For over 19 years, I have been helping complex B2B brands paint a clearer picture of who they are and what they do. As the Managing Director and Owner of Marjoram, a boutique agency specializing in B2B brand strategy and development, I lead a team of creative and strategic professionals who deliver effective and engaging solutions for our clients.

We work with complex B2B brands helping them craft and communicate their value proposition, differentiate themselves from the competition, and connect with their target audiences. We offer a range of services, including message framing, brand reframing, and marketing as a service. Whether it's creating a compelling brand story, designing a captivating visual identity, or executing a successful marketing campaign, we always aim to simplify, clarify, and amplify our clients' brands.

Eric Marjoram

Business-minded technologist and growth strategist with 20+ years of experience leading digital transformation initiatives for small to mid-sized firms. I specialize in helping professional service businesses streamline their marketing and operations using scalable technology and smart automation.

🔍 Problem-Solver
From transforming outdated inventory tracking for a national apparel manufacturer to founding a trailblazing technology company, I focus on turning inefficiency into innovation.

📈 Why Do Clients Work With Me?
They’re asking questions like:
1) How can technology drive growth without breaking the bank?
2) How do we future-proof our business in a rapidly evolving tech landscape?
3) Can automation improve ROI while enhancing the customer experience?

The results? My work has enabled businesses to:
✔️ Scale operations seamlessly, from boutique firms to Fortune 500 powerhouses
✔️ Deliver customized solutions that merge goals with exceptional user experiences
✔️ Maximize efficiency, all while preserving scalability and long-term profitability

💡 How My Impact is Measured:
Since founding my tech consultancy, I've had the privilege to:
- Partner with Fortune 100 companies as well as SMBs to implement forward-thinking digital solutions.
- Help clients triple revenue in less than 12 months with data-driven marketing.
- Help clients achieve 1,500 hours per year in operational efficiency through automation.

🎤 An Industry Thought Leader You Need to Know
I aim to not just lead behind the scenes—I've been a speaker, a content creator, and a sought-after voice in the world of technology-driven business growth, bringing insights that have been featured in podcasts, CEO peer groups, and on the internet at large.

Ready to Automate and Accelerate?
Let’s discuss how tailored technology can transform your business. Message me or explore resources at https://robriggs.com.

Rob Riggs

Let me guess.

You have a beautiful testimonials page.

It's organized.
It's clean.

It's full of glowing reviews.

And almost no one sees it.

That's the problem.

Most firms treat testimonials like a separate section of the website.

But prospects don't go hunting for proof.
They decide in the moment.

Here's what actually happens:

Someone lands on your estate planning page.

They're thinking:

“Can I trust these people?”

They scroll.
They read.
They hesitate.
They don't see proof right there.
They leave.

Meanwhile, you have 12 glowing estate planning reviews…  sitting quietly on a testimonials page they never visited.

Your proof exists.

It's just invisible at the exact moment doubt shows up.

And that's when proof matters most.

Social proof shouldn't live on its own island.

It should live:

👉 Next to your CTA
👉 On your homepage
👉 On every key service page
👉 Right where decisions happen

Trust is built in context.
Not in a hidden library of compliments.

I've seen businesses change nothing about their service…
But strategically move testimonials throughout the site.

Conversions jump.

Not because they “improved the offer.”
Because they made belief easy.

If you want to see whether your proof is actually positioned to convert or just sitting there unused, take the 2-minute diagnostic.

It will show you exactly where trust is missing in the buyer journey.

I leverage technology to drive organizational revenue and efficiency. Strategy, Web, Marketing, Automation, Agentic AI.

Your sales team isn’t underperforming.
They’re just working the wrong accounts.

That’s the hard truth.

In this clip from Cracking the Code, Kris Rudeegraap and I talk about where outbound sales is really headed, and it has nothing to do with sending more emails or hiring more SDRs.

The old model looks like this:

• Pick a “Top 100” account list
• Work it for months
• Hope timing lines up

That approach is already outdated.

What’s coming next (and already starting to happen) is AI-driven account prioritization.

Instead of guessing whom to call, AI looks at real signals in real time:

• Website activity
• CRM data
• Email opens
• Third-party intent signals
• Past interactions

And then it answers one question every morning:
“Who is the hottest account right now?”

Not this quarter.
Not this campaign.

Today.

That changes everything.

Because now:

• Calls happen when interest peaks
• Outreach feels relevant, not random
• Gifts, follow-ups, and calls are triggered by behavior
• Reps stop wasting time on cold accounts

This is the next real breakthrough in outbound, and most teams are completely missing it.

👉 In this clip, we unpack where B2B prospecting is going next, and in the full episode, we go deeper into how teams can actually apply this without burning out their sales org.

🎧 Watch the full episode of Cracking the Code to hear the rest of the conversation: https://lnkd.in/ek2DjRvz

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The Battle

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Engagements

Likes

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