Founder @ Growth Marketing Agency - Single Grain, Podcaster @ Marketing School + Leveling Up

Single Grain is a digital marketing agency focused on driving scalable and predictable revenue growth using Facebook advertising, Google Ads, YouTube advertising, SEO, video production and content marketing. 

We've worked with companies such as Amazon, Uber, Nordstrom and venture-backed startups to create and execute on custom-tailored growth strategies.






-> For those of you that are interesting in marketing and personal growth tips from top entrepreneurs, please visit http://www.levelingup.com for our free podcast. You'll hear from billionaires, authors, and other high performers.

-> For my daily marketing podcast, go listen to Marketing School at https://www.singlegrain.com/marketing-school-podcast



Skills:
SEO
Paid Search (Pay per click advertising)
Affiliate Marketing
Display Advertising
Mobile Advertising
Remarketing/Retargeting
Facebook Marketing
Video Advertising
Twitter Marketing
Google Analytics
Conversion Rate Optimization
Sales
Strategic Partnerships
Content Strategy/Development
Business Development
Social Media
Community Development
Operations
Affiliate marketing
Affiliate program management
Retargeting
Growth Hacking

Eric Siu ✓

If “I’m good at ChatGPT” is your company’s AI strategy, you’re already falling behind.

AI proficiency alone at work isn't enough.  It's not just about tools or prompts.

It's about working up the stack - from tasks to strategy, judgment, and client relationships.

We've been driving Claude Code proficiency at Single Grain because we believe it's the future of work. 

Work is going to be more and more focused on strategic thinking and client relationships, not tasks. 

What we've been doing:

- 2-day full-day hackathons where people get into pods and build solutions that actually affect their day-to-day work
- Show and tell demos so ideas don't stay theoretical
- Weekly office hours to unblock people fast
- An internal Slack 'Claude Code help' channel where people can get help
- An 'AI working group channel' where people are sharing the latest news

Most importantly, we've made these mandatory. These take priority over all 'normal' work. That includes client work, sales work, etc.

Initially, I could tell there was resistance to this. Inertia is a very real thing in companies. As a leader, you must do everything to break this inertia. 

My wonderful team handled the logistics, and I just showed up to the show-and-tell section. Because of the initial inertia, I wasn't sure how the demos would turn out.

They turned out amazing. People were sharing real solutions that would save them hours of time each. People also started to connect the dots with their projects being able to combine with other teams' projects. I could see the wheels turning and, more importantly, I could see the excitement.

When demo day came, the results were undeniable:

- 3 hours per task saved on client reporting
- 12 hours per month saved per client on client strategy 
- An ROI calculator that quickly calculates how much revenue we'd drive per client based on the work that we'd do for them. This saved 5 hours per proposal.

But the bigger shift wasn’t the time savings.

People stopped seeing themselves as task executors.
They started seeing themselves as product builders, creating compounding leverage in service of our purpose: helping customers generate more customers.

This is where work is going.

Less execution.
More high-leverage thinking.
More exponential outcomes.

AI skill gaps are now knowledge debt.
The longer you wait to pay it down, the more interest you’ll owe.

I shared a short show-and-tell recap below so you can see how we approached it. This is just a starting point.

What’s one concrete way you’re making AI adoption real, not optional, inside your company?

AI transformation at Single Grain

Ranking in the Age of AI: The Playbook for 2026 and Beyond

The SEO content game is DEAD.
Or is it?

Most SEO teams are still optimizing for a world that doesn't exist anymore.

AI Overviews, Gemini, ChatGPT, Perplexity, and other answer engines are completely rewriting the rules of search. The marketers who aren't optimizing for these platforms are getting left behind.

The winners? They're building AI-first content systems, scaling without sacrificing quality, and driving real revenue in 2026 and beyond.

In this live session, I'm breaking down:
• If the SEO content game is dead
• Where to allocate your SEO budget today
• The new levers that actually move traffic and conversions in an AI-first world
• The exact playbook to show up in Google's AI Overviews, ChatGPT, and more
• How to future-proof your SEO strategy with scalable systems + AI workflows
• Real examples of what's working (and what's dead)

If you're still relying on 2022 tactics, you'll be invisible in 2026.

Ranking in the Age of AI: The Playbook for 2026 and Beyond

Aazar Ali Shad

Grown several tech companies from 0 to 8 figures I Paid Social Growth Marketer I I deconstruct paid marketing so you can level up.

After 5 years in sales, I moved to marketing.

Frankly, I love it. I learned marketing by starting 2 startups and side hustles. 

Then, I found my Ikagai: Growth Marketing. I became Head of Growth at Userpilot (Grew it to 7-figures and beyond). And then, I moved to become an advisor.

Now, I have grown several tech/SaaS companies from 0 to 8 figures. Currently, I lead paid social and growth initiatives at 3 different D2C tech companies. 


❇️ Paid Growth Marketing Newsletter:
Get smarter about paid growth marketing in 5 minutes. I analyze the best brands on paid social to give you insights to level up your marketing: https://theperformers.beehiiv.com/subscribe

___
❇️ Podcast: Growth Marketing Stories
I deconstruct how companies grow with marketing and share learnings along the way. Folks from Wistia, Postscript, Buffer, Truebill, Airtable, Oribi, Attentive, PandaDoc, Baremetrics, CXL, and many others have joined. Give it a listen here: https://pod.co/growth-marketing-stories/

Thank you for visiting my profile. Feel free to reach out at aazar@aazarshad.com.

Growth Marketing Consultant

Providing growth marketing consultancy and advisory services with:

- Paid Social
- Paid Search
- Content Marketing & SEO
- Conversion Rate Optimization

Invested in: Maven, Gumroad, Vuvei Ventures, Synthesis, Userpilot, Breshna and more.

Current clients: MakerKids and Prequel.

At 10, they put me in a box. "He's a B student."

At 18, they put me in a box. "He can't speak English well."

At 23, they put me in a box. "He can only do sales, not marketing."

At 30, they put me in a box. "He can't lead a team."

Now I'm 36.

I create A+ ads that scale. I lead a 6-person agency team. I manage 15+ clients, crushing their marketing goals.

People will always try to box you in.

When they do, let it fuel your inner belief and prove them wrong.

Scaling Brands from $3Mn to $25Mn with Meta Ads — Ads Nerd — I Create Un-Ignorable Ads To Reduce CAC

I hate being wrong.

Yesterday, a founder changed my mind about performance and ads.

He built a 7-figure brand without virality. No viral posts. No paid traffic blitz.

Just word of mouth.

The common thread? Storytelling.

He gave customers such an elevated experience they felt guilty NOT sharing it.

Most brands chase clicks and conversions. They forget the best growth lever is a customer who can't stop talking about you.

Performance ads amplify what already works. But if your product doesn't 
create stories worth repeating, you're just buying attention that disappears.

Here's what I learned:
Give people an experience so good they have to tell someone.

That's how brands are built.

Performance is the booster. Storytelling is the foundation.

I changed my mind on brand vs performance.

Turns out, storytelling comes first. Everything else follows.

Thanks to Robbie Bent for this AMAZING session. Othership is indeed of one of my favorite companies.

My 2026 tool that you can't miss as an agency is AdManage.ai.

I simply can't live without it.

How I turn one customer interview into 30+ ad variations in 30 Minutes.

I manage $100M+ in ad spend.

Here's what most brands get wrong: they create content once and use it once.

I do the opposite.

One customer interview becomes 30+ authentic ads. All in 30 minutes.

Here's how: I send customers a Riverside link. They record on their phone. I get studio-quality footage instantly.

Then Riverside’s Magic Clips feature automatically generates short-form clips. Customer testimonials. Before-and-after stories. Objection handlers. Product demos in real life.

All ad-ready. All authentic. All from one recording.

No editor needed. No file mess. Just a library of content that converts.

People crave authenticity. AI-generated content feels fake. Real customers telling real stories? That's what performs.

This is how I scale ad accounts without burning through creative budgets.

Check out Riverside

Link here: https://lnkd.in/dq6q4Rbt

#riversidepartner

Steal this VINTAGE ad format.

Comment "ads" to get my winning ads swipe file.

How to crush video ads with this one simple hack.

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The Battle

Eric Siu ✓

Aazar Ali Shad

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The Battle

Eric Siu ✓

Aazar Ali Shad

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Siu ✓'s LinkedIn Performance

Performance ScoreAazar Ali Shad's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEric Siu ✓'s LinkedIn Performance