Eric Brooker

The Channel Standard

An experienced, data-driven advisory firm that methodically empowers suppliers to boost visibility and drive growth. Leading the way in channel excellence, we provide tailored solutions and actionable insights that transform your bottom line.

Founder & CEO

Counsel Culture

Host of the award-winning Counsel Culture podcast, ranked in the top 1% globally, and keynote speaker on leadership and culture. Known for delivering transformative insights on self-leadership, vulnerability, and presence, empowering organizations to thrive. Offers coaching in leadership, sales, and culture, along with emcee services for corporate and nonprofit events.

Keynote Speaker | Coach | Podcast Host | Bestselling Author

YOU ARE ENOUGH!

Author of the national bestseller You Are Enough: Overcoming Lifelong Doubts of Worthiness (October 2023), a deeply personal journey through loss, grief, and hope. This powerful work explores self-leadership and the healing process, offering readers a path to embrace their worthiness, even amidst life’s challenges. Through heartfelt storytelling, it inspires others to find strength, resilience, and the truth that You Are Enough.

Author

Bluewave Technology Group

Led transformative M&A initiatives, completing a projected three-year effort in just nine months. By month seven, achieved line of sight to the original three-year EBITDA target. This accelerated success significantly enhanced market presence and positioned the organization for long-term growth. Transitioned out of the business as planned after achieving EBITDA goals, enabling the seamless integration of acquired companies.

Vice President, Strategic Partnerships

Bigleaf Networks

Led sales, strategy, and GTM initiatives for a state-of-the-art SD-WAN solution. Oversaw a channel-exclusive sales organization, driving exceptional execution and exceeding targets. Established Bigleaf Networks as a recognized leader in the SD-WAN space. Played a pivotal role in strengthening the company’s presence in the channel community.

Vice President of Sales

Senior Director, National Partner Programs

Broadvoice

Built a comprehensive framework, refining the sales process and enhancing data collection through the CRM. Delivered coaching and training to ensure adoption, driving employee retention and consistent revenue forecasting. Led a channel sales team for a UCaaS provider, achieving a 2x increase in sales with no additional headcount. Strengthened partner relationships to enhance market presence. Positioned the business for sustained success in the channel market.

National Director of Channel Sales

ViaSat Inc.

Joined as a founding member of the channel sales team for a global satellite internet provider, playing a key role in establishing the channel program's foundation. Transitioned out as financial outcomes did not align with expectations set during the interview process, offer letter, or personal career goals.

Midwest Regional Sales Manager

Ecessa Corporation

Led a large team of sales and marketing executives for an SD-WAN provider. Established multiple Technology Solutions Distributor (TSD) relationships, building Ecessa’s reputation as one of the most respected SD-WAN providers in the channel. Drove significant growth in channel partnerships and market recognition. Transitioned out of the company due to organizational financial challenges, with the CEO assuming sales and marketing responsibilities.

Channel Chief - Vice President of Sales and Marketing

Involta

Achieved significant success by closing one of the largest deals in company history. Led sales efforts in a competitive market, driving growth and customer engagement. Transitioned out during an unexpected nationwide layoff as the company shifted to a General Manager model under new leadership to reduce costs.

Director of Sales

Brookline Networks

Founded a Trusted Advisor agency specializing in selling services through the channel. Built a highly respected agency in the marketplace as a registered agent with one of the largest Technology Solutions Distributors (TSDs). Achieved significant success, establishing a strong reputation within the channel community.

Founder

Inspiring Technology Leader | Bestselling Author | Keynote Speaker | Podcast Host

From my home in St. Paul, Minnesota, my journey has taken me across the globe, connecting with thought leaders and industry experts. With over 25 years in the tech industry, I've honed my skills in visionary leadership, business development, and creating environments where individuals and organizations thrive.

Author of "You Are Enough": My bestselling book, "You Are Enough: Overcoming Lifelong Doubts of Worthiness," offers transformative insights on conquering self-doubt and embracing inherent worth, helping readers achieve personal and professional growth.

Keynote Speaker: I deliver impactful keynotes on leadership, culture, and worthiness, blending personal stories with professional wisdom to inspire audiences to embrace authenticity and drive positive change.

Host of the Counsel Culture Podcast: My podcast ranks in the top 1% globally, where I explore themes of leadership, culture, and personal growth through engaging conversations and interviews, offering listeners actionable insights for meaningful transformation.

Professional Background: Before venturing into writing and keynote speaking, I built a successful career in technology, holding prominent leadership roles. My strategic and innovative approach has left a lasting impact on organizations and teams.

Inspire and Empower: Through my book, speeches, and podcast, I share wisdom and experiences to uplift individuals from all walks of life. Committed to fostering a supportive culture, I combine authentic storytelling with practical advice to drive self-belief and positive transformation.

Let's Connect: If you're seeking inspiration and practical strategies to drive your organization forward, or looking for a keynote speaker who can ignite change, let's connect and explore the possibilities.

Speaker | Coach | CEO | Host | Author

Counsel Culture is a www.ericbrooker.com company.

“It is all about becoming the best version of ourselves possible.”

There is an opportunity for all of us if we look for it—the chance to serve others while at the same time taking a leadership role in our own lives.

Eric hosts the award-winning podcast Counsel Culture which is currently ranked in the top 1% of all podcasts globally.

In addition, Eric is a keynote speaker focusing on topics of culture and leadership. Topics include:
- Leadership & Culture
- Self Leadership - Where It All Begins
- The Power of Vulnerability as a Leader
- The Power of Being Present

Eric provides coaching opportunities from; 
- Leadership Coaching Program
- Sales Leadership
- The Keys to Culture
- The Power of LinkedIn

Eric also provide emcee services for; fundraisers, non-profits, annual company kickoff events.

The book, "You Are Enough Overcoming Lifelong Doubts of Worthiness" was released in October 2023.

"You Are Enough" is a book about loss, grief, and hope. In this book, I share how the grieving of an estranged relationship with my oldest child took me to my own childhood to find true healing. Ultimately, it is a book about self-leadership. This book details our journey and suffering through grief and explains how we have held onto hope. I share our emotional journey as a parent and discuss the genuine suffering we have gone through (including the suffering of our children). I share our story in hopes of building a bridge for you to come to terms with the simple fact that despite not having control of every situation, You Are Enough.”

Eric A. Brooker

AireSpring

AireSpring is a Global Managed Communications, SaaS Provider, and supplier of Mission Critical Technology Services. Our proprietary, AI Powered ITSM platform, AireControl, revolutionizes the IT Experience by providing the highest customer experience in the industry. We are a telecom anomaly, a debt free and profitable company. We provide the stability and confidence partners expect in a long-term relationship. 

AireSpring provides fully managed and connected solutions globally for multi-location and multi-services Enterprise customers. We win with Global Connectivity, SD-WAN, SASE, UCaaS, CCaaS, SIP Trunking, MS Teams Direct Routing, Network Aggregation, and Managed Security. We are consistently AT&T's largest APEX partner. 

AireSpring’s "technology stack" solutions are only offered exclusively through a diversified network of channel partners that includes distributors, Consultants, TSDs, Managed Service Providers (MSPs), and Trusted Technology Advisors.

SVP Sales and Channel Chief

NetFortris

Promoted to Executive Vice President of Global Sales and full time Channel Chief in January 2018, I drove revenue growth, global sales strategy design, and channel program for North America, APAC and Japan. I reported directly to the CEO and represented Sales in board meetings. 
Netfortris and Fonality merged in February 2017 following the debt acquisition by Spire Capital Partners. I led the Fonality sales organization through the due diligence process and transition of two unique company cultures and portfolios. 
NetFortris provided business communications with the proprietary Fonality software: UCaaS, CCaaS, UC&C, Network Aggregation, SD-WAN, Cybersecurity, Secure WIFI, and other Managed Services options. 

Executive leadership responsibilities with Fonality/NetFortris:
*Created the Channel Growth Strategy and Partner Development programs
*Conceived and built our Account Management Group to drive product/services adoption, reduce Churn, and higher wallet share.
*Developed and implemented our annual sales compensation plans.
*Created strategic, measurable Sales KPIs and Performance metrics to align to company growth targets
*Led and managed as many as 50 Geo-Diverse Direct Enterprise, Channel and Account
Management sales reps, Directors and VPs

Executive Vice President of Global Sales and Channel Chief

In 2013, I was promoted to SVP of Global Sales with Fonality, executing successfully on aggressive UCaaS growth plans, revenue goals and channel strategy. At the same time, I also directly managed our Enterprise Sales organization where we were able to significantly increase our close ratios and lead generation ROI. 
The changing landscape of business models from one-time PBX purchases to recurring SaaS revenue provided a great opportunity to develop our partner base and help them transition. Our teams advised and assisted hundreds of partners and value-added resellers make the switch successfully.
After joining Fonality in 2007, I was promoted five times and developed numerous national accounts (Kyocera, Dell, Ricoh, PC Mall, Computer Troubleshooters, Tech Data and Ingram Micro), international strategic partnerships (Rakuten) and successful Sales Leaders that have become valuable leaders across the industry. I thrive on the personal growth of our employees and partners.
Fonality developed game changing VoIP products lines with trixbox Pro and PBXtra. Heads Up Display (HUD) remains the mainstay of the UCaaS and CCaaS user experience.

Senior Vice President Of Global Sales - Fonality (pre-merger with NetFortris)

VP Global Channel Sales - Fonality

Director of Channel Sales - North America - Fonality

Director of National Accounts - Fonality

Channel Development Manager - Fonality

Imagine Technologies

Imagine Technologies became Agility Communications. I was responsible for building a customer base in Oklahoma and Texas by selling Avaya products and services. 
I built and recruited a referral partner base to hit my growth targets.

Regional Account Manager

Avaya

Was part of the original group of Business Development Managers in charge of Remote Managed Services. At the time it was a new SaaS initiative for the partner community. Other positions held at Avaya were Regional Channel Manager and Select Sales Manager. 

I was part of the acquisition of Expanets as a Regional Manager of SMB sales for Oklahoma and Texas.

Business Development Manager

An effective leader stands in front of the team not behind. I'm passionate about people and culture. Without this strong baseline and value, you do not have a company. 

I'm a loyal, team-focused executive who enjoys working with customers and partners to grow their business. I surround myself with growth-minded leaders including sales engineering, product development, technical support and customer care specialists to understand and help navigate complex communications obstacles. I have a 20+ year history and track record as a trusted advisor to my customers and partners with UCaaS, CCaaS, Managed Services, SD-WAN and Cybersecurity offerings.

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Eric A. Brooker

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