Erin Balsa

Content Marketing Consultant and Writer 

Navattic

Marketing Advisor

Haus of Bold

I help sales-led B2B SaaS startups in four key areas:

1. People: Hire and train full-time content marketers
2. Process: Build and optimize content marketing processes
3. Strategy: Develop a narrative-led content strategy
4. Execution: Create bold content 

Happy clients include Showpad, Intellum, SurveyCTO, monday.com and more. 

hausofbold.com

Fractional Director of Content Marketing 

The Predictive Index

The Predictive Index is an Inc. 5000 B2B SaaS startup in the HR tech/human capital management space. 

I led a 12-person team made up of editorial, graphic design, media production, and digital learning professionals. 

In 2021, PI added 2,400+ new clients and 500 new PI partners—with content playing a central role in acquisition, onboarding, activation, and retention. We also increased our high-intent hand raiser leads by 102% in 2021.

Marketing Director — Content Marketing & Brand

I grew the content team from 1 to 8 full-time employees and built an iterative, narrative-led content strategy that helped us hit our aggressive marketing goals month over month. 

Our creative content campaigns drove millions in revenue during this time period. One research report, The 2020 Remote Work Report, helped us close 114 opportunities and drove $680k in revenue.

Head of Content Marketing 

As a content team of one, I built PI's content marketing engine from the ground up. 

During this time, I worked with the executive team to write the 50-page Ultimate Guide to Talent Optimization and talent optimization market map. We used these assets to launch a new discipline (talent optimization), and rebrand our product (talent optimization platform), helping us grow from seed to Series A ($50M).

Content Marketing Manager

Erin Balsa Content Marketing

Occasional freelance writer, editor, and content strategist for B2B, B2C, and D2C brands in various industries including Software & Services, Fashion, Food & Drink, and Media. 

Clients include Shinesty, Kindred Bravely, Mightier, Accord, Rhode Island Monthly, Boston Magazine, Parents Magazine, VONA (and many more).

erinbalsa.com

Editor, Writer & Content Strategist

Brafton Inc.

Brafton is the largest content marketing agency in the United States.

I was promoted to lead the Boston editorial department, overseeing all content managers, editors, and writers. In addition to managing writer resources (to the 30-minute unit), I sourced and screened talent, trained all new employees on content marketing best practices, and traveled to meet with clients. I also wrote for the Brafton blog and edited copy to build our authority as trusted a content marketing partner.

Managing Editor, Content Marketing

I managed a team of 15 full-time content marketing writers. In addition to coaching my team and assigning work, I edited copy for 100+ clients including SMBs, early-stage startups, and Fortune 500s.

Section Editor, Content Marketing

Providence Media

Providence Media publishes four monthly lifestyle magazines. 

I edited four print magazines per month, which entailed: 

- Community-based listening to understand trending topics
- Planning issues and coming up with good stories to tell
- Managing the editorial calendar
- Assigning work to freelance writers
- Writing cover lines, headlines, and articles
- Editing copy (I did all first round edits)
- Proofing copy

Assistant Editor

Collaborative for Educational Services

I led IEP meetings for incarcerated students ages 18-22 and advocated for out-of-district students in DYS and DMH placements. In summer, I taught at DYS facilities.

Educational Team Liaison

Girls of Gold

I co-founded a scrap gold buying business. We purchased broken, unwanted gold jewelry at gold buying parties and re-sold it to a smelter.

Co-Founder

Kennedy-Donovan Center

I supervised individual home share placements.

Case Manager

Justice Resource Institute

I managed direct care workers at Meadowridge Academy, a residential school for students with behavioral difficulties and complex trauma histories.

Assistant Manager

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions.

Hey! You landed on my profile, which means one of three things:

1. You want to sell me something 
2. You know me in real life
3. You want to create better content

If you’re a two or three, make yourself comfortable — I'm happy you're here!

Looking for a director-level content pro who can help your B2B SaaS startup create content that builds loyal fans and drives business results?

I'm a builder, strategist, and doer. And I'm obsessed with metrics that matter, like: 

- Pipeline generation: I helped increase high-intent request demo leads by 102% in a year. 
- Revenue creation: One of my research report campaigns drove $680K in closed won revenue.
- Happiness quotient: I assume positive intent, lead with empathy, and try to be a joy to work with.

My 13+ year professional content marketing journey took me from writing a personal blog to leading a 12-person content marketing engine at The Predictive Index (an Inc. 5000 HR Tech startup). In January of 2022 I took a leap of faith and went out on my own as a Fractional Director of Content Marketing. 

Three-and-a-half years later, and I have codified my expertise into a repeatable system I use with clients:

🔮 The Bland to Bold Framework helps B2B marketers create content that stands out and builds trust — so they make it onto their ideal buyers’ Day One Lists. It breaks bold content down into four key elements: originality, novelty, proof, and depth. Each element is represented by its own spectrum. 

🔮 The Bland to Bold Content Assessment™ is a 27-question survey that allows me to measure a brand’s content for originality, novelty, proof, and depth. Each question represents one content marketing competency, and the output is a list of strengths and gaps. 

🔮 The Bland to Bold Blueprint is a customized action plan that outlines a path forward, based on your assessment results. (Lots of people think they need to create more content when really they need to take a step back and build a stronger foundation.)

🔮 Execution is where I roll up my sleeves and get shit done! Because an action plan is just words on a page.

If you've made it this far, why not say hello? 

To avoid any generic banana "I see we both work in advertising services" messages, let's play two truths and a lie. One of these statements is false:

- I've been held up at gunpoint.
- I've traveled to 10 countries this year.
- I've taken roadkill to the taxidermist. 

Have a great day (or have the day you deserve, depending on the circumstances)!

Content Marketing Consultant

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions. 

Unlike some strategists and agencies, I don't hand you a content strategy and say, "Best of luck!" I ensure your success by helping across four buckets:

▶ People 
▶ Process 
▶ Strategy
▶ Execution 

Learn more and read client testimonials at: hausofbold.com

Tyler Burch

Marketing Intern

Mathand, Inc.

Since 1979, Mathand has been optimizing warehouses and installing rack systems to improve the movement and storage of our customers' products. We ensure projects are delivered on time and within budget, so you can focus on what you do best — running your business.

Trust Mathand to elevate your operations and deliver productivity. After all, we've done just that for nearly 50 years now.

Marketing Specialist

LSI - Life Science Intelligence™

Marketing Manager

MaxOne

Social Media and Content Marketing Manager

Gentem Health

Growth Marketing Manager

Samaritan (UnitedHealthcare Techstars '20)

Social Media Manager

BoardActive

I'll give you a few accomplishments that I am proud of since I started here:

I noticed that our pricing model needed to be amended to better serve our clients. After taking time after work to research pricing strategies extensively, I got to work. With the help of another teammate, we cranked out this entire process within two weeks. 

The results? Two contracts were signed within the month. Oh, and our prices actually rose by over 300% too.

My other accomplishment I am proud of involves implementing new marketing channels during my first month with the team that broke our team record for most demos in a month. I had a hunch, did my research, considered our ICP for those channels, and generated 25% of our previous year's lead total. All within one month.

Of course, coronavirus nailed businesses shortly after that and we had to shift focus.

Digital Marketing Manager

RUF (Reformed University Fellowship)

I spent two years following my religious convictions, and I wouldn't trade it for the world. It also made me a better employee, co-worker, and marketer. People say soft skills are great, but people don't understand what it takes to acquire them. This role gave them away in bunches.

I learned how to have compassion for people that were different than me. Being a teammate that works differently with co-workers based on how they work best. Seeing jobs outside of my description that needed to get done, and doing them in a way that helped our team.

It also gave me a great understanding of raising funds and establishing regular touchpoints. During those two years, I raised $65,000+ in order to minister to students at Ole Miss. I had 100+ donors halfway through that process and established a monthly newsletter to thank and update my supporters.

Campus Ministry Staff Member

Macon Open Air Market

I was directly responsible for increasing our vendor total from 25 to 85 while taking classes full-time as a graduating junior.

I helped grow event attendance from 150 attendees to 3,000+ within four months. Our primary marketing channel and campaign was our Facebook page, which I operated alone. Within a four month period, I built our following by 2,500+ followers.

If you check the reviews of the page, I think an old review from one of the vendors specifically mentions me and my work in vendor relations.

Marketing Director

Hotplates Restaurant Group

One of the projects that directly contributed to revenue involved our fledgling trivia night. My boss was axing it as I came on board, but I insisted that we keep it and make some changes that would turn it around. He allowed it based on one condition:

I take over as host too. I took on the challenge, made some changes that cut our costs while also increasing the profit that this weekly event brought in. The overall attendance increase? 300%.

Marketing Eye : Sydney | Melbourne | Brisbane | Atlanta | Dallas | New York | Rotterdam

Although it was a short summer, this experience had laid the foundation for understanding workload and studying the audience of each client that I worked with at this digital agency.

This was actually where I met my boss at BoardActive. He was my primary client, and we established a relationship that was built strong enough that he brought me back in-house when the opportunity presented itself.

Creating space for Medtech startups and investors to partner | Marketing Manager at LSI

I love making decisions that build trust, showcase expertise, and create differentiation. Picking apart the semantics of content. Creating unique marketing touchpoints that don't have 77 "Ultimate Guides" on the first page of Google. Researching how buyers frame an offering and then putting that in place. 

Challenging myself and my team is a recurring theme. Ensuring we make profitable decisions. Pushing against assumptions and norms. Finding new ways to make the day-to-day operations more efficient. 

As for my future? I wanna build something special. I'm spending my time learning by building something great with our team. That's my winning formula. Learn, grow, and actually get my hands dirty. Could take awhile. Most things that are worth it do.

taplio

The Battle

Erin Balsa

Tyler Burch

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