Erin Balsa

Content Marketing Consultant and Writer 

Navattic

Marketing Advisor

Haus of Bold

I help sales-led B2B SaaS startups in four key areas:

1. People: Hire and train full-time content marketers
2. Process: Build and optimize content marketing processes
3. Strategy: Develop a narrative-led content strategy
4. Execution: Create bold content 

Happy clients include Showpad, Intellum, SurveyCTO, monday.com and more. 

hausofbold.com

Fractional Director of Content Marketing 

The Predictive Index

The Predictive Index is an Inc. 5000 B2B SaaS startup in the HR tech/human capital management space. 

I led a 12-person team made up of editorial, graphic design, media production, and digital learning professionals. 

In 2021, PI added 2,400+ new clients and 500 new PI partners—with content playing a central role in acquisition, onboarding, activation, and retention. We also increased our high-intent hand raiser leads by 102% in 2021.

Marketing Director — Content Marketing & Brand

I grew the content team from 1 to 8 full-time employees and built an iterative, narrative-led content strategy that helped us hit our aggressive marketing goals month over month. 

Our creative content campaigns drove millions in revenue during this time period. One research report, The 2020 Remote Work Report, helped us close 114 opportunities and drove $680k in revenue.

Head of Content Marketing 

As a content team of one, I built PI's content marketing engine from the ground up. 

During this time, I worked with the executive team to write the 50-page Ultimate Guide to Talent Optimization and talent optimization market map. We used these assets to launch a new discipline (talent optimization), and rebrand our product (talent optimization platform), helping us grow from seed to Series A ($50M).

Content Marketing Manager

Erin Balsa Content Marketing

Occasional freelance writer, editor, and content strategist for B2B, B2C, and D2C brands in various industries including Software & Services, Fashion, Food & Drink, and Media. 

Clients include Shinesty, Kindred Bravely, Mightier, Accord, Rhode Island Monthly, Boston Magazine, Parents Magazine, VONA (and many more).

erinbalsa.com

Editor, Writer & Content Strategist

Brafton Inc.

Brafton is the largest content marketing agency in the United States.

I was promoted to lead the Boston editorial department, overseeing all content managers, editors, and writers. In addition to managing writer resources (to the 30-minute unit), I sourced and screened talent, trained all new employees on content marketing best practices, and traveled to meet with clients. I also wrote for the Brafton blog and edited copy to build our authority as trusted a content marketing partner.

Managing Editor, Content Marketing

I managed a team of 15 full-time content marketing writers. In addition to coaching my team and assigning work, I edited copy for 100+ clients including SMBs, early-stage startups, and Fortune 500s.

Section Editor, Content Marketing

Providence Media

Providence Media publishes four monthly lifestyle magazines. 

I edited four print magazines per month, which entailed: 

- Community-based listening to understand trending topics
- Planning issues and coming up with good stories to tell
- Managing the editorial calendar
- Assigning work to freelance writers
- Writing cover lines, headlines, and articles
- Editing copy (I did all first round edits)
- Proofing copy

Assistant Editor

Collaborative for Educational Services

I led IEP meetings for incarcerated students ages 18-22 and advocated for out-of-district students in DYS and DMH placements. In summer, I taught at DYS facilities.

Educational Team Liaison

Girls of Gold

I co-founded a scrap gold buying business. We purchased broken, unwanted gold jewelry at gold buying parties and re-sold it to a smelter.

Co-Founder

Kennedy-Donovan Center

I supervised individual home share placements.

Case Manager

Justice Resource Institute

I managed direct care workers at Meadowridge Academy, a residential school for students with behavioral difficulties and complex trauma histories.

Assistant Manager

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions.

Hey! You landed on my profile, which means one of three things:

1. You want to sell me something 
2. You know me in real life
3. You want to create better content

If you’re a two or three, make yourself comfortable — I'm happy you're here!

Looking for a director-level content pro who can help your B2B SaaS startup create content that builds loyal fans and drives business results?

I'm a builder, strategist, and doer. And I'm obsessed with metrics that matter, like: 

- Pipeline generation: I helped increase high-intent request demo leads by 102% in a year. 
- Revenue creation: One of my research report campaigns drove $680K in closed won revenue.
- Happiness quotient: I assume positive intent, lead with empathy, and try to be a joy to work with.

My 13+ year professional content marketing journey took me from writing a personal blog to leading a 12-person content marketing engine at The Predictive Index (an Inc. 5000 HR Tech startup). In January of 2022 I took a leap of faith and went out on my own as a Fractional Director of Content Marketing. 

Three-and-a-half years later, and I have codified my expertise into a repeatable system I use with clients:

🔮 The Bland to Bold Framework helps B2B marketers create content that stands out and builds trust — so they make it onto their ideal buyers’ Day One Lists. It breaks bold content down into four key elements: originality, novelty, proof, and depth. Each element is represented by its own spectrum. 

🔮 The Bland to Bold Content Assessment™ is a 27-question survey that allows me to measure a brand’s content for originality, novelty, proof, and depth. Each question represents one content marketing competency, and the output is a list of strengths and gaps. 

🔮 The Bland to Bold Blueprint is a customized action plan that outlines a path forward, based on your assessment results. (Lots of people think they need to create more content when really they need to take a step back and build a stronger foundation.)

🔮 Execution is where I roll up my sleeves and get shit done! Because an action plan is just words on a page.

If you've made it this far, why not say hello? 

To avoid any generic banana "I see we both work in advertising services" messages, let's play two truths and a lie. One of these statements is false:

- I've been held up at gunpoint.
- I've traveled to 10 countries this year.
- I've taken roadkill to the taxidermist. 

Have a great day (or have the day you deserve, depending on the circumstances)!

Content Marketing Consultant

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions. 

Unlike some strategists and agencies, I don't hand you a content strategy and say, "Best of luck!" I ensure your success by helping across four buckets:

▶ People 
▶ Process 
▶ Strategy
▶ Execution 

Learn more and read client testimonials at: hausofbold.com

ABSOL (Absolute Solutions)

📌Managing & Training Creative Team
📌Collaborating with Clients
📌Developing Winning Content & Design Strategy 
📌Producing SEO Optimized Copy for Website and Blog
📌Working with Design Team to Produce On-brand & Hard-hitting Collaterals
📌Working with the Team to Improve the Overall Performance of Client's Websites 
📌Proposing Optimal Strategies to Increase the Bottom Line

Head of Creative Department

📌Managing & Training Creative Team
📌Collaborating with Clients
📌Developing Winning Content & Design Strategy 
📌Producing SEO Optimized Copy for Website and Blog
📌Writing Compelling Copy Pieces

Creative Lead

Upwork

📌Developing Sales Funnel for Online Businesses
📌Writing Compelling Sales Copy 
📌Facebook Ad Copywriting Expert
📌Email Sequence Copywriting Specialist
📌Professional Sales Page Copywriter
📌Landing Page Copywriting Expert
📌SEO Copywriting PRO
📌Social Media Ad Copy Specialist
📌Sales Copywriting Consultant

Direct Response Copywriter

Southville Solutions

📌Developing SEO content Strategy from Scratch 
📌Developing Content Calendar
📌Managing Creative Team
📌Running Social Media Marketing Campaigns

SEO Copywriter

ibrism Technologies

📌SEO Keyword Research
📌On-page SEO
📌Off-page SEO
📌 SEO Optimized Content Writing
📌Link Building
📌SEO Strategy for Online Business Websites and Social Media
📌 Developing Content Calendar for Clients
📌 Collaborating with Graphic Design Team

SEO Executive

Tin Tern Technologies

Website Developer

Note: Book a Free consultation: https://calendly.com/momina28

To get high-paying clients, there are only two ways:

1. Reach  out to them
2. Get them to reach out to you

Most businesses go for the first option.

Even if you are really good at what they do, your prospects find it hard to feel CONFIDENT about your expertise to solve their problems.

Heck, they even have no idea who you are, or what you bring to the table.

It means...Your Brand Authority is WEAK....

This results in you constantly struggling to convert just one lead by spending  thousands of dollars on marketing, sending tons of cold messages, and stilly worrying about where the next client will come from....

on top of that, you might be struggling to communicate your the REAL VALUE of your offer...

"What goes on my website? How do I stand out? What should I post? Where?"

Imagine...your Brand being considered as the Authority Figure in the industry...

Selling you products/services doesn't feel like selling at all but just a casual chat...

Clients reaching out to you on a daily basis... all you need to worry about is How to Support that DEMAND...

Sound incredible?

You must be thinking, " How the hell I am going to get to that stage?"

That is where I jump in.

Here is what you will get:

📌Boost conversions and increase sales
📌Create a strong brand identity and build trust with your audience
📌Differentiate yourself from your competitors and stand out in a crowded market
📌Generate more leads, subscribers, and customers

My sales copywriting services include:

📌Website Copywriting
📌Email Sequence Copywriting
📌Landing Page Copywriting
📌Sales Page Copywriting
📌Facebook/LinkedIn/Instagram and Google Ads Copywriting
📌Developing the Entire Sales Funnel
📌Brand Story

And the best part is... You get it my conversion copywriting services with a 100% MONEY BACK GUARANTEE...

If you think that I am not good enough by any means, there's no need to explain. You get your money back IMMEDIATELY.

Now, are you serious about building your Authority Online?

Let's make it happen.

👉🏼 Shoot me a DM

I'll see you at the top!

taplio

The Battle

Erin Balsa

Momina Sheikh

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