Erin Balsa

Content Marketing Consultant and Writer 

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions.

Erin enjoys B2B content marketing, keeping the Halloween spirit alive year-round, and talking about herself in the third person. 

No but really ... 

I've been working in content since 2011 when I landed my first job as an editor. Since then, I've worn a bunch of hats like:

- Content marketing agency leader
- Inc. 5000 B2B SaaS marketing director
- Freelance content strategist, writer, and editor

Over the years, I've written for a bunch of brands you probably know including:

- HubSpot
- Drift
- G2
- Intuit
- And a Fortune 100 that shall not be named

These days, I help marketing teams at B2B SaaS companies (Series A-C) survey a representative sample of their ICP and write a 𝒃𝒆𝒍𝒊𝒆𝒗𝒂𝒃𝒍𝒆 original research report that positions their brand as a credible authority — to secure press mentions and close enterprise deals.

If you're ready to publish research that builds trust instead of skepticism, let's chat. And if you just want to connect with a fellow marketing nerd who decorates for Halloween in July, I'm here for that too.

Hausofbold.com

Content Marketing Consultant

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions. 

Unlike some strategists and agencies, I don't hand you a content strategy and say, "Best of luck!" I ensure your success by helping across four buckets:

▶ People 
▶ Process 
▶ Strategy
▶ Execution 

Learn more and read client testimonials at: hausofbold.com

It's been 3 years since I joined Navattic as a marketing advisor.

In celebration,  I'm pressing buttons on my keyboard! 

(Look at me go.) 

I remember reaching out to Devin Reed and asking him how he got into advising. A simple question — but putting my intention out into the world changed things for me. 

Next day, Natalie Marcotullio reached out ... and the rest is history!

I'm grateful to have found such a wonderful long-term partner. Amazing people, amazing product, and super customer-obsessed. What's not to love?

👉  If your B2B needs regular guidance from a content/brand leader with deep experience in content strategy, original research, and thought leadership, drop me a note.

B2B Content Marketing Leader & Advisor | Creating Data-Backed Narratives That Make Selling Easier

I opened my LinkedIn notifications to see that someone left me a mean comment. 

My blood instantly started to boil. 

"Your research report reads like a sales brochure — you just don't know it yet."

𝘞𝘰𝘸. 𝘙𝘶𝘥𝘦! 𝘞𝘩𝘰 𝘩𝘢𝘥 𝘵𝘩𝘦 𝘢𝘶𝘥𝘢𝘤𝘪𝘵𝘺 𝘵𝘰 𝘴𝘢𝘺 𝘵𝘩𝘢𝘵 𝘢𝘣𝘰𝘶𝘵 𝘮𝘦?!

Oh. 

It was me.
I posted that.
A few days ago. 

This is what happens when you take the advice to "lead with a spicy hook." It comes back to haunt you every time you open your notifications. 😂

It’s 9:07am and we have already:

- eaten breakfast, twice
- built a haunted house out of Picasso tiles 
- made cookies with Play-Doh 
- put ghost stickers on a sheet of paper 
- colored (but not on the wall this time)
- played in 3 feet of snow 

Ah, what other joys will the day bring? 

I know one thing it won’t bring: the ability to work in silence. 

Those days are long gone. 🙃

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If your buyers are skeptical — and they are — would your research pass the sniff test or raise red flags? 🚩 

Most B2B research falls into one of four categories based on:

Rigor of methodology (competence)
Transparency of reporting (integrity)

Here’s a quick gut-check:

Is your methodology rigorous or sloppy?

Q: Was your sample size large enough to support the claims you made?
Q: Was your sample actually representative of your target market?
Q: Was the person who designed the survey and handled the data properly trained?
Q: Did you do data quality checks to weed out bots and people speeding through for rewards?
Q: Did your screener questions weed out respondents who lacked relevant, recent experience?
Q: Were your survey questions clearly worded, non-leading, and free from bias?
Q: Did you run cross-tabulations to analyze relationships within the data?
Q: Did you clearly disclose your confidence levels, margin of error, and study limitations?

Score it like this:
1 point for every “yes”
Higher score = higher rigor

Is your reporting transparent or selective?

Q: Did you set out to test a hypothesis rather than go digging for interesting stats after the fact?
Q: Did you report on the findings that challenged your assumptions — and not just the ones that supported them?
Q: Did you publish your survey questions verbatim instead of paraphrasing them?
Q: Did you distinguish between correlation and causation?
Q: Did you invite external experts to interpret your findings?
Q: Did you acknowledge limitations and uncertainties in your data?
Q: Did you keep your analysis neutral without turning it into a sales brochure?
Q: Did you show the full distribution of responses instead of only highlighting favorable results?

Score it like this:
1 point for every “yes”
Higher score = higher transparency 

Tally up your answers and see where you're at: 

High rigor + high transparency = Believable Research 
High rigor + low transparency = “Trust us” research
Low rigor + high transparency = Amateur research
Low rigor + low transparency = Hogwash research

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Michael Eckstein, EA

Let's just skip the whole sales-y 'About Me' section BS (you know the one, where you're just trying to figure out what their headline means but it feels like you're reading a sales page 🤢) and get straight to the point, kk?

You're here reading this because you have 5 questions.

1. Who is Michael Eckstein?
2. Why do they call him LinkedIn's Cutest Accountant?
3. What does he do?
4. What's all that cost?
5. How can I contact him (eg, hiring him, collaborating, having him on my podcast, etc)?

🤓 𝙒𝙝𝙤 𝙞𝙨 𝙈𝙞𝙘𝙝𝙖𝙚𝙡 𝙀𝙘𝙠𝙨𝙩𝙚𝙞𝙣?
I'm Michael Eckstein. I'm an accountant for marketing agencies and consultants that wanna run their agencies on more than just ✨vibes✨

I've been quoted by dozens of websites, guested on podcasts, was named on CPA Practice Advisor's '40 under 40' accountants list, was the Treasurer of a local nonprofit, blah blah blah, other very impressive brags, ⭐⭐⭐⭐⭐, etc. You get it. 

😍 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣'𝙨 𝘾𝙪𝙩𝙚𝙨𝙩 𝘼𝙘𝙘𝙤𝙪𝙣𝙩𝙖𝙣𝙩?
When I started hanging out on LinkedIn, every accountant was 'The World's Most Interesting/Fun/Extroverted/Super Cool Accountant'. So, I jokingly called myself 'LinkedIn's Cutest Accountant' and it stuck.

💪 𝙒𝙝𝙖𝙩'𝙨 𝙝𝙚 𝙙𝙤?
🏛️ Tax Compliance 🏛️ - Taxes, accounting, and payroll to keep your business on the IRS's good side
•Business tax returns (incl S-corps & partnerships)
•Personal tax returns (incl sole prop/SMLLC)
•Tax planning
•Outsourced accounting
•Year-round tax support (aka, help with all those little tax questions)
•Quarterly estimate calcs and reminders

💸 𝙒𝙝𝙖𝙩'𝙨 𝙖𝙡𝙡 𝙩𝙝𝙖𝙩 𝙘𝙤𝙨𝙩?
Tax Buddy: $2,000/yr+
incl, business return, personal return, and year-end tax review

Tax Essentials: $400/mo+
incl, Tax Buddy + quarterly estimates, year-round tax support, and summer meeting

Tax Hero: $950+
incl, Tax Essentials + monthly bookkeeping and tax-ready books

a la carte
•S-corp / P-ship: $2,000+
•Personal: $1,000+
•Consult: $350

📞 𝙃𝙤𝙬 𝙙𝙤 𝙄 𝙘𝙤𝙣𝙩𝙖𝙘𝙩 𝙝𝙞𝙢?
You can reach me by DMing me here on LinkedIn, emailing me at michael@restingbusinessface.com, or scheduling a call at restingbusinessface.com

PS, if I just sent you a connection request, I promise I won't pitch you 🤞

Owner/Enrolled Agent

A local accounting practice helping Long Islanders and local small businesses with their tax returns, accounting, and tax problems. 

Services:
• Personal/Individual Tax Preparation
• Business Tax Preparation
• Outsourced Accounting/Bookkeeping
• Tax Representation and IRS Problem Solving

Big wins:
• Saved a client $24,000 using a mortgage forgiveness exclusion loophole
• Reversed an IRS bank account levy (aka they drained his accounts) and got my client on a payment plan
• Saved a client $23,000 using a NYS income sourcing loophole

Rule #1 of bookkeeping - don't comingle your personal and business expenses

You can screw literally everything else up, but as long as your expenses are separated, it can be fixed.

If they're combined, you've unleashed a Pandora's box style hellish nightmare on our mortal coil and, for that, I'm charging you 30% more to fix it.

At least.

(by the way, Rule #2 of bookkeeping is - if you're making real money, just hire a professional to do it. Between mistakes, opportunity cost, and stress, DIYing it is costing you more than you realize)

#RestingBusinessFace - accounting for agencies: returns filed, books kept, estimates paid, & questions answered

Worry less about the IRS | Artisanal, grass-fed tax & accounting for marketing consultancies 🧑‍🌾

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The Battle

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