Event Business Formula

Pioneer of transformative education for event entrepreneurs | Voice behind "The Business of Meetings" podcast—sharing insights and stories for your professional and personal growth | Author of the acclaimed "Meeting at C-Level," guiding you through the strategic nuances of event planning | Former Chairman of MPI's International Board.

We come alongside overwhelmed event business owners and help them set themselves free. The Event Business Formula Innovation Lab empowers entrepreneurs to get to the next level while gaining their time back!

President

Associated Luxury Hotels International (ALHI)

Providing expert guidance and strategic advice to enhance the organization's offerings and strengthen its position in the luxury hotel and events industry.

Advisor

Private Optimizing, LLC

About 10,000 baby-boomers are retiring every day. Those who own a small business generally don’t have a succession plan or are too small for Professional Investment Firms. That’s where we come in.

Imagine a Team of highly experienced, multi-lingual, multi-cultural, and successful achievers bringing together the power and processes of Private Equity Firms and the business and operational acumen of Small Business owners. Welcome to Private Optimizing. We acquire, optimize, and grow small businesses across the United States of America.

Founder

Moomenti

Representing Moomenti as a Brand Ambassador, helping people book their next luxury moments across the US, Canada, Mexico, and The Caribbean.

Brand Ambassador

Forbes Business Council

Contributing insights and thought leadership as an Official Member of the Forbes Business Council, with a focus on the business and events industry.

Official Member

SecuTix SA

Started from scratch–developed and oversaw the US operations of SecuTix SA. Our cutting-edge, blockchain enabled, open cloud ticketing and engagement platforms help you to understand and engage with your customers, monetise your products and services, secure your operations and enhance your audiences’ experience before, during and after the event.

CEO USA

Swantegy

Based out of Belgium, we produced some of the most exciting events that business people have ever attended. Each event was designed to not just entertain attendees but to align them with corporate goals, generate profits and empower teams.

Keyway LLC

Co-founded Keyway LLC, focusing on unlocking payment potential in the hospitality and events industry. Launched an innovative program to help secure the Convention  Centers in America (now under the wings of IAVM as "Academy for Venue Safety and Security - AVSS").

Founding Partner

Reed Exhibitions

Provided strategic oversight and guidance to Reed Exhibitions' global meetings and events portfolio, driving growth and excellence in the sector.

Non-Executive Chairman of Global Meetings & Events Portfolio

Culture22 Communications Group

Led the Event Strategy Practice at Culture22, delivering strategic event solutions that enhanced brand engagement and achieved business objectives.

Managing Director Event Strategy Practice

Feeling stuck in your event business?
Buried in client work, struggling to delegate, and constantly putting out fires?
You’re overwhelmed, exhausted—and quietly wondering if you're the only one feeling this way.
You're not.
And you don’t have to figure it all out alone.
I’ve built, scaled, and sold a successful international event business—and now I help event entrepreneurs like you do the same.
More clarity. Better clients. Sustainable growth.
Let’s build a business that works for you—not the other way around.

Who Am I?
I’m Eric Rozenberg—Belgium-born, American by choice 🇧🇪🇺🇸—fueled by strong coffee, strategic thinking, and an even bigger heart for helping Meetings & Events entrepreneurs succeed.

Over the past 20+ years, I’ve organized events in 50+ countries, written two best-selling books, hosted 280+ episodes of The Business of Meetings podcast, and advised some of the smartest and most successful event business owners in our Industry.

I’ve also been where you are—navigating overwhelm, wearing too many hats, and carrying the full weight of the business on my shoulders.
That’s why I created Event Business Formula—a coaching platform built to help you gain clarity, create systems, and grow with confidence.

What We Do
Through our coaching programs and peer community, we help event business owners:

Regain control of their time
Build scalable teams and systems
Shift from service provider to strategic partner
Raise prices, attract better clients, and boost profitability
Feel less alone and more empowered to lead

Whether you’re making 6, 7, or 8 figures—growth without clarity is chaos. We help you build a business that serves your life—not the other way around.

How Can You Benefit?
When we work together, you’ll get:
A strategy tailored to your goals—not a cookie-cutter plan
Tools to delegate and scale without burning out
Accountability from someone who’s been in your shoes
Access to my global network of trusted industry experts
Practical systems you can implement immediately
A partner who challenges, supports, and drives real results

The Business of Meetings
My weekly podcast features raw, insightful conversations with global industry leaders and innovators.
If you’re in the business of events, this is your go-to source for clarity, connection, and inspiration.

Let’s Connect
👉 DM me here on LinkedIn
🎙 Listen to The Business of Meetings

Let’s get you out of survival mode and into ownership—of your time, your value, and your growth.

Eric Rozenberg

Your title is the quietest voice in your network.

As small business owners, our network rises with our character when no one is buying.

I watched a President's Club winner go from champagne to severance in one email. Big logo. Loud title. Thin network. Two months later, the only thing that was calling back was the echo.

I also watched a mid-level rep with no fancy title change companies and fill her calendar in two weeks. She hosted a small roundtable every month. She shared honest field notes. She introduced smart people to each other with consent. Her reputation traveled faster than her business card.

Here is the unpopular truth. A network built on job titles collapses the moment the title changes. A network built on value survives every reorg.

Your network is more than your role. It is proof of work outside your payroll. It is the room that remembers you after your badge changes color. It is an insurance policy for your pipeline and your identity.

If you want to grow your event business and your relationships require a calendar invite to exist, you are one action away from irrelevance. The market rewards connectors who create value without a pitch.

Practical ways to build that kind of network today:

Be known for a problem, not a position. Teach the market how to think about that problem.

Publish your field notes weekly. What you tried, what you learned, what failed. Make it useful and specific.

Create one valuable introduction each week with clear context and mutual permission. Track outcomes and follow up.

Keep a give list. Three people you can help right now with a brief teardown, a reference story, or a resource.

Ask for advice before you ask for access. Then report back with results. Close the loop.

Own a recurring ritual. Office hours, study group, book club, and customer panel. Show up even when attendance is small.

Send gratitude with receipts. Name the specific moment that helped you and how you applied it.

Stop collecting titles you would not invite to coffee if you lost your quota tomorrow. Start building friendships that still return your call when there is nothing to buy.

If your network knows your craft, your generosity, and your follow-through, you have leverage no downturn can erase.

Growth starts when you walk your talk. Here’s how leaders evolve from doing to leading. 📈 ✅ 
#ProfessionalGrowth #SuccessTips #EventBusinessFormula #Leadership

Confidence isn’t something you wait to have, it’s something you build by showing up, even when it feels uncomfortable. 

In this conversation, with Shannon Thaler Cherry dive into why the moments that stretch us are often the moments that shape us most.

Keep showing up. Keep leaning in. That’s where the growth is. 💪✨ 

#Leadership #EventProfessionals #GrowthMindset #ConfidenceBuilder #KeepShowingUp #BusinessOfMeetings #EricRozenberg #ProfessionalGrowth #MeetingsIndustry #EventLeaders #MindsetMatters #MotivationDaily

The final quarter sets the tone for the year ahead.
Most people slow down; high performers take massive action.
Here’s the mindset and strategy to finish strong and build momentum for 2026.”

#Leadership #EventBusiness #BusinessGrowth #Q4Strategy #MassiveAction #EventProfs #EntrepreneurMindset

In events industry, the to-do list never ends.
But here’s what I’ve learned after decades in events and business:

You don’t win by doing more.
You win by doing what matters most.

Protect your time. Prioritize the needle-movers.
That’s where real growth comes from. 

#EventProfs #BusinessOfMeetings #EventLeaders #EventPlannerLife #PurposeDrivenWork #DoWhatMattersMost #EntrepreneurMindset #EventSuccess

This is a true “American Dream story” in the making. Congrats Sam Adlerfligel. Welcome to the Land of Freedom and Entrepreneurship. Welcome to America.

Building the spiciest network of padel clubs across the U.S.

After successfully spicing up padel games in Belgium for the past two years, WeSpice is crossing the Atlantic to launch a network of premium padel clubs across the United States!

Our pilot project in Florida is already well on track 🇺🇸🔥

And we’re now looking for passionate partners and investors to join us on this exciting adventure !

Feel free to reach out for more information or any questions !

#padel #investmentopportunity #usa

“When your business aligns with your purpose, growth becomes effortless.”

Wonder how you can successfully implement AI in your organization? Read this article!

As interest in AI continues to grow, our research and client experience continues to reveal a key insight: successful AI integration depends on the alignment of AI Experience (AIXP) Strategy & Design and Human-Centered Enablement (HCE). Together, these approaches ensure AI solutions are designed with users' unique needs and preferences in mind.

Discover how our team bridges the two below, and please connect with us to learn more!

Ryan Watts, Stephanie Stobart, Sydney Edelstein, Julia Lauer, Analese Lutz, Ella Johnson
https://lnkd.in/eS2xjyhb

Open article: Designing the Intersection of AI Experience and Human-Centered Enablement by medium.com

Designing the Intersection of AI Experience and Human-Centered Enablement

Action is the bridge between ideas and results.💯✅  

Here’s how to finish your year strong.

#LeadershipDevelopment #BusinessGrowth #StrategicAction #FinishStrong #ProfessionalGrowth #PurposeDrivenLeadership #ResultsFocused

Strong operations = sustainable growth.

Lisa Gregory shares key lessons on building event services operations that fuel capacity, consistency, and success.

A must-listen for every event professional aiming to scale.

#EventBusinessFormula #TheBusinessOfMeetings #EventPros #EventOperations #BusinessSystems

Lisa Gregory said it best:
“Scale comes from systems, not sweat.”

If you’re still relying on effort alone, you’ll eventually hit a ceiling.
But when you build systems, you build freedom, capacity, and consistency.
That’s where real growth begins.

#EventBusinessTips #TheBusinessOfMeetings #EntrepreneurMindset #BusinessGrowth #EventPros

BrandStar

As the Chief Digital Officer (CDO) of BrandStar Digital, I am charged with helping our organization use digital information and advanced technologies, such as cloud software, automation, social media, analytics, and other forms of digital services to create business value. This may include reducing costs, increasing efficiency, and generating more revenue opportunities. The CDO role also includes supporting the companies' websites, digital advertising and marketing efforts, along with online reputation management.

Chief Digital Officer

BrandStar Digital

As the Co-Founder & CEO of Wizard Digital, I oversee the strategic growth of the organization and am actively involved in all business development efforts. I also act as the chief marketing strategist for the majority of our clients and support the Google Ads campaign optimization efforts for our clients.

Wizard Digital Marketing provides the following services: responsive website design and development, search engine optimization (SEO), search engine marketing (Google Ads), social media marketing, email marketing, display advertising, video advertising, online content marketing, online reputation management, graphic design and more including supporting websites on Wordpress, Shopify, Magento, WooCommerce, BigCommerce platforms.

Co-Founder & CEO of Wizard Digital Marketing

Kreps PR + Marketing

Vice President Digital Media

Digital All Stars

Digital All Stars offers targeted B2C email marketing, CTV, OTT, and digital video and radio advertising products along with professional consultation services.

Chief Revenue Officer

Bean Automotive Group

I worked with the executive team and department directors to audit advertising and marketing expenses, met with advertising, marketing, and media related vendors, and provided recommendations of how to be more time and cost efficient.  I implemented a strategy to reduce inefficient and non-profitable advertising spend on their digital marketing efforts while having the opportunity to learn the automotive industry along with gain additional experience with traditional advertising. 


✦ Decreased costs significantly on advertising and marketing related expenses, and reinvested partially into emerging advertising and marketing opportunities. 
✦ Reduced the number of advertising/marketing vendors which increased productivity and efficiency. 
✦ Supported the efforts for Lexus of West Kendall to be named a J.D. Power Dealer of Excellence as well as being rated A+ with the Better Business Bureau.
✦ Assisted with the expansion of digital retailing and e-commerce efforts for selling both cars and parts. 
✦ Oversaw the integration of tracking sales call leads into Google Analytics.
✦ Attempted to streamline management of the advertising budget across the four stores.

Chief Marketing Officer

Rand Internet Marketing

I built a successful Internet Marketing firm that provided professional website design, web development and programming, and online marketing services to hundreds of national and South Florida based businesses. I oversaw the daily operations of Rand Internet Marketing on a macro level, including the sales, production, and marketing departments, along with developing growth strategies, establishing strategic relationships with partners, affiliates, and re-sellers. 

✦ Developed advanced skills in SEO, Google AdWords PPC, Social Media Marketing, Online Content Marketing, WordPress website design and development, and Magento website design and development.

✦ Led and managed experience UX mid- large organizations, developing UX teams, individuals and their careers. 

✦ Planned and executed long-range of initiatives designed to enhance new customer acquisition, increase customer retention while improving marketing efficiency.

✦ Monitored and evaluated business performance and adjust Marketing efforts to achieve desired business results. 

✦ Named and recognized as a Google Partners All Star, Rand Internet Marketing is a Premier Google Partner and holds an A+ rating with the Better Business Bureau.

Recognition:

✦ Led the company from startup in 2010 to $2.5 million and revenue in 2015.

✦ Inc 5000 list in 2016 – Ranked one of the fastest growing private companies in America. 

✦ Named South Florida Business Journal 40 Under 40.

✦ Reached Premier Google Partner & Google Partner All-stars status.

Founder and CEO

I am the Founder and was the CEO of Rand Marketing from inception until selling the business. During my time as CEO, I led the company to the Inc5000 list for growth and to being named a Premier Google Partner.

Rand Business Services

Develop growth strategies by recognizing additional business services that would be beneficial, along with establishing strategic relationships with partners, affiliates, and resellers.

Rand Merchant Services

Offer a more cost effective solution for businesses to accept credit cards and other payment methods, as well as offer access to loans and cash advances.

President and CEO

Top 10 SEO

Oversee the daily operations of Top 10 SEO, a performance based SEO search engine marketing company, including the sales, production, and marketing departments, along with developing growth strategies, establishing strategic relationships with partners, affiliates, and resellers.

Abi's Place

Proudly served on the Board of Directors of Abi's Place, a non-profit organization based in Coral Springs, Florida dedicated to building the skills of children with autism and complex disabilities to create a foundation for life-long success through the delivery of highly individualized education, outpatient services, community involvement and lending support to families.

Board Member

Do you need assistance with your website and online advertising and marketing to attract new leads and sales? Good news! After working with over 1,500 companies over the past 21 years, I have gained a tremendous amount of knowledge and experience to leverage when crafting a personalized growth strategy for your business.

I offer qualified businesses a complimentary initial consultation where I learn about your needs and goals, conduct initial independent research and competitor research, and draft a recommended digital strategy. If you would like to schedule a session, please select a convenient time directly on https://calendly.com/sethrand/60min   

After recognizing my talents in SEO, Google Ads, e-commerce, sales, and entrepreneurism at a young age, I launched my first digital agency in 2006, followed by Rand Marketing in 2010. With the help of my brother, we proudly grew into an award-winning digital agency while being named a Premier Google Partner and named to the Inc. 5000 list for growth as a privately-owned company. I was elected to the Board of he Southeast Florida Better Business Bureau and named one of South Florida Business Journal's 40 under 40. 

I took a short break from the agency landscape to focus on life as a father of my three amazing children and act as a consultant for Toyota and Lexus. I am currently back on the scene as the Co-Founder & CEO of Wizard Digital, in partnership with Luke Freeman of Wizard Creations. I have a passion not only for helping entrepreneurs and businesses accomplish their goals and increase their profits but also take pride in creating jobs and working with the community. I currently serve on the Boards of EO South Florida and Leukemia & Lymphoma Society South Florida. 

As a member of the Entrepreneurs Organization (EO South Florida) and the Young Entrepreneur Council (YEC) and an experienced speaker and published author on Forbes, Entrepreneur, Yahoo, American Express, Huffington Post, Visibility Magazine, and Social Media Today, I have a wealth of experience and insight on all things entrepreneurship, business development, digital advertising, e-commerce, and marketing strategy.

Wizard Digital Marketing, based in Fort Lauderdale, Florida, specializes in website design and development, e-commerce, search engine optimization, SEO / SEM, Google Ads PPC management, social media, email marketing, online content marketing and more. We specialize in leading platforms including WordPress, WooCommerce, Shopify, Magento, Facebook, Instagram, Linkedin, Hubspot, Mailchimp, and Klaviyo.

taplio

The Battle

Eric Rozenberg

Seth Rand

Followers

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Performance ScoreEric Rozenberg's LinkedIn Performance

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taplio

The Battle

Eric Rozenberg

Seth Rand

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Rozenberg's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEric Rozenberg's LinkedIn Performance