Event Business Formula

Pioneer of transformative education for event entrepreneurs | Voice behind "The Business of Meetings" podcast—sharing insights and stories for your professional and personal growth | Author of the acclaimed "Meeting at C-Level," guiding you through the strategic nuances of event planning | Former Chairman of MPI's International Board.

We come alongside overwhelmed event business owners and help them set themselves free. The Event Business Formula Innovation Lab empowers entrepreneurs to get to the next level while gaining their time back!

President

Associated Luxury Hotels International (ALHI)

Providing expert guidance and strategic advice to enhance the organization's offerings and strengthen its position in the luxury hotel and events industry.

Advisor

Private Optimizing, LLC

About 10,000 baby-boomers are retiring every day. Those who own a small business generally don’t have a succession plan or are too small for Professional Investment Firms. That’s where we come in.

Imagine a Team of highly experienced, multi-lingual, multi-cultural, and successful achievers bringing together the power and processes of Private Equity Firms and the business and operational acumen of Small Business owners. Welcome to Private Optimizing. We acquire, optimize, and grow small businesses across the United States of America.

Founder

Moomenti

Representing Moomenti as a Brand Ambassador, helping people book their next luxury moments across the US, Canada, Mexico, and The Caribbean.

Brand Ambassador

Forbes Business Council

Contributing insights and thought leadership as an Official Member of the Forbes Business Council, with a focus on the business and events industry.

Official Member

SecuTix SA

Started from scratch–developed and oversaw the US operations of SecuTix SA. Our cutting-edge, blockchain enabled, open cloud ticketing and engagement platforms help you to understand and engage with your customers, monetise your products and services, secure your operations and enhance your audiences’ experience before, during and after the event.

CEO USA

Swantegy

Based out of Belgium, we produced some of the most exciting events that business people have ever attended. Each event was designed to not just entertain attendees but to align them with corporate goals, generate profits and empower teams.

Keyway LLC

Co-founded Keyway LLC, focusing on unlocking payment potential in the hospitality and events industry. Launched an innovative program to help secure the Convention  Centers in America (now under the wings of IAVM as "Academy for Venue Safety and Security - AVSS").

Founding Partner

Reed Exhibitions

Provided strategic oversight and guidance to Reed Exhibitions' global meetings and events portfolio, driving growth and excellence in the sector.

Non-Executive Chairman of Global Meetings & Events Portfolio

Culture22 Communications Group

Led the Event Strategy Practice at Culture22, delivering strategic event solutions that enhanced brand engagement and achieved business objectives.

Managing Director Event Strategy Practice

Feeling stuck in your event business?
Buried in client work, struggling to delegate, and constantly putting out fires?
You’re overwhelmed, exhausted—and quietly wondering if you're the only one feeling this way.
You're not.
And you don’t have to figure it all out alone.
I’ve built, scaled, and sold a successful international event business—and now I help event entrepreneurs like you do the same.
More clarity. Better clients. Sustainable growth.
Let’s build a business that works for you—not the other way around.

Who Am I?
I’m Eric Rozenberg—Belgium-born, American by choice 🇧🇪🇺🇸—fueled by strong coffee, strategic thinking, and an even bigger heart for helping Meetings & Events entrepreneurs succeed.

Over the past 20+ years, I’ve organized events in 50+ countries, written two best-selling books, hosted 280+ episodes of The Business of Meetings podcast, and advised some of the smartest and most successful event business owners in our Industry.

I’ve also been where you are—navigating overwhelm, wearing too many hats, and carrying the full weight of the business on my shoulders.
That’s why I created Event Business Formula—a coaching platform built to help you gain clarity, create systems, and grow with confidence.

What We Do
Through our coaching programs and peer community, we help event business owners:

Regain control of their time
Build scalable teams and systems
Shift from service provider to strategic partner
Raise prices, attract better clients, and boost profitability
Feel less alone and more empowered to lead

Whether you’re making 6, 7, or 8 figures—growth without clarity is chaos. We help you build a business that serves your life—not the other way around.

How Can You Benefit?
When we work together, you’ll get:
A strategy tailored to your goals—not a cookie-cutter plan
Tools to delegate and scale without burning out
Accountability from someone who’s been in your shoes
Access to my global network of trusted industry experts
Practical systems you can implement immediately
A partner who challenges, supports, and drives real results

The Business of Meetings
My weekly podcast features raw, insightful conversations with global industry leaders and innovators.
If you’re in the business of events, this is your go-to source for clarity, connection, and inspiration.

Let’s Connect
👉 DM me here on LinkedIn
🎙 Listen to The Business of Meetings

Let’s get you out of survival mode and into ownership—of your time, your value, and your growth.

Eric Rozenberg

Your title is the quietest voice in your network.

As small business owners, our network rises with our character when no one is buying.

I watched a President's Club winner go from champagne to severance in one email. Big logo. Loud title. Thin network. Two months later, the only thing that was calling back was the echo.

I also watched a mid-level rep with no fancy title change companies and fill her calendar in two weeks. She hosted a small roundtable every month. She shared honest field notes. She introduced smart people to each other with consent. Her reputation traveled faster than her business card.

Here is the unpopular truth. A network built on job titles collapses the moment the title changes. A network built on value survives every reorg.

Your network is more than your role. It is proof of work outside your payroll. It is the room that remembers you after your badge changes color. It is an insurance policy for your pipeline and your identity.

If you want to grow your event business and your relationships require a calendar invite to exist, you are one action away from irrelevance. The market rewards connectors who create value without a pitch.

Practical ways to build that kind of network today:

Be known for a problem, not a position. Teach the market how to think about that problem.

Publish your field notes weekly. What you tried, what you learned, what failed. Make it useful and specific.

Create one valuable introduction each week with clear context and mutual permission. Track outcomes and follow up.

Keep a give list. Three people you can help right now with a brief teardown, a reference story, or a resource.

Ask for advice before you ask for access. Then report back with results. Close the loop.

Own a recurring ritual. Office hours, study group, book club, and customer panel. Show up even when attendance is small.

Send gratitude with receipts. Name the specific moment that helped you and how you applied it.

Stop collecting titles you would not invite to coffee if you lost your quota tomorrow. Start building friendships that still return your call when there is nothing to buy.

If your network knows your craft, your generosity, and your follow-through, you have leverage no downturn can erase.

Growth starts when you walk your talk. Here’s how leaders evolve from doing to leading. 📈 ✅ 
#ProfessionalGrowth #SuccessTips #EventBusinessFormula #Leadership

Confidence isn’t something you wait to have, it’s something you build by showing up, even when it feels uncomfortable. 

In this conversation, with Shannon Thaler Cherry dive into why the moments that stretch us are often the moments that shape us most.

Keep showing up. Keep leaning in. That’s where the growth is. 💪✨ 

#Leadership #EventProfessionals #GrowthMindset #ConfidenceBuilder #KeepShowingUp #BusinessOfMeetings #EricRozenberg #ProfessionalGrowth #MeetingsIndustry #EventLeaders #MindsetMatters #MotivationDaily

The final quarter sets the tone for the year ahead.
Most people slow down; high performers take massive action.
Here’s the mindset and strategy to finish strong and build momentum for 2026.”

#Leadership #EventBusiness #BusinessGrowth #Q4Strategy #MassiveAction #EventProfs #EntrepreneurMindset

In events industry, the to-do list never ends.
But here’s what I’ve learned after decades in events and business:

You don’t win by doing more.
You win by doing what matters most.

Protect your time. Prioritize the needle-movers.
That’s where real growth comes from. 

#EventProfs #BusinessOfMeetings #EventLeaders #EventPlannerLife #PurposeDrivenWork #DoWhatMattersMost #EntrepreneurMindset #EventSuccess

This is a true “American Dream story” in the making. Congrats Sam Adlerfligel. Welcome to the Land of Freedom and Entrepreneurship. Welcome to America.

Building the spiciest network of padel clubs across the U.S.

After successfully spicing up padel games in Belgium for the past two years, WeSpice is crossing the Atlantic to launch a network of premium padel clubs across the United States!

Our pilot project in Florida is already well on track 🇺🇸🔥

And we’re now looking for passionate partners and investors to join us on this exciting adventure !

Feel free to reach out for more information or any questions !

#padel #investmentopportunity #usa

“When your business aligns with your purpose, growth becomes effortless.”

Wonder how you can successfully implement AI in your organization? Read this article!

As interest in AI continues to grow, our research and client experience continues to reveal a key insight: successful AI integration depends on the alignment of AI Experience (AIXP) Strategy & Design and Human-Centered Enablement (HCE). Together, these approaches ensure AI solutions are designed with users' unique needs and preferences in mind.

Discover how our team bridges the two below, and please connect with us to learn more!

Ryan Watts, Stephanie Stobart, Sydney Edelstein, Julia Lauer, Analese Lutz, Ella Johnson
https://lnkd.in/eS2xjyhb

Open article: Designing the Intersection of AI Experience and Human-Centered Enablement by medium.com

Designing the Intersection of AI Experience and Human-Centered Enablement

Action is the bridge between ideas and results.💯✅  

Here’s how to finish your year strong.

#LeadershipDevelopment #BusinessGrowth #StrategicAction #FinishStrong #ProfessionalGrowth #PurposeDrivenLeadership #ResultsFocused

Strong operations = sustainable growth.

Lisa Gregory shares key lessons on building event services operations that fuel capacity, consistency, and success.

A must-listen for every event professional aiming to scale.

#EventBusinessFormula #TheBusinessOfMeetings #EventPros #EventOperations #BusinessSystems

Lisa Gregory said it best:
“Scale comes from systems, not sweat.”

If you’re still relying on effort alone, you’ll eventually hit a ceiling.
But when you build systems, you build freedom, capacity, and consistency.
That’s where real growth begins.

#EventBusinessTips #TheBusinessOfMeetings #EntrepreneurMindset #BusinessGrowth #EventPros

Lifelong Learner | Visionary Leader | Global Education Futurist | Growth Catalyst | Angel Investor | Marketing Specialist | Digital Creator

An accomplished and results-oriented senior management professional with 24 years of experience in driving strategic growth and operational excellence across diverse sectors. With a robust track record in mentoring and leading teams, I excel in concept selling, SaaS solutions, product marketing, customer engagement, and business development.

Strategic Leadership & Business Development: Proven expertise in establishing new businesses, managing projects, and executing go-to-market (GTM) strategies. Adept in communication and PR, market penetration, B2B, B2C, and D2C sales, strategic alliances, and driving innovation.

Operational Excellence: Skilled in process development, P&L management, revenue generation (domestic and international), and success mapping. Demonstrated ability in strategic thinking, operational management, and multi-functional coordination.

Digital Marketing Proficiency: Extensive knowledge in digital marketing strategies, including SEO, SMO, content marketing, and organic media penetration. Proficient in Google Workplace tools (AdWords, AdSense, Webmaster) and office automation tools (CRM, DBMS, email/SMS marketing).

Student Engagement & Career Counselling: Rich experience in counselling and guiding students, having positively impacted 100,000+ students annually by collaborating with 4,000 educational institutions in India and 3,600 international universities across 70 countries over the past 20 years.

Career Counselling Expertise: Specialised in making career counselling accessible on a large scale, facilitating admissions, and supporting educational institutions in India and abroad.

Event Management & Innovation Facilitation: Demonstrated success in organising delegations for Indian Education, conferences on quality and innovation in Schools and HEI's, country pavilions for India in USA, Europe, Asia Pacific and MENA Region, and matchmaking events for collaborations. Proven ability to foster innovation and drive collaborations to elevate institutions to top global rankings.

As a decisive leader with a focus on excellence, I am committed to advancing organisational goals through strategic vision, operational prowess, and a relentless pursuit of success.

Siddharth Jain

From a Small Town in Punjab to Leading Indian Cricket: The Power Story of Harmanpreet Kaur! 

This isn’t just about cricket.
It’s about breaking limits, silencing doubts, and proving that dreams have no gender.

▶️ Born in Moga, Punjab, Harmanpreet grew up in a humble family. Her father, once an athlete himself, couldn’t live his dream, so he passed it on to his daughter.

While society laughed and said, “Cricket isn’t for girls,”
he said, “What I couldn’t do, my daughter will.”

▶️ At Gian Jyoti School Academy, she trained with boys, the only girl in the nets, fighting for every shot and every chance.

▶️ At 20, she made it to the Indian women’s national team.

▶️ In 2017, she created history, 171 runs against Australia in the World Cup semifinal.

It wasn’t just a match-winning knock.
It was a statement.

▶️ In 2018, she became the first Indian (man or woman) to score a century in T20 internationals.

➡️ The Arjuna Award followed, but the real reward was respect, earned the hard way.

Today, Harmanpreet Kaur stands as a reminder that belief can move mountains.

Her father’s dream became her destiny, and her story became India’s pride.

➡️ She didn’t just play cricket.
She changed the game.

This World Cup, the girls are bringing it home.

Chak De India 🇮🇳

Follow Siddharth Jain for more such inspiring stories!

#inspiration #leadership

“He didn’t just sell agarbattis.
He sold belief, one fragrance at a time.”

From a Bicycle Seller to a ₹1700 Crore Empire: N. Ranga Rao’s Inspiring Rise in The Entrepreneur In You Series!

Some wait for luck. Others create it. Ranga Rao did both.

▶️ In 1948, he noticed something everyone ignored, incense sticks in the market had poor fragrance and burned unevenly. With no background in perfumery, he ordered books from Germany and taught himself the art of fragrance.

▶️ But every shopkeeper refused to stock his agarbattis. So, he came up with a masterstroke, he’d light them outside shops during rush hours. The fragrance pulled in curious customers, forcing dealers to ask for supply.

▶️ What began on a bicycle soon turned into Cycle Pure Agarbathies, now selling in 75+ countries, with a ₹1700 crore turnover and over 12 billion sticks sold every year.

▶️ From studying fragrance on borrowed books to building one of India’s most trusted devotional brands, his story proves that persistence smells sweeter than success itself.

➡️ From rejection to revolution, Ranga Rao’s journey reminds us: you don’t need resources to win, just relentless belief.

What’s your biggest takeaway from his journey?

Follow Siddharth Jain for more inspiring stories!

#inspiration #entrepreneurship

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Eric Rozenberg

Siddharth Jain

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The Battle

Eric Rozenberg

Siddharth Jain

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Rozenberg's LinkedIn Performance

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