Founder @ Growth Marketing Agency - Single Grain, Podcaster @ Marketing School + Leveling Up

Single Grain is a digital marketing agency focused on driving scalable and predictable revenue growth using Facebook advertising, Google Ads, YouTube advertising, SEO, video production and content marketing. 

We've worked with companies such as Amazon, Uber, Nordstrom and venture-backed startups to create and execute on custom-tailored growth strategies.






-> For those of you that are interesting in marketing and personal growth tips from top entrepreneurs, please visit http://www.levelingup.com for our free podcast. You'll hear from billionaires, authors, and other high performers.

-> For my daily marketing podcast, go listen to Marketing School at https://www.singlegrain.com/marketing-school-podcast



Skills:
SEO
Paid Search (Pay per click advertising)
Affiliate Marketing
Display Advertising
Mobile Advertising
Remarketing/Retargeting
Facebook Marketing
Video Advertising
Twitter Marketing
Google Analytics
Conversion Rate Optimization
Sales
Strategic Partnerships
Content Strategy/Development
Business Development
Social Media
Community Development
Operations
Affiliate marketing
Affiliate program management
Retargeting
Growth Hacking

Eric Siu ✓

If “I’m good at ChatGPT” is your company’s AI strategy, you’re already falling behind.

AI proficiency alone at work isn't enough.  It's not just about tools or prompts.

It's about working up the stack - from tasks to strategy, judgment, and client relationships.

We've been driving Claude Code proficiency at Single Grain because we believe it's the future of work. 

Work is going to be more and more focused on strategic thinking and client relationships, not tasks. 

What we've been doing:

- 2-day full-day hackathons where people get into pods and build solutions that actually affect their day-to-day work
- Show and tell demos so ideas don't stay theoretical
- Weekly office hours to unblock people fast
- An internal Slack 'Claude Code help' channel where people can get help
- An 'AI working group channel' where people are sharing the latest news

Most importantly, we've made these mandatory. These take priority over all 'normal' work. That includes client work, sales work, etc.

Initially, I could tell there was resistance to this. Inertia is a very real thing in companies. As a leader, you must do everything to break this inertia. 

My wonderful team handled the logistics, and I just showed up to the show-and-tell section. Because of the initial inertia, I wasn't sure how the demos would turn out.

They turned out amazing. People were sharing real solutions that would save them hours of time each. People also started to connect the dots with their projects being able to combine with other teams' projects. I could see the wheels turning and, more importantly, I could see the excitement.

When demo day came, the results were undeniable:

- 3 hours per task saved on client reporting
- 12 hours per month saved per client on client strategy 
- An ROI calculator that quickly calculates how much revenue we'd drive per client based on the work that we'd do for them. This saved 5 hours per proposal.

But the bigger shift wasn’t the time savings.

People stopped seeing themselves as task executors.
They started seeing themselves as product builders, creating compounding leverage in service of our purpose: helping customers generate more customers.

This is where work is going.

Less execution.
More high-leverage thinking.
More exponential outcomes.

AI skill gaps are now knowledge debt.
The longer you wait to pay it down, the more interest you’ll owe.

I shared a short show-and-tell recap below so you can see how we approached it. This is just a starting point.

What’s one concrete way you’re making AI adoption real, not optional, inside your company?

AI transformation at Single Grain

Ranking in the Age of AI: The Playbook for 2026 and Beyond

The SEO content game is DEAD.
Or is it?

Most SEO teams are still optimizing for a world that doesn't exist anymore.

AI Overviews, Gemini, ChatGPT, Perplexity, and other answer engines are completely rewriting the rules of search. The marketers who aren't optimizing for these platforms are getting left behind.

The winners? They're building AI-first content systems, scaling without sacrificing quality, and driving real revenue in 2026 and beyond.

In this live session, I'm breaking down:
• If the SEO content game is dead
• Where to allocate your SEO budget today
• The new levers that actually move traffic and conversions in an AI-first world
• The exact playbook to show up in Google's AI Overviews, ChatGPT, and more
• How to future-proof your SEO strategy with scalable systems + AI workflows
• Real examples of what's working (and what's dead)

If you're still relying on 2022 tactics, you'll be invisible in 2026.

Ranking in the Age of AI: The Playbook for 2026 and Beyond

Nathan Baugh

Consultant → writer. I study the best storytellers ever and share with you what I learn. Writing fiction and writing to 77K storytellers every Saturday. Join us 👇

Founder

In light of Sanderson’s Apple TV deal I’d like to remind you one of the best selling authors in the world has 17+ hours of free lectures on writing and storytelling on youtube:

-> Brandon Sanderson
-> Playlists
-> Writing Lectures (2025)

An insane amount of value.

I’ll share my notes on the class this weekend: https://lnkd.in/gXaqKe2u

Ghostwriter. Exploring the art and science of storytelling. Debut fantasy novel sometime ~soon.

Turned 30, hiked the Inca Trail, went to two great friends’ wedding in Lima, and finalized the cover of my debut novel. What a month.

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After my freshman year, I did freelance writing to the tune of $0.04 per word. I'm a horrendously slow writer -- I like to take my time with each sentence, it's a habit I've tried to break for years -- and the clients were the sketchiest sites you can imagine.

The experience taught me you can't make good money as a writer, that writing is a commodity paid for by the word. A dream killer.

I could not have been more wrong.

When we moved to Madrid, someone liked my tweets and asked how much I charged for writing. Without a clue, I told him $2k per month. I made up this number. It felt like a loonshot.

He said sure sounds good, and I worked for his agency for the next year. Eventually, I went out on my own, and his advice was basically charge a lot more.

So I did, and today ghostwriting makes up about 60% of my revenue -- the rest comes from newsletter ads and info product sales.

Are there ups and downs? Absolutely. But I'm more convinced than ever now's the best time in history to be a writer. There's demand for the work, and there's non-gate kept access to distribution and knowledge.

***

My friend Nicolas Cole taught me more about this world than just about anybody. His ship30 program changed my life, and his PGA is incredible for anybody thinking about ghostwriting as a business or side gig.

They're doing a free masterclass tomorrow on nailing your client's voice. Check it out here: https://lnkd.in/eKQ-E67v

It's my favorite part of ghostwriting because it's the most like fiction writing. Essentially, I create a character for each client and part of my editing process is, "Would this character actually write / say this?"

If yes, it's good to go. If not, then back to the chopping block.

A friend asked me what metric his company isn’t measuring about their linkedin activity but should be.

I could tell he expected me to pull out some obscure metric but instead I simply told him number of posts per month.

Everyone tracks impressions, followers, leads, etc etc

But those are all outputs. The only input is the post, of which volume and quality are the only things that matter.

Quality is an intuition thing, but volume is a number. 

More volume, almost always good.

Decided I’m taking my own advice. Gonna post here more often, even off the cuff like this.

Aiming for 5x per week.

Here’s a collection of the 10 best books I read in 2025 — probably the most eclectic mix you’ll see:

In no particular order.

1. The Inner Compass by Lawrence Yeo
2. The entire Sun Eater series by Christopher Ruocchio
3. The Pathless Path by Paul Millerd
4. Mists of Avalon by Marion Bradley
5. You Can Just Do Things by Jay Yang
6. Persians by Lloyd Jones
7. Consider This by Chuck Palahniuk
8. The Sword of Kaigen by ML Wang
9. Hyperion by Dan Simmons
10. East of Eden by Steinbeck

Tried to read very little business books given I consume that content all day. What’d you read? What’d you enjoy?

The fact Randall Wallace is casually on linkedin teaching screenwriting and storytelling with examples from his incredible career is the most underappreciated wonder of this site.

This morning I got to read the novel Tommy Clark’s working on and I regret to inform you he’s as good a fiction writer as he is on the internet.

taplio

The Battle

Eric Siu ✓

Nathan Baugh

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taplio

The Battle

Eric Siu ✓

Nathan Baugh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Siu ✓'s LinkedIn Performance

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