For over 19 years, I have been helping complex B2B brands paint a clearer picture of who they are and what they do. As the Managing Director and Owner of Marjoram, a boutique agency specializing in B2B brand strategy and development, I lead a team of creative and strategic professionals who deliver effective and engaging solutions for our clients.

We work with complex B2B brands helping them craft and communicate their value proposition, differentiate themselves from the competition, and connect with their target audiences. We offer a range of services, including message framing, brand reframing, and marketing as a service. Whether it's creating a compelling brand story, designing a captivating visual identity, or executing a successful marketing campaign, we always aim to simplify, clarify, and amplify our clients' brands.

Eric Marjoram

Brighten Employer Services

Advisory Board Member

True Rx Health Strategists

Vice President Marketing

Equifax Workforce Solutions

Built a marketing growth engine for Employer Services and Talent Solutions products (including HR compliance, data, tax, talent acquisition, identity fraud protection, unemployment, forms management, employment verifications  and other SaaS technology solutions) 

Aligned marketing, pre-sales, sales and product teams to drive successful go-to-market strategies and product launches, including PeopleHQ, ACA HQ, I-9 HQ, Unemployment Fraud Watch, Re-employment Services, Public Service Loan Forgiveness, and more.

Launched thought leadership and content program, with results well-outperforming KPIs.

Developed new demand generation strategies and targeting programs leveraging best-in-class technologies, account-based marketing approaches and measurement capabilities for HR compliance and talent solutions services.

Led highly engaged and high performing team with a focus on company values, building expertise, reliability, scalability and measurable results.

Supported B2B2B and B2B2C growth, enabling key partners to drive greater revenue through our services.

Vertical Marketing Leader (Vice President job level)

Built team and introduced product marketing rigor to Equifax Workforce Solutions, including standardization of messaging, integration with sales and product teams, product launch process and competitive intelligence capabilities.

Led team in first 90 days to build messaging platforms for 20+ products including product definition, value story, challenges solved, competitive view, and proof points to support collateral development and sales enablement.

Cultivated repeatable and highly successful process for complex, high profile product launches.

Drove strategy development for real-time regulatory updates, thought leadership and content management.

Built competitive intelligence model and discipline to inform marketing strategies and support sales 
enablement, including win-loss program.

Head of Product Marketing, Equifax Employer Solutions

Health e(fx)

Key member of Executive Team reporting directly to CEO, presenting updates quarterly to Board of Directors.

Developed brand platform and product marketing program for SaaS Affordable Care Act (ACA) tax compliance software. Emerged as thought leader during volatile political climate, maintained relevancy and visibility during pandemic, resulting in high growth and retention.

Led marketing activities that supported EBITDA growth by 95%, resulting in sale to Equifax in 2021.

Built sophisticated content and product marketing platform driving company’s reputation as innovative industry leader, leveraging strong differentiated messaging and sharing updates on timely complex regulatory topics.

Directed internal and public relations communications strategy during the introduction of a new CEO and executive team, new goals, and a new value discipline, resulting in low turnover and increased engagement.

Headed product development team, becoming first to market with new state individual mandate reporting solutions, resulting in over 200% ROI and HR Insights, a one-of-a-kind Tableau-based analytics platform.

Expanded partner sales channel and supported partner growth via B2B2B marketing strategies.

Spearheaded new brand platform including mission, vision, values, key messaging and creative focused on evangelizing the underlying purpose of our work.

Associate Vice President Marketing and Communications

Prime Therapeutics

Transformed B2B Marketing organization from a tactical and reactive function, to a strategic-driven proactive and productive segment marketing powerhouse.

Led B2B marketing team in development and execution against segment-specific marketing plans, supporting growth from 11 to 25 million members

Led B2B product marketing effort in partnership with Walgreens to launch new AllianceRx Walgreens-Prime strategic partnership, including branding and value story

Developed new corporate purpose statement and brand platform, resulting in a Public Relations Society of America’s (PRSA) Silver Anvil award

Partnered with client executives to develop product go-to-market strategies to support health plan clients in obtaining new business, resulting in increased Blue Cross and Blue Shield satisfaction in marketing support from 38% to 82% in one year.

Implemented successful competitive intelligence strategy, helping product and sales teams become nimble in addressing market needs

Integrated the sales and marketing effort resulting in 96% internal sales team satisfaction and 100% of sales leaders surveyed reporting confidence in the B2B team’s ability to meet their needs

Built and led highly engaged and productive team (100% engagement score across all 14 team members)

Senior Director, B2B marketing

Marketing Consultant

Marketing Communications and PR Manager

Gantz Wiley Research

Manager, Marketing Communications, Administration

All in for growth! Transformational and hands-on full funnel marketing leader, quickly delivering profitable go-to-market, omni-channel campaign strategies across diverse market segments and highly regulated industries.  I work with speed to bring structure to chaos through product marketing rigor, comprehensive brand strategy, grit, creativity and discipline, consistently driving results that matter.  

Executes across all core marketing disciplines using an integrated approach, including:

Brand marketing: Award-winning brand marketer, focused on the "why" behind a company's mission, crafting messaging and creative that resonates, inspires internal teams and fosters meaningful connections with clients.

Product marketing: Bringing product marketing rigor and discipline, leveraging customer and market insights to craft impactful and differentiating problem/solution focused messaging, while building scalable, and collaborative product launch, GTM and sales enablement strategies.

Growth Marketing: Using data and performance insights  to inform a cohesive approach that optimizes the balance between paid and organic campaign strategies including: search engine, social media, thought leadership, ABM, exceeding KPIs

I'm compassionate AND tough (they are not mutually exclusive), leading with generosity and empathy while exceeding expected results.  Change agent. Storyteller. Influencer. Energizer. Deep expertise in HR Tech, SaaS, Healthcare, Talent and Professional Services. Let's connect and explore how we can drive growth together!

Skillsets:
Product marketing, B2B, GTM strategies, demand generation, growth marketing, integrated marketing, brand marketing, retention marketing, full funnel marketing, lifecycle marketing, product launches, brand development, retention marketing, KPIs, OKRs, content management, regulatory and compliance products, HR compliance, Affordable Care Act (ACA), health care benefits, data insights, digital marketing, competitive intelligence, healthcare, start-ups, HR tech, SaaS, B2C, employment verifications, talent services, staffing, recruiting, partner marketing (B2B2B, B2B2C), authentic leadership, creative problem-solver, email automation, SEO, social media, M&A, events, public relations, internal communications, product management, sales enablement, lead gen, lead qualification, lead scoring, voice of the customer, persona development, Salesforce, HubSpot, Pardot, Tableau, AI, competitive Intel, e-commerce, brand development, storytelling, multi-channel campaigns, differentiation, Pragmatic certified.

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The Battle

Eric Marjoram

Jenna Elving

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