Single Grain

I manage sales, operations, marketing, culture and the overall vision.

Chief Operating Officer

Leveling Up with Eric Siu

Founder

Growth Everywhere is a weekly interview series where I interview world-class entrepreneurs on business and personal growth. 

Past guests on the show include Marketo co-founder Jon Miller, Eloqua founder Mark Organ (sold to Oracle for >$1B), Jason Lemkin from SaaStr, Andy Johns from Wealthfront, and Ron Klein (inventor of the magnetic credit card stripe).

To learn more, go to http://www.growtheverywhere.com

Member

Marketing School Podcast

Marketing School is a daily marketing podcast where Neil Patel and I provide actionable bits of marketing advice for 10 minutes a day.

Listen at marketingschool.io

Co-host

University of Southern California - Marshall School of Business

Guest Lecturer

ClickFlow

Chairman

Entrepreneurs'​ Organization

Pepperdine University

Treehouse Island Inc.

Responsible for acquiring users and growing overall revenues.

- Conversion Optimization
- SEO
- Social
- PPC
- Media buys
- Affiliate program management
- E-mail marketing
- PR
- Video advertising
- Content marketing
+ more

User Growth Lead/Head of Marketing

Team Rubicon, Inc.

Online Marketing Strategist (P

Founder @ Growth Marketing Agency - Single Grain, Podcaster @ Marketing School + Leveling Up

Single Grain is a digital marketing agency focused on driving scalable and predictable revenue growth using Facebook advertising, Google Ads, YouTube advertising, SEO, video production and content marketing. 

We've worked with companies such as Amazon, Uber, Nordstrom and venture-backed startups to create and execute on custom-tailored growth strategies.






-> For those of you that are interesting in marketing and personal growth tips from top entrepreneurs, please visit http://www.levelingup.com for our free podcast. You'll hear from billionaires, authors, and other high performers.

-> For my daily marketing podcast, go listen to Marketing School at https://www.singlegrain.com/marketing-school-podcast



Skills:
SEO
Paid Search (Pay per click advertising)
Affiliate Marketing
Display Advertising
Mobile Advertising
Remarketing/Retargeting
Facebook Marketing
Video Advertising
Twitter Marketing
Google Analytics
Conversion Rate Optimization
Sales
Strategic Partnerships
Content Strategy/Development
Business Development
Social Media
Community Development
Operations
Affiliate marketing
Affiliate program management
Retargeting
Growth Hacking

Eric Siu ✓

AtisfyReach

About AtisfyReach:
AtisfyReach is a cutting-edge AI-powered influencer marketing platform that enables brands to discover, engage, and collaborate with the right influencers to amplify their reach and drive results. We empower businesses to scale smarter, more data-driven influencer campaigns while maximizing ROI. We’re a fast-growing team committed to revolutionizing how brands connect with creators.

As the Head of Growth & Partnerships at AtisfyReach, I will be responsible for driving the company’s overall growth strategy, establishing strategic partnerships, and accelerating brand acquisition. 

Working closely with leadership and cross-functional teams to lead efforts in scaling our customer base, optimizing sales pipelines, and establishing long-term relationships with brands, agencies, and partners.

To ensure alignment in strategy and execution. Share customer feedback and insights to inform platform improvements.

Conduct in-depth market research to identify emerging trends, customer needs, and competitive landscape. Use insights to inform product development, marketing strategies, and partnerships.

✨ Download our influencer app "Atisfyre" to join our creator economy - it's free to join and find out how much you should be paid based on your data, performance and profile type ✨

Head of Growth and Partnerships, APAC

Oculus Consultancy SG

Extended my portfolio to help SMEs/owners/start-ups/companies for funding and financing services across:

- Merger & Acquisitions
- Personal loans
- SME business/working capital loans
- Government grants: EDG, PSG, CCP, MRA
- Trade invoice financing
- Share/equity/equipment/project/event financing 
- Mortgage loans
- Property/car cashout 
- Bridging loans
- Building under construction (BUC) loans
- Remittance for all currencies at the lowest competitive rate

Through exclusive working relationships with all local banks, digital banks, financial institutions and 30+ private equity funders. 

Oculus will be able to provide you low cost financing promptly to help grow your company and savings.

Independent Consultant

indaHash

I am back to indahash to sell influencer marketing managed services and SaaS self serve platform for agencies and brands

I am impressed with indahash marketing technology and reactive to the market changes and truly tweaking the tech to adjust to what clients/brands need. This is what I envision the future of influencer marketing to be - level 3.0 and beyond.

Most importantly, we need to look beyond on influencers to create contents and awareness for brands. Brands need to embark on influencers' data to choose ambassadors that have affinity with them for authenticity and for better relatability to their customers and audience.

The main features for indahash:
- 40 million creators database in APAC
- Audience overlap tool
- AI image recognition
- Native post boosting capabilities for your content
- Enhanced performance metrics for influencers, vanity indexes are too basic 
- Precision targeting with 300 data points of creators/influencers
- API connection with creators' profiles
- Integrated eCommerce API for affiliate marketing and attribution
- SaaS self serve for agencies/brands to run in-house influencer marketing campaigns that is not heavy for brands' and agencies' wallet

let's make influencer marketing budget work harder for brands' ROI and ROAS

Head of New Business Development JAPAC

OLIVER Agency

The goal for my role is to find out what brands need - creating and designing bespoke agency solutions for brands and in return, cost savings for brands vs doing it on their own or with traditional agencies.

I am responsible for the entire sales cycle from prospect identification to contract implementation, selling regional and local in-house content, creative & digital agencies that include a range of services including online & offline end to end creative & design, social and community management media, digital, copywriting, videography, data & analytics etc. 

Developing structured sales strategies, sales plans, and profit targets, deliver individual and team targets – annual revenue and gross profit targets, managing and nurturing the regional sales team, maximising new business development opportunities. Increasing business opportunities through various routes to market. Keeping up to date with products and competitors. The world is constantly changing so must the company, the people and the goto market strategies

At OLIVER, we build customized in-house creative, content and performance agencies to deliver better work at the speed required to drive business forward. We put people with the right fit, skills and capabilities inside our client's organizations, supported by discipline experts who can add relevant and specialist skills. We enhance this through process, technology and access to our entire agency.
OLIVER is the pioneer of the dedicated in-house agency model, with 19 years' experience of creating multi-channel in-house agencies. We are the only company in the world to focus exclusively on the delivery of in-house agency teams, running engagements for some of the world's most successful brands including Unilever, Adidas, 3M, Google etc.

See it as your agency, with our people.

Head of sales - Asia Pacific

I am leading the Business Development (BD) department for JAPAC growth in indaHash. The BD department reaches out to brands and agencies across JAPAC (primarily in Singapore and South East Asia) to help them deliver spectacular influencer marketing campaigns all over the world!

I will be tasked to conceptualise outstanding and award wining creative proposals that encompass  influencer marketing campaigns. Leading brands and agencies that work with us include Disney+, Spotify, Johnson & Johnson, Samsung, P&G, Unilever, Dentsu, and IPG amongst many others.

My main internal responsibilities will include growth of the targeted accounts in JAPAC maintaining a healthy pipeline and ensure delivery of monthly and quarterly sales, margin, and invoicing targets. 

My external responsibilities is to maintain active engagement with new and existing clients. To ensure the retention of clients, It is crucial to see how BD can cross-sell existing clients to meet their marketing objectives. My primary role is to build the marketing funnel for brands from awareness to conversions. We have a full suite of services like undertaking the media planning, creative copyrighting. I will ensure that the delivery team has all the required technical and labour resources allocated from HQ in Europe. I will ensure high quality of delivery to keep a close eye on the campaigns and maintain client satisfaction to improve chances of renewals, upsells, and cross-sells.

My management roles include team management and training, hire and train new BD members across the APAC region, manage other BD members to create proposals or drive their own deals and stay up-to-date with social media & digital technology trends & use these insights to produce better proposals & to improve sales materials.

With the uprise of influencer marketing campaigns by brands/agencies, indaHash is a MarTech data-driven company that can provide the data insights for your campaigns. Ping me to discuss more!

Head of growth partnerships, JAPAC

Partipost

Partipost helps make influencer marketing campaigns seamless for brands and influencers. We give everyday people the power to earn through their communities by helping tell stories for brands.

Our mission is to connect brands with everyday people and influencers.

Word-of-mouth is a time-tested and proven method of getting the best ROI for a business. This is because we trust the people who are close to us more than some random ad we see on the streets.

Partipost gives the chance for everyday people to create a social voice to influence the world.

So I am the go-to person for brands and advertisers who are seeking for authentic stories about your products and services by influencers who are your existing customers, your potential customers, your endorsers, your brand ambassadors (basically, your die-hard fans). 
It doesn't get more real than genuine experiences using content marketing. 
We are looking for clients to partner, to collaborate and to market.

Ping me with no obligations, coffee or tea is on me :)

Head of Partnerships, SEA

Carousell

My role in Carousell primarily is to drive media sales & monetise our media inventory across various verticals across APAC. 

It's not just a one-time sale but to build lasting business relationships with advertisers, ensuring they are successful in their business objectives when using Carousell ad products and media. 

My role includes but not limited to grow revenue and track retention of clients and/or agencies, negotiating additional budgets along with improvising new Carousell products. I aim to optimise accounts to improve performance for the clients & advertisers. 

When clients are successful, we are successful therefore, in Carousell, I act as a consultant to advise on client's digital strategy and educate advertisers on Carousell ad platform across channels and devices to form trusted partnerships in the long run. 

Performance reviews with clients will be done to iterate and improve on Carousell's effectiveness for clients and get feedback to further strengthen Carousell's products and services. 
 
It takes a team to build Carousell. Therefore, my job includes working with Ad Ops, Campaign Operations and marketing teams to deliver advertiser campaigns.

If you want to be seen in Singapore's Top 3 sites and app for your business needs, increase product sales and growth, ping me!

Media & Partnership Sales, APAC

Singapore Post Ltd

I embarked on a new role as part of the Last Mile Delivery Platform (LaMP) team in SingPost that focused on offering our extensive distribution network across S.E.A. to companies who are looking to scale while keeping their last mile delivery cost under control. 

Team reports to the Group Digital and Technology Officer (playing the role of a CIO, CTO, CDO) leading the digital transformation in SingPost strategising and coming out with the business model that will adapt best to the demands of society and the world today.

Past roles:
I am the champion to drive the Digital Advertising Network (DAN) of SingPost mainly SingPost.com and mysam.sg web and mobile app advertising space. Being the product owner, the goal is to increase adoption rate of services like SAM portals web and mobile: http://www.mysam.sg by acquire new users and sign-ups, to plan and execute marketing activities for SAM web and mobile app. 
Our team develop and execute strategies for customer acquisition and retention through ATL and BTL, through marketing and partnerships/collaborations. 

My role also includes approaching billers &/or service providers to partake in our digital transformation journey and to champion digital mail as the future verified and secured mail correspondence in Singapore and beyond.

My objective is to increase adoption rate for both service providers and users for digital postal mail in the local market  by providing customised solutions to corporate clients. In order to offer a well-rounded service to clients, I will help to develop their business plans and marketing programmes to help achieve their business objectives.

The main goal is to improve business metrics and attractiveness of business via digital and non-digital means. To also ensure successful implementation of campaigns through coordinating with internal stakeholders.

Senior Business Development Manager - Digital Services, Group Technology

Thomson Reuters

- Markets Reuters.com digital advertising to agencies and direct clients in Pan Asia namely SEA, ANZ and India  
- Conducts sales presentations and prepares proposals for clients’ marketing campaigns
- Manages media sales representatives in Australia, Hong Kong & India for incoming marketing briefs and sales forecast
- Develops and strategises annual digital marketing ideas and plans for clients and agencies across industries and key markets
- Manages advertisement agreements with clients and ensure the operation procedures are adhered to
- Spearheads communication of new products and updates to clients and agencies
- Delivers regular revenue and pipeline reporting on a monthly basis to management
- Ensures that the internal team will support the delivery of the campaign and managing the project to meet the clients’ objectives of the campaign
- Maintains relationships with agencies and direct clients.

Regional Sales Specialist - Pan Asia & India

MediaCorp Pte Ltd

- Markets Channel News Asia TV, online and mobile to clients in the banking and finance industry
- Accounts for airtime and digital revenue with existing set of managed clients.
- Presents integrated solutions to clients to assist them meet their marketing objectives.
- Handles local and regional accounts for the assigned industry

Senior Account Manager

I strive to build and establish strategic partnerships that help to scale your business, keeping your cost to minimal. 

My job goal is not just to close the sale but to build on your strengths and to fill in the gaps of your needs.

More about me:
With more than 15 years of sales experience, my experience across media, telco, finance, postal and eCommerce industries have made me grow as a person and not merely just a pitcher selling my services and products via a pitch deck or proposal. I truly believe in relationship building. Let's find out what you face, solve the problems together and see how I can strategise for your business needs. 

I am passionate about technology especially in AI, Martech, big data and life changing tech. Driven by the market forces and consumer changing behaviour, I believe it is important to continuously upgrade myself to stay ahead of the game and to prepare myself of what the future might holds. I also value people and believe in team work. I enjoy meeting new people and love to connect over a cup of tea. 

I travelled extensively as a child from the age of 3 to many countries as a tourist to South Africa, Egypt, Europe, the US and did student exchanges in China, Australia and Holland. Therefore, travelling is not just my interest, it's in my blood. 
If you challenge me to Disney movies trivia, I will win. In my spare time, i will be spending time with my 2 kids and thinking of my next breakthrough. 

Connect with me over LinkedIn for opportunities, networking and more!

taplio

The Battle

Eric Siu ✓

Lynette Chee 朱秀芬

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