Ethics Plus Public Accountants

Ethics Plus was formed in 1995. Since then our firm has grown in size, depth, and wealth of resources. We provide a full range of accounting, auditing, and advisory services to a diverse base of clients who are drawn from a variety of industries and sectors including professional services, retail & wholesale, manufacturing, healthcare, construction, entertainment – from sole traders to multi-national enterprises.

The wealth of experience we have gained from dealing with such a diverse variety of clients over so many years provides us with the backdrop for our role as business development advisors. Through trust, respect, and results, Ethics Plus builds its client base – one client at a time.

The partners of our firm are professionally qualified accountants with over seventy years of combined business experience and a significant depth of education and training. They bring practical experience as well as analytical knowledge to every engagement and work with the client closely to choose the areas that require the utmost attention.

We recognize that the quality of our service is only as good as the talent of our team. Our commitment to quality is achieved by recruiting qualified professionals including analysts, accountants, financial & business consultants, and providing them with the highest standards of training. 

What sets us apart is the way we invest in our relationships. We view every client relationship like a partnership. At Ethics Plus, client care is more than a smile campaign. It is an organizational culture all of us in Ethics Plus believe in and is happy about because our future survival and success depend on our clients' current level of satisfaction.

We are probably best known for our rounded approach to advice. Our advice is incisive, pragmatic, and direct and all that we do is underpinned by our values: 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆, 𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸, 𝗛𝗮𝗿𝗺𝗼𝗻𝘆, 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆, 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝗶𝘁𝘆 & 𝗦𝗲𝗿𝘃𝗶𝗰𝗲

Founder & Managing Partner

𝗚𝗶𝗿𝗶 & 𝗥𝗮𝗺, 𝗖𝗵𝗮𝗿𝘁𝗲𝗿𝗲𝗱 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗻𝘁𝘀, 𝗖𝗼𝗰𝗵𝗶𝗻

Established an accounting firm (GIRI & RAM) in Calicut in the year 1985. The firm grew rapidly  and I was instrumental in developing a large local and international client base for the firm. I  later moved to Dubai and set up Ethics Plus in 1995.

𝗬𝘂𝘀𝘂𝗳 𝗕𝗶𝗻 𝗔𝗵𝗺𝗲𝗱 𝗞𝗮𝗻𝗼𝗼

Gained invaluable post qualification experience while working abroad as Group Internal Auditor with Yusuf Bin Ahmed Kanoo, a diversified business conglomerate.

Group Internal Auditor

𝗣𝗼𝗻𝗱𝗶𝗰𝗵𝗲𝗿𝗿𝘆 𝗣𝗮𝗽𝗲𝗿𝘀 𝗟𝘁𝗱., 𝗣𝗼𝗻𝗱𝗶𝗰𝗵𝗲𝗿𝗿𝘆, 𝗜𝗻𝗱𝗶𝗮

• Implemented and monitored the application of accounting policies.
• Prepared, reviewed, and filed compliance reports with Registrar of Companies.
• Worked closely with in-house counsel, external accountants, and regulators.
• Coordinated and facilitated the initial compliance program for internal controls over financial reporting.
• Communicated with stakeholders, reviewed documentation, evaluated the control environment design to maximize efficiency, and established disclosure review committees.
• Supervised accounting staff and oversaw the general ledger accounting system for the monthly and year-end close process.

Finance Manager

Highly driven Chartered Accountant with comprehensive accomplishments leading audit, accounting, reporting, tax, financial analysis, and cross-functional teams to ensure success and achieve goals. 

Known as an innovative thinker with proven experience in Financial Planning and Reporting, Market Research, Management, Risk Management, and Business Process Improvement.  Demonstrated success in developing and executing plans in highly diverse organizational structures. Expertise includes overseeing large scale financial functions, M&A, and business entity formation for global professional and business services firms. 

𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 & 𝘁𝗿𝗮𝗰𝗸 𝗿𝗲𝗰𝗼𝗿𝗱:

▪️Led 1000+ audits for clients in diverse industries including banks, real estate, manufacturing, trading, 
 business services, start-ups, mortgage companies, and distribution services.
▪️Affiliated to INPACT Global, UK, a rapidly expanding international network of professional firms (INPACT - stays 15th largest global accounting alliance in the World Survey 2018 of the International Accounting Bulletin (IAB). 
▪️Ethics Plus is listed with most of the reputed banks in U.A.E., where our balance sheets are highly recognized and recommended
▪️Listed in the ‘approved panel of auditors’ with major free zones (including DIFC, DMCC, DAFZA, DSO, JAFZA to name a few) and are registered agents with offshore authorities like JAFZA
▪️Ethics Plus is designated Platinum Employer for the ACCA, United Kingdom; ICAI, India, and ICAEW, United Kingdom. 
▪️Member of various organizations such as the American Accounting Association, National Bookkeepers Association, National Association of Certified Public Bookkeepers, and Indian Business & Professional Council, etc.
▪️ Ethics Plus was voted as the Best SME Brand by the 'The Best Brand SME Awards' instituted by the SME Dubai.
▪️ We were amongst the top 200 companies featured in the year 2015 Dubai SME 100 cycle
▪️ Finalist at the Gulf Capital SME Awards 2017 in the category ‘Micro Business of the Year’
▪️Finalist at the MEED Awards – 2017 in the category “Advisory services firm of the year”

𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲:

Finance, Accounting, Treasury, Tax, Audit, EP&A, SOX, Risk Management, Team Management, GAAP, IFRS, SEC and other Regulatory Compliance, Financial Analysis, Strategic Planning, Business Valuation, Process Improvement, Risk Management, Internal Controls, Change Management, Cost Reduction, Operational Due Diligence, Performance Management,  Private Banking, Hedge Funds, Equity, and Investment Funds.

Want to connect?
ram@ethicsplusuae.com




A.R. Ramachandran (Ram)

Eaton SAKS International Group

Eaton SAKS International is a Global Executive Search & Business Consultancy firm focussed on presenting the next generation leaders and human capital transformations.
Having adopted Design thinking and Agile Methodology across our practice, we work hand in hand with business leaders and shareholders constantly addressing their talent needs and iterating the strategies to address current and new challenges. As partners we appoint leaders who deliver significant success and ROI.

We operate through focused industry practice groups, each led by a Global Practice Partner. Each partner is backed by research teams and engagement managers to execute each defined search. 

Retained Executive Search 
Strategy Management & Advisory Services
Women in Leadership
Professional Recruitment
Research Mapping & Business Intelligence 
Localisation & Nationalisation 
Board & CEO Services
Executive Leadership Coaching 

Our clients always work with dedicated partners, practitioners, and research teams, focused and committed to exceeding expectations. Only leaders who have worked within your industry will be assigned to manage your assignments.

We take the time to understand each client’s business, culture and unique dynamics leading up to their current organisational need. We work with boards and stakeholders as well as hiring managers to successfully understand each assignment need and DNA.

Eaton SAKS International have taken experts from your industry and brought them to ours, together our knowledge becomes your power.

Don't just take our word for it, speak to any of our clients!


As Partner, - CFO  and Advisory  Practice-    I will lead in :

Executive Search & Headhunting,  CFO  Coaching  & Mentoring,  Corporate Finance & Strategy Advisory ,   Organizational Development and  Succession Planning

Partner - CFO and Advisory Practice

Sun Management Group (Reanda UAE)

Sun Management Group is a well-established professional services firm with a 20-year track record in the UAE, providing a complete suite of services — from company formation, accounting, audit, CFO services and training, compliance, to business process improvements and strategic advisory.

An exciting aspect of our operations is that Sun Management Group is a member of Reanda International, a leading global network of accounting and consulting firms, established in Beijing in 2009. Reanda today ranks 24th globally, with a presence in 60 countries, 170+ offices, and more than 6,200 professionals.

At Sun, I will be leveraging my 3 decades of experience, with last 2 decades in UAE, and my CFO journey since 2011,- I will be actively involved across all our service areas ,with a niche  focus on CFO Services , Corporate Trainings, Business development, Technology driven initiatives,   and setting up specialized businesses for our clients .

Director

Gulf Land Property Developers

Group is  a  Real estate developer in Dubai  with amazing fast growth pace  vision and actions,  with  a very  highly visionary leadership.  I report to   Group  Chairman 

Key Deliverables:

•	Clearing backlog of  Monthly  closing of Books and  completion of external audits under IFRS accounting standards.
•	Ensuring cash flow requirements for   under construction projects.  Financial modelling   for the projects. Investors funding . 
•	Driving the collection function, dealing with Unit holders.
•	Dealing with Land department , Rera -  Registration  and cancellation of Units under Oqood,  Release of funds under Escrow from TASS,  Filing of  Project  RERA reports with  RERA,
•	Guiding the Business on resale , top up  of units-  Recommending Sale price per sq ft to maximize profits.
•	Investors fundings- successfully closed an investor deal with funds infusion in the   Group
•	Ensuring  compliance  -  Vat, ESR, AML, Corporate tax.
•	Evaluation of monthly project profitability of projects.
•	Structuring the Group Finance team

Group Chief Financial Officer

Lootah  holding 

Group is into Diversified Businesses - Real Estate, Contracting, Logistics & Services, Technology, Interior fit out.
As Group Finance Director, I report to the Board and also to Board Member - Finance
                                                                Key Deliverables:
•	Driving overall finance, accounting, banking, legal, compliance, commercial function across the group in UAE and globally with the accountability of driving the overall profitability and cash flow of the group.
•	Implemented Work in Progress valuation method, Monthly Projects Profitability for contracting, real estate, interior fit out divisions.
•	Bank loan Restructuring, Valuations for Real estate, Logistics and Contracting division. 
•	Ensuring release of mortgage units with banks for real estate division.
•	Completion of pending external audits, and consolidated audited results. 
•	Structuring Group Finance team which had a significant turnover.
•	Responsible to Board on all financial, cash flow matters.
•	Led Digital transformation and system improvement. 
•	Instrumental in accelerating growth for a loss making vertical and a start-up unit.

Group Finance Director

AAB Tools Group of Companies

Group is having presence in UAE for more than 4 decades, with diversified Businesses in UAE, GCC, India – Trading/ Retail  and Distribution of Tools , Manufacturing and Trading of self adhesive tapes/packaging materials, Trading of Non Ferrous metal , Oil and Gas , Refinery of Petroleum Products, Construction as a developer, Interior Fit out and joinery.

As Group CFO and part of Management Executive Committee, heading the finance, commercial, legal, compliance functions , my most critical  deliverable is to ensure that the above diversified businesses are profitable and cash surplus and that there are adequate financial controls to ensure that Group is prepared to face any challenge. I look after the global operations both within UAE and in international markets, reporting to the Group Chairman and Group Board.: Annual Turnover AED 900 million  ( USD 250 MILLION )

Group CFO

Bafco  Group 

BAFCO Group of Companies, Dubai, UAE as Group Chief Financial Officer (GCFO)
Group is into manufacturing, contracting, trading of joinery items/ Interior fit outs in niche segment of providing office solutions:

JASCO INTERNATIONAL (FZC)

Group is an Interior fit out hospitality sub-contractor, in manufacturing, supply, installation of Wooden Furniture (Joinery) and non-Joinery items to Hotels, Vilas and Compounds in UAE AND International locations. And in trading of International brands of Toys as a Distributor:

Chief Financial Officer

Unibeton Ready Mix, Al Faraa group

Business Model: Manufacturing /Construction  Unit-  manufacturing ready mix concrete  through various batching plants .

Was responsible for  Business plans, Cost control measurements, Structuring business transactions, Profitability of the business unit,Management   of expansion in   local and international locations. . Was also involved  in vetting contractual agreements, share purchase agreements , MOU's , JV   and annual audit. Advising the    Board   of Directors   on all strategic matters through active participation with the Board. Have been   able to   reduce the   Overheads and bring in more revenues through internal and external measurements.Core member of the steering Committee   guiding Group ERP implementation.

Al Baker Group

Business model: Real  Estate / Construction  and   Trading   Group   ., Dubai- Sharjah, UAE -   

  Group is   in to trading  and Distribution   of medicines (Pharmaceuticals   division), Trading in Commodities / FMCG products (Commodities division) and Rentals of apartments (Real Estate Division). 

Reporting   directly   to the Group Chairman,   I head the Group   Finance   and Accounts   division of   all businesses of the group.
Prime responsibilities include advising the  Chairman  on strategic  issues  pertaining to business consolidation, Strategic business  relationships with Principals, Treasury and Finance,   Banking, Risk   assessment ,Effective  MIS and Controls across the group,  Property  Valuations.  
Have  acomplished   loan     re structuring   proposals with banks  in the recession times..
Have successfully brought order to the accounts deptt.  in  by getting pending audits done,  establishing  accounts  deptt. from scratch  for one of the divisions


	Have     been    leading the    team in the implementation of ERP across the real estate and Commodities div

Head Of Finance

DAMACHOLDING.COM

•	Business Model: Property Developer,/ Real Estate, Investments, Stock Brokerage and Food Processing.

Multi - Billion Dollar Group ,

Have had the unique opportunity of working in different divisions of the Group.
Invest/ Stock Brokerage Division:
Division invests in Stocks, Private Placements and Bonds across the world. .
 As an investment in charge of a Diversified Portfolio, recommending Buying and Selling shares/private placements /IPO'S/ P- note. Dealing in Derivatives/Structured Products. Driving the release- pledge process of shares, dealing with stock exchanges and brokers to transfer shares, change custodian. Conversion of GDR'S into ADR'S and Local Shares across different and vice versa. Have worked on different options/methods to invest in different countries. Conversant with Islamic Banking products.
 Raising funds (including IPO based leverage) in both local and international markets with different structures and currencies. Dealt with Banks, Private Equity firms, Pension and Sovereign Funds.
 Consolidation of accounts post acquisition. , Mergers and Acquisitions.
 Headed operations of Brokerage/ Securities Division.-

Properties/Real Estate Division: Worked on completing the due diligence exercise for the IPO preparation. Well versed with the commercial, legal, accounting, financial, projects aspects/processes of a Property Developer.
 Approval of land proposals, Accounting, Project financing, Costing, Collections, Escrow accounts, Project based Insurances.
 Compliance Obligations as per contract from land acquisition till construction and hand over.
 Have worked on Oracle based Integrated Property Management System (IPMS) accounting system.
 Handled the Business Valuation of the group

Financial Controller

Value additions

A Dynamic Business Turnaround Specialist with 28 years of robust experience in spearheading overall group finance, accounting, funding, commercial, procurement, taxation, legal functions, managing Commercial and Strategic Affairs of Diversified Family Business Units in local (UAE) and International markets (GCC, Asian Sub Continent, Far East Europe) of Group and its Subsidiaries.

Solid experience and expertise in driving finance and commercial functions in Diversified Sectors: Manufacturing, Contracting Retail /Trading/FMCG /Distribution, E Commerce, Interior fit out joinery, Construction, Property /Real Estate, Pharmaceutical, Investment, Petroleum outfits. 

Instrumental in managing growth of business by ensuring Profitability and Positive Cash flows, Funding needs, Risk Mitigation in local and international markets in survival, growth, growth cum acceleration, restructuring phases, ensuring business units deliver results in line with annual financial plans. .Managing Mayhem in pandemic times.

Finalist at CFO of the Middle East 2015-year award, CFO Middle East Magazine featured my Interview in its Sept 2015 issue-"Taking the Lead”. 

Renowned Speaker -   In 2020, At Global accounting and finance virtual summit May 2020, Summit September 2020, Spoke on Managing Mayhem and Risks in Pandemic  times. Delivered CFO talks for Global audience on “Business CFO “‘and how the role has changed in the pandemic  

Expertise in managing business and Group JV’s and acting as a strategic advisor to the Board for resolving any financial crisis. Holds distinction of championing and achieving comprehensive turnaround at two places. Driving and structuring local and international expansion in related and unrelated areas with effective ROI on expansion including mergers and acquisitions. 

Management of external audits with Big Four.

	Core Competencies

 	Cash Flow Management in tight liquidity conditions.
	Cost Control and Cost Reduction.
	Fund Raising, Dealing with Banks at all levels.
	Running operationally Diversified Businesses
	Digital Transformation, Ecommerce 
	Dealing with different nationalities and people management, Team Building.
        Dealing and influencing   Board /Stakeholders 
	Business Turnaround Specialist.
        Managing Mayhem in Pandemic times. 
	Strong Negotiator, with Solution driven mindset.
	Innovation, Risk Mitigation.
	Business Process Reengineering / System implementation, Shared Services 
	Hands on and strategic knowledge of Vat /Taxation
	Business Restructuring, Mergers and Acquisitions 
	Due Diligence.






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A.R. Ramachandran (Ram)

CPA CA Anand Soni ,

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