calculates when to scale via cost stability, not ego ROAS
4. Identifies which creatives are carrying blended performance
5. Flags when retargeting is inflating attribution
6. Rebuilds campaign structure around contribution margin, not vanity metrics
7. Predicts creative fatigue based on frequency velocity
8. Designs testing matrices based on offer stage (cold / warm / hot)
9. Diagnoses CPM inflation causes (auction vs signal vs creative)
10. Maps budget allocation to inventory depth + cash flow
11. Outputs a full 90-day scaling roadmap

It doesn’t “write ads.”

It thinks like a performance team.

Comment “DIRECTOR” and I’ll send the prompt behind it.

I just fed $2B+ worth of Facebook Ads knowledge into Claude Opus 4.6

And the results are MIND-BLOWING 🤯 

This new Claude Project:

1. Writes high-converting primary text + hooks instantly
2. Identifies scaling bottlenecks inside your campaign structure
3. Recommends budget reallocation automatically
4. Diagnoses CPA volatility in real time
5. Flags audience overlap & budget cannibalization
6. Detects creative fatigue before performance drops
7. Provides scale triggers for profitable ad sets
8. Generates structured creative testing frameworks
9. Audits retargeting allocation logic
10. Identifies pixel + event tracking gaps
11. Builds complete Facebook Ads account blueprints

Comment “OPUS” and I’ll send you access to the system prompt.

I turned Claude into a $500/hour creative director.

(It roasts ads harder than any human I've worked with)

Most DTC brands find out their creative is broken after the money is already gone.

CPA climbs. CTR drops. You brief something new, wait two weeks, and hope the next one works.

There's a faster way to get the answer.

I documented the exact Claude setup - two prompts that tear any ad apart before it ever touches a live audience.

Here's what it breaks down:

→ The hook type being used and whether it's overplayed in your category 
→ The psychological trigger and whether it actually lands
→ What part of the ad is doing the real work 
→ What's going to fatigue first and why 
→ What the average scroller thinks in the first 2 seconds 
→ Five hook rewrites that fix the biggest problem found

The second prompt is for ads that were working and quietly stopped.

Plug in your frequency, CPM, CTR, and CPA trend. It tells you whether the drop is creative fatigue, audience saturation, or a landing page problem

And gives you three new angles to test immediately.

Real results from this setup:

Full ad diagnosis before spending a dollar
Hook rewrites that fix the actual problem, not the symptoms
Specific angles your category hasn't saturated yet

This is the exact setup I use on every ad before it goes live.

Comment "ROAST" and I'll send you both prompts.

(Must be connected for delivery.)

P.S. Ran this on a client's ad last week. It caught three fatigue triggers before the campaign went live.

The mode agency

The mode es un nuevo concepto de agencia de marketing especializado en marcas de moda, cosmética, lifestyle y lujo. ¿Cuál es nuestro objetivo? Hacer crecer tu marca, siempre con el foco en los resultados. Un enfoque 360 en el que formamos parte de tu empresa, somos tu equipo.

CEO y responsable de estrategia 

Huecco Incubator

Head of Growth

Soy Irene, especialista/obsesionada del marketing digital👩‍💻
Mi objetivo es ayudar a las empresas (ya sean pequeñas, medianas o grandes) a conseguir sus objetivos🚀🚀
¿Cómo? Muy centrada en los datos y en la evolución de los principales kpis de cada negocio📈
Mi especialidad es la gestión de campañas paid. Manejo todo tipo de canales: Google Ads, Facebook Ads, Twitter, TikTok y LinkedIn.
Si estás buscando la forma de hacer crecer tus ventas y tu empresa, estaré encantada de ayudarte

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The Battle

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Engagements

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