The Copywriter Club

In the Think Tank mastermind, I bring a specialized layer of support focused on enhancing visibility for our members. My role zeroes in on empowering members to make the most of social platforms, ensuring they not only have a prominent online presence but also see tangible results in lead generation and engagement.

Key Support Areas:

    Personalized guidance for stronger online visibility.
    Strategies to maximize lead generation through social platforms.
    Resources to leverage current social media trends.
    Continuous updates on effective visibility tactics.
    Dedicated assistance for any visibility-related challenges members face.

Visibility Coach

Elysienne

Founder

The Dream Job Academy

As a Project Manager's Resume Specialist, I help you create a powerful resume that is based on research and your specific career goal. Every single professional who has worked with me has been told by the HR that their resume really stood out from the competition.

There are two ways in which I can help you get your dream job and position you as the ideal candidate.

RESUME OPTIMIZATION
I help you create a winning resume, backed by research. I also train you on how to super easily update the resume yourself, so this will be the only investment you will ever make in your resume. I also help you create a cover letter, that tells the recruiter why you are the ideal candidate for the job you are applying for. You will have my support until we have created a resume that gets you the interviews you want.

Services include:
1. Resume Writing (Best templates, complete guidance, proofreading, HR feedback)
2. Cover Letter (Format, Customization tips)
3. Email Templates (Application, Follow-up, Salary negotiation, and Acceptance)

COMPLETE JOB SEARCH SUPPORT
Services include:
1. Resume Writing (Best templates, complete guidance, proofreading, HR feedback)
2. Cover Letter (Format, Customization tips for 
3. Email Templates (Application, Follow-up, Salary negotiation, and Acceptance)
4. LinkedIn Profile Optimization (Setting strategy, All-Star Profile, Banner Image)
5. LinkedIn Networking (Endorsement, Recommendation, Posting, and Commenting strategies)
6. Job Portal Profile Optimization
7. Interview Coaching (Interview Question Bank with Answer templates, Mock Interviews to practice)

Schedule a free call to discuss which is the right fit for you, by clicking here.

Career Strategist

Aditya Birla Retail Limited

-	Supervising and ensuring effective delivery by the zonal training teams across PAN India
-	Keeping training relevant and up to as date as per organizational requirement by coordinating with the operations department at the senior managerial level
-	Collaborating with the trainers across the country in the Internal Talent Development Program & ensuring effective delivery
-	Develop Training programs for Internal Talent Development and increase productivity
-	Create and Manager Training Programs as per the needs identified by the Senior Management Team

Assistant Manager - HR & Training

PurpleLeap

Consultant - Business Skills

Xfor

Head of Training and Academics

KPMG Advisory

I was part of the Planning and Organizing for the assessment centers. This included
-Preparing evaluation sheets, and other related materials for the sessions
-Briefing the participants and the assessors during the sessions
-Collecting and collating feedback and evaluations
-Report writing and report sanitization

Trainee

Daniel Thomas Group of Shools

Soft Skills Trainer (Part Time)

Indian Bank (IMAGE)

Summer Internship with IMAGE, the Apex Training Institute of Indian Bank. 
Worked under the trainers in the Institute to understand the various training methodologies used at different levels of heirarchy.
Conducted a feedback survey to measure against IMAGE's figures.

Intern

Kakoortex

Marketing Executive

"You can have everything in life you want if you will just help other people get what they want." - Zig Zigler.

Your social media content is the first place where your clients learn how to work with you. When your social media content is effective, it can even turn PITA clients into your ideal dream clients. 

But, content creation is not easy. Especially for introverted service providers. 
We like being in the background. 
We like working at our own pace. 
We specifically chose copywriting as a career so we can work in our pajamas. 

I created the E.A,S.Y. social media framework that works for introverted copywriters. For those who don't want to dance on video. 

How does this work?
With this framework, my team can turn a 30 minutes zoom call into two week worth of content. 
High converting content
In your voice

Book a call to see my portfolio, and see if this is the solution you were looking for, for your social media strategy.

Esai Arasi

Charlotte the Copywriter

I specialise in conversion copywriting for websites and emails.  My process uses voice of customer data, persuasion and human behavioural theory to take the guesswork out of copywriting, taking the prospective customers on the journey to say "yes". 

It's a three-step process: 
1. research and discovery
2. writing, editing and wireframing
3. optimising and validating

Founder and Conversion Copywriter 

The Networking Studio

The Networking Studio is a safe and supportive space where you can practice the soft skills needed to build your business.  There are three kinds of events:

🍩Pitch Practice: Workshop and practice your 60 second pitch
🧁The Practice Run: Practice a presentation or webinar before you do it in front of a "real" audience
🍧Podcast Chat: Test out your answers to interview questions before you get on a real podcast

The events are virtual and held on Tuesdays (3pm GMT / 10am EST)

iTutorGroup

I taught English as a second language (ESL) online to children, teenagers and adults living in Taiwan and China.

English Learning Consultant

Wolverhampton Grand Theatre

My role included:
organising networking and fundraising events for the theatre, as well as the Grand Theatre's first wedding on stage
networking externally to raise the profile of the Grand in the business community
writing awards applications and fundraising grant applications
writing features and articles for in-house brochure and local publications

Development Manager

Events Manager

Sales and Marketing Coordinator

Sales and Marketing Assistant (part time)

European Learning Centre

I taught English as a foreign language to children, teenagers and adults.    Classes included preparation classes for the Cambridge PET exam (intensive and non-intensive courses) and Trinity GESE grade 8 exams, interview preparation and coaching and tailored one-to-one lessons.

English Teacher

Brushstrokes

I taught and assisted in classes for pre-entry level English students.

Volunteer English teacher and teaching assistant

The Splash Partnership

Managing and ensuring smooth running of consumer and trade PR campaigns, in particular with food and celebrity focus.
Planning and managing events to launch new products to consumer media. 
Writing engaging and targeted press releases and features for trade and consumer media.
Building and managing relationships with clients and key media contacts. 
Key campaigns: Pilgrims Choice, The Spice Tailor, National Approved Letting Scheme, Anjum Anand.

Account Manager

Freelance PR Consultant

Co-ordinated high profile online PR campaigns for independent and major record labels.
Account management, invoicing and administration.

Self-employed

20:20

Co-ordinated high profile online PR campaigns for a variety of music, entertainment and consumer brands from initial proposal writing to final report.
Generated interested and engaging feature and competition ideas.
Used social media channels such as Facebook and Twitter to support and enhance PR campaigns.
Building and managing relationships with clients and key media contacts.
Press release and feature writing.
Key campaigns included: Scouting For Girls ‘This Ain’t A Love Song’ and ‘Everybody Wants To Be On TV’ (Epic), Jason Derulo ‘Watcha Say’ (Warner Music), Peter Gabriel ‘Scratch My Back’ (Virgin), The Veronicas ‘Untouched’ (Warner Music), Best of The Best supercar competition

Digital Account Manager

Messaging strategy & conversion copywriting | TEDx speaker | Public speaking | Case studies | Helping you to tell your business' story | charlottethecopywriter.com

I’ve always loved stories.  Stories and adventure.  

Growing up, I loved The Chronicles of Narnia, Harry Potter and Around the World in 80 Days.  I loved how stories entertain and take you to new worlds, teach you things and inspire you into action.  I still do.

I’m a conversion copywriter.  I write websites and emails, grounded in research, persuasion and behavioural theory to create a compelling narrative/story which takes potential customers on a journey to the point of saying “yes”.  

Stories have played an important part throughout my career.

As an Account Manager at PR agencies, I wrote and promoted stories to launch products and services to national, local B2B and B2C media.

*  I worked on online music PR campaigns for some of the biggest popstars in the UK between 2006 and 2010.  I worked with independent and major record labels including Atlantic Records, Warner Music and Polydor on campaigns for Estelle’s no. 1 single ‘American Boy’ and Mercury Prize nominated album ‘Shine’, Seal, Enya, Jason Derulo to name a few.  

*  With Pilgrims Choice, I achieved national coverage (including Have I Got News For You) for “Cheese Couture”, a range of dresses made of cheese for the Bath and West Show.  Yes, they ponged a bit, but they helped us to secure a CIPR West of England Silver PRide Award!

At Wolverhampton Grand Theatre, a registered charity, it wasn’t just about the stories on stage.  As Events Manager and Development Manager (positions created esepcially for me), I shone a figurative spotlight on the theatre’s charitable and community work and developed additional revenue streams.  
*  I established a calendar of must-attend networking events and workshops for local business, which included Google’s first Digital Garage in the city. 
* I fundraised £15k through special events in 2019 for the Grand’s 125th Anniversary.  
* I wrote awards applications to secure numerous shortlist and wins at Wolverhampton’s WIRE Awards, Black Country Chamber of Commerce Awards and the Express and Star Business Awards.  

I’m a qualified ESL teacher and I’ve taught students from all over the world (online and as a volunteer) and also abroad in Italy and Spain (I told you I’m adventurous!).   I love to hear my students’ stories, understand their motivations and find ways to help them achieve their goals… even if this means singing “Happy Birthday” countless times or pretending to faint to help convey new vocabulary.

If you are a business owner who is struggling to make an impact with your copy, website and email marketing please send me a DM.




taplio

The Battle

Esai Arasi

Charlotte Davies

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