TheBidWinner.com

#1 Elite Sales Coach, Keynote Speaker, Author

Author - The 5 Minute Sales Coach

Founder

#1 Sales Leadership Coach

Archimedes

Member

EMC & Associates

Executive Coach - CRO Bids

Bid Consultant

Helping organisations with a range of consultancy services covering Coaching, Team Building, Mentoring

Executive Coach - Sales growth

Thirst Link Consulting

ThirstLink work entirely in the best interests of clients, providing them with expert procurement advice, together with hands-on assistance to complete specific tasks or resolve contractual disputes. 

TLC understands the supplier selection process and what is required with regards to service, customer satisfaction and cost effectiveness and have vast experience in working within client’s project teams that can include Facilities Managers, Procurement and Catering personnel.

Our involvement saves customers Time, Resource and Money. TLC are able to provide these services at minimal cost to the client.

TLC consists of a team of highly experienced consultants, each of whom have spent a substantial part of their career working at all levels within the FM, Catering and Vending sectors.

We have over 100 years combined sector experience available to your business.

Schedule  a no obligation call: 07463 646477

Consultant Director

Totally Delicious Ltd

Turnaround consultancy support and advice to a fast growing boutique and artisan workplace and leisure attraction caterer. 

Interim CEO and Management Team coaching and support, P&L review and analysis, strategic planning and forecasting.

Supporting contracts with clients such as:

Swinton Insurance - Autonet - Brightside - Trentham Gardens - Flip Out - Steelite

Interim CRO

ELIS

Transformation consultancy working alongside Senior Management team to review and restructure internal and external account management team. Review National Account structure, performance and reward systems. Review and implement CRM systems and team mentoring processes.

Executive Coach

Sell a Vend LLP

Providing Consultancy services to UK board covering:

Turnaround Strategy - Sales Strategy  - Brand - Key Market Sectors - Key Account Strategy 

Review of market position analysis of brand  re branding and ecommerce strategy.

Scobie McIntosh Ltd

Providing Consultancy services to UK board covering:

Strategy -  Sales Budget - Market Position - New Business  - Key Account Development 

Supporting and Mentioning UK Sales Director on strategy and budgeting,

Pelican Rouge Coffee Roasters

Working on Pan European Strategies to assist VC backed turnaround of €1.2 billion turnover acquisition.

Creating and delivering mutually beneficial supply solutions across our range of products with partnered Clients across key market sectors on a Pan European and Global scale.

Providing a consistent and mutually beneficial solutions across a multi sector environment covering:

Working on joint partnership projects with:

John Lewis Partnership - Baxter Storey - ISS - Pelican Rouge - Tesco - Nisa - Liquidline - Bidfoods - Vantage

International Sales Director

Pelican Rouge Group

Director - responsible for annual £120m+ revenues - at Autobar UK. Member of the original Board who grew, over 7 years, a business to market leading position through acquisition/integration, organic growth & new client recruitment.

Multi sector team operating across a number of key channels including:

Public Sector, NHS, Private Sector, Education, Leisure, Retail

Multi disciplined covering:

Capital Sales, Service and Ingredient contracts, Volume linked contracts

Own and exceed annual targets through Regional Teams working from six depot locations - consisting of Senior Sales Managers, Regional Sales Managers, Key Account Managers, New Business Executives.

Bid Team Director

Facilities Management Consultant | helping organisations troubleshoot their FM services by improving procurement, benchmarking, contract management and operational efficiency

Building sales teams and winning BIDs is easy (if you get this right)
Most CEOs don’t and it’s costing them millions.

Most sales teams are underperforming, and most bids are lost, because CEOs are stuck managing tactics instead of building long-term, scalable systems and teams.

That’s where I come in.

I help B2B leadership teams create “Sales Champions”, not just reps. We focus on sales process optimisation, coaching cadence, and bid strategy that actually wins.

✅ 143% average sales increase
✅ 256% ROI on programs
✅ 250+ bid wins and counting

Whether you're chasing growth targets, losing too many proposals, or tired of your team plateauing, I’ll help you fix the foundation.

I'm also the author of The 5 Minute Sales Coach, a practical, battle-tested playbook for sales leaders who want results without fluff.

Here’s the truth:

🔹 Over 66% of leaders don’t have the skills to coach
🔹 Your team is fuelling your growth or holding you back.

My background:

📈 250+ sales teams coached - 116%+ growth achieved.
📈 Led £50M+ teams in B2B service industries.
📈 Turned stagnant teams into high-performing ones

Key clients including:

📈 RICS, B&Q, Santander, Aviva, Deloitte, 
📈 Yahoo, Michelin, Swinton, Salford Leisure

If you’re ready to step up, elevate your team, and finally bridge the gap between where you are and where you should be… let’s talk.

If you’re even a little curious about what’s possible when you work with someone who’s been in the trenches for 25+ years at the highest level… let’s talk.

📩 DM me “COACH” and let’s start the conversation.

Ernie Melling IFMA ,TMA

Lucky Core Industries

Leading two teams of Agrochemicals and Crops Specialty Chemicals(B2B) with combined turnover of Rs.
2.6 Billion/USD 9.5 Million.

National Sales Manager

Managing team for Agrochemicals business worth Rs. 2 Billion/ USD 8 Million with eighty members across Pakistan.
Doubled Top Line and Margin for the business in three years.
Delivered 9% increase in volume year on year.
Pivoted strategy from being cotton based to focusing on multiple crops.
Increased Channel partners from 380 to 450 in line with new strategy.
Successfully added 12 new territories and two new regions in the team.

National Sales Manager - Agrochemicals

Leading team for Seeds and Vegetable Seeds Business with turnover of Rs. 1.8 Billion/USD 6.5 Million.
Doubled the Profit for the segment in 3 years with 22% Top line growth Year on Year.
Successfully Led the integration of both teams whilst managing market and business partners.
Shifted Sale strategy from credit based to cash based within one year to increase profitability.
Liquidated Rs. 100 Mn worth of obsolete/slow moving stock post merger to improve working capital.
Setup Distribution Model in KPK and Baluchistan provinces of Pakistan to increase market share.

National Sales Manager - Seeds & Vegetable Seeds

Leading team for Seeds business with turnover of Rs. 1.3 Billion/USD 4.5 Million.
Leading Team of Thirty Six members across Pakistan.
Dealing with 100 channel partners.
Championed Portfolio Rationalization for improved profitability.

National Sales Manager - Seeds

ICI Pakistan Ltd.

- Managed portfolio of products worth Rs.1.4 bn.
- Promoted from Commercial Trainee Officer to Product Manager within 1.5 years.
- Developed and executed sales, marketing & branding strategies for over 60 products.
- Conducted extensive market and field visits across Pakistan to gather quantitative and qualitative 
  data for analysis on sale trends, market insights and competition activities.
- Coordination with External (Customers, Business Partners & Suppliers) and Internal (Sales, Supply 
   Chain, Business Development and Finance) stakeholders for issues relating to the product.
- Successfully launched new Corn & Rice products worth Rs.100 Mn.
- Conducted Product Training for sales team of 100 members on a quarterly basis.

Product Manager - Agri Division

Nishat Chunian Limited

Responsible for Pakistani and Far East Markets.
Negotiating and closing contracts with Customers and Agents.

Assistant Manager - Fabric

Leading diverse teams across Pakistan has taught me one crucial lesson: great results stem from precision in strategy and dedication in execution. Whether in B2B or B2C environments, my goal is to drive change and foster growth by focusing on key accounts and products through meticulous data analysis and portfolio optimization.

📈 As someone who prides themselves in developing and executing plans that bolster team performance and streamline operations, I believe in the power of data to not only predict but also to pivot the path to success. My passion lies in mentoring my team members to excel in every aspect of their roles.

👥 Interested in discussing how focused leadership and detailed strategy can elevate your organization’s sales? Let’s connect and share insights on achieving excellence in sales management and team building!

taplio

The Battle

Ernie Melling IFMA ,TMA

Fahd Iqtidar Mir

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