TheBidWinner.com

#1 Elite Sales Coach, Keynote Speaker, Author

Author - The 5 Minute Sales Coach

Founder

#1 Sales Leadership Coach

Archimedes

Member

EMC & Associates

Executive Coach - CRO Bids

Bid Consultant

Helping organisations with a range of consultancy services covering Coaching, Team Building, Mentoring

Executive Coach - Sales growth

Thirst Link Consulting

ThirstLink work entirely in the best interests of clients, providing them with expert procurement advice, together with hands-on assistance to complete specific tasks or resolve contractual disputes. 

TLC understands the supplier selection process and what is required with regards to service, customer satisfaction and cost effectiveness and have vast experience in working within client’s project teams that can include Facilities Managers, Procurement and Catering personnel.

Our involvement saves customers Time, Resource and Money. TLC are able to provide these services at minimal cost to the client.

TLC consists of a team of highly experienced consultants, each of whom have spent a substantial part of their career working at all levels within the FM, Catering and Vending sectors.

We have over 100 years combined sector experience available to your business.

Schedule  a no obligation call: 07463 646477

Consultant Director

Totally Delicious Ltd

Turnaround consultancy support and advice to a fast growing boutique and artisan workplace and leisure attraction caterer. 

Interim CEO and Management Team coaching and support, P&L review and analysis, strategic planning and forecasting.

Supporting contracts with clients such as:

Swinton Insurance - Autonet - Brightside - Trentham Gardens - Flip Out - Steelite

Interim CRO

ELIS

Transformation consultancy working alongside Senior Management team to review and restructure internal and external account management team. Review National Account structure, performance and reward systems. Review and implement CRM systems and team mentoring processes.

Executive Coach

Sell a Vend LLP

Providing Consultancy services to UK board covering:

Turnaround Strategy - Sales Strategy  - Brand - Key Market Sectors - Key Account Strategy 

Review of market position analysis of brand  re branding and ecommerce strategy.

Scobie McIntosh Ltd

Providing Consultancy services to UK board covering:

Strategy -  Sales Budget - Market Position - New Business  - Key Account Development 

Supporting and Mentioning UK Sales Director on strategy and budgeting,

Pelican Rouge Coffee Roasters

Working on Pan European Strategies to assist VC backed turnaround of €1.2 billion turnover acquisition.

Creating and delivering mutually beneficial supply solutions across our range of products with partnered Clients across key market sectors on a Pan European and Global scale.

Providing a consistent and mutually beneficial solutions across a multi sector environment covering:

Working on joint partnership projects with:

John Lewis Partnership - Baxter Storey - ISS - Pelican Rouge - Tesco - Nisa - Liquidline - Bidfoods - Vantage

International Sales Director

Pelican Rouge Group

Director - responsible for annual £120m+ revenues - at Autobar UK. Member of the original Board who grew, over 7 years, a business to market leading position through acquisition/integration, organic growth & new client recruitment.

Multi sector team operating across a number of key channels including:

Public Sector, NHS, Private Sector, Education, Leisure, Retail

Multi disciplined covering:

Capital Sales, Service and Ingredient contracts, Volume linked contracts

Own and exceed annual targets through Regional Teams working from six depot locations - consisting of Senior Sales Managers, Regional Sales Managers, Key Account Managers, New Business Executives.

Bid Team Director

Facilities Management Consultant | helping organisations troubleshoot their FM services by improving procurement, benchmarking, contract management and operational efficiency

Building sales teams and winning BIDs is easy (if you get this right)
Most CEOs don’t and it’s costing them millions.

Most sales teams are underperforming, and most bids are lost, because CEOs are stuck managing tactics instead of building long-term, scalable systems and teams.

That’s where I come in.

I help B2B leadership teams create “Sales Champions”, not just reps. We focus on sales process optimisation, coaching cadence, and bid strategy that actually wins.

✅ 143% average sales increase
✅ 256% ROI on programs
✅ 250+ bid wins and counting

Whether you're chasing growth targets, losing too many proposals, or tired of your team plateauing, I’ll help you fix the foundation.

I'm also the author of The 5 Minute Sales Coach, a practical, battle-tested playbook for sales leaders who want results without fluff.

Here’s the truth:

🔹 Over 66% of leaders don’t have the skills to coach
🔹 Your team is fuelling your growth or holding you back.

My background:

📈 250+ sales teams coached - 116%+ growth achieved.
📈 Led £50M+ teams in B2B service industries.
📈 Turned stagnant teams into high-performing ones

Key clients including:

📈 RICS, B&Q, Santander, Aviva, Deloitte, 
📈 Yahoo, Michelin, Swinton, Salford Leisure

If you’re ready to step up, elevate your team, and finally bridge the gap between where you are and where you should be… let’s talk.

If you’re even a little curious about what’s possible when you work with someone who’s been in the trenches for 25+ years at the highest level… let’s talk.

📩 DM me “COACH” and let’s start the conversation.

Ernie Melling IFMA ,TMA

Nestlé

In my role as a Branch Manager at Nestlé Waters, I spearhead Sales, operations management, logistics, and supply chain strategies to drive sales growth and enhance stakeholder collaboration in Taif, Makkah, Saudi Arabia.

Branch Manager – Authorized Distributor | Nestlé Waters

Sales Supervisor

Nestlé Waters

• Responsible for selling and displaying Nestle and Manhal 5G water for all channels ( Residential - OOH - Traditional Trade - HORECA ) 
• Working to achieve the highest record of new acquisitions for all channels.
• Achieved sales target of 5000 acquisitions   with 115% accuracy rate and achieved 12% improvements in efficiency in one year.
• Market Analysis: Conducting regular analysis of market trends, consumer behavior, and competitor activities to identify opportunities for growth.
• Sales Strategy Development: Working with the sales team to develop and implement effective sales strategies to increase market share and meet revenue targets.
• Sales Performance Management: Monitoring and analyzing sales metrics to identify opportunities for improvement, and implementing strategies to optimize team performance and productivity.
• Opening new areas to help the company expand and to obtain sales opportunities available in the market that are compatible with the company’s policies.
• Team Leadership and Development: Leading and motivating a high-performing sales team, setting clear goals, and providing coaching and mentorship to drive individual and collective success.
• Performance Reporting and Analysis: Generating and presenting regular sales performance reports to senior management, providing insights and recommendations based on data analysis.

Sales Representative

Ramada Hotel

Worked as a Cost Control for one year  Then after that, I moved to the sales department as a Sales/Marketer for 4 months and was then promoted to sales supervisor for one year until Jan 2014

• Coordinated promotional offers and negotiated with customers.
• Built strong customer relationships, ensuring high satisfaction levels.
• Negotiation B2B Buseniss.

Al Amal Clothes Factory

• Setting Sales Targets: Developing sales targets for the team based on market analysis, historical data, and company objectives.
• Team Management: Recruiting, training, and managing a team of sales representatives, including setting individual targets and conducting performance reviews.
• Market Analysis: Conducting regular analysis of market trends, consumer behavior, and competitor activities to identify opportunities for growth.
• Sales Strategy Development: Working with the sales team to develop and implement effective sales strategies to increase market share and meet revenue targets.
• Customer Relationship Management: Building and maintaining strong relationships with key customers, addressing their needs, and ensuring high levels of customer satisfaction.
• Sales Reporting and Analysis: Monitoring sales performance, analyzing sales data, and preparing regular reports for management review.
• Budget Management: Developing and managing the sales department's budget, including forecasting and tracking expenses to ensure cost-effective operations.
• Merchandising and Promotions: Coordinating with marketing and merchandising teams to plan and execute promotional activities and optimize product placement in stores.
• Training and Development: Providing ongoing training and development for the sales team to enhance their product knowledge, selling skills, and customer service capabilities.
• Compliance and Standards: Ensuring that the sales team adheres to company policies, industry regulations, and ethical standards in all sales activities.

Orascom Foodstuff Trading Company

With a robust foundation in sales leadership and a keen eye for market trends, my tenure at Nestlé Waters has been marked by a commitment to driving operational efficiency and spearheading growth initiatives. At the forefront of my role as Branch Manager, we have successfully navigated market challenges, fostering a culture of collaboration and innovation to exceed sales targets and enhance customer satisfaction.

My journey as Sales Supervisor at Nestlé equipped me with a deep understanding of consumer behavior, enabling me to lead our team in achieving a record number of new acquisitions. This role honed my skills in sales forecasting, target management, and team collaboration, which are now integral to my mission of optimizing sales processes and contributing to Nestlé Waters' strategic objectives.

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The Battle

Ernie Melling IFMA ,TMA

Maher Elsayed

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