For over 19 years, I have been helping complex B2B brands paint a clearer picture of who they are and what they do. As the Managing Director and Owner of Marjoram, a boutique agency specializing in B2B brand strategy and development, I lead a team of creative and strategic professionals who deliver effective and engaging solutions for our clients.

We work with complex B2B brands helping them craft and communicate their value proposition, differentiate themselves from the competition, and connect with their target audiences. We offer a range of services, including message framing, brand reframing, and marketing as a service. Whether it's creating a compelling brand story, designing a captivating visual identity, or executing a successful marketing campaign, we always aim to simplify, clarify, and amplify our clients' brands.

Eric Marjoram

Sprout Social, Inc.

Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. 

With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, advocacy, and AI-powered business intelligence. Sprout’s award-winning software operates across all major social media networks and digital platforms. 

• Develop cohesive, annual, multi-purpose marketing programming for dedicated verticals and subverticals to generate demand and accelerate opportunities
• Customize brand and platform messaging frameworks to particular industries, applying complex buyer and customer journeys
• Identify and bridge gaps between integrated marketing campaigns and field activations based on dedicated industries, regulations, and levels of sophistication
• Build strong partnership with sales, resulting in collaborative efforts
• Analyze and optimize vertical programming to align with sales and marketing KPIs
• Develop value-driven, virtual and in-person experiences to solidify industry positioning and generate new business and customer upsell opportunities
• Develop and launch nurturing marketing programming leveraging online community to increase customer loyalty and social sophistication

Senior Field Marketing Manager

• Develop and optimize foundational processes for in-person and virtual executive activations and experiences such as sponsorships, dinners, happy hours, webinars, presentations, etc. 
• Identify and manage sponsorship and partnership opportunities to increase brand awareness, generate new business and nurture current customers
• Build and maintain newsletter to communicate team initiatives to sales and encourage adoption and follow-through
• Create outbound plays and processes to generate and accelerate opportunities 
• Leverage 6Sense to identify market segments and develop messaging and tactics to move business forward

Field Marketing Manager - Dedicated Industries

• Develop and manage integrated marketing campaigns to generate and accelerate opportunities
• Provide strategic optimizations to various established tactics to better achieve results
• Create virtual and in-person experiences to educate and engage decision-makers
• Build strong relationships with sales based on common goals
• Evolve SMB and Mid-market POVs to fit enterprise audiences
• Develop corporate gifting program and onboard gifting platform for sales
• Evolve and incorporate enterprise outbound motions to inbound engine

Enterprise Marketing Strategist

Accelity

Accelity is a growth-minded agency that partners with B2B SaaS startups and scale-ups. Our proven sales and marketing processes give clients a clear path to growth and drive consistent results.

• Develop goal-oriented marketing strategies focused on clients' needs
• Provide strategic oversight and recommend optimizations 
• Audit branding and marketing efforts and identify misalignments and improvement opportunities
• Build strong relationships with clients to provide them with data-driven recommendations
• Research and understand industry trends, clients' businesses, and their solution
• Help team understand and incorporate strategic vision

Strategic Account Advisor

Marjoram

Marjoram is an award-winning, b2b marketing agency focused on delivering creative perspectives for marketing teams looking for a smarter approach to reliable results.

Responsibilities:
• Understand and manage client objectives, expectations, and project logistics
• Develop a framework for estimates, proposals, and invoices.
• Direct the research, planning, and implementation of project deliverables 
• Analyze and determine resources required for projects
• Manage resources, workflows, and schedules of all projects 
• Lead communication between clients and creative team to align the client’s vision with our proposed strategies
• Develop strategic marketing approaches to help the client achieve goals 
• Anticipate clients’ needs and recognize potential engagement opportunities
• Nurture strong relationships with clients and brand managers to create more partnership opportunities
• Collaborate with the executive team in the creation of an activation plan
• Support sales process and acquisition of new clients 
• Manage client onboarding
• Leverage industry associations and networking events to develop new partnerships
• Assume active roles in industry associations 
• Develop new initiatives to increase brand awareness and company exposure

Account Strategist

Marjoram is an award-winning marketing agency that produces visual communications to help clients rise above the noise, taking them to a place where they can have real conversations with their customers.

Responsibilities: 
• Manage the workflow and scheduling of all projects and marketing campaigns.
• Analyze and determine resources required for projects.
• Develop estimates, proposals, and invoices.
• Support acquisition of new clients.
• Manage client onboarding. 
• Collaborate with the creative team to understand and manage client objectives, expectations, and project timelines.
• Manage client expectations with a good understanding of capabilities, services, and overall production schedules.
• Lead communication with clients, anticipating their needs and communicating effectively to the team.

Account Manager

Coding Strategies

Coding Strategies, Inc. is a healthcare firm specialized in providing educational and consulting services on coding and compliance to hospitals, medical offices, and other agencies. 

Responsibilities: 
• Plan, execute, and evaluate trade show schedules and logistics.
• Design marketing communication plans. 
• Design marketing pieces, ads, and other collateral.
• Plan, execute, and evaluate training seminars and events. 
• Provide support to the sales team and the Director of Marketing.
• Build and maintain association relations.
• Provide customer support.
• Plan and execute online events and webinars

Marketing Coordinator

Heidelberg

Heidelberg USA is a subsidiary of Heidelberger Druckmaschinen AG, the world’s leading manufacturer and solution provider for the print media industry.

Responsibilities: 
• Managed social media campaigns
• Managed events from pre-planning through execution, evaluation, and close-up.
• Developed press releases, articles, and other pieces to increase company presence. 
• Scanned media for company presence and customer awareness.
• Supported Creative Services in the development of marketing campaigns. 
• Developed ads for print. 
• Conducted research to evaluate campaign success. 
• Supported public relations campaigns to ensure effectiveness.

Public Relations Intern

Kennesaw State University

Kennesaw State University is one of the fastest-growing universities in Georgia. 
Enterprise System and Services provides application development and support to enhance Kennesaw State University operations.

Responsibilities: 
• Researched, designed, and developed websites 
• Managed accounts and projects
• Scheduled meetings and photoshoots
• Enhanced images with the use of Photoshop and other software
• Provided clerical support 
• Helped built and maintain customer relations 
• Supported social media accounts
• Conducted Training classes

Junior Web Developer

Kennesaw State University is one of the fastest-growing universities in Georgia. 
The College of Continuing and Professional Education provides training and certifications to over 23,000 students per year. 

Responsibilities: 
• Managed events from pre-planning through execution, evaluation, and close-up. 
• Designed room set-ups, signage, run of shows,  and marketing pieces
• Developed registration process for conferences, seminars, and orientations
• Managed customer data 
• Developed Customer Relations
• Developed financial, registration, and attendance reports
• Managed and trained volunteers
• Scheduled meetings and events
• Designed and maintained event websites and online forms
• Provided information about programs

Registration and Conference Specialist

As a trusted marketing leader with a proven track record of developing and executing integrated marketing campaigns, I thrive at the intersection of creativity, strategy, and data. My ability to see the big picture allows me to identify emerging industry trends and capitalize on opportunities that drive engagement and growth. 

With extensive experience in managing diverse marketing programs -from digital campaigns, executive events and industry conferences to targeted outbound strategies- and for an array of industries, I excel at tailoring initiatives that resonate with key audiences while thinking of ways to develop scalable motions. I believe that successful marketing is rooted in understanding the unique needs of your key audiences and the issues they hope to solve for their customers, and creating a path where you are the most trusted partner in the industry. 

I take pride in immersing myself in their challenges and goals and crafting cohesive journeys that turn prospects into customers and customers into brand advocates. My passion for uncovering business growth in unorthodox environments drives my need to analyze campaign performance and refine strategies, ensuring continuous improvement and measurable results. 

I am committed to fostering collaborative relationships with proactive and customer-oriented teams where creativity flourishes. I love encouraging my teams to evaluate their strategies from the customers' POV and incorporate everyday socioeconomic variables to widen the perspective and reach not only the decision-maker but also the human behind their initiatives.

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Eric Marjoram

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