Single Grain

I manage sales, operations, marketing, culture and the overall vision.

Chief Operating Officer

Leveling Up with Eric Siu

Founder

Growth Everywhere is a weekly interview series where I interview world-class entrepreneurs on business and personal growth. 

Past guests on the show include Marketo co-founder Jon Miller, Eloqua founder Mark Organ (sold to Oracle for >$1B), Jason Lemkin from SaaStr, Andy Johns from Wealthfront, and Ron Klein (inventor of the magnetic credit card stripe).

To learn more, go to http://www.growtheverywhere.com

Member

Marketing School Podcast

Marketing School is a daily marketing podcast where Neil Patel and I provide actionable bits of marketing advice for 10 minutes a day.

Listen at marketingschool.io

Co-host

University of Southern California - Marshall School of Business

Guest Lecturer

ClickFlow

Chairman

Entrepreneurs'​ Organization

Pepperdine University

Treehouse Island Inc.

Responsible for acquiring users and growing overall revenues.

- Conversion Optimization
- SEO
- Social
- PPC
- Media buys
- Affiliate program management
- E-mail marketing
- PR
- Video advertising
- Content marketing
+ more

User Growth Lead/Head of Marketing

Team Rubicon, Inc.

Online Marketing Strategist (P

Founder @ Growth Marketing Agency - Single Grain, Podcaster @ Marketing School + Leveling Up

Single Grain is a digital marketing agency focused on driving scalable and predictable revenue growth using Facebook advertising, Google Ads, YouTube advertising, SEO, video production and content marketing. 

We've worked with companies such as Amazon, Uber, Nordstrom and venture-backed startups to create and execute on custom-tailored growth strategies.






-> For those of you that are interesting in marketing and personal growth tips from top entrepreneurs, please visit http://www.levelingup.com for our free podcast. You'll hear from billionaires, authors, and other high performers.

-> For my daily marketing podcast, go listen to Marketing School at https://www.singlegrain.com/marketing-school-podcast



Skills:
SEO
Paid Search (Pay per click advertising)
Affiliate Marketing
Display Advertising
Mobile Advertising
Remarketing/Retargeting
Facebook Marketing
Video Advertising
Twitter Marketing
Google Analytics
Conversion Rate Optimization
Sales
Strategic Partnerships
Content Strategy/Development
Business Development
Social Media
Community Development
Operations
Affiliate marketing
Affiliate program management
Retargeting
Growth Hacking

Eric Siu ✓

I’m a serial entrepreneur passionate about building companies that solve real problems and challenge conventional thinking. Over the past decade, I’ve founded and scaled multiple ventures including taking a company from bootstrapped beginnings to the Inc. 5000 list and advised startups across SaaS, fintech, and consumer tech.

Today, I’m leading CompetitorIQ, a competitive intelligence platform that helps strategy and corp dev leaders see beyond press releases and polished announcements. By surfacing the hidden signals competitors leave behind from hiring trends and API changes to product documentation updates, we help teams anticipate moves months before they hit the news.

Alongside building companies, I’ve invested in underrepresented founders through funds like W Fund and Hustle Fund’s Angel Squad, and served on boards supporting inclusive entrepreneurship. I also authored “Decoding the Why,” an Amazon best-seller on behavioral science in product design and growth.

At the core, I thrive on uncovering hidden patterns, scaling ideas into impact, and collaborating with people who share a vision for shaping the future of technology.

Nate Andorsky

Announcement for anyone who wants to cold pitch me via LinkedIn DM:

Just pitch me.

Stop trying to pretend you personalized a message, we all know its AI.

You didnt look at my profile, you don't love my last post, it's all lies.

It comes off as disingenuous.

And is a immediate "no" even if I am interested in what you have to sell.

Founder & CEO at CompetitorIQ | Serial Entrepreneur & Author | Inc. 5000 Company Builder | Angel Investor & Board Member

Just received a Linkedin request from someone saying, "noticed we both share a  passion for growth and impact..."

That's like saying... "noticed we both appreciate breathing air..."

Anyone else keep getting added to events they never signed up for by Brian Kelly?

This is just the worst... cold adding people to webinars they never signed up for.

DoorDash is building their own drone delivery program.

A June 2025 job posting for DoorDash Labs explicitly requires experience with unmanned aerial systems for autonomous last-mile delivery.

While everyone watches the ground game with Uber Eats, DoorDash is quietly positioning to compete with Amazon Prime Air.

Most competitive intelligence tools would miss this completely. They scan press releases—by the time that surfaces, your window to act has closed.

Job postings reveal strategic priorities months before any announcement.

I've spent 12 months building a competitive intelligence solution.

Here's what I learned about why this problem looks simple on the surface but is incredibly complex underneath:

1. Change detection is brutally difficult.

A scraper hits an error and returns no content—your tool flags that the competitor removed a feature. But they didn't. 

The page just timed out.

A homepage updates its copy—is this a strategic pivot or just a refresh?
Testimonials rotate on every page load—your diff script screams "change detected" constantly.

Most tools treat any change as meaningful. 

The signal-to-noise ratio becomes unusable.

2. You wants to provide insights first, then sources—but it's a chicken-and-egg problem.

The right approach is surfacing "Company X launched Feature Y" with all supporting evidence underneath. Not "Company X just published a news article about Y."

But to identify that insight, you first need to collect and analyze all the raw sources—news articles, tweets, changelog entries, job posts. 

Then you have to work backwards, connecting those scattered sources to the insight they collectively reveal.

Most tools skip this step entirely. 

They dump raw data and expect you to find the patterns yourself.

3. Individual changes mean nothing in isolation.

Three pricing page updates, two executive hires, and a product positioning shift might signal a major strategic move—or might be completely unrelated.

The tools that actually work don't just detect changes. 

They understand context, filter noise, and surface what actually matters.

Tie all these 3 together is what makes a first class competitive intel experience.

taplio

The Battle

Eric Siu ✓

Nate Andorsky

Followers

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Performance ScoreNate Andorsky's LinkedIn Performance

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taplio

The Battle

Eric Siu ✓

Nate Andorsky

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nate Andorsky's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNate Andorsky's LinkedIn Performance