Event Business Formula

Pioneer of transformative education for event entrepreneurs | Voice behind "The Business of Meetings" podcast—sharing insights and stories for your professional and personal growth | Author of the acclaimed "Meeting at C-Level," guiding you through the strategic nuances of event planning | Former Chairman of MPI's International Board.

We come alongside overwhelmed event business owners and help them set themselves free. The Event Business Formula Innovation Lab empowers entrepreneurs to get to the next level while gaining their time back!

President

Associated Luxury Hotels International (ALHI)

Providing expert guidance and strategic advice to enhance the organization's offerings and strengthen its position in the luxury hotel and events industry.

Advisor

Private Optimizing, LLC

About 10,000 baby-boomers are retiring every day. Those who own a small business generally don’t have a succession plan or are too small for Professional Investment Firms. That’s where we come in.

Imagine a Team of highly experienced, multi-lingual, multi-cultural, and successful achievers bringing together the power and processes of Private Equity Firms and the business and operational acumen of Small Business owners. Welcome to Private Optimizing. We acquire, optimize, and grow small businesses across the United States of America.

Founder

Moomenti

Representing Moomenti as a Brand Ambassador, helping people book their next luxury moments across the US, Canada, Mexico, and The Caribbean.

Brand Ambassador

Forbes Business Council

Contributing insights and thought leadership as an Official Member of the Forbes Business Council, with a focus on the business and events industry.

Official Member

SecuTix SA

Started from scratch–developed and oversaw the US operations of SecuTix SA. Our cutting-edge, blockchain enabled, open cloud ticketing and engagement platforms help you to understand and engage with your customers, monetise your products and services, secure your operations and enhance your audiences’ experience before, during and after the event.

CEO USA

Swantegy

Based out of Belgium, we produced some of the most exciting events that business people have ever attended. Each event was designed to not just entertain attendees but to align them with corporate goals, generate profits and empower teams.

Keyway LLC

Co-founded Keyway LLC, focusing on unlocking payment potential in the hospitality and events industry. Launched an innovative program to help secure the Convention  Centers in America (now under the wings of IAVM as "Academy for Venue Safety and Security - AVSS").

Founding Partner

Reed Exhibitions

Provided strategic oversight and guidance to Reed Exhibitions' global meetings and events portfolio, driving growth and excellence in the sector.

Non-Executive Chairman of Global Meetings & Events Portfolio

Culture22 Communications Group

Led the Event Strategy Practice at Culture22, delivering strategic event solutions that enhanced brand engagement and achieved business objectives.

Managing Director Event Strategy Practice

Feeling stuck in your event business?
Buried in client work, struggling to delegate, and constantly putting out fires?
You’re overwhelmed, exhausted—and quietly wondering if you're the only one feeling this way.
You're not.
And you don’t have to figure it all out alone.
I’ve built, scaled, and sold a successful international event business—and now I help event entrepreneurs like you do the same.
More clarity. Better clients. Sustainable growth.
Let’s build a business that works for you—not the other way around.

Who Am I?
I’m Eric Rozenberg—Belgium-born, American by choice 🇧🇪🇺🇸—fueled by strong coffee, strategic thinking, and an even bigger heart for helping Meetings & Events entrepreneurs succeed.

Over the past 20+ years, I’ve organized events in 50+ countries, written two best-selling books, hosted 280+ episodes of The Business of Meetings podcast, and advised some of the smartest and most successful event business owners in our Industry.

I’ve also been where you are—navigating overwhelm, wearing too many hats, and carrying the full weight of the business on my shoulders.
That’s why I created Event Business Formula—a coaching platform built to help you gain clarity, create systems, and grow with confidence.

What We Do
Through our coaching programs and peer community, we help event business owners:

Regain control of their time
Build scalable teams and systems
Shift from service provider to strategic partner
Raise prices, attract better clients, and boost profitability
Feel less alone and more empowered to lead

Whether you’re making 6, 7, or 8 figures—growth without clarity is chaos. We help you build a business that serves your life—not the other way around.

How Can You Benefit?
When we work together, you’ll get:
A strategy tailored to your goals—not a cookie-cutter plan
Tools to delegate and scale without burning out
Accountability from someone who’s been in your shoes
Access to my global network of trusted industry experts
Practical systems you can implement immediately
A partner who challenges, supports, and drives real results

The Business of Meetings
My weekly podcast features raw, insightful conversations with global industry leaders and innovators.
If you’re in the business of events, this is your go-to source for clarity, connection, and inspiration.

Let’s Connect
👉 DM me here on LinkedIn
🎙 Listen to The Business of Meetings

Let’s get you out of survival mode and into ownership—of your time, your value, and your growth.

Eric Rozenberg

Your title is the quietest voice in your network.

As small business owners, our network rises with our character when no one is buying.

I watched a President's Club winner go from champagne to severance in one email. Big logo. Loud title. Thin network. Two months later, the only thing that was calling back was the echo.

I also watched a mid-level rep with no fancy title change companies and fill her calendar in two weeks. She hosted a small roundtable every month. She shared honest field notes. She introduced smart people to each other with consent. Her reputation traveled faster than her business card.

Here is the unpopular truth. A network built on job titles collapses the moment the title changes. A network built on value survives every reorg.

Your network is more than your role. It is proof of work outside your payroll. It is the room that remembers you after your badge changes color. It is an insurance policy for your pipeline and your identity.

If you want to grow your event business and your relationships require a calendar invite to exist, you are one action away from irrelevance. The market rewards connectors who create value without a pitch.

Practical ways to build that kind of network today:

Be known for a problem, not a position. Teach the market how to think about that problem.

Publish your field notes weekly. What you tried, what you learned, what failed. Make it useful and specific.

Create one valuable introduction each week with clear context and mutual permission. Track outcomes and follow up.

Keep a give list. Three people you can help right now with a brief teardown, a reference story, or a resource.

Ask for advice before you ask for access. Then report back with results. Close the loop.

Own a recurring ritual. Office hours, study group, book club, and customer panel. Show up even when attendance is small.

Send gratitude with receipts. Name the specific moment that helped you and how you applied it.

Stop collecting titles you would not invite to coffee if you lost your quota tomorrow. Start building friendships that still return your call when there is nothing to buy.

If your network knows your craft, your generosity, and your follow-through, you have leverage no downturn can erase.

Growth starts when you walk your talk. Here’s how leaders evolve from doing to leading. 📈 ✅ 
#ProfessionalGrowth #SuccessTips #EventBusinessFormula #Leadership

Confidence isn’t something you wait to have, it’s something you build by showing up, even when it feels uncomfortable. 

In this conversation, with Shannon Thaler Cherry dive into why the moments that stretch us are often the moments that shape us most.

Keep showing up. Keep leaning in. That’s where the growth is. 💪✨ 

#Leadership #EventProfessionals #GrowthMindset #ConfidenceBuilder #KeepShowingUp #BusinessOfMeetings #EricRozenberg #ProfessionalGrowth #MeetingsIndustry #EventLeaders #MindsetMatters #MotivationDaily

The final quarter sets the tone for the year ahead.
Most people slow down; high performers take massive action.
Here’s the mindset and strategy to finish strong and build momentum for 2026.”

#Leadership #EventBusiness #BusinessGrowth #Q4Strategy #MassiveAction #EventProfs #EntrepreneurMindset

In events industry, the to-do list never ends.
But here’s what I’ve learned after decades in events and business:

You don’t win by doing more.
You win by doing what matters most.

Protect your time. Prioritize the needle-movers.
That’s where real growth comes from. 

#EventProfs #BusinessOfMeetings #EventLeaders #EventPlannerLife #PurposeDrivenWork #DoWhatMattersMost #EntrepreneurMindset #EventSuccess

This is a true “American Dream story” in the making. Congrats Sam Adlerfligel. Welcome to the Land of Freedom and Entrepreneurship. Welcome to America.

Building the spiciest network of padel clubs across the U.S.

After successfully spicing up padel games in Belgium for the past two years, WeSpice is crossing the Atlantic to launch a network of premium padel clubs across the United States!

Our pilot project in Florida is already well on track 🇺🇸🔥

And we’re now looking for passionate partners and investors to join us on this exciting adventure !

Feel free to reach out for more information or any questions !

#padel #investmentopportunity #usa

“When your business aligns with your purpose, growth becomes effortless.”

Wonder how you can successfully implement AI in your organization? Read this article!

As interest in AI continues to grow, our research and client experience continues to reveal a key insight: successful AI integration depends on the alignment of AI Experience (AIXP) Strategy & Design and Human-Centered Enablement (HCE). Together, these approaches ensure AI solutions are designed with users' unique needs and preferences in mind.

Discover how our team bridges the two below, and please connect with us to learn more!

Ryan Watts, Stephanie Stobart, Sydney Edelstein, Julia Lauer, Analese Lutz, Ella Johnson
https://lnkd.in/eS2xjyhb

Open article: Designing the Intersection of AI Experience and Human-Centered Enablement by medium.com

Designing the Intersection of AI Experience and Human-Centered Enablement

Action is the bridge between ideas and results.💯✅  

Here’s how to finish your year strong.

#LeadershipDevelopment #BusinessGrowth #StrategicAction #FinishStrong #ProfessionalGrowth #PurposeDrivenLeadership #ResultsFocused

Strong operations = sustainable growth.

Lisa Gregory shares key lessons on building event services operations that fuel capacity, consistency, and success.

A must-listen for every event professional aiming to scale.

#EventBusinessFormula #TheBusinessOfMeetings #EventPros #EventOperations #BusinessSystems

Lisa Gregory said it best:
“Scale comes from systems, not sweat.”

If you’re still relying on effort alone, you’ll eventually hit a ceiling.
But when you build systems, you build freedom, capacity, and consistency.
That’s where real growth begins.

#EventBusinessTips #TheBusinessOfMeetings #EntrepreneurMindset #BusinessGrowth #EventPros

LEMG (Live Events Media Group)

-Executive Team Leadership
-Business Development
-Sales
-Client Relationship Management
-Vision and Planning

-Business Development
-Operations
-Marketing
-Sales
-Client Relationship
-Project Management
-SEO
-SEM
-Social Media Management
-Digital Marketing

Director Of Business Development

Vista Productions, Inc.

-Business Development
-Marketing
-Sales
-Client Relationship
-Project Management
-SEO
-SEM
-Social Media Management
-Digital Marketing

Director of Client Relations

Grassland Properties, LLC

Grassland Properties, LLC is a real estate investment company specializing in the Rehabilitation, Remodeling and Resale of homes in the Kansas City, Missouri metro area.

Over the last few years we’ve had the privilege of providing wonderfully remodeled houses to families throughout Kansas City. We’re a local, family owned business who has a real desire to see Kansas City continue as a fantastic place to raise a family, work and play.

Freelance Audio Engineer

-Live Sound Engineer: mainly focusing on corporate A2 and A1 work for Fortune 500 clients such as: Fed Ex, Bushnell, Wal Mart, Payless Shoe Source, Helzberg Diamonds, Sam’s Club, Sprint, Boeing, Bayer, TD Ameritrade, H&R Block, Qualcomm, Bosch and many more

-Location Audio Engineer: ENG Audio Engineer for various location video shoots for clients such as: MTV, History Channel, Animal Planet, ABC, etc

-Recording Engineer: Recording/Mixing engineer on various projects

Audio Services Engineer

GRP Studios

Audio Engineer

CEO at LEMG | We help organizations produce amazing live events that are on brand, on budget, and stress free

𝙈𝙮 𝙧𝙤𝙡𝙚 𝙖𝙩 𝙇𝙀𝙈𝙂:
I work in the live event production industry focusing mainly on corporate events. Daily I get to do things like: Executive Team Oversight, Business Development, Operations, Marketing, Sales, Client Relationship, Long Term Vision and Planning.

𝙒𝙝𝙖𝙩 𝙬𝙚 𝙙𝙤:
We provide AV services to produce amazing events for Corporate, Educational or Non Profit organizations all over the country. 

𝙃𝙤𝙬 𝙬𝙚 𝙘𝙖𝙣 𝙬𝙤𝙧𝙠 𝙩𝙤𝙜𝙚𝙩𝙝𝙚𝙧:
❇️ Full Live Event Production
❇️ Hybrid Events
❇️ Audio Systems
❇️ Lighting Systems
❇️ Staging Design
❇️ Video Projection and LED Systems
❇️ Video Camera Packages
❇️ Live Streaming to any Platform
❇️ Breakout Meeting Packages

𝙒𝙚 𝙘𝙖𝙣 𝙥𝙧𝙤𝙫𝙞𝙙𝙚
🔥 Show Producers
🔥 AV Technicians
🔥 Meeting Planning
🔥 Stage Management
🔥 Show Concept Creation
🔥 Graphic Design
🔥 Presentation Design
🔥 Local Labor Management
🔥 Logistics and Delivery

Message me on LI or at seth.m@lemg.live

Seth Macchi

How do you build an online brand in the events industry? Brian McGuigan joins me on #TheEventProShow to share his journey in building a following by giving people a "behind the scenes" window into production. 

Listen now: https://lnkd.in/ecFxtPGx

#LEMG #AV #MeetingPlanning #CorporateEvents #EventPro

I use AV to help meeting & event planners produce stress-free events | CEO at LEMG | Host of The Event Pro Show

ANXIETY!! Most people who present on a corporate event stage are amateurs. And most humans struggle with anxiety around public speaking. 

Learn how to set your presenters at ease and allow them to give their best while speaking at your events:
https://lnkd.in/euF9E7Mv

#TheEventProShow #CorporateEvents #LEMG #AV

Connections matter and in person events aren't going anywhere. While thinking through the future of events, Mark Mallchok, CMM believes in-person events will continue to be crucial for connection.

Listen to more of why face-to-face still matters: www.TheEventProShow.com

#TheEventProShow #LEMG #AV #MeetingPlanner #CorporateEvents Brella Productions

Give your keynote speakers the gift of great AV

Knowing that you look and sound good on stage can make all the difference between a presentation that resonates with your attendees and one that falls flat. 

Make sure your AV partner is giving both you and your speakers all the confidence you need to create amazing events!

#LEMG #AV #CorporateEvents #MeetingPlanners

Do you need a music license for your corporate event to play music? 
Listen to the entire short episode: https://lnkd.in/e9bU5M5Z

#LEMG #AV #CorporateEvents #EventPro #MeetingPlanner #TheEventProShow

Looking for a fresh start and good with details? Our Sales team is looking for a new Admin to help serve our clients. Take a look!

https://lnkd.in/e63GDWNV

#Hiring

Open article: Sales Administrator at LEMG by live-events-media-group-inc.breezy.hr

Show one skill at a time! Brian McGuigan shares secrets to growing your social media presence as an #EventPro

Hear the entire episode: https://lnkd.in/ecFxtPGx

#TheEventProShow #LEMG #AV #CorporateEvents #MeetingPlanning

Think about the last great concert you went to. The singer came out on stage and held the audience in the palm of their hands. And everyone was having a great time.
Now think about your corporate events. How do you give your amateur speakers (which most corporate presenters are) on stage high confidence? I share some simple tips that could set both your speakers and audience at ease.

https://lnkd.in/euF9E7Mv

#TheEventProShow #LEMG #AV #CorporateEvents #MeetingPlanning

I love meeting new people every year. One of my favorite new friends of 2025 is Mark Mallchok, CMM. I met Mark out in St. Louis at WEC over the summer at a session Ricardo Hicks, Jr. and I were speaking at and we hit it off. 

Now Mark's my latest guest on #TheEventProShow and I couldn't be happier. I love his take on events and where technology is going. 

Mark's episode drops today and you should listen and see if he could help you in your event planning journey! www.TheEventProShow.com

#LEMG #AV #CorporateEvents #MeetingPlanning Brella Productions

"Just bring in the experts" Erin Dennis stopped by this week to share her insights on creating better events through partnerships to avoid challenges on show site. 

Hear the entire episode here: https://lnkd.in/eR9WgV_k

Galas, Awards, Fund Raisers, General Sessions, Plenary Sessions, Breakouts, Sales Kick Offs, Holiday Events, Activations, Edutainment, Conventions, Expos,......we do it all. Let me know if you need an AV partner anytime soon. 
www.lemg.live

View company: LEMG (Live Events Media Group)

Our view from the tech table?  A multi-view masterpiece of every possible option to elevate the on-stage presentation.
#ExpectMoreFromAV #BehindtheScenes #CorporateAV

LEMG (Live Events Media Group) is hiring again! If you’re an experienced AV pro and are looking for a change, check out the link below for the Senior Project Manager role 

https://lnkd.in/eC4988Mg

Let's take a quick moment in the middle of all the planning for a large corporate event to think about the humans who have to get on our stage and present to hundreds or thousands of people...How can we get the most out of their presentation? 

Here are some ways to set them at ease.

https://lnkd.in/euF9E7Mv

#TheEventProShow #LEMG #CorporateEvents #AV #MeetingPlanners

Erin Dennis, CPCE is one of the most encouraging people I know and, I'm convinced, she's committed to making as many people around her as successful as possible!

Blog Post Friday! Erin Dennis, CPCE doesn’t just talk about hospitality; she lives it by mentoring, teaching, and elevating everyone around her. Her conversation is a reminder that one person’s commitment can spark growth across an entire community. Read more here: https://lnkd.in/dxnfmqNi

Events are more complicated than ever, people expect top notch production in everything. So how do you connect with your audience? 
The secret's in the storytelling...

www.TheEventProShow.com

#TheEventProShow #AV #CorporateEvents #MeetingPlanning
Mark Mallchok, CMM Brella Productions

2025 #WomenToWatch in Events 🙋‍♀️ Working Mama❤️Solution finder💡Collaborator 🤝Cold brew lover☕️Advocate🌈Partner👋nicole.k@liveeventsmg.com

I recently talked with a client friend who shared that they felt like they couldn't leave the #AV booth because something might go wrong. It made the event very stressful and took her away from other places where she could be more productive on site. 

🛑 RED FLAG! I promise, this should not be the case, for any partner. If you are feeling like you need to babysit or follow folks around to make sure it's done right, you are not working with partners. You have hired a vendor. 

It's time to make the switch. How can I serve you? LEMG (Live Events Media Group) #LEMG

#ExpectMoreFromAV #EventProfs #MeetingPlanners #EventDesign #AVProduction #CorporateEvents #EventInnovation #LiveEvents

Get some "fractional" help to plan your next event. You don't have to do this alone (I'm looking at you, person whose boss just asked them to plan an event but you've never planned one in your life and you're not even sure where to start...)

#LEMG #CorporateEvents

Blog Post Friday! If you’ve become the “accidental event planner,” you’re definitely not alone. A lot of professionals are asked to run major events without any formal background in planning, and it can feel like being thrown into the deep end! Here’s a guide that breaks down how to get support, avoid stress, and create something your team will be proud of.
https://lnkd.in/dUrYcUez

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The Battle

Eric Rozenberg

Seth Macchi

Followers

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Likes

Performance ScoreEric Rozenberg's LinkedIn Performance

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taplio

The Battle

Eric Rozenberg

Seth Macchi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Rozenberg's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreEric Rozenberg's LinkedIn Performance