Event Business Formula

Pioneer of transformative education for event entrepreneurs | Voice behind "The Business of Meetings" podcast—sharing insights and stories for your professional and personal growth | Author of the acclaimed "Meeting at C-Level," guiding you through the strategic nuances of event planning | Former Chairman of MPI's International Board.

We come alongside overwhelmed event business owners and help them set themselves free. The Event Business Formula Innovation Lab empowers entrepreneurs to get to the next level while gaining their time back!

President

Associated Luxury Hotels International (ALHI)

Providing expert guidance and strategic advice to enhance the organization's offerings and strengthen its position in the luxury hotel and events industry.

Advisor

Private Optimizing, LLC

About 10,000 baby-boomers are retiring every day. Those who own a small business generally don’t have a succession plan or are too small for Professional Investment Firms. That’s where we come in.

Imagine a Team of highly experienced, multi-lingual, multi-cultural, and successful achievers bringing together the power and processes of Private Equity Firms and the business and operational acumen of Small Business owners. Welcome to Private Optimizing. We acquire, optimize, and grow small businesses across the United States of America.

Founder

Moomenti

Representing Moomenti as a Brand Ambassador, helping people book their next luxury moments across the US, Canada, Mexico, and The Caribbean.

Brand Ambassador

Forbes Business Council

Contributing insights and thought leadership as an Official Member of the Forbes Business Council, with a focus on the business and events industry.

Official Member

SecuTix SA

Started from scratch–developed and oversaw the US operations of SecuTix SA. Our cutting-edge, blockchain enabled, open cloud ticketing and engagement platforms help you to understand and engage with your customers, monetise your products and services, secure your operations and enhance your audiences’ experience before, during and after the event.

CEO USA

Swantegy

Based out of Belgium, we produced some of the most exciting events that business people have ever attended. Each event was designed to not just entertain attendees but to align them with corporate goals, generate profits and empower teams.

Keyway LLC

Co-founded Keyway LLC, focusing on unlocking payment potential in the hospitality and events industry. Launched an innovative program to help secure the Convention  Centers in America (now under the wings of IAVM as "Academy for Venue Safety and Security - AVSS").

Founding Partner

Reed Exhibitions

Provided strategic oversight and guidance to Reed Exhibitions' global meetings and events portfolio, driving growth and excellence in the sector.

Non-Executive Chairman of Global Meetings & Events Portfolio

Culture22 Communications Group

Led the Event Strategy Practice at Culture22, delivering strategic event solutions that enhanced brand engagement and achieved business objectives.

Managing Director Event Strategy Practice

Feeling stuck in your event business?
Buried in client work, struggling to delegate, and constantly putting out fires?
You’re overwhelmed, exhausted—and quietly wondering if you're the only one feeling this way.
You're not.
And you don’t have to figure it all out alone.
I’ve built, scaled, and sold a successful international event business—and now I help event entrepreneurs like you do the same.
More clarity. Better clients. Sustainable growth.
Let’s build a business that works for you—not the other way around.

Who Am I?
I’m Eric Rozenberg—Belgium-born, American by choice 🇧🇪🇺🇸—fueled by strong coffee, strategic thinking, and an even bigger heart for helping Meetings & Events entrepreneurs succeed.

Over the past 20+ years, I’ve organized events in 50+ countries, written two best-selling books, hosted 280+ episodes of The Business of Meetings podcast, and advised some of the smartest and most successful event business owners in our Industry.

I’ve also been where you are—navigating overwhelm, wearing too many hats, and carrying the full weight of the business on my shoulders.
That’s why I created Event Business Formula—a coaching platform built to help you gain clarity, create systems, and grow with confidence.

What We Do
Through our coaching programs and peer community, we help event business owners:

Regain control of their time
Build scalable teams and systems
Shift from service provider to strategic partner
Raise prices, attract better clients, and boost profitability
Feel less alone and more empowered to lead

Whether you’re making 6, 7, or 8 figures—growth without clarity is chaos. We help you build a business that serves your life—not the other way around.

How Can You Benefit?
When we work together, you’ll get:
A strategy tailored to your goals—not a cookie-cutter plan
Tools to delegate and scale without burning out
Accountability from someone who’s been in your shoes
Access to my global network of trusted industry experts
Practical systems you can implement immediately
A partner who challenges, supports, and drives real results

The Business of Meetings
My weekly podcast features raw, insightful conversations with global industry leaders and innovators.
If you’re in the business of events, this is your go-to source for clarity, connection, and inspiration.

Let’s Connect
👉 DM me here on LinkedIn
🎙 Listen to The Business of Meetings

Let’s get you out of survival mode and into ownership—of your time, your value, and your growth.

Eric Rozenberg

Your title is the quietest voice in your network.

As small business owners, our network rises with our character when no one is buying.

I watched a President's Club winner go from champagne to severance in one email. Big logo. Loud title. Thin network. Two months later, the only thing that was calling back was the echo.

I also watched a mid-level rep with no fancy title change companies and fill her calendar in two weeks. She hosted a small roundtable every month. She shared honest field notes. She introduced smart people to each other with consent. Her reputation traveled faster than her business card.

Here is the unpopular truth. A network built on job titles collapses the moment the title changes. A network built on value survives every reorg.

Your network is more than your role. It is proof of work outside your payroll. It is the room that remembers you after your badge changes color. It is an insurance policy for your pipeline and your identity.

If you want to grow your event business and your relationships require a calendar invite to exist, you are one action away from irrelevance. The market rewards connectors who create value without a pitch.

Practical ways to build that kind of network today:

Be known for a problem, not a position. Teach the market how to think about that problem.

Publish your field notes weekly. What you tried, what you learned, what failed. Make it useful and specific.

Create one valuable introduction each week with clear context and mutual permission. Track outcomes and follow up.

Keep a give list. Three people you can help right now with a brief teardown, a reference story, or a resource.

Ask for advice before you ask for access. Then report back with results. Close the loop.

Own a recurring ritual. Office hours, study group, book club, and customer panel. Show up even when attendance is small.

Send gratitude with receipts. Name the specific moment that helped you and how you applied it.

Stop collecting titles you would not invite to coffee if you lost your quota tomorrow. Start building friendships that still return your call when there is nothing to buy.

If your network knows your craft, your generosity, and your follow-through, you have leverage no downturn can erase.

Growth starts when you walk your talk. Here’s how leaders evolve from doing to leading. 📈 ✅ 
#ProfessionalGrowth #SuccessTips #EventBusinessFormula #Leadership

Confidence isn’t something you wait to have, it’s something you build by showing up, even when it feels uncomfortable. 

In this conversation, with Shannon Thaler Cherry dive into why the moments that stretch us are often the moments that shape us most.

Keep showing up. Keep leaning in. That’s where the growth is. 💪✨ 

#Leadership #EventProfessionals #GrowthMindset #ConfidenceBuilder #KeepShowingUp #BusinessOfMeetings #EricRozenberg #ProfessionalGrowth #MeetingsIndustry #EventLeaders #MindsetMatters #MotivationDaily

The final quarter sets the tone for the year ahead.
Most people slow down; high performers take massive action.
Here’s the mindset and strategy to finish strong and build momentum for 2026.”

#Leadership #EventBusiness #BusinessGrowth #Q4Strategy #MassiveAction #EventProfs #EntrepreneurMindset

In events industry, the to-do list never ends.
But here’s what I’ve learned after decades in events and business:

You don’t win by doing more.
You win by doing what matters most.

Protect your time. Prioritize the needle-movers.
That’s where real growth comes from. 

#EventProfs #BusinessOfMeetings #EventLeaders #EventPlannerLife #PurposeDrivenWork #DoWhatMattersMost #EntrepreneurMindset #EventSuccess

This is a true “American Dream story” in the making. Congrats Sam Adlerfligel. Welcome to the Land of Freedom and Entrepreneurship. Welcome to America.

Building the spiciest network of padel clubs across the U.S.

After successfully spicing up padel games in Belgium for the past two years, WeSpice is crossing the Atlantic to launch a network of premium padel clubs across the United States!

Our pilot project in Florida is already well on track 🇺🇸🔥

And we’re now looking for passionate partners and investors to join us on this exciting adventure !

Feel free to reach out for more information or any questions !

#padel #investmentopportunity #usa

“When your business aligns with your purpose, growth becomes effortless.”

Wonder how you can successfully implement AI in your organization? Read this article!

As interest in AI continues to grow, our research and client experience continues to reveal a key insight: successful AI integration depends on the alignment of AI Experience (AIXP) Strategy & Design and Human-Centered Enablement (HCE). Together, these approaches ensure AI solutions are designed with users' unique needs and preferences in mind.

Discover how our team bridges the two below, and please connect with us to learn more!

Ryan Watts, Stephanie Stobart, Sydney Edelstein, Julia Lauer, Analese Lutz, Ella Johnson
https://lnkd.in/eS2xjyhb

Open article: Designing the Intersection of AI Experience and Human-Centered Enablement by medium.com

Designing the Intersection of AI Experience and Human-Centered Enablement

Action is the bridge between ideas and results.💯✅  

Here’s how to finish your year strong.

#LeadershipDevelopment #BusinessGrowth #StrategicAction #FinishStrong #ProfessionalGrowth #PurposeDrivenLeadership #ResultsFocused

Strong operations = sustainable growth.

Lisa Gregory shares key lessons on building event services operations that fuel capacity, consistency, and success.

A must-listen for every event professional aiming to scale.

#EventBusinessFormula #TheBusinessOfMeetings #EventPros #EventOperations #BusinessSystems

Lisa Gregory said it best:
“Scale comes from systems, not sweat.”

If you’re still relying on effort alone, you’ll eventually hit a ceiling.
But when you build systems, you build freedom, capacity, and consistency.
That’s where real growth begins.

#EventBusinessTips #TheBusinessOfMeetings #EntrepreneurMindset #BusinessGrowth #EventPros

LinkedIn Growth Hacker✌️ ||Believe in Smart work💥 || Content Creator🖋️|| Believe in Opportunities💫|| Adding a little spark✨

LinkedIn Growth Hacker || Marketing || Believe in Smart work || Content Creator || Believe in Opportunities

Hello LinkiFam 👋

This side Vidhi,Thanks for visiting my profile .

We live in a digital age where your online presence a reputation matter more than ever.

I love to help people shine online and become their ownbrands. The power of social media is undeniable.

Building your personal brand is like planting a seed today that will grow into a fruitful tree tomorrow.

You might be wondering how can I help you grow your personal brand online. 

I can help you in following ways:-

📌LinkedIn Profile Management 
📌Content Marketing 
📌Social Media Manager 

If you are someone who wants to harness the power and potential of branding the right way online, let's connect.

For Services DM me or drop a mail at v.toshniwal2828@gmail.com

Technology 👩‍💻excites me and I'm always in the awe of the change it drives in world🌍

Vidhi Toshniwal

A friend of mine just crossed $10K in a single month.

And what shocked me wasn’t the money,
it was how it started.

Not with a big team.

It started with her sitting on her bed… typing one simple line into Replit Design Mode.

Just two months earlier, she was stuck.

She had an idea for an AI image generator app, users could type a description and instantly get a professional-quality image for social media, presentations, or marketing, but every time she tried to create a website or app for it, she froze.

“I’m not a designer.”
“I can’t build a site.”
“What if it looks unprofessional?”

So the idea kept collecting dust.

One random night, she tried Replit Design Mode out of pure frustration. Typed a single sentence describing her idea.

And boom, in under 2 minutes, she had:

✓ A clean, aesthetic, professional landing page
✓ A fully designed app interface where users could generate images instantly
✓ Interactive elements like image previews and download buttons
✓ A version she could edit in normal English
✓ The option to turn it into a full app with Convert to App

Zero coding.

She published it the SAME night.

The next week, she started getting users.
Her app went viral among small businesses and creators.

By month two, she hit $10,000 in revenue.

Not because she was “lucky.”
But because she finally removed the walls between ideas → execution.

If you’re waiting for the perfect moment… stop waiting.

Sometimes your life changes in the 2 minutes you decide to actually start.

Try it yourself → https://replit.com

Last night, I did something crazy.

I built a full AI Meeting Assistant app on Replit…

and I’m still shocked at how fast it happened 🤯

I opened Replit with one simple idea:

“An AI meeting assistant that takes notes, creates summaries, and sends tasks.”

That’s it.

I typed the description…
and in under 2 minutes, the entire design appeared.

Like magic.

➡️ Clean dashboard
➡️ Note-taking space
➡️ Auto-summary section
➡️ Task list with assignees
➡️ Email/Drive export buttons
➡️ Fully mobile-ready

Then I clicked Convert to App…
and suddenly it wasn’t just a design.

It became a working product.

Before Replit, this would’ve taken:
days of wireframing,
hours of meetings,
and endless “Can you send the updated version?”

Now it takes:
one prompt.
one click.
one minute.

This genuinely felt like the fastest idea → reality moment of my life.

If you’ve been sitting on an idea, big or small,
this is your sign to finally build it.

Do check it out: https://replit.com

P.S. Dropping the first AI tool I created using Replit 🔥

RIP CODERS! This AI can FULL APPS and Websites for you in minutes!

Introducing ABACUS AI DEEP AGENT - The AI Agent that builds full Apps, Saas, Websites, other AI Apps, and much more...!  

https://lnkd.in/gJctD8mz

HERE ARE ALL THE FANTASTIC FEATURES

1. Build A Full Stack App In One Shot
Complete, production-ready website from a single prompt. Including a dynamic form and a fully integrated database.

2. Create Interactive Games 
DeepAgent instantly creates interactive games, such as Conway’s Game of Life, Sudoku, Hot or Not, in one shot, and many more. All from a single prompt, without any coding!

3. Create Presentations with Images and Graphs
Instantly creates beautiful presentations with detailed information, graphs, charts, and images, saving 4-5 hours at least.

4. Embed AI In Your Vibe-Coded Apps
DeepAgent instantly creates other AI apps, such as a dating advisor, a mindful coach, a sports coach, car info, and a dietitian - essentially, ChatGPT but tailored for personal use cases!


5. Create Technical Deep Research Reports
Instantly writes detailed research documents. Perfect for founders, analysts, marketers, and students.

6. Raw Data to Visual Insights and Dashboards
DeeAgent analyses your XLS and CSV files in detail, extracting key metrics and instantly generating clear and insightful graphs to visualize your data.

7. AI Travel Hacker
DeepAgent browses the web in real time to find and compare the best and cheapest flights, hotels, and events to automate your life. Basically, your assistant for 24/7

8. ABACUS AI DEEP AGENT Includes CHATLLM
All-in-one AI Super assistant, Generate images and videos, Chat with PDFs and docs, Create presentations & reports, CodeLLM - AI Code editor

This all-in-one tool can replace all your AI tools! Give it a shot!

https://lnkd.in/gJctD8mz

(26) LinkedIn

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Last week on a trip, my phone battery died.

And I guess we’ve all been there 😉

Perfect sky, perfect moment… but the phone just couldn’t keep up.

So when I saw Moto g67 POWER 5G “phone tombstones” floating around online, I laughed way too hard.

Because… yeah, been there.
“Camera died mid-sunset.”
“Battery gave up halfway up K2.”

Too real.

Then I read about their #UnstoppableChallenge, where creators travel India’s longest routes on just one charge.

No power banks.
Just trust in that 7000 mAh battery.

And 50MP Sony Lytia 600 Camera photograph.

What a quality of photo.

All that power and performance at just ₹14,999* — not gonna lie, that’s bold.

And kind of refreshing to see a brand actually prove its point instead of just saying it.

Because if there’s one thing this generation doesn’t do,
it’s choose this or that.
We do both.

Hustle and chill.
Shoot and scroll.
Create and consume.

Moto just… got it right this time 😎

Flipkart
#ThisAurThatwithMotoG67POWER5G #SaleStartsFrom12thNovemberOnFlipkart #Ad

Weddings these days?
Straight up Bollywood mode 😂

And dulha entries?
Full action-movie energy.

Horses, jeeps, vintage cars…
bas jetpack hi baaki hai 😂

I saw the new Shaadi.com film today and honestly, it felt like a gentle roast for our entire generation.

“Sahi entry se zyada important hai, sahi hero ki entry.”

Funny, real, and a reminder we seriously needed.

In a world chasing aesthetic weddings,
maybe it’s time we focus on authentic partnerships too.

Loved how they turned a cultural habit into a clever message, light, humorous, and still spot-on.

Who else felt personally attacked by this ad? 😭🔥

I've always believed travel wasn’t tiring, planning was.

Choosing a place to stay is one task.
Choosing how to get there is another.

Syncing them?
A whole battle.

But recently, while checking out The Hosteller properties, I discovered something surprisingly useful.

You can now book RedBus tickets directly on The Hosteller website.

No redirects.
No confusing tabs.

Just a simple, dedicated page where you book your bus through RedBus without leaving The Hosteller ecosystem.

Which basically means:

✔️ Stay? Sorted.
✔️ Travel? Sorted.
✔️ Experience? Already smoother.

My entire flow now looks like this:

1. Pick my Hosteller stay
2. Open their RedBus page
3. Check buses to that exact destination
4. Compare timings, seats & prices
5. Book everything from one single website

No double-checking arrival times.
No stress.

For someone like me who loves last-minute plans, this is exactly the kind of update that actually encourages more travel.

Because when planning becomes frictionless, travel becomes natural.

It made me realize something simple:

Travel doesn’t require more time; it requires fewer steps.

And honestly, credit to Hanuman Singh 🦍, he showed me this integration and made me realize how much smoother travel feels when everything sits in one place.

Visit here: https://lnkd.in/g8ptwG4h

I just cancelled my $20 ChatGPT Subscription. Because I Found This All-in-one AI tool that’s actually 10x better!

Introducing ChatLLM by Abacus AI. All AI tools in one place!  - 
https://lnkd.in/gQupAPRj

HERE ARE ALL THE FANTASTIC FEATURES

1. ACCESS TO ALL THE SOTA LLMs
ChatGPT-o3,  o4, Claude 4, Gemini 2.5, Grok 3, DeepSeek, and many more

2. IMAGE & VIDEO GENERATION
Using the best AI models, FLUX, DALL-E, Ideogram, Kling, Runway, Luma & many other tools to turn your ideas into amazing pictures & videos.

3. BUILDING LANDING PAGES & WEBSITES
A simple prompt instantly gives you live website previews. Edit everything—colors, text, layout—effortlessly!

4. AI PRESENTATIONS
ChatLLM allows you to generate Word, Excel, or PowerPoint files quickly with a single prompt. It is quick, simple, and time-saving.

5. AI PERSONAL ASSISTANT - OPERATOR
AI handles tasks for you 24/7, even while you’re asleep. It can search the web and take action, acting like a personal assistant that never needs a break.

6. CHAT WITH PDF
You can work with any document, no matter how long or short & when things get complicated, get a quick summary that makes sense.

7. HUMANIZE AI CONTENT
RIP AI Detectors. Generate your AI content. Just click the "Humanise" icon, choose your preferred tone, and the text will become human.

8. SEARCH THE WEB
RIP Perplexity - ChatLLM gives real-time answers with trusted sources, images, and videos.

9. DEEPAGENT (To literally do everything)
Create mobile Apps, Websites, Technical reports, presentations and much more with simple prompts. Make edits with simple english!

10. AI CODE EDITOR + ASSISTANT: CODELLM
This AI Code Editor helps you write, run, and perfect your code with ease. Vibe Coding it is!

This all-in-one tool can replace all your AI tools for just $10 a month! Give it a shot!

https://lnkd.in/gQupAPRj

We all know that one Rahul.

Buys a gym membership. Goes once. Click a mirror selfie.

And vanishes faster than motivation on a Monday. 💀

Anytime Fitness India x SW Network (Sociowash) just dropped a campaign that roasted every “Rahul” in India and honestly, it’s marketing built different. 

Then they doubled down,
Billboards across India calling out all the “I’ll start Monday” gym ghosts.

This campaign isn’t preaching fitness,
it’s bullying you (nicely) into showing up.

Witty. Savage. Real.

Exactly how modern marketing should feel. 💯

If you’re Rahul, or know a Rahul tag them before they renew again. 😏

When you’ve been watching the Indian marketing space closely, some partnerships just click the moment you hear them. For me, Asian Paints stepping in as the Official Partner of India Home Cricket with BCCI felt like that instant “ah, this fits” moment.

Asian Paints have always been more than paints and shade cards. It’s one of those rare Indian brands that has shaped how we express, decorate, and emotionally connect with our homes for decades. And if there’s one thing that connects India like home, it’s cricket. The sport brings together 1.4 billion people with the same emotion, at the same moment, even if everything else in the country feels different.

So the timing makes sense. Asian Paints has built marketing credibility over the years, especially through memorable campaigns around festivals, families, and stories. Stepping into cricket now feels like a natural extension of that journey, not a sudden sponsorship move. 

A legacy brand entering a legacy sport, not for a cameo, but for a long, smartly planned partnership. Curious to see what this looks like when the colour, emotion and stadium energy all come together.

#AsianPaints #BCCI #TeamIndia #IndiaHomeCricket #BrandStrategy #MarketingLeadership #CricketInIndia #MarketingInsights

Firstly, love how they have announced a period tracker on the app. 

Secondly, a period tracker on a quick commerce app is probably what we needed long back but I am glad someone did it finally. Love the thought behind this 👏

Relaxxxxx everyone 💆! Admin just got their period 🫠🫠🫠🫠. But good news… we now have a Period Tracker on Instamart so you’ll know exactly when your Bloody Hell days are coming. 

Check out the Period Tracker, link in the comments👇

AI’s foundation is being rebuilt, faster than you think. 

Daytona putting 1,500 builders on the Warriors court? 

That’s the scale of change we’re witnessing. March 9 might just reveal where compute is headed

The infrastructure layer is being rebuilt for AI, agents, and a new kind of cloud.

So we’re hosting our inaugural Daytona COMPUTE Conference on the Warriors’ home court, bringing 1,500 builders together.

March 9, 2026

Apply for tickets → https://lnkd.in/d32QFJWm

I used to think building an app needed two things:

A laptop
and years of coding experience.

Turns out… I was wrong 🤐

A few weeks ago, I created a fully working app, not by typing complex code, but by simply explaining what I wanted in plain English using Replit.

No setup.
No prior knowledge

Just… vibe coding.

That moment completely shifted how I look at creating apps and tools.

Because here’s the truth:

Most great ideas die in notebooks because people assume they need skills, time, or a big team to bring them to life.

But now?
Platforms like Replit are breaking that barrier completely.

You can literally:

➡️ Speak your idea into the screen
➡️ Connect it to tools you already use — Notion, Slack, Google Drive, Dropbox
➡️ Switch across 300+ AI models without touching a single API key
➡️ Build from anywhere, even from your phone

One small prompt becomes a working app.
One idea becomes something real, instantly.

This is the part that excites me the most:

You don’t need prior knowledge of coding anymore.
You just need curiosity.

Just open Replit.
Type what you want.
Build something that makes your life easier.

If this excites you, it's time to turn your idea into reality.

Do check it out: https://replit.com

#ai #replit

taplio

The Battle

Eric Rozenberg

Vidhi Toshniwal

Followers

Posts

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Likes

Performance ScoreEric Rozenberg's LinkedIn Performance

Performance ScoreVidhi Toshniwal's LinkedIn Performance

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taplio

The Battle

Eric Rozenberg

Vidhi Toshniwal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Rozenberg's LinkedIn Performance

Performance ScoreVidhi Toshniwal's LinkedIn Performance

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Performance ScoreEric Rozenberg's LinkedIn Performance