Eric Brooker

I have spent nearly two decades building, leading, and scaling revenue teams in the technology channel.

My background spans founder, VP of Sales, channel chief, and strategic partner leader roles across SD-WAN, UCaaS, satellite internet, and channel-first SaaS organizations. I have built channel programs from zero, doubled revenue without adding headcount, led national partner teams, and helped organizations reach EBITDA targets ahead of plan.

Today, I am the Founder and CEO of The Channel Standard, where I advise suppliers, TSDs, and trusted advisors on growth strategy, channel execution, talent, and leadership. Our work is hands-on and outcome-driven. We focus on what actually moves revenue, strengthens partnerships, and builds durable teams.

I also host the Counsel Culture podcast, ranked in the top 1 percent globally, where I have interviewed more than 150 leaders on leadership, culture, and decision-making. Those conversations inform how I coach executives and advise organizations in real time.

I am the author of the national bestseller You Are Enough, and a 2024 CRN Channel Chief.

I work with organizations that value clarity, accountability, and execution. If that is your standard, we should talk.

Speaker | Coach | CEO | Host | Author

Counsel Culture is a www.ericbrooker.com company.

“It is all about becoming the best version of ourselves possible.”

There is an opportunity for all of us if we look for it—the chance to serve others while at the same time taking a leadership role in our own lives.

Eric hosts the award-winning podcast Counsel Culture which is currently ranked in the top 1% of all podcasts globally.

In addition, Eric is a keynote speaker focusing on topics of culture and leadership. Topics include:
- Leadership & Culture
- Self Leadership - Where It All Begins
- The Power of Vulnerability as a Leader
- The Power of Being Present

Eric provides coaching opportunities from; 
- Leadership Coaching Program
- Sales Leadership
- The Keys to Culture
- The Power of LinkedIn

Eric also provide emcee services for; fundraisers, non-profits, annual company kickoff events.

The book, "You Are Enough Overcoming Lifelong Doubts of Worthiness" was released in October 2023.

"You Are Enough" is a book about loss, grief, and hope. In this book, I share how the grieving of an estranged relationship with my oldest child took me to my own childhood to find true healing. Ultimately, it is a book about self-leadership. This book details our journey and suffering through grief and explains how we have held onto hope. I share our emotional journey as a parent and discuss the genuine suffering we have gone through (including the suffering of our children). I share our story in hopes of building a bridge for you to come to terms with the simple fact that despite not having control of every situation, You Are Enough.”

Wheels up to Tampa. First trip of the year. 

Keynote conference. Keynote stage.

Reminder for the year ahead: choose your destination. You’re the pilot.

Eric A. Brooker

Keynote Speaker | Fractional Channel Leader | Bestselling Author | Podcast Host | Empowering Leaders & Teams Through Coaching, Culture, and Relationship Capital

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Early morning keynote in Maine today! Let’s go!

It starts with Relationship Capital and remember, the little things don’t mean a lot, the little things mean EVERYTHING!

Big news. And an even bigger signal of where we’re headed. 

I’m excited to officially announce Joshua as our Chief Technology Officer at The Channel Standard™️.

This isn’t just a title. It’s a commitment.

A commitment to building real infrastructure for the channel.

A commitment to data clarity over noise.

A commitment to creating tools that actually help advisors, suppliers, and leaders win.

As we head into 2026, our focus is clear.

We’re introducing The Companion to a market that’s ready for what’s next,  better intelligence, better alignment, and better outcomes across the channel ecosystem.

This tool will change the channel.

Josh brings the technical leadership, vision, and discipline required to build this the right way. Scalable. Thoughtful. Purpose-built for how the channel actually works.

This is a pivotal moment for us.

And just the beginning.

More to come.

Stay close.

Minneapolis, MN - The Channel Standard™️ today announced that Joshua Schmidt has been appointed Chief Technology Officer, leading platform architectur

Open article: The Channel Standard Names Joshua Schmidt Chief Technology Officer by Eric A. Brooker • 2 min read

The Channel Standard Names Joshua Schmidt Chief Technology Officer

Not everyone is going to like you, and that is okay.

If you choose to build, lead, or create in public, you will eventually become someone’s misunderstanding. That is part of growth. You do not need to correct every narrative. Real work does not need defending. It speaks over time.

What gets built through years of relationships, listening, hard lessons, and showing up when no one is watching always leaves a trail. If someone misunderstands you, let them. If someone doubts you, let them.

• Your job is not to manage their story 
• Your job is to live yours with integrity

You are enough. Not when everyone agrees. Not when your reputation is perfectly curated. You are enough right now, exactly as you are.

Keep building.

Portland, Maine.....I am coming for you! See you tomorrow.

This isn’t a campaign.
It’s an acknowledgment of where the channel actually is.

For years, suppliers have been forced to guess where advisor attention goes.
Advisors have been buried under portals, PDFs, and half-updated data.
And the industry learned to operate inside that friction.

That friction is expensive.

When clarity enters the system, behavior changes.
Decisions happen earlier.
Confidence shows up sooner.
Revenue follows with less waste.

What you’re seeing here is the introduction of a new standard.
Quietly. Deliberately. Without hype.

This week matters.
👇 Comment COMPANION if you want early access.

Built for leaders who set the standard.

The Channel Standard Companion

Friday toast, on a Thursday. Lets go!

Some weeks don’t wait.

This one was layered with generosity, challenge, laughter, and real growth. Too much gratitude to hold until tomorrow.

First, I'd like to raise a glass (orange juice this morning) to Justin Jones-Fosu. Meeting you was a gift, but what matters even more is what’s already taking shape: a real friendship. Thank you for the investment, the challenge, and the push toward more. Your time, insight, and trust mean a great deal to me. Thank you for the book!

⭐️ Tami Evans, CSP, you are rare talent paired with real depth. Sharp, thoughtful, and effortlessly funny in a way that keeps the rest of us humble. Did I mention your passion!? You stretched me beyond my comfort zone, and I’m better for it. Thank you for the wisdom and the nudge forward.

Cherno Jobatey, M.Sc., CSP — An absolute legend. Not Bono but, a legend nonetheless 🤣. Your perspective, your joy, your ever-present smile, pure energy. The week was richer because of you. Thank you for the conversations and the constant reminders to lead with joy.

Tanya Steele, CSP, CHSC 🇨🇦, Tami said it perfectly before the night ended. You are simply the best. In craft, in heart, in service. The best smile, the best spirit, the best intentions. Full stop. Oh....thanks for the syrup!

And then there is the incomparable,✨Sylvie di Giusto, CSP CPAE ✨

At 46, I can say this with clarity: very few people invest without agenda. You do. The care, the precision, the details no one notices but everyone feels. You live the truth that the little things don’t mean a lot, they mean everything. Superstar, confidant, friend. I’m deeply grateful our paths crossed and profoundly thankful for the time we shared this week.

Cheers to Unleash 2026.

Deep appreciation, real affection, and a full heart for every one of you. My love to each of you. Be well. Travel safe. See you in July.

A new week doesn’t need hype.
It needs intention.

Most progress isn’t loud.
It happens in the small decisions we make when no one is watching.
The conversation we choose to have.
The pause before reacting.
The extra care in how we show up.

The little things don’t mean a lot.
They mean everything.

As this week begins, don’t rush past what actually matters.
Build trust.
Invest in people.
Do the small things well.

Momentum follows meaning.

Here’s to a grounded, human, purposeful week ahead.

If you aren't already following us at The Channel Standard™️, now is the time. 

Welcome to the team David Zimmermann. More to come. Big weeks ahead.

Huge weeks ahead.

This is just the beginning. Lets go! We are thrilled to have you on the team David Zimmermann.

The Channel has changed. The Companion is coming.

Minneapolis, MN - January 6, 2026 The Channel Standard™️ today announced the appointment of David Zimmermann as Business Development Manager, further 

Open article: The Channel Standard Appoints David Zimmermann as Business Development Manager. by The Channel Standard™️ • 2 min read

The Channel Standard Appoints David Zimmermann as Business Development Manager.

If you let unqualified voices shape your decisions, you’re handing them your future.

Jasmina Muller

Board Member|Sponsorship Chair

Titan Cloud Storage, Inc

Chief Ecosystem Officer

Partner Connexions

Founder | Principal Consultant - Tech Partnering, Channel Marketing, Sales

PartnerTap

PartnerTap is the leading ecosystem data sharing and collaboration platform for the enterprise. Our solution identifies new sales opportunities and helps both channel and sales teams drive more revenue with and through partners.

Chief

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top-down.

Founding Member

Campgoalz

Our mission at Camp Goalz is to provide Teamwork, Leadership and Communication (TLC) skills.  Camp Goalz is a Non-Profit motivational sports and corporate style training camp that helps teams develop, set and achieve goals through old-fashioned hard work and determination. Camp Goalz was created to develop individuals who are looking to set and achieve personal goals for their future.

COO | Board Member

ScienceLogic

ScienceLogic is a leader in ITOM & AIOps, providing modern IT operations with actionable insights to predict & resolve problems faster in a digital, ephemeral world.  We empower intelligent and automated IT operations.

The ScienceLogic SL1 platform enables companies to digitally transform themselves by removing the difficulty of managing complex, distributed IT services. We use patented discovery techniques to find everything in your IT environment, so you get visibility across all technologies and vendors running anywhere in your data centers or clouds.  With ScienceLogic and AIOps, customers can manage IT environments—at speed, at scale, and in real-time.

Channel Chief | Vice President, Global Channel Sales

Everbridge

Our Commitment to Keeping  People Safe  and  Businesses Running. Faster.
Everbridge was founded in 2002 in the aftermath of the tragic events of 9/11 with the mission of helping to keep people safe amid critical situations. Our Critical Event Management solutions are used by over 5000 organizations to keep people safe and avoid and/or lessen disruption to operations when such events as severe weather, workplace violence, active shooters, terrorism, IT and power outages, environmental spills, brand attacks on social media, product recalls, and medical emergencies occur.

Channel Chief | VP Global Channel Partnerships

Alliance of Channel Women

The Alliance of Channel Women offers unique opportunities for women to easily and effectively contribute to our organization through volunteerism, networking and collaboration. We encourage women to speak up and stand out to advance their personal growth and career goals. Active participation in our respective committees has given our members a competitive edge in their professional lives.

Board Member | Sponsorship Chair

8x8 is the world’s first Communications Cloud, combining unified communications, team collaboration interoperability, contact center, and analytics in a single, open and real-time platform. 8x8 eliminates information silos to expose vital, real-time intelligence across all clouds, applications and devices to improve individual and team productivity, business performance and customer experience.

Regional Vice President, Channel | West and Central Region

CenturyLink Business

Area Vice President-Channel, West

Manage a team of 6 Global Account Sales executives, providing solutions to clients looking for a strategic business partnership.

2015 YTD results-141% of quota
#1 Director in Southwest territory
Top 5 in West Region
Top 20 Globally (out of 181 Directors)

Sales Director, Southwest Region

CenturyLink has the expertise and resources to deliver the technology solution your business requires.Building on our core business of unparalleled network services, CenturyLink helps businesses leverage existing and emerging technology. In addition to services utilizing over 173,000 network miles, CenturyLink has technology and expertise that extends to broader applications and technologies

Global Account Manager

With over 20 years of experience in the technology industry, I have a proven track record of success in building and managing strategic partnerships. I am passionate about solving the challenges facing today's IT organizations and driving customer success through innovative solutions and collaboration. As a founder, I leverage my expertise in ecosystem data sharing and collaboration to create new opportunities and value for both channel and sales teams.

Previously, I was the Chief Ecosystem Officer at PartnerTap, the leading platform for enterprise ecosystem data sharing and collaboration. I led the global partnership efforts, working closely with technology and solution providers, resellers, and system integrators to drive revenue growth and customer success. I also held senior partnership and business development roles at several leading technology companies, where I developed and executed successful partner strategies that drove significant revenue growth and increased market share. 

I have achieved significant industry recognition, including 2023 and 2022 Channel Chief awards, 2022 Circle of Excellence Honoree, and multiple Channel Futures DE&I honoree awards. I support organizations that give back to the community and promote DEI efforts, volunteering my time with board seats on Tech4Change, The Alliance of Channel Women, Achieve Unite and a founding member of the Los Angeles flagship location of Chief. My motto is: "Sell the Problem you solve, not the product!"

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