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B2B PodPros

Lead content creation and brand positioning efforts to establish B2B PodPros as a leader in the b2b podcast advertising space.

Growth Marketing - B2B PodPros

Bonjoro

Oversee partner marketing and social efforts to impact demand generation and product adoption. Develop strategies across full customer lifecycle including sales enablement, content, video, partnerships, and webinars.

Demand Generation & Partnerships Marketing Manager

Sunnova Energy Corp.

Responsible for digital campaign operations including the development of an automated email personalization strategy at scale across touchpoints to increase active engagement, minimize churn, and re-engage lapsed and dormant customers.

Customer Experience and Digital Marketing Director

Kids Health Program I www.FlyMovement.org

Fly Movement is a one-of-a-kind kids’ health program that provides students an opportunity to reach a fitness goal through fun, rewarding team competition and fitness trackers. Responsible for overseeing the administration, fundraising, programs, and strategic plan of the organization.

Founder of Kids Health Program Fly Movement

Spark Energy

Managed a team responsible for growing residential sales (excluding D2D and OTM), customer communications, user experience, website for 4+ brands, and strategic online partnerships.

Digital Marketing Director

Frontier Utilities

Responsible for leading online retail expansion into 5 new markets, developing strategic business relationships with online retailers, building digital marketing programs, and managing digital marketing team.

Digital Marketing Manager

TL;DR – 2x founder, digital marketing background + love for building social connections.

Moved to Romania from Texas in 2020. Prior to the move, I held marketing leadership roles in publicly traded companies. When I moved to Europe, because I had an interest in tech, I’ve been mostly busy with growth and customer marketing roles at various startups like Bonjoro, OptiMonk and RoninSport.io.

Some notable accomplishments
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Launched a one-of-a-kind kids fitness program in Houston, Fly Movement, that encouraged kids’ to increase their fitness activity through the use of fitness trackers.

Interviewed 130+ European startup founders on my podcast Innovators Can Laugh.

Helped grow a b2b podcaster community and network, B2B PodPros, that helps SaaS brands reach new audiences. Clients include Deel, Dealfront, Mouseflow and others.

What I am looking forward to in 2025
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Being a part of an exciting and fun scale up where I can add value through my marketing experience.

Throwing a few cocktail parties with some of the most interesting people in Bucharest


Thank you for visiting my profile. Feel free to learn more at https://linktr.ee/ericmelchor

Eric Melchor

Matrak

Following a successful Series A funding round, supported by top-tier industry investors, I am now spearheading global expansion efforts for Matrak.

We are growing across mid-market and enterprise, YES I am hiring!

VP of Sales

LaunchPad Academy

Giving back to the Tech Sales Community in Australia by mentoring and helping emerging SaaS Sales Stars transition into our industry through the Launchpad Academy.

Mentor

Mitratech

First-on-the-ground leader in Australia for a hypergrowth US-based RegTech leader. Company growth organic and through strategic investments over 50 %  YoY.

- Hired a sales team of 8.
- Drove a 124% Year-over-Year growth in region bookings.
- Crafted and executed a comprehensive growth strategy encompassing digital initiatives, marketing, sales, and channel expansion. Channel generated revenue increase 188 %.
- Positioned Mitratech as a preeminent provider of governance, risk, and compliance (GRC) solutions in Australia's regulated industries, including under APRA, and state and federal government sectors.
- Headed a local team of 35, spanning operations, professional services, software development, and sales, ensuring seamless execution of customer success.

Country Director

Progress

AU & NZ field sales leader for Growth portfolio SaaS solutions. NASDAQ-listed business, growth from $480M ARR to $830M ARR, both organically and inorganically through three acquisitions.

- Achieved 103% quota attainment in FY20 and FY21.
- Grew established distribution, reseller, alliance, and partner channels by 30% in ARR.
- Created 35% YoY growth in new business sales team pipeline. Implemented reliable forecasting processes, ensuring consistent performance above public guidance.
- Reduced churn by 28% by establishing direct sales teams focusing on cybersecurity, compliance, regulated industries, and financial services.
- Integrated staff and orchestrated joint growth across three acquired organisations.

Head Of Sales

Elcom

Newly created Head of Sales role due to continued growth. 
- Transformed a sales team of eight into a modern SaaS organization, reducing BDM onboarding time by 50%.
- Shifted sales functions from product-centric to value-based selling and retention, decreasing customer churn after initial term by 42%.
- Generated a sales pipeline worth USD1.4M in Q3/FY19.
- Revamped sales process, qualifying, and content strategy, improving the opportunity to close ratio from 1/5 to 1/3.

Kentico Software

Facilitated Kentico being recognised in the Gartner Magic Quadrant for Web Content Management first as a Challenger in 2016, then a leader for 2017 and 2018 reports.

Lead sales through direct and channel go-to-market in Australia and APAC across 100+ digital projects.
Overachieved personal and team revenue targets up to 240% of plan.
Closed two of the largest deals in the history of the company in the region.
Closed the very first deals for a new SaaS product.

Sales Manager

Promoted to a Sales Manager after 6 months as an AE hitting all targets and then some.

Account Executive

Marketo Australia

Business Development

Sixt Leasing AG

Digital Program Manager

Pohjola Insurance Ltd

Business Development Manager

I built sales teams from 3 to 25 increasing average performance to budget from 64 % to 108 % for enterprise SaaS scale-ups.

My track record:

📈 Sales Team Expansion: Cultivated sales teams from 3 to 25, building teams, from scratch, or elevating the best talent on the back of further investments.

🎯 Strategic Alignment: Boosted new bookings' average value from $36k to $258k by aligning sales strategies with buyers' strategic pain points, leveraging Value Selling™ framework.

💼 Revenue Surge: Achieved a 180% Year-over-Year revenue growth through vertical-focused go-to-market. 

💡 X-Sell Mastery: Drove a 241% Year-over-Year increase in retention base, with a 1/5 Customer Acquisition Cost (CAC) ratio compared to acquiring new logos.

My Core Skills:

🏆 Culture of Excellence: Catalysed a cultural renaissance within teams, transitioning from a rudimentary setup to an esteemed Australian Employer of Choice™️. Fostered a Customer-First™️ ethos, attracting top-tier talent and nurturing a collaborative environment.

🤝 Collaboration and Innovation: Pioneered the creation of OneTeam™️, aligning digital, marketing, events, BDR, sales, presales, enablement, and customer success functions. This synergy not only enhanced Customer Experience (NPS 7.1 from 5.4) but also secured multi-year subscriptions, with average renewals soaring from 1.4 years to 2.9 years.

🌐 Strategic Leadership: Orchestrated cross-functional collaboration post 3 M&A activities, aligning local teams with core values and mission objectives, ensuring a cohesive and focused approach towards success.

With two decades of experience in enterprise sales, if there's sales training, I've done it. My unique value proposition: anyone can buy the book, but I will lead the teams to execute.

My success lies in building motivated, high-performance teams armed with contemporary sales strategies finely attuned to today's buyer landscape.

In my teams, the spotlight of recognition isn't reserved solely for the heavy hitters; it's a culture where every member can earn their ticket to the President's Club.

taplio

The Battle

Eric Melchor

Meri M Kukkonen MAICD

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