Eric Brooker

The Channel Standard

An experienced, data-driven advisory firm that methodically empowers suppliers to boost visibility and drive growth. Leading the way in channel excellence, we provide tailored solutions and actionable insights that transform your bottom line.

Founder & CEO

Counsel Culture

Host of the award-winning Counsel Culture podcast, ranked in the top 1% globally, and keynote speaker on leadership and culture. Known for delivering transformative insights on self-leadership, vulnerability, and presence, empowering organizations to thrive. Offers coaching in leadership, sales, and culture, along with emcee services for corporate and nonprofit events.

Keynote Speaker | Coach | Podcast Host | Bestselling Author

YOU ARE ENOUGH!

Author of the national bestseller You Are Enough: Overcoming Lifelong Doubts of Worthiness (October 2023), a deeply personal journey through loss, grief, and hope. This powerful work explores self-leadership and the healing process, offering readers a path to embrace their worthiness, even amidst life’s challenges. Through heartfelt storytelling, it inspires others to find strength, resilience, and the truth that You Are Enough.

Author

Bluewave Technology Group

Led transformative M&A initiatives, completing a projected three-year effort in just nine months. By month seven, achieved line of sight to the original three-year EBITDA target. This accelerated success significantly enhanced market presence and positioned the organization for long-term growth. Transitioned out of the business as planned after achieving EBITDA goals, enabling the seamless integration of acquired companies.

Vice President, Strategic Partnerships

Bigleaf Networks

Led sales, strategy, and GTM initiatives for a state-of-the-art SD-WAN solution. Oversaw a channel-exclusive sales organization, driving exceptional execution and exceeding targets. Established Bigleaf Networks as a recognized leader in the SD-WAN space. Played a pivotal role in strengthening the company’s presence in the channel community.

Vice President of Sales

Senior Director, National Partner Programs

Broadvoice

Built a comprehensive framework, refining the sales process and enhancing data collection through the CRM. Delivered coaching and training to ensure adoption, driving employee retention and consistent revenue forecasting. Led a channel sales team for a UCaaS provider, achieving a 2x increase in sales with no additional headcount. Strengthened partner relationships to enhance market presence. Positioned the business for sustained success in the channel market.

National Director of Channel Sales

ViaSat Inc.

Joined as a founding member of the channel sales team for a global satellite internet provider, playing a key role in establishing the channel program's foundation. Transitioned out as financial outcomes did not align with expectations set during the interview process, offer letter, or personal career goals.

Midwest Regional Sales Manager

Ecessa Corporation

Led a large team of sales and marketing executives for an SD-WAN provider. Established multiple Technology Solutions Distributor (TSD) relationships, building Ecessa’s reputation as one of the most respected SD-WAN providers in the channel. Drove significant growth in channel partnerships and market recognition. Transitioned out of the company due to organizational financial challenges, with the CEO assuming sales and marketing responsibilities.

Channel Chief - Vice President of Sales and Marketing

Involta

Achieved significant success by closing one of the largest deals in company history. Led sales efforts in a competitive market, driving growth and customer engagement. Transitioned out during an unexpected nationwide layoff as the company shifted to a General Manager model under new leadership to reduce costs.

Director of Sales

Brookline Networks

Founded a Trusted Advisor agency specializing in selling services through the channel. Built a highly respected agency in the marketplace as a registered agent with one of the largest Technology Solutions Distributors (TSDs). Achieved significant success, establishing a strong reputation within the channel community.

Founder

Inspiring Technology Leader | Bestselling Author | Keynote Speaker | Podcast Host

From my home in St. Paul, Minnesota, my journey has taken me across the globe, connecting with thought leaders and industry experts. With over 25 years in the tech industry, I've honed my skills in visionary leadership, business development, and creating environments where individuals and organizations thrive.

Author of "You Are Enough": My bestselling book, "You Are Enough: Overcoming Lifelong Doubts of Worthiness," offers transformative insights on conquering self-doubt and embracing inherent worth, helping readers achieve personal and professional growth.

Keynote Speaker: I deliver impactful keynotes on leadership, culture, and worthiness, blending personal stories with professional wisdom to inspire audiences to embrace authenticity and drive positive change.

Host of the Counsel Culture Podcast: My podcast ranks in the top 1% globally, where I explore themes of leadership, culture, and personal growth through engaging conversations and interviews, offering listeners actionable insights for meaningful transformation.

Professional Background: Before venturing into writing and keynote speaking, I built a successful career in technology, holding prominent leadership roles. My strategic and innovative approach has left a lasting impact on organizations and teams.

Inspire and Empower: Through my book, speeches, and podcast, I share wisdom and experiences to uplift individuals from all walks of life. Committed to fostering a supportive culture, I combine authentic storytelling with practical advice to drive self-belief and positive transformation.

Let's Connect: If you're seeking inspiration and practical strategies to drive your organization forward, or looking for a keynote speaker who can ignite change, let's connect and explore the possibilities.

Speaker | Coach | CEO | Host | Author

Counsel Culture is a www.ericbrooker.com company.

“It is all about becoming the best version of ourselves possible.”

There is an opportunity for all of us if we look for it—the chance to serve others while at the same time taking a leadership role in our own lives.

Eric hosts the award-winning podcast Counsel Culture which is currently ranked in the top 1% of all podcasts globally.

In addition, Eric is a keynote speaker focusing on topics of culture and leadership. Topics include:
- Leadership & Culture
- Self Leadership - Where It All Begins
- The Power of Vulnerability as a Leader
- The Power of Being Present

Eric provides coaching opportunities from; 
- Leadership Coaching Program
- Sales Leadership
- The Keys to Culture
- The Power of LinkedIn

Eric also provide emcee services for; fundraisers, non-profits, annual company kickoff events.

The book, "You Are Enough Overcoming Lifelong Doubts of Worthiness" was released in October 2023.

"You Are Enough" is a book about loss, grief, and hope. In this book, I share how the grieving of an estranged relationship with my oldest child took me to my own childhood to find true healing. Ultimately, it is a book about self-leadership. This book details our journey and suffering through grief and explains how we have held onto hope. I share our emotional journey as a parent and discuss the genuine suffering we have gone through (including the suffering of our children). I share our story in hopes of building a bridge for you to come to terms with the simple fact that despite not having control of every situation, You Are Enough.”

Eric A. Brooker

Joe Colavito

Life Purpose Scan

Everyone’s self-talk needs attention! 

The Life Purpose Scan™️ and Guided Discovery Process help you quickly evaluate what aspects of your self-talk are working for you or against you. 

People average 70,000 thoughts per day. 85% of those thoughts are negative. 90% of those thoughts are repetitive. 

You have an annual physical and see a dentist twice a year, but prior to the introduction of the LPS there was no reliable, private, simple way for you to check on our mental health. There is now. Visit LifePurposeScan.com

Co-Founder

ASLAN Training and Development

ASLAN Training and Development is a top 20 SELLING POWER global sales training and leadership development firm. I partner with sales leaders to develop and deliver customizable content to increase the productivity and sales growth of their inside sales + field sales teams. My typical client has 6-50 reps and experiences a 20-30% increase. 

https://www.aslantraining.com

ASLAN Partner

Wells Real Estate Funds

Reported to the Chief Learning Officer. Responsible for facilitating due diligence classes for over 10,000 financial advisors. Provided point of sale and presentation training for internal and external wholesalers. Developed a proprietary coaching program to help independent financial advisors grow their business. Traveled to deliver keynote and general session presentations at financial services conferences, and to train top advisors and their teams in their offices. Also provided 1-on-1 coaching for 30+ customer service reps and "life purpose" training for over 300 co-workers.

Vice President, Development and Delivery

LAMALIE AMROP INTERNATIONAL

Partner (1997-1999 and 2002-2003) 
Acquired client engagements, managed client relationships and executed searches. 
Clients included: AmSouth Bank, Porsche Cars North America, Deloitte, Web MD

NOTE: Operated as independent recruiter in between roles at LAI and Heidrick. 

Principle (1996)
Identified and developed candidates to support partners in the professional services, technology, financial services and healthcare practices.

Partner

Heidrick & Struggles

Partner in the Global Technology and Professional Services practices. Responsible for business development, client management and search execution.

Deloitte & Touche

Lead the campus recruitment efforts at 15 schools to attract the best talent to Deloitte in the audit, tax and computers assurance services departments.

Director of Recruiting

Coca-Cola

Conducted internal audits and special projects.

Senior Auditor

My purpose is to connect people with ways to experience life’s full capacity. 

It’s hard to do that when you lack clarity re: your identity, purpose, and core values. 

Our Life Purpose Scan™ online experience and 1-on-1 Guided Discovery Sessions help individuals of all ages understand how their self-talk impacts their decision-making capacity and well-being. 

Everyone needs to pay close attention to their self-talk. Left unchecked our internal dialogue can undermine our clarity, confidence, resilience, and relationships. 

Why guess when you can know who needs your immediate attention? 

Visit lifepurposescan.com to learn more 

taplio

The Battle

Eric A. Brooker

Joe Colavito

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