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B2B PodPros

Lead content creation and brand positioning efforts to establish B2B PodPros as a leader in the b2b podcast advertising space.

Growth Marketing - B2B PodPros

Bonjoro

Oversee partner marketing and social efforts to impact demand generation and product adoption. Develop strategies across full customer lifecycle including sales enablement, content, video, partnerships, and webinars.

Demand Generation & Partnerships Marketing Manager

Sunnova Energy Corp.

Responsible for digital campaign operations including the development of an automated email personalization strategy at scale across touchpoints to increase active engagement, minimize churn, and re-engage lapsed and dormant customers.

Customer Experience and Digital Marketing Director

Kids Health Program I www.FlyMovement.org

Fly Movement is a one-of-a-kind kids’ health program that provides students an opportunity to reach a fitness goal through fun, rewarding team competition and fitness trackers. Responsible for overseeing the administration, fundraising, programs, and strategic plan of the organization.

Founder of Kids Health Program Fly Movement

Spark Energy

Managed a team responsible for growing residential sales (excluding D2D and OTM), customer communications, user experience, website for 4+ brands, and strategic online partnerships.

Digital Marketing Director

Frontier Utilities

Responsible for leading online retail expansion into 5 new markets, developing strategic business relationships with online retailers, building digital marketing programs, and managing digital marketing team.

Digital Marketing Manager

TL;DR – 2x founder, digital marketing background + love for building social connections.

Moved to Romania from Texas in 2020. Prior to the move, I held marketing leadership roles in publicly traded companies. When I moved to Europe, because I had an interest in tech, I’ve been mostly busy with growth and customer marketing roles at various startups like Bonjoro, OptiMonk and RoninSport.io.

Some notable accomplishments
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Launched a one-of-a-kind kids fitness program in Houston, Fly Movement, that encouraged kids’ to increase their fitness activity through the use of fitness trackers.

Interviewed 130+ European startup founders on my podcast Innovators Can Laugh.

Helped grow a b2b podcaster community and network, B2B PodPros, that helps SaaS brands reach new audiences. Clients include Deel, Dealfront, Mouseflow and others.

What I am looking forward to in 2025
--------------

Being a part of an exciting and fun scale up where I can add value through my marketing experience.

Throwing a few cocktail parties with some of the most interesting people in Bucharest


Thank you for visiting my profile. Feel free to learn more at https://linktr.ee/ericmelchor

Eric Melchor

I just hosted my first paid event. Here are the lessons learned.

First, I had no idea anyone would actually show up.

They did and that alone meant a lot.

But I was nervous... would people actually connect?

Because that was the goal.

Not “networking.”
Not trying to meet someone to date.
Not a polished TED-style production.

Connection.

So I designed the night around one principle:

Make it easy for strangers to feel comfortable.

We started with light icebreakers: "What’s your favorite breakfast?”

It’s innocent. Low pressure. Surprisingly effective.

Then we tried something new: shared learning.

Two guests told short, unpolished stories about traveling to Cuba and Mexico. No slides. Just real experiences. The room leaned in. People asked questions. It felt human.

Another guest shared his advice for becoming an entrepreneur.

Later, we split into small groups by name tag color for deeper conversations.

▶️  That’s where I learned my first big lesson.

Most people stayed in those groups the rest of the night.
Which meant fewer cross-room connections.

Next time, I’ll run two structured group rotations instead of one.
Same depth. More mixing.

▶️ Lesson #2: test everything.

The QR code for live feedback?

It worked the day before the party but during the event it didn’t work.

I hadn’t tested it. 
So no real-time feedback. That’s on me.

▶️ Lesson #3: make the events longer.

The event was supposed to end at 8pm.
Many people stayed until 9.
Some stayed for karaoke.

One guy absolutely crushed three songs and got a full-room ovation. 🕺
 
What worked:

 – Light icebreakers
 – Short, human storytelling
 – A clear structure
 – A great venue with mics
 – Interesting people from LinkedIn, Facebook expat groups, Instagram and past connections.

What I’ll improve next month:

 – Two group rotations
 – Test everything the day of
 – Start the event a bit later and make it 3 hours instead of 2

Biggest takeaway?

You don’t need a master plan to build something meaningful.

You just need the courage to take action.

This was the first Third Space Bucharest cocktail party. 🍸 

And I'm excited about the next one on March 16th!

👉  If you'd like to learn more or join, get on the waitlist here: https://lnkd.in/dCDw78Z4

#3rdSpaceBucharest #Bucharestcommunity

Channel Marketing for UK, Nordics & Eastern Europe @ Honeywell | founder of 3rd Space Bucharest 🇷🇴

To help my daughter become the woman I know she can be, I have to become a better man.

Not louder.
Not stricter.
Better.

Because whether I like it or not, I’m her first example.

Her first model of what a man sounds like when he’s frustrated.
How he treats people when no one’s watching.
What love feels like.

No future boyfriend.
No husband.
No teacher.

They’ll influence her.
But I set the baseline.

When we’re eating dinner.
Reading a book.
Walking to school.
Missing tennis shots and laughing about it.

It doesn’t look like a big moment.
But it is.

Time with her isn’t a bonus.
It’s the foundation.

And the more present I am, the steadier both of our lives feel.

One of my jobs as her father is to help her aim higher than the world will ask her to.

To set goals.
To build competence.
To expect more of herself.  Not because she isn’t enough, but because she’s capable.

She’s growing up in a world that will show her everything, early.

Sexualized media.
Influencers selling confidence while quietly lacking it.

So my role isn’t control.
It’s clarity.

Remind her that character matters more than appearance.
That people who reduce others to looks usually struggle with their own worth.
That strength is emotional, intellectual, and physical.

And maybe the most confronting truth for me:

Be the man I hope she marries.

If I imagine the kind of partner I’d want for her..

Hardworking, steady, kind, courageous, committed.

Then I need to embody that now.

Not to control her future.

But to quietly shape what she believes is normal.

Happy Women’s Day to the most important girl in my life.

#womensday #Internationalwomensday

What happens when you remove networking, dating, and pitching from a social event?

You get something surprisingly rare.

I just hosted the first 3rd Space Bucharest event.

And here’s what makes it different.

This isn’t networking.
There are no pitches.
No panels.

It’s also not a singles night.
And it’s definitely not 40 people shouting over music in a crowded bar.

3rd Space is designed around one idea:

Make it unusually easy for strangers to feel comfortable - fast.

Here’s what that actually looks like:

We start simple.
An innocent icebreaker like: “What’s your favorite breakfast?”

It sounds trivial. It’s not.

Low pressure → shared laughter → relaxed nervous systems.

From there, after some mingling we move into short, unpolished storytelling.

No slides.
No rehearsed TED-style talks.
Just real people sharing real experiences.

At our first event:
– Two guests shared stories from Cuba and Mexico.
– Another talked honestly about becoming an entrepreneur.

The room leaned in.
People asked questions.
It felt human and not rehearsed.

Then we shifted into small, color-coded groups for deeper conversation.

Not random mingling.
Not awkward hovering.

Structured depth.

And here’s the key difference:

Most social events optimize for volume.
More people. More noise. More surface-level interactions.

3rd Space optimizes for quality of interaction per person.

20–25 people.
Intentional structure.
Designed friction removal.

The result?

Many people stayed long after the official end time.
Conversations didn’t feel rushed.
Some stayed for karaoke.

No one was trying to “get something.”

3rd Space Bucharest is a cocktail-style gathering built for real connection. Not performance, not pressure.

The next monthly social is on March 16th.

If you are in Bucharest and are curious to learn more, comment below or get on our waitlist for one of my monthly events at https://lnkd.in/dCDw78Z4

#Bucharest #3rdSpaceBucharest

Matrak

Following a successful Series A funding round, supported by top-tier industry investors, I am now spearheading global expansion efforts for Matrak.

We are growing across mid-market and enterprise, YES I am hiring!

VP of Sales

LaunchPad Academy

Giving back to the Tech Sales Community in Australia by mentoring and helping emerging SaaS Sales Stars transition into our industry through the Launchpad Academy.

Mentor

Mitratech

First-on-the-ground leader in Australia for a hypergrowth US-based RegTech leader. Company growth organic and through strategic investments over 50 %  YoY.

- Hired a sales team of 8.
- Drove a 124% Year-over-Year growth in region bookings.
- Crafted and executed a comprehensive growth strategy encompassing digital initiatives, marketing, sales, and channel expansion. Channel generated revenue increase 188 %.
- Positioned Mitratech as a preeminent provider of governance, risk, and compliance (GRC) solutions in Australia's regulated industries, including under APRA, and state and federal government sectors.
- Headed a local team of 35, spanning operations, professional services, software development, and sales, ensuring seamless execution of customer success.

Country Director

Progress

AU & NZ field sales leader for Growth portfolio SaaS solutions. NASDAQ-listed business, growth from $480M ARR to $830M ARR, both organically and inorganically through three acquisitions.

- Achieved 103% quota attainment in FY20 and FY21.
- Grew established distribution, reseller, alliance, and partner channels by 30% in ARR.
- Created 35% YoY growth in new business sales team pipeline. Implemented reliable forecasting processes, ensuring consistent performance above public guidance.
- Reduced churn by 28% by establishing direct sales teams focusing on cybersecurity, compliance, regulated industries, and financial services.
- Integrated staff and orchestrated joint growth across three acquired organisations.

Head Of Sales

Elcom

Newly created Head of Sales role due to continued growth. 
- Transformed a sales team of eight into a modern SaaS organization, reducing BDM onboarding time by 50%.
- Shifted sales functions from product-centric to value-based selling and retention, decreasing customer churn after initial term by 42%.
- Generated a sales pipeline worth USD1.4M in Q3/FY19.
- Revamped sales process, qualifying, and content strategy, improving the opportunity to close ratio from 1/5 to 1/3.

Kentico Software

Facilitated Kentico being recognised in the Gartner Magic Quadrant for Web Content Management first as a Challenger in 2016, then a leader for 2017 and 2018 reports.

Lead sales through direct and channel go-to-market in Australia and APAC across 100+ digital projects.
Overachieved personal and team revenue targets up to 240% of plan.
Closed two of the largest deals in the history of the company in the region.
Closed the very first deals for a new SaaS product.

Sales Manager

Promoted to a Sales Manager after 6 months as an AE hitting all targets and then some.

Account Executive

Marketo Australia

Business Development

Sixt Leasing AG

Digital Program Manager

Pohjola Insurance Ltd

Business Development Manager

I built sales teams from 3 to 25 increasing average performance to budget from 64 % to 108 % for enterprise SaaS scale-ups.

My track record:

📈 Sales Team Expansion: Cultivated sales teams from 3 to 25, building teams, from scratch, or elevating the best talent on the back of further investments.

🎯 Strategic Alignment: Boosted new bookings' average value from $36k to $258k by aligning sales strategies with buyers' strategic pain points, leveraging Value Selling™ framework.

💼 Revenue Surge: Achieved a 180% Year-over-Year revenue growth through vertical-focused go-to-market. 

💡 X-Sell Mastery: Drove a 241% Year-over-Year increase in retention base, with a 1/5 Customer Acquisition Cost (CAC) ratio compared to acquiring new logos.

My Core Skills:

🏆 Culture of Excellence: Catalysed a cultural renaissance within teams, transitioning from a rudimentary setup to an esteemed Australian Employer of Choice™️. Fostered a Customer-First™️ ethos, attracting top-tier talent and nurturing a collaborative environment.

🤝 Collaboration and Innovation: Pioneered the creation of OneTeam™️, aligning digital, marketing, events, BDR, sales, presales, enablement, and customer success functions. This synergy not only enhanced Customer Experience (NPS 7.1 from 5.4) but also secured multi-year subscriptions, with average renewals soaring from 1.4 years to 2.9 years.

🌐 Strategic Leadership: Orchestrated cross-functional collaboration post 3 M&A activities, aligning local teams with core values and mission objectives, ensuring a cohesive and focused approach towards success.

With two decades of experience in enterprise sales, if there's sales training, I've done it. My unique value proposition: anyone can buy the book, but I will lead the teams to execute.

My success lies in building motivated, high-performance teams armed with contemporary sales strategies finely attuned to today's buyer landscape.

In my teams, the spotlight of recognition isn't reserved solely for the heavy hitters; it's a culture where every member can earn their ticket to the President's Club.

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The Battle

Eric Melchor

Meri M Kukkonen MAICD

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The Battle

Eric Melchor

Meri M Kukkonen MAICD

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Melchor's LinkedIn Performance

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