Eric Brooker

I have spent nearly two decades building, leading, and scaling revenue teams in the technology channel.

My background spans founder, VP of Sales, channel chief, and strategic partner leader roles across SD-WAN, UCaaS, satellite internet, and channel-first SaaS organizations. I have built channel programs from zero, doubled revenue without adding headcount, led national partner teams, and helped organizations reach EBITDA targets ahead of plan.

Today, I am the Founder and CEO of The Channel Standard, where I advise suppliers, TSDs, and trusted advisors on growth strategy, channel execution, talent, and leadership. Our work is hands-on and outcome-driven. We focus on what actually moves revenue, strengthens partnerships, and builds durable teams.

I also host the Counsel Culture podcast, ranked in the top 1 percent globally, where I have interviewed more than 150 leaders on leadership, culture, and decision-making. Those conversations inform how I coach executives and advise organizations in real time.

I am the author of the national bestseller You Are Enough, and a 2024 CRN Channel Chief.

I work with organizations that value clarity, accountability, and execution. If that is your standard, we should talk.

Speaker | Coach | CEO | Host | Author

Counsel Culture is a www.ericbrooker.com company.

“It is all about becoming the best version of ourselves possible.”

There is an opportunity for all of us if we look for it—the chance to serve others while at the same time taking a leadership role in our own lives.

Eric hosts the award-winning podcast Counsel Culture which is currently ranked in the top 1% of all podcasts globally.

In addition, Eric is a keynote speaker focusing on topics of culture and leadership. Topics include:
- Leadership & Culture
- Self Leadership - Where It All Begins
- The Power of Vulnerability as a Leader
- The Power of Being Present

Eric provides coaching opportunities from; 
- Leadership Coaching Program
- Sales Leadership
- The Keys to Culture
- The Power of LinkedIn

Eric also provide emcee services for; fundraisers, non-profits, annual company kickoff events.

The book, "You Are Enough Overcoming Lifelong Doubts of Worthiness" was released in October 2023.

"You Are Enough" is a book about loss, grief, and hope. In this book, I share how the grieving of an estranged relationship with my oldest child took me to my own childhood to find true healing. Ultimately, it is a book about self-leadership. This book details our journey and suffering through grief and explains how we have held onto hope. I share our emotional journey as a parent and discuss the genuine suffering we have gone through (including the suffering of our children). I share our story in hopes of building a bridge for you to come to terms with the simple fact that despite not having control of every situation, You Are Enough.”

Wheels up to Tampa. First trip of the year. 

Keynote conference. Keynote stage.

Reminder for the year ahead: choose your destination. You’re the pilot.

Eric A. Brooker

Keynote Speaker | Fractional Channel Leader | Bestselling Author | Podcast Host | Empowering Leaders & Teams Through Coaching, Culture, and Relationship Capital

No alternative text description for this image

Early morning keynote in Maine today! Let’s go!

It starts with Relationship Capital and remember, the little things don’t mean a lot, the little things mean EVERYTHING!

Big news. And an even bigger signal of where we’re headed. 

I’m excited to officially announce Joshua as our Chief Technology Officer at The Channel Standard™️.

This isn’t just a title. It’s a commitment.

A commitment to building real infrastructure for the channel.

A commitment to data clarity over noise.

A commitment to creating tools that actually help advisors, suppliers, and leaders win.

As we head into 2026, our focus is clear.

We’re introducing The Companion to a market that’s ready for what’s next,  better intelligence, better alignment, and better outcomes across the channel ecosystem.

This tool will change the channel.

Josh brings the technical leadership, vision, and discipline required to build this the right way. Scalable. Thoughtful. Purpose-built for how the channel actually works.

This is a pivotal moment for us.

And just the beginning.

More to come.

Stay close.

Minneapolis, MN - The Channel Standard™️ today announced that Joshua Schmidt has been appointed Chief Technology Officer, leading platform architectur

Open article: The Channel Standard Names Joshua Schmidt Chief Technology Officer by Eric A. Brooker • 2 min read

The Channel Standard Names Joshua Schmidt Chief Technology Officer

Not everyone is going to like you, and that is okay.

If you choose to build, lead, or create in public, you will eventually become someone’s misunderstanding. That is part of growth. You do not need to correct every narrative. Real work does not need defending. It speaks over time.

What gets built through years of relationships, listening, hard lessons, and showing up when no one is watching always leaves a trail. If someone misunderstands you, let them. If someone doubts you, let them.

• Your job is not to manage their story 
• Your job is to live yours with integrity

You are enough. Not when everyone agrees. Not when your reputation is perfectly curated. You are enough right now, exactly as you are.

Keep building.

Portland, Maine.....I am coming for you! See you tomorrow.

This isn’t a campaign.
It’s an acknowledgment of where the channel actually is.

For years, suppliers have been forced to guess where advisor attention goes.
Advisors have been buried under portals, PDFs, and half-updated data.
And the industry learned to operate inside that friction.

That friction is expensive.

When clarity enters the system, behavior changes.
Decisions happen earlier.
Confidence shows up sooner.
Revenue follows with less waste.

What you’re seeing here is the introduction of a new standard.
Quietly. Deliberately. Without hype.

This week matters.
👇 Comment COMPANION if you want early access.

Built for leaders who set the standard.

The Channel Standard Companion

Friday toast, on a Thursday. Lets go!

Some weeks don’t wait.

This one was layered with generosity, challenge, laughter, and real growth. Too much gratitude to hold until tomorrow.

First, I'd like to raise a glass (orange juice this morning) to Justin Jones-Fosu. Meeting you was a gift, but what matters even more is what’s already taking shape: a real friendship. Thank you for the investment, the challenge, and the push toward more. Your time, insight, and trust mean a great deal to me. Thank you for the book!

⭐️ Tami Evans, CSP, you are rare talent paired with real depth. Sharp, thoughtful, and effortlessly funny in a way that keeps the rest of us humble. Did I mention your passion!? You stretched me beyond my comfort zone, and I’m better for it. Thank you for the wisdom and the nudge forward.

Cherno Jobatey, M.Sc., CSP — An absolute legend. Not Bono but, a legend nonetheless 🤣. Your perspective, your joy, your ever-present smile, pure energy. The week was richer because of you. Thank you for the conversations and the constant reminders to lead with joy.

Tanya Steele, CSP, CHSC 🇨🇦, Tami said it perfectly before the night ended. You are simply the best. In craft, in heart, in service. The best smile, the best spirit, the best intentions. Full stop. Oh....thanks for the syrup!

And then there is the incomparable,✨Sylvie di Giusto, CSP CPAE ✨

At 46, I can say this with clarity: very few people invest without agenda. You do. The care, the precision, the details no one notices but everyone feels. You live the truth that the little things don’t mean a lot, they mean everything. Superstar, confidant, friend. I’m deeply grateful our paths crossed and profoundly thankful for the time we shared this week.

Cheers to Unleash 2026.

Deep appreciation, real affection, and a full heart for every one of you. My love to each of you. Be well. Travel safe. See you in July.

A new week doesn’t need hype.
It needs intention.

Most progress isn’t loud.
It happens in the small decisions we make when no one is watching.
The conversation we choose to have.
The pause before reacting.
The extra care in how we show up.

The little things don’t mean a lot.
They mean everything.

As this week begins, don’t rush past what actually matters.
Build trust.
Invest in people.
Do the small things well.

Momentum follows meaning.

Here’s to a grounded, human, purposeful week ahead.

If you aren't already following us at The Channel Standard™️, now is the time. 

Welcome to the team David Zimmermann. More to come. Big weeks ahead.

Huge weeks ahead.

This is just the beginning. Lets go! We are thrilled to have you on the team David Zimmermann.

The Channel has changed. The Companion is coming.

Minneapolis, MN - January 6, 2026 The Channel Standard™️ today announced the appointment of David Zimmermann as Business Development Manager, further 

Open article: The Channel Standard Appoints David Zimmermann as Business Development Manager. by The Channel Standard™️ • 2 min read

The Channel Standard Appoints David Zimmermann as Business Development Manager.

If you let unqualified voices shape your decisions, you’re handing them your future.

TeleSource Communications Inc.

Our On-going mission is Leading Artificial Intelligence (AI) Integration for Enterprise Success and Future-Ready Networks.

We deliver the Intelligent Experience (IX) which creates more intuitive, effective, personalized and seemless experiences for users by level of technologies making interactions smoother, smarter and more satisfying.

Key Components of our solutions are: Personalization, Context Awareness, Automation Efficiency, Seemlessness across Platforms and Predictive Analytics Capabilities.

Founder & CEO

Cable & Wireless

Managed existing client base of Enterprise, Mid-Market &amp; SMB customers using Voice and Data Services. 
Proactively marketed for new business and developed new customer relationahsip via geographic and business vertical markets in the Houston, TX Metro Area. 
Energy Sector primary specialty.
Successfully gained executive level sponsorship with new clients by utilizing a collaborative sales process that successfully brought multiple internal (and external) departments together to achieve end user goals for network services deployments worldwide.
Received sales recognition through national contests and regional awards.
Greatly enjoyed the exposure to working within a large, global company and the many great people who made it work (on both sides of the pond).

National Account Manager

Houston Chronicle

Managed and grew revenue for technology sector advertisers including: AT&T, SBC, Compaq, Canon, Microsoft, IBM, Lockheed Martin.
Proactively marketed for new business and developed new business from competing media locally and nationally increasing participation in special sections and neighborhood sections. 
Dealt with corporate advertising departments as well as multiple national and local advertising agencies for complete lifecycle of advertising campaings.
Received sales recognition through national contests and regional awards. Greatly enjoyed the exposure to working within a large, local and national company and the many great people who made it enjoyable, everyday (especially Thursday's which are deadlines for Sunday's paper).

National Advertising Account Mgr.

East Bank Club

Responsible for conducting private lessons from existing membership, managing effective workflow for bi-weekly men’s 4.0–4.5 drills including being ‘fill-in’, participating in special events to drive private lesson revenue.

Staff Tennis Professional

Euro RSCG Tatham

Responsible for developing and executing (print) media planning/buying strategy for: The Ameritech Group of Companies (Michigan, Ohio, & Illinois Bell), First Chicago Bank, and various Proctor & Gamble brands.

Advertising Media Planner/Buyer

Lakeshore Sport & Fitness

Responsible for generating new private lessons from existing club members, managing effective workflow for weekly men’s 4.0–4.5 drills including being ‘fill-in’, participating in special events to drive private lesson revenue and weekly drop-in ‘sign-up’.

With over 28 years of leadership at TeleSource Communications, our mission is to transform enterprise networks by integrating advanced Artificial Intelligence solutions. By delivering the Intelligent Experience (IX), we empower organizations with personalized, seamless, and predictive technologies that enhance user interactions and improve operational efficiency.  

Drawing from a strong foundation in enterprise account management and digital transformation, the focus remains on enabling businesses to adapt and thrive with future-ready networks. Expertise lies in AI-powered personalization, automation efficiency, and context-aware solutions, consistently contributing to innovative approaches that align with organizational goals and evolving technological landscapes.

taplio

The Battle

Eric Brooker

Adam Myers

Followers

Posts

Engagements

Likes

Performance ScoreEric Brooker's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Eric Brooker

Adam Myers

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Brooker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEric Brooker's LinkedIn Performance