For over 19 years, I have been helping complex B2B brands paint a clearer picture of who they are and what they do. As the Managing Director and Owner of Marjoram, a boutique agency specializing in B2B brand strategy and development, I lead a team of creative and strategic professionals who deliver effective and engaging solutions for our clients.

We work with complex B2B brands helping them craft and communicate their value proposition, differentiate themselves from the competition, and connect with their target audiences. We offer a range of services, including message framing, brand reframing, and marketing as a service. Whether it's creating a compelling brand story, designing a captivating visual identity, or executing a successful marketing campaign, we always aim to simplify, clarify, and amplify our clients' brands.

Eric Marjoram

*Partner with client brand marketing teams and agency partners to refine target audience segments, unearth customer journey insights, and perform competitive analyses to enhance media strategies, planning and activation. 
*Create results-oriented plans to generate brand awareness, enhance engagement, improve media ROI, and increase sales. 
*Negotiate and execute brand integrations, sponsorships and experiential events. *Lead multi-channel media strategy, adoption of emerging media platforms, digital/social media integration and focus on performance marketing. 
*Serve as an extension of client marketing teams, translating business objectives to actionable media KPIs. 
*Develop test and learn programs, establish reporting structures and attribution. *Create alignment around objectives, creative messaging/positioning and multi-channel media strategy and activation.

Media & Marketing Consultant

MBI, Inc.

Developed and led the Integrated Media Services team responsible for research, strategy, planning, and buying. Partnered with brands, developing comprehensive media strategies and executions across linear TV, OTT/CTV, addressable, programmatic, and radio/digital audio, driving brand awareness and sales growth. Negotiated research and media vendor contracts. Experience in Retail, CPG, Wine & Spirits, Banking/Finance, Travel, Pharmaceutical, DTC and B2B.

EVP, Integrated Media & Agency Operations 

Ran the Local Media Buying division, responsible for over $400 million in media billings and 93 associates across seven regional offices. Managed departmental workload, systems and procedures, staff development, media cost control, and client interaction, representing Local Media Buying. Active in new business development. Served on the AAAA's Local TV and Radio Committee and the RPA Management Committee. Managed a consistently high-performing regional buying operation, achieving local media audience goals and benchmarks within budget and delivering in full. Provided media POVs, local media strategies, and departmental direction. Managed high-level vendor relationships.

SVP, Director of Local Media

Managed the day-to-day operations and communications of the Local Media department. Served as primary contact for the seven Regional Local Media Managers, providing leadership, support, guidance and direction regarding multiple clients' local media activity. Responsible for Local Media buy presentations, budget updates, post-buy delivery reporting and communication regarding added-value, sponsorships and integrations. Primary liaison with Media Planning and Account Management.

VP, Director of Local Media 

Director of Local Media 

Associate Director, Local Media 

Managed the Atlanta Local Media buying team responsible for all local television, cable and radio activity for Honda Regional Marketing and Acura Regional Marketing. Led a team of 12 media associates and media negotiations across 45 local markets in the Southeast and Mid-Atlantic regions. Presented local media capabilities and buy recommendations directly to Auto clients. Primary liaison with agency Account Management team.

Local Broadcast Manager 

I'm an integrated media and marketing professional proven in driving brand success through a unique blend of strategic and analytical abilities. With 20+ years in leadership roles at advertising agencies, I am known as a creative problem-solver, skilled in effective communication, leadership, and fostering strong interpersonal connections. I'm committed to devising innovative strategies that propel teams and businesses toward success. 

I'm passionate about the ever-evolving media landscape and an active listener, specializing in building effective, collaborative partnerships with marketing teams and media channel partners. I am adept at managing cross-functional teams to drive tangible growth. 

My goal is to translate business goals to actionable media KPIs and ensure media is at the heart of the marketing ecosystem. Category experience includes Auto, Travel, CPG, Banking, Wine & Spirits, Pharmaceutical, QSR, and Retail. I have a proven track record working in DTC, B2B, Programmatic, Digital Media, Performance Marketing, Brand Integrations and Sponsorships, Loyalty Programs, and Retail Networks.

taplio

The Battle

Eric Marjoram

Lisa Pilger

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?