TheBidWinner.com

#1 Elite Sales Coach, Keynote Speaker, Author

Author - The 5 Minute Sales Coach

Founder

#1 Sales Leadership Coach

Archimedes

Member

EMC & Associates

Executive Coach - CRO Bids

Bid Consultant

Helping organisations with a range of consultancy services covering Coaching, Team Building, Mentoring

Executive Coach - Sales growth

Thirst Link Consulting

ThirstLink work entirely in the best interests of clients, providing them with expert procurement advice, together with hands-on assistance to complete specific tasks or resolve contractual disputes. 

TLC understands the supplier selection process and what is required with regards to service, customer satisfaction and cost effectiveness and have vast experience in working within client’s project teams that can include Facilities Managers, Procurement and Catering personnel.

Our involvement saves customers Time, Resource and Money. TLC are able to provide these services at minimal cost to the client.

TLC consists of a team of highly experienced consultants, each of whom have spent a substantial part of their career working at all levels within the FM, Catering and Vending sectors.

We have over 100 years combined sector experience available to your business.

Schedule  a no obligation call: 07463 646477

Consultant Director

Totally Delicious Ltd

Turnaround consultancy support and advice to a fast growing boutique and artisan workplace and leisure attraction caterer. 

Interim CEO and Management Team coaching and support, P&L review and analysis, strategic planning and forecasting.

Supporting contracts with clients such as:

Swinton Insurance - Autonet - Brightside - Trentham Gardens - Flip Out - Steelite

Interim CRO

ELIS

Transformation consultancy working alongside Senior Management team to review and restructure internal and external account management team. Review National Account structure, performance and reward systems. Review and implement CRM systems and team mentoring processes.

Executive Coach

Sell a Vend LLP

Providing Consultancy services to UK board covering:

Turnaround Strategy - Sales Strategy  - Brand - Key Market Sectors - Key Account Strategy 

Review of market position analysis of brand  re branding and ecommerce strategy.

Scobie McIntosh Ltd

Providing Consultancy services to UK board covering:

Strategy -  Sales Budget - Market Position - New Business  - Key Account Development 

Supporting and Mentioning UK Sales Director on strategy and budgeting,

Pelican Rouge Coffee Roasters

Working on Pan European Strategies to assist VC backed turnaround of €1.2 billion turnover acquisition.

Creating and delivering mutually beneficial supply solutions across our range of products with partnered Clients across key market sectors on a Pan European and Global scale.

Providing a consistent and mutually beneficial solutions across a multi sector environment covering:

Working on joint partnership projects with:

John Lewis Partnership - Baxter Storey - ISS - Pelican Rouge - Tesco - Nisa - Liquidline - Bidfoods - Vantage

International Sales Director

Pelican Rouge Group

Director - responsible for annual £120m+ revenues - at Autobar UK. Member of the original Board who grew, over 7 years, a business to market leading position through acquisition/integration, organic growth & new client recruitment.

Multi sector team operating across a number of key channels including:

Public Sector, NHS, Private Sector, Education, Leisure, Retail

Multi disciplined covering:

Capital Sales, Service and Ingredient contracts, Volume linked contracts

Own and exceed annual targets through Regional Teams working from six depot locations - consisting of Senior Sales Managers, Regional Sales Managers, Key Account Managers, New Business Executives.

Bid Team Director

Facilities Management Consultant | helping organisations troubleshoot their FM services by improving procurement, benchmarking, contract management and operational efficiency

Building sales teams and winning BIDs is easy (if you get this right)
Most CEOs don’t and it’s costing them millions.

Most sales teams are underperforming, and most bids are lost, because CEOs are stuck managing tactics instead of building long-term, scalable systems and teams.

That’s where I come in.

I help B2B leadership teams create “Sales Champions”, not just reps. We focus on sales process optimisation, coaching cadence, and bid strategy that actually wins.

✅ 143% average sales increase
✅ 256% ROI on programs
✅ 250+ bid wins and counting

Whether you're chasing growth targets, losing too many proposals, or tired of your team plateauing, I’ll help you fix the foundation.

I'm also the author of The 5 Minute Sales Coach, a practical, battle-tested playbook for sales leaders who want results without fluff.

Here’s the truth:

🔹 Over 66% of leaders don’t have the skills to coach
🔹 Your team is fuelling your growth or holding you back.

My background:

📈 250+ sales teams coached - 116%+ growth achieved.
📈 Led £50M+ teams in B2B service industries.
📈 Turned stagnant teams into high-performing ones

Key clients including:

📈 RICS, B&Q, Santander, Aviva, Deloitte, 
📈 Yahoo, Michelin, Swinton, Salford Leisure

If you’re ready to step up, elevate your team, and finally bridge the gap between where you are and where you should be… let’s talk.

If you’re even a little curious about what’s possible when you work with someone who’s been in the trenches for 25+ years at the highest level… let’s talk.

📩 DM me “COACH” and let’s start the conversation.

Ernie Melling IFMA ,TMA

Wilson Vale

Managing Director, South

I have full operational responsibility for 33 locations across a diverse portfolio of client sectors throughout England. Turnover responsibility c£13 million per annum with 350 staff. 

An experienced senior manager with the following responsibilities / attributes:

- Provide strategic direction and leadership
- Develop new business
- Sales proposals and presentations 
- Lead new openings
- Build lasting relationships with clients & other stakeholders
- Proven delivery of EBITDA growth
- Motivate, inspire and offer clear leadership
- Be an ambassador for the company's values
- Budget creation and strategic proposals
- Strong commercial acumen
- A client retention rate of 100% during the past 5 years

Operations Director

Niche Caterers within B&I and Private Education

Responsible for a portfolio of Wilson Vale client locations in London, Leicester, Uxbridge, Melton Mowbray and Cambridge encompassing a broad range of sectors which include an award winning CCE conference venue, pharmaceuticals, engineering, food manufacturing and media. Total turnover responsibility currently c£3.5 million across 8 sites with 80 + staff.

Area Manager

CH&CO

Responsible for the Mills and Reeve law firm contract operating under CH&Co's fine dining Lusso division.

Catering Manager, Mills and Reeve

Crown Inn

Award winning pub-restaurant which featured in the Michelin guide, the AA guide and Alastair Sawdays.

Owner, The Crown Inn Restaurant 

Sodexo

Responsible for the catering contract at Nuffield Cambridge, taking the hospital from 28th to 4th in the customer survey rankings within 8 months.

taplio

The Battle

Ernie Melling IFMA ,TMA

David Anderson

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