Erin Balsa

Content Marketing Consultant and Writer 

Navattic

Marketing Advisor

Haus of Bold

I help sales-led B2B SaaS startups in four key areas:

1. People: Hire and train full-time content marketers
2. Process: Build and optimize content marketing processes
3. Strategy: Develop a narrative-led content strategy
4. Execution: Create bold content 

Happy clients include Showpad, Intellum, SurveyCTO, monday.com and more. 

hausofbold.com

Fractional Director of Content Marketing 

The Predictive Index

The Predictive Index is an Inc. 5000 B2B SaaS startup in the HR tech/human capital management space. 

I led a 12-person team made up of editorial, graphic design, media production, and digital learning professionals. 

In 2021, PI added 2,400+ new clients and 500 new PI partners—with content playing a central role in acquisition, onboarding, activation, and retention. We also increased our high-intent hand raiser leads by 102% in 2021.

Marketing Director — Content Marketing & Brand

I grew the content team from 1 to 8 full-time employees and built an iterative, narrative-led content strategy that helped us hit our aggressive marketing goals month over month. 

Our creative content campaigns drove millions in revenue during this time period. One research report, The 2020 Remote Work Report, helped us close 114 opportunities and drove $680k in revenue.

Head of Content Marketing 

As a content team of one, I built PI's content marketing engine from the ground up. 

During this time, I worked with the executive team to write the 50-page Ultimate Guide to Talent Optimization and talent optimization market map. We used these assets to launch a new discipline (talent optimization), and rebrand our product (talent optimization platform), helping us grow from seed to Series A ($50M).

Content Marketing Manager

Erin Balsa Content Marketing

Occasional freelance writer, editor, and content strategist for B2B, B2C, and D2C brands in various industries including Software & Services, Fashion, Food & Drink, and Media. 

Clients include Shinesty, Kindred Bravely, Mightier, Accord, Rhode Island Monthly, Boston Magazine, Parents Magazine, VONA (and many more).

erinbalsa.com

Editor, Writer & Content Strategist

Brafton Inc.

Brafton is the largest content marketing agency in the United States.

I was promoted to lead the Boston editorial department, overseeing all content managers, editors, and writers. In addition to managing writer resources (to the 30-minute unit), I sourced and screened talent, trained all new employees on content marketing best practices, and traveled to meet with clients. I also wrote for the Brafton blog and edited copy to build our authority as trusted a content marketing partner.

Managing Editor, Content Marketing

I managed a team of 15 full-time content marketing writers. In addition to coaching my team and assigning work, I edited copy for 100+ clients including SMBs, early-stage startups, and Fortune 500s.

Section Editor, Content Marketing

Providence Media

Providence Media publishes four monthly lifestyle magazines. 

I edited four print magazines per month, which entailed: 

- Community-based listening to understand trending topics
- Planning issues and coming up with good stories to tell
- Managing the editorial calendar
- Assigning work to freelance writers
- Writing cover lines, headlines, and articles
- Editing copy (I did all first round edits)
- Proofing copy

Assistant Editor

Collaborative for Educational Services

I led IEP meetings for incarcerated students ages 18-22 and advocated for out-of-district students in DYS and DMH placements. In summer, I taught at DYS facilities.

Educational Team Liaison

Girls of Gold

I co-founded a scrap gold buying business. We purchased broken, unwanted gold jewelry at gold buying parties and re-sold it to a smelter.

Co-Founder

Kennedy-Donovan Center

I supervised individual home share placements.

Case Manager

Justice Resource Institute

I managed direct care workers at Meadowridge Academy, a residential school for students with behavioral difficulties and complex trauma histories.

Assistant Manager

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions.

Hey! You landed on my profile, which means one of three things:

1. You want to sell me something 
2. You know me in real life
3. You want to create better content

If you’re a two or three, make yourself comfortable — I'm happy you're here!

Looking for a director-level content pro who can help your B2B SaaS startup create content that builds loyal fans and drives business results?

I'm a builder, strategist, and doer. And I'm obsessed with metrics that matter, like: 

- Pipeline generation: I helped increase high-intent request demo leads by 102% in a year. 
- Revenue creation: One of my research report campaigns drove $680K in closed won revenue.
- Happiness quotient: I assume positive intent, lead with empathy, and try to be a joy to work with.

My 13+ year professional content marketing journey took me from writing a personal blog to leading a 12-person content marketing engine at The Predictive Index (an Inc. 5000 HR Tech startup). In January of 2022 I took a leap of faith and went out on my own as a Fractional Director of Content Marketing. 

Three-and-a-half years later, and I have codified my expertise into a repeatable system I use with clients:

🔮 The Bland to Bold Framework helps B2B marketers create content that stands out and builds trust — so they make it onto their ideal buyers’ Day One Lists. It breaks bold content down into four key elements: originality, novelty, proof, and depth. Each element is represented by its own spectrum. 

🔮 The Bland to Bold Content Assessment™ is a 27-question survey that allows me to measure a brand’s content for originality, novelty, proof, and depth. Each question represents one content marketing competency, and the output is a list of strengths and gaps. 

🔮 The Bland to Bold Blueprint is a customized action plan that outlines a path forward, based on your assessment results. (Lots of people think they need to create more content when really they need to take a step back and build a stronger foundation.)

🔮 Execution is where I roll up my sleeves and get shit done! Because an action plan is just words on a page.

If you've made it this far, why not say hello? 

To avoid any generic banana "I see we both work in advertising services" messages, let's play two truths and a lie. One of these statements is false:

- I've been held up at gunpoint.
- I've traveled to 10 countries this year.
- I've taken roadkill to the taxidermist. 

Have a great day (or have the day you deserve, depending on the circumstances)!

Content Marketing Consultant

I build and execute content marketing strategies for sales-led B2B SaaS startups that sell complex, enterprise-ready solutions. 

Unlike some strategists and agencies, I don't hand you a content strategy and say, "Best of luck!" I ensure your success by helping across four buckets:

▶ People 
▶ Process 
▶ Strategy
▶ Execution 

Learn more and read client testimonials at: hausofbold.com

Ashley Amber Sava

Manychat

I write because I’m convinced most messaging needs a serious attitude adjustment. At Manychat, I don’t do predictable. I don’t do “safe.” My job is to bring life, personality and chaos to words that wouldn’t dare sound human on their own.

No templates. No polished nonsense. Just raw, unhinged creativity and a relentless quest to make writing feel alive—whether that means a bit weird, a little rebellious or just too real for comfort.

I break the rules. And I’ve yet to look back.

Senior Writer

Content Storytelling and Consulting

Welcome to the disruption zone—where content, communications and culture collide. You’re not here for a shiny facade—you crave authenticity, engagement and a story that’s raw and real. Forget corporate jargon and empty promises. This is where we dig deep, unearth truths and craft vibrant messages—because settling for mediocrity? Not an option.

What’s on the Menu?

Content Culture Alchemy: Transform your first content hire into a powerhouse. I’ll create the perfect job description, seamlessly integrate into your hiring process and lay down a roadmap for success from day one. Every great story needs a killer opening line.

Interview-Led Insight Crafting: Tap into the minds of industry titans. I’ll turn insider knowledge into compelling narratives that elevate your brand and drive authority.

Cutthroat Editing: Your story deserves to shine. From blogs to case studies, I’ll sharpen your narratives, ensuring your voice cuts through the noise.

Ghostwriting for Titans: CEOs and entrepreneurs, your time is money. Hand over your thoughts, and I’ll transform them into thought leadership pieces that resonate.

Dynamic Employee Onboarding: From the moment the ink dries on an offer letter, let’s create an onboarding experience that makes new hires feel like they’ve joined a movement.

Culture Playbook Creation: Say goodbye to dry employee handbooks. We’re crafting living documents that reveal your true culture through candid insights.

Executive Comms Warfare: Leaders, master the art of feedback and foster a culture of empathy. I’ll equip you to turn tough conversations into powerful growth opportunities.

Engagement Ecosystem Revamp: Dive deep into your internal communication and emerge with a revitalized strategy that ensures every voice is heard.

Employee Communications & Content Storytelling Expert

Alight Solutions

By crafting and executing a robust content strategy meticulously aligned with our company's overarching objectives, I achieved remarkable results in enhancing brand awareness and engagement while leading content at Alight. 

One of my key achievements was optimizing our content creation process. Through strategic adjustments and workflow enhancements, we slashed production times while elevating the caliber of our output. This not only bolstered efficiency but ensured that each piece of content resonated deeply with our target audience.

I led initiatives to establish thought leadership and authority in our industry through impactful content. By leveraging subject matter experts and thought leaders, we created compelling thought leadership pieces that positioned our brand as a trusted advisor and industry influencer.

Beyond metrics and numbers, my role extended to fostering a culture of innovation and collaboration within our team. By championing creativity and emphasizing strategic alignment with company goals, we cultivated a team environment that consistently delivered.

Director of Content Strategy

Unpopular Opinion Podcast

Unpopular Opinion is a podcast for professionals from all walks of life who want to hear the success stories of innovators who’ve won by taking the path less traveled. In each episode, recovering journalist and content marketer Ashley Amber Sava interviews individuals who have prospered thanks to their GENUINELY unpopular opinions, despite warnings from the naysayers, threats to their careers, and colossal obstacles. 

All rebels are welcome.

Audience Ops produces the show! If you're a professional looking to launch a podcast like this one, visit https://audienceops.com/unpopular-opinion/

Host

Rolebot | AI-powered Job Board for Passive Talent

As the steward of all marketing content initiatives at Rolebot, I wielded a strategic vision to elevate community engagement, fortify brand awareness and drive impactful sales outcomes across diverse platforms and formats. Embedded within the senior executive leadership team and reporting to the CEO and Founder, I ensured that every piece of content—from internal communications to external campaigns—resonated with our brand ethos and seamlessly aligned with organizational objectives.

I meticulously crafted a unified brand narrative that spoke volumes across online, social media, email, point of purchase, mobile and video channels. Each piece of content was not merely created but  optimized for both search engines and user experience, ensuring maximum reach and resonance.

In addition to driving day-to-day content operations, I architected a robust content strategy that harmonized with broader marketing initiatives, fostering both short-term impact and long-term growth. This strategy was not static but evolved through agile methodologies, continuously adapting to market dynamics and customer insights.

At the helm, I led a talented team of designers and strategists, empowering them to translate creative visions into compelling realities. 

My impact extended beyond creation to establishing standards, systems and best practices for content creation, distribution, maintenance and repurposing. I streamlined workflows—from content inception to retirement—ensuring efficiency and consistency while maintaining a relentless focus on quality and brand integrity.

By aligning creativity with strategic foresight, I not only fortified Rolebot's market position but also cultivated a vibrant community of engaged stakeholders who resonated deeply with our brand's narrative and mission.

Head Of Content, Director of Marketing

Pushnami

I was responsible for the development, execution and delivery of Pushnami's editorial content that connects with customers, employees, thought leaders and prospects.

As the very first content hire, I played a pivotal role in shaping our brand's narrative and amplifying our market presence through strategic content initiatives. 

I crafted a cohesive content strategy that seamlessly integrated with our overall marketing objectives. By conducting in-depth market research and audience analysis, I identified key opportunities and developed content plans that resonated with our target demographic.

One of my significant achievements was optimizing our editorial calendar and content workflows. Through meticulous planning and process refinement, I ensured timely and high-quality content delivery across multiple platforms. This streamlined approach enhanced productivity and yielded consistency in our messaging and brand voice.

In collaboration with cross-functional teams, I spearheaded the creation of compelling content assets. From blog posts and case studies to whitepapers and social media content, each piece was meticulously crafted to engage our audience and drive meaningful interactions.

I implemented robust editorial standards and quality assurance processes to uphold content excellence. By fostering a culture of creativity and attention to detail within my team, I elevated the caliber of our content while adhering to brand guidelines and SEO best practices.

Beyond content creation, I leveraged data-driven insights to measure content performance and optimize our strategies. Utilizing analytics tools, I monitored engagement metrics, conversion rates, and audience feedback to continuously iterate and improve our content approach.

Through strategic partnerships, guest contributions and expert interviews, I positioned our brand as a trusted industry voice, driving thought-provoking discussions and building credibility within our niche.

Content and Editorial Manager

As the very first content hire, I built content into the culture of the company. 

I established editorial style guidelines, maintained content calendars, built a social media following and helped put the Pushnami name on the map. 

I championed cross-functional collaboration and knowledge-sharing initiatives. By fostering open communication and collaboration with sales, product and CS teams, I ensured alignment in messaging and campaign execution, ultimately driving unified brand storytelling and customer engagement.

Tethr

As the inaugural content marketing manager at Tethr, I spearheaded the development and execution of our content strategy from the ground up. Embracing the challenge of establishing a robust online presence, I began by immersing myself in understanding our brand's voice, market positioning and audience personas.

I conducted a comprehensive audit of existing content assets and market landscape. This assessment provided valuable insights into our strengths, weaknesses and untapped opportunities. Armed with this knowledge, I crafted a strategic content roadmap aligned with our business objectives and customer needs.

Collaborating closely with cross-functional teams, I championed the creation of compelling content across various platforms. From engaging blog posts and thought leadership articles to informative guides and social media hits, each piece was meticulously crafted to resonate with our target audience and drive meaningful engagement.

In parallel, I implemented SEO best practices and monitored performance metrics rigorously. Leveraging analytics tools, I tracked content performance, measured key metrics such as traffic growth, engagement rates and conversion metrics, and continuously optimized our strategy to maximize ROI.

Beyond content creation, I played a pivotal role in enhancing brand visibility and thought leadership. Through community engagement initiatives, I fostered deep connections with our audience and stakeholders.

I laid the groundwork for a scalable content marketing infrastructure and cultivated a culture of creativity, collaboration and continuous improvement.

Content Marketing Lead 

Pipefy

I led a dedicated team through the intricate realm of marketing communications, ensuring every piece of content, pitch, campaign and presentation resonated with clarity and persuasion. My role encompassed overseeing the entire spectrum of verbal and written communication, from meticulously refining marketing materials to crafting compelling narratives that captured our brand essence.

Collaborating closely with each team member, I facilitated the development of cohesive marketing strategies tailored to meet our objectives and engage our target audience effectively. Whether it was aligning campaign messages with brand values or refining pitch decks for client presentations, I ensured that our messaging was not only on target but also compelling and persuasive.

I spearheaded initiatives to elevate our brand voice across various channels, enhancing our market presence and driving engagement. By harnessing the power of words, I crafted compelling content that sparked interest and fostered meaningful connections with our audience. This included everything from website copy and blog posts to social media content and email campaigns, each meticulously crafted to drive impact and deliver results.

Beyond content creation, I instituted rigorous quality standards and editorial guidelines to uphold consistency and excellence across all communications. By leveraging my expertise in storytelling and messaging, I transformed complex ideas into clear, digestible narratives that resonated with stakeholders and amplified our brand story.

Through strategic guidance, attention to detail and a passion for impactful storytelling, I empowered our team to deliver compelling marketing initiatives that made a lasting impression and drove business growth.

Head of Content, Editor & Social Media Manager

Concordia University Texas

As Concordia University Texas' dedicated content marketing lead, I held the reins on all things linguistic, weaving a narrative that resonated across digital and print landscapes. I not only managed but meticulously curated content across diverse platforms, ensuring every word echoed the university's ethos and mission with clarity and impact.

At the heart of my responsibilities was the management and cultivation of the university blog, where I crafted compelling narratives that engaged our community and showcased the spirit of Concordia. Beyond blogosphere prowess, I wielded my editorial prowess to polish and refine copy for all marketing collateral, from brochures to digital campaigns, ensuring consistency and effectiveness in every communication piece.

The heartbeat of Concordia's alumni community beat through the stories I penned for our esteemed alumni magazines, where I told stories of their life and achievements, fostering a sense of belonging and pride among our graduates. I crafted engaging content that welcomed prospective students, guided current ones and celebrated our academic achievements and community milestones.

Recognizing the need for coherence and continuity in our communications, I spearheaded the development of Concordia's inaugural content style guide, establishing clear guidelines for voice, tone and messaging across all platforms. This guide ensured brand consistency and also empowered colleagues to articulate Concordia's narrative in their respective communications confidently.

I was the go-to resource for all things editorial. Whether it was fine-tuning a angle or settling a debate over punctuation, I was the university's internal comms and content expert.

I collaborated with various departments, lending my expertise to campaign strategies that amplified our educational offerings, community initiatives and student achievements. All official external communications underwent my meticulous scrutiny.

Content Marketing Specialist, Content Lead

Hill Country News

As the Editor in Chief of the Hill Country News, I wielded a pen—or rather, a digital interface—to shape the weekly heartbeat of Cedar Park, Texas. From guiding reporters to uncover compelling stories to meticulously crafting narratives resonating with our community, I was a busy bee.

My role was not just about overseeing operations but immersing myself in the pulse of the community. From breaking news to in-depth features, every piece underwent my editorial lens, ensuring accuracy, clarity and journalistic integrity.

Beyond editorial duties, I wore multiple hats, often donning the photographer's lens to capture the essence of community events and milestones. Whether it was city council deliberations, school board meetings or town halls, I was there to document and distill the essence of local governance and civic engagement into compelling visual and written narratives.

Each issue was a testament to my meticulous attention to detail and commitment to delivering timely, relevant content that informed and connected our community.

Community engagement was at the core of my responsibilities. I crafted features and community pieces that celebrated local heroes, highlighted cultural events and showcased the diverse fabric of Cedar Park. Through storytelling, I fostered a sense of belonging and pride among our readers, reinforcing the Hill Country News as a trusted source of information and reflection of our community's vibrancy.

Through diligent reporting, thoughtful editing and creative leadership, I upheld the newspaper's mission to inform, inspire and empower our readers, making a lasting impact on the fabric of the city.

Editor In Chief

Content, Editorial & Employee Communications Leader | Recovering Journalist | Storyteller | The Editor | Unpopular Opinion Podcast Host | Incurably Cheerful

There’s a moment in every LinkedIn scroll where you feel it—a slow, gnawing nausea. It creeps in with the motivational TED Talk masquerading as a post. You know the one: a guy in an ill-fitting blazer whisper-screaming about “unlocking potential." Keep scrolling. Enter the grind-bro. Eyes bloodshot. Skin like a haunted drumhead. He’s been awake since 2:47 a.m. for...reasons. His post reads like a deranged love letter to burnout culture, all caps yelling about “discipline."

And then, the fluff prophet/AI oracle. Their face is slack, mouth twitching as they whisper, “AI is going to disrupt everything,” like a doomsday preacher on a street corner with a cardboard sign. “We’re living through the next industrial revolution,” they declare, conveniently ignoring the fact that their entire strategy is pasting ChatGPT outputs into Canva templates.

The clap emojis pile up. The buzzwords snowball. And you sit there, wondering why we're applauding this nervous breakdown.

Welcome to my profile. I don’t do that here.

Here, you’ll find stories that make you laugh, flinch, maybe even even stop mid-scroll to reread. I write to jolt you awake—not to whisper sweet nothings about KPIs. My posts are jagged, human and unapologetically real. They’ll linger like a scar you can’t stop tracing. Because that’s what good writing does—it takes your attention hostage.

I’ve been called irreverent, abrasive, “not for everyone.” I take that as a compliment. My words are a protest against the beige corporate sludge clogging up this platform. I write for the people who hate white noise, and who crave a voice that’s sharp, raw and distinctly human. My content is for those who want something real, even if it stings. If that’s you, stick around. If it’s not, go back to clapping for the guy trying to sprint through his midlife crisis.

Here’s what to expect: Stories about the absurdity of modern work culture. Rants about the dumbest trends. Tactical advice wrapped in cynicism. And maybe, just maybe, a small dose of hope—wrapped in barbed wire, because I’m not a monster.

Because while this platform loves its safe, saccharine posts about “growth” and “hustle,” I’d rather talk about the messiness of actually trying to get there. The fumbles, the failures, the outright catastrophes. It’s not pretty, but it’s honest. And honesty’s in short supply these days.

If you’re tired of scrolling through LinkedIn posts that feel like a bad infomercial for someone’s personal brand, stick around. Let’s be human, even when the algorithm begs us not to be. 

And yes, I still use em dashes. Fight me.

taplio

The Battle

Erin Balsa

Ashley Amber Sava

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